{"run_id":"dd2bb0e47e1d","reference":"0810/SIT/37","entry":"https://sitemorse.com","mode":"single","started":"2026-08-10T15:43:35.903652Z","finished":"2026-08-10T15:43:38.328542Z","replay":false,"scores":{"readiness_web":54.0,"readiness_web_cap":null,"readiness_web_cap_reason":null,"readiness_web_measured":87.2,"readiness_pages":51.2,"readiness_site":58.3,"readiness_site_measured":94.0,"site_misinfo_band":"Likely","site_misinfo_pct":38,"readiness_pdfs":null,"readiness_pdfs_measured":null,"readiness_pdf_cap":null,"readiness_pdf_cap_reason":null,"misinfo_web":{"band":"Likely","reason":"highest effective failing band: moderate","drivers":[{"check":"DS16","name":"duplicate URL patterns","band":"moderate","result":"fail","evidence":"1 URL group(s) are reachable under more than one form (case, trailing slash, or query variants)","item":null},{"check":"DS17","name":"canonical tag presence","band":"moderate","result":"fail","evidence":"the page states no preferred address for itself, so duplicate copies compete to be the one cited","item":"https://sitemorse.com"},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":"https://sitemorse.com"},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":"https://sitemorse.com"},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":"https://sitemorse.com"},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":"https://sitemorse.com"}],"definition":"could contribute to wrong information in some cases","scope":{"at_band":1,"of":1,"items":["https://sitemorse.com"]},"origin":{"level":"site","check":"DS16","name":"duplicate URL patterns","item":null},"worst_band":"Likely","average_band":"Likely","average_pct":38,"chart_pct":48},"misinfo_pdf":{"band":"Likely zero","reason":"no failed misinformation-bearing checks","drivers":[],"definition":"no failing misinformation-bearing checks; residual risk only; never claimed as none","scope":{"at_band":0,"of":0,"items":[]},"origin":null,"worst_band":"Likely zero","average_band":null,"average_pct":null,"chart_pct":1},"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"DS16","name":"duplicate URL patterns","band":"moderate","result":"fail","evidence":"1 URL group(s) are reachable under more than one form (case, trailing slash, or query variants)","item":null},{"check":"DS17","name":"canonical tag presence","band":"moderate","result":"fail","evidence":"the page states no preferred address for itself, so duplicate copies compete to be the one cited","item":"https://sitemorse.com"},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":"https://sitemorse.com"},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":"https://sitemorse.com"},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":"https://sitemorse.com"},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":"https://sitemorse.com"}],"misinfo_set_by":{"check":"DS16","name":"duplicate URL patterns","band":"moderate","result":"fail","evidence":"1 URL group(s) are reachable under more than one form (case, trailing slash, or query variants)","item":null},"readiness_summary":{"verdict_head":"AI readiness is moderate.","verdict_body":"the content can be reached, but the way the pages are built keeps much of it from being read cleanly.","page_points":[{"check":"DS28","name":"external link integrity (density)","consequence":"The outside sources this page offers as support did not answer when they were asked for, so what the page claims is left resting on material that does not come back. In a regulated setting, where a link is carrying a figure or a required statement, that is the difference between a claim that is evidenced and one that is merely asserted.","count":1,"result":"fail","impact":5.0},{"check":"DS17","name":"canonical tag presence","consequence":"With no preferred address stated, duplicate copies compete and the version that ends up cited is arbitrary.","count":1,"result":"fail","impact":3.0},{"check":"CT09","name":"heading hierarchy","consequence":"A skipped level breaks the trail that says which section a passage belongs to, so it is filed under the wrong one.","count":1,"result":"fail","impact":3.0}],"pdf_points":[],"self_block_note":null},"misinfo_summary":{"verdict_head":"Misinformation risk is moderate.","verdict_body":"The pages read as likely and the documents as likely zero to cause it, which is why the risk reads as moderate.","worst_band":"Likely","points":[{"check":"DS16","name":"duplicate URL patterns","band":"moderate","consequence":"The site cedes the choice of which address is stored and cited, so links and credit scatter across the variants.","where":"pages"},{"check":"DS17","name":"canonical tag presence","band":"moderate","consequence":"With no preferred address stated, duplicate copies compete and the version that ends up cited is arbitrary.","where":"pages"},{"check":"CT09","name":"heading hierarchy","band":"moderate","consequence":"A skipped level breaks the trail that says which section a passage belongs to, so it is filed under the wrong one.","where":"pages"}],"density_point":null,"alerts":[]},"self_block":{"active":false,"domain":"sitemorse.com","blocked":0,"broken":0,"note":null}},"coverage":{"total":187,"executed":64,"not_automated":37,"governance":64,"rendering":15,"reference":7},"site_findings":[{"check":"DS04","result":"pass","evidence":"all 3 crawled URLs returned a usable status"},{"check":"DS05","result":"pass","evidence":"no redirect loops across the 3 crawled URLs"},{"check":"DS01","result":"pass","evidence":"robots.txt returned 200 (235 bytes)"},{"check":"DS02","result":"pass","evidence":"no AI answer-engine crawler is disallowed in robots.txt (per-bot rules present for: none)"},{"check":"DS23","result":"pass","evidence":"sitemap.xml returned 200"},{"check":"DS24","result":"pass","evidence":"parsed OK, 12 URLs"},{"check":"DS26","result":"warning","evidence":"sitemap is stale: 12 lastmod value(s), newest 2018-05-30 (2994 days ago)","proof":{"kind":"table","title":"The dates this site's sitemap records","note":"The sitemap was read for the date each address records for itself.","headers":["What was measured","As measured on this page"],"rows":[["Addresses carrying a date","12"],["The most recent of those dates","2018-05-30"],["Days since that date","2994"]]}},{"check":"DS27","result":"pass","evidence":"the site answers securely, with no fault in the connection"},{"check":"MX14","result":"pass","evidence":"missing URL returns real 404"},{"check":"DS03","result":"pass","evidence":"the AI crawlers receive the same response as an ordinary browser: nothing in front of the site turns them away. Whether they are permitted is a separate matter, set by robots.txt (see DS02)."},{"check":"DS15","result":"pass","evidence":"selected pages sit at crawl depth 0-0"},{"check":"MX05","result":"pass","evidence":"no frequently-linked page sits deeper than crawl depth 2"},{"check":"DS16","result":"fail","evidence":"1 URL group(s) are reachable under more than one form (case, trailing slash, or query variants)","band":"moderate","proof":{"kind":"urls","title":"The URLs that serve the same page under more than one form","items":[{"url":"https://sitemorse.com","note":"same page, group 1"},{"url":"https://sitemorse.com/","note":"same page, group 1"}]}},{"check":"MX12","result":"pass","evidence":"no near-identical pages among those assessed"},{"check":"CT25","result":"pass","evidence":"no substantially duplicated content among the pages assessed"},{"check":"CT34","result":"pass","evidence":"no page's content is so dominated by shared navigation or footer that it reads as a machine duplicate"},{"check":"IN18","result":"pass","evidence":"legal and policy pages in the sitemap are linked from crawled pages"},{"check":"MX06","result":"pass","evidence":"the page loads for a phone, at a comparable size, and carries the instruction telling a phone how to lay it out"},{"check":"AR26","result":"pass","evidence":"an automated browser is served the sampled pages normally, the same as a person browsing"},{"check":"AR27","result":"pass","evidence":"the front door answers the search crawlers and the AI services alike, so search results and AI answers speak from the same current content"},{"check":"DS31","result":"pass","evidence":"the security certificate is current and trusted: issued by C=US, O=Let's Encrypt, CN=YE1, valid until Oct 15 07:42:53 2026 GMT","proof":{"kind":"urls","title":"The security certificate, as served","items":[{"url":"Issued by","note":"C=US, O=Let's Encrypt, CN=YE1"},{"url":"Issued to","note":"CN=sitemorse.com"},{"url":"Valid from","note":"Jul 17 07:42:54 2026 GMT"},{"url":"Valid until","note":"Oct 15 07:42:53 2026 GMT (65 days left)"}]}},{"check":"CT07","result":"pass","evidence":"all page titles unique"}],"site_calc_log":[{"check":"DS04","weight":5,"result":"pass","value":1.0},{"check":"DS05","weight":5,"result":"pass","value":1.0},{"check":"DS01","weight":5,"result":"pass","value":1.0},{"check":"DS02","weight":5,"result":"pass","value":1.0},{"check":"DS23","weight":1,"result":"pass","value":1.0},{"check":"DS24","weight":1,"result":"pass","value":1.0},{"check":"DS26","weight":1,"result":"warning","value":0.5},{"check":"DS27","weight":1,"result":"pass","value":1.0},{"check":"MX14","weight":1,"result":"pass","value":1.0},{"check":"DS03","weight":5,"result":"pass","value":1.0},{"check":"DS15","weight":3,"result":"pass","value":1.0},{"check":"MX05","weight":3,"result":"pass","value":1.0},{"check":"DS16","weight":3,"result":"fail","value":0.0},{"check":"MX12","weight":1,"result":"pass","value":1.0},{"check":"CT25","weight":1,"result":"pass","value":1.0},{"check":"CT34","weight":1,"result":"pass","value":1.0},{"check":"IN18","weight":1,"result":"pass","value":1.0},{"check":"MX06","weight":1,"result":"pass","value":1.0},{"check":"AR26","weight":3,"result":"pass","value":1.0},{"check":"AR27","weight":5,"result":"pass","value":1.0},{"check":"DS31","weight":5,"result":"pass","value":1.0},{"check":"CT07","weight":1,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 94.0 scaled into the site ceiling 62"}],"items":[{"name":"https://sitemorse.com","kind":"page","readiness":51.2,"readiness_measured":82.6,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":95.6,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"DS17","name":"canonical tag presence","band":"moderate","result":"fail","evidence":"the page states no preferred address for itself, so duplicate copies compete to be the one cited","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 12ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 15ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 21 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"fail","evidence":"the page states no preferred address for itself, so duplicate copies compete to be the one cited","band":"moderate","proof":{"kind":"markup","extracted":true,"title":"The head of this page, as served","note":"The head of the page was read for a tag naming the page's preferred address.","items":[{"code":"<head> <meta charset=\"utf-8\"/> <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\"/> <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/> <meta name=\"description\" content=\"&#10;Sitemorse checks your content against thousands of things, including accessibility, brand and SEO tests, ensuring it is compliant and consistent.&#10;\"/> <link rel=\"shortcut icon\" href=\"/static/images/favicon.ico\"/> <title> Sitemorse | Home </title> <meta name=\"google-site-verification\" content=\"94abfi58lWwxp3dXaSxdlf_2MIQz0eDRs6cyEOT3M7Q\"/> <meta property=\"og:title\" content=\" &#10;Sitemorse | Home&#10;\"/> <meta property=\"og:image\" content=\"https://sitemorse.com/static/images/logo-1200x627.png\"/> <meta property=\"og:description\" content=\"&#10;Sitemorse checks your content against thousands of things, including accessibility, brand and SEO tests, ensuring it is compliant and consistent.&#10;\"/> <meta property=\"og:url\" content=\"https://sitemorse.com/\"/> <meta property=\"og:type\" content=\"website\"/> <link href=\"/static/css/bootstrap.min.css\" rel=\"stylesheet\"/> <link href=\"/static/css/font-awesome.css\" rel=\"stylesheet\"/> <link href=\"/static/css/owl.carousel.min.css\" rel=\"stylesheet\"/> <link href=…","label":""}]}},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"Sitemorse | Home\""},{"check":"CT06","result":"pass","evidence":"title length 16 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (147 chars)"},{"check":"CT32","result":"pass","evidence":"length 147"},{"check":"CT08","result":"pass","evidence":"11 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Warning","skip":false},{"level":1,"text":"Contact Sitemorse","skip":false},{"level":2,"text":"How can we help you?","skip":false},{"level":3,"text":"Thank you","skip":false},{"level":3,"text":"Apologies","skip":false},{"level":1,"text":"Please verify yourself","skip":false},{"level":1,"text":"Page check error","skip":false},{"level":3,"text":"There seems to have been a problem in checking the page.","skip":true},{"level":1,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":true},{"level":1,"text":"Maintaining your content in the most efficient way.","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"warning","evidence":"6 H1s (informational; not an error per Google)","proof":{"kind":"markup","title":"The multiple H1 headings, as served","items":[{"code":"<h1>Warning</h1>","label":""},{"code":"<h1>Contact Sitemorse</h1>","label":""},{"code":"<h1>Please verify yourself</h1>","label":""},{"code":"<h1>Page check error</h1>","label":""},{"code":"<h1 id=\"modal-promo-h1\"/>","label":""},{"code":"<h1>Maintaining your content in the most efficient way.</h1>","label":""}]}},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"warning","evidence":"the page carries no structured data block stating what it is (not required; a hygiene signal)","proof":{"kind":"markup","extracted":true,"title":"The head of this page, as served","note":"The page was read for a structured data block describing what the page is.","items":[{"code":"<head> <meta charset=\"utf-8\"/> <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\"/> <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/> <meta name=\"description\" content=\"&#10;Sitemorse checks your content against thousands of things, including accessibility, brand and SEO tests, ensuring it is compliant and consistent.&#10;\"/> <link rel=\"shortcut icon\" href=\"/static/images/favicon.ico\"/> <title> Sitemorse | Home </title> <meta name=\"google-site-verification\" content=\"94abfi58lWwxp3dXaSxdlf_2MIQz0eDRs6cyEOT3M7Q\"/> <meta property=\"og:title\" content=\" &#10;Sitemorse | Home&#10;\"/> <meta property=\"og:image\" content=\"https://sitemorse.com/static/images/logo-1200x627.png\"/> <meta property=\"og:description\" content=\"&#10;Sitemorse checks your content against thousands of things, including accessibility, brand and SEO tests, ensuring it is compliant and consistent.&#10;\"/> <meta property=\"og:url\" content=\"https://sitemorse.com/\"/> <meta property=\"og:type\" content=\"website\"/> <link href=\"/static/css/bootstrap.min.css\" rel=\"stylesheet\"/> <link href=\"/static/css/font-awesome.css\" rel=\"stylesheet\"/> <link href=\"/static/css/owl.carousel.min.css\" rel=\"stylesheet\"/> <link href=…","label":""}]}},{"check":"CT04","result":"warning","evidence":"the page shows the year 2026 in its text, but nothing on the page states it as the date of the content","proof":{"kind":"markup","extracted":true,"title":"The head of this page, as served","note":"The head of the page was read for a tag stating the date of the content. The year shown above was found in the page's own text.","items":[{"code":"<head> <meta charset=\"utf-8\"/> <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\"/> <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/> <meta name=\"description\" content=\"&#10;Sitemorse checks your content against thousands of things, including accessibility, brand and SEO tests, ensuring it is compliant and consistent.&#10;\"/> <link rel=\"shortcut icon\" href=\"/static/images/favicon.ico\"/> <title> Sitemorse | Home </title> <meta name=\"google-site-verification\" content=\"94abfi58lWwxp3dXaSxdlf_2MIQz0eDRs6cyEOT3M7Q\"/> <meta property=\"og:title\" content=\" &#10;Sitemorse | Home&#10;\"/> <meta property=\"og:image\" content=\"https://sitemorse.com/static/images/logo-1200x627.png\"/> <meta property=\"og:description\" content=\"&#10;Sitemorse checks your content against thousands of things, including accessibility, brand and SEO tests, ensuring it is compliant and consistent.&#10;\"/> <meta property=\"og:url\" content=\"https://sitemorse.com/\"/> <meta property=\"og:type\" content=\"website\"/> <link href=\"/static/css/bootstrap.min.css\" rel=\"stylesheet\"/> <link href=\"/static/css/font-awesome.css\" rel=\"stylesheet\"/> <link href=\"/static/css/owl.carousel.min.css\" rel=\"stylesheet\"/> <link href=…","label":""}]}},{"check":"AR01","result":"pass","evidence":"3824 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (1652 characters)"},{"check":"CT35","result":"pass","evidence":"the copyright line states 2026, which is current"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 1652 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 5 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"warning","evidence":"3 required field(s) have no tie in the page's code between the field and its error message, so which field an error belongs to rests on layout alonemessage)","proof":{"kind":"markup","title":"The required fields with no error association, as served","items":[{"code":"<input type=\"text\" class=\"form-control\" id=\"i-name\" required=\"\" name=\"name\" placeholder=\"Name\"/>","label":"name=name"},{"code":"<input type=\"email\" class=\"form-control\" id=\"i-email\" required=\"\" name=\"email\" placeholder=\"Email\"/>","label":"name=email"},{"code":"<textarea class=\"form-control\" id=\"i-howhelp\" rows=\"3\" placeholder=\"Is there any way can we help you?\" name=\"message\" required=\"\"/>","label":"name=message"}]}},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"warning","evidence":"no site-search control detected on this page","proof":{"kind":"markup","extracted":true,"title":"The head of this page, as served","note":"The page was read for a search box: a search form, a control named for search, or a box labelled as one.","items":[{"code":"<head> <meta charset=\"utf-8\"/> <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\"/> <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/> <meta name=\"description\" content=\"&#10;Sitemorse checks your content against thousands of things, including accessibility, brand and SEO tests, ensuring it is compliant and consistent.&#10;\"/> <link rel=\"shortcut icon\" href=\"/static/images/favicon.ico\"/> <title> Sitemorse | Home </title> <meta name=\"google-site-verification\" content=\"94abfi58lWwxp3dXaSxdlf_2MIQz0eDRs6cyEOT3M7Q\"/> <meta property=\"og:title\" content=\" &#10;Sitemorse | Home&#10;\"/> <meta property=\"og:image\" content=\"https://sitemorse.com/static/images/logo-1200x627.png\"/> <meta property=\"og:description\" content=\"&#10;Sitemorse checks your content against thousands of things, including accessibility, brand and SEO tests, ensuring it is compliant and consistent.&#10;\"/> <meta property=\"og:url\" content=\"https://sitemorse.com/\"/> <meta property=\"og:type\" content=\"website\"/> <link href=\"/static/css/bootstrap.min.css\" rel=\"stylesheet\"/> <link href=\"/static/css/font-awesome.css\" rel=\"stylesheet\"/> <link href=\"/static/css/owl.carousel.min.css\" rel=\"stylesheet\"/> <link href=…","label":""}]}},{"check":"MS06","result":"pass","evidence":"0 of 6 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"pass","evidence":"no link wording is used for more than one destination"},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Warning","skip":false},{"level":1,"text":"Contact Sitemorse","skip":false},{"level":2,"text":"How can we help you?","skip":false},{"level":3,"text":"Thank you","skip":false},{"level":3,"text":"Apologies","skip":false},{"level":1,"text":"Please verify yourself","skip":false},{"level":1,"text":"Page check error","skip":false},{"level":3,"text":"There seems to have been a problem in checking the page.","skip":true},{"level":1,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":true},{"level":1,"text":"Maintaining your content in the most efficient way.","skip":false}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"pass","evidence":"0 of 2 iframes untitled"},{"check":"MS14","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","band":"moderate","proof":{"kind":"videos","title":"Each video on the page, as served: its code, source file and caption track","note":"No caption track on the video and no transcript link on the page.","items":[{"code":"<iframe width=\"560\" height=\"315\" src=\"https://www.youtube-nocookie.com/embed/YDPPW6i-ne4\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"/>","srcs":["https://www.youtube-nocookie.com/embed/YDPPW6i-ne4"],"player_id":"","track":null}]}},{"check":"AR23","result":"not_applicable","evidence":"the total absence of any text form is carried by the captions check on this page, so the one fault is not marked twice"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":2,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://twitter.com/Sitemorse","status":200,"cls":"ok"},{"url":"https://www.linkedin.com/company/sitemorse","status":429,"cls":"blocked"},{"url":"https://www.youtube.com/channel/UCXqkXdqNEBg3Pc65PS5KILA","status":200,"cls":"ok"}]}},{"check":"AR02","result":"unable_to_determine","evidence":"rendering failed: renderer unavailable: BrowserType.launch: Executable doesn't exist at /srv/aisc/engine/.cache/ms-playwright/chromium_headless_shell-1234/chrome-headless-shell-l"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"fail","value":0.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"warning","value":0.5},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"warning","value":0.5},{"check":"CT04","weight":3,"result":"warning","value":0.5},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"AJ07","weight":1,"result":"warning","value":0.5},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"warning","value":0.5},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"pass","value":1.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS13","weight":1,"result":"pass","value":1.0},{"check":"MS14","weight":3,"result":"fail","value":0.0},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"AR02","weight":5,"result":"unable_to_determine","value":null},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 82.6 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":35.0,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":false,"sitemap":false,"inlinks":0,"depth":0},"misinfo_pct":38}],"governance":{"count":64,"stage_count":6,"message":"64 judgements in this estate cannot be settled by measurement, because they turn on what the organisation knows to be true. They are asked here as 6 stages of questions for the person accountable for the content. The order matters: until someone owns a page, no answer about it can be relied on, and until the current version is agreed, a contradiction cannot be resolved. An answer recorded against a question, with a name and a date, is what turns it into governed content.","stages":[{"stage":1,"title":"Who is answerable for this content","questions":[{"check":"CT26","name":"author / owner visibility","band":"low","question":"Who is the named person answerable for the wording on this page, and is that name published on the page itself?"},{"check":"IN15","name":"unclear content ownership","band":"low","question":"For each area of the site, can you name the team that owns it, and does anyone read it on a schedule?"}]},{"stage":2,"title":"Is it still true today","questions":[{"check":"CT03","name":"outdated content signals","band":"high","question":"This page carries no sign of when it was last confirmed. When did someone last read it end to end with the authority to correct it?"},{"check":"IN08","name":"outdated content","band":"high","question":"Is all of this page still true today, or is some of it describing how things used to work?"},{"check":"IN09","name":"expired offers","band":"high","question":"Are any offers, prices or promotions past their end date, and whose job is it to take them down?"},{"check":"IN13","name":"old campaigns","band":"material","question":"Are there campaign pages still published for campaigns that have finished, and should they come down or be marked as closed?"},{"check":"IN14","name":"old events","band":"material","question":"Are any events listed that have already happened, and can a reader tell past from upcoming at a glance?"},{"check":"PD03","name":"old PDF exposure","band":"material","question":"This document has been public a long time. Is it still the version you want quoted, or has it been superseded?"},{"check":"PD05","name":"policy document freshness","band":"material","question":"For each policy document, what is the review date, and who signs it off when it changes?"},{"check":"PD06","name":"duplicate PDF versions","band":"material","question":"More than one version of this document is published. Which one is current, and can the others be withdrawn?"}]},{"stage":3,"title":"Can each claim be backed","questions":[{"check":"AR05","name":"factual claim support","band":"material","question":"Take the main factual claims on this page one at a time. For each, what is the source you would show if challenged?"},{"check":"AR06","name":"unsupported claim detection","band":"material","question":"Which statements here are your position rather than established fact, and would a reader be able to tell the difference?"},{"check":"CT02","name":"claim evidence visibility","band":"material","question":"Where a page makes a claim, is the evidence for it on the same page, or does the reader have to go looking?"},{"check":"IN02","name":"unsupported claims","band":"material","question":"Are there claims about performance, size, ranking or results that are not backed by a figure and a source?"},{"check":"IN03","name":"missing evidence for important claims","band":"material","question":"For the claims that matter most commercially, is the supporting evidence published, or does it only exist internally?"},{"check":"IN19","name":"circular reasoning / self-referential support","band":"high","question":"When this page supports a claim, does it point to independent evidence, or does it link to another of your own pages that simply repeats the claim?"},{"check":"IN20","name":"unverifiable statistics","band":"material","question":"For each number published here, can you name the study, dataset or internal record it comes from, and the date it was measured?"},{"check":"IN21","name":"promotional framing without evidence","band":"material","question":"Take the adjectives out. Is what remains still an accurate description of what you do, or does the claim only stand up in promotional language?"}]},{"stage":4,"title":"Does our published content agree","questions":[{"check":"AR07","name":"contradictory page evidence","band":"high","question":"Does anything on this page contradict anything else on the same page, such as a figure in the text against a figure in a table?"},{"check":"AR16","name":"organisation name consistency","band":"material","question":"Is the organisation's name written identically everywhere, including punctuation, legal suffix and capitalisation?"},{"check":"AR19","name":"duplicate answers across pages","band":"material","question":"Several pages answer the same question. Which one do you want quoted when someone asks it?"},{"check":"CT01","name":"conflicting content","band":"high","question":"Two places on this site say different things about the same subject. Which one is correct, and what happens to the other?"},{"check":"CT33","name":"multilingual consistency","band":"moderate","question":"Where the site is published in more than one language, does each version say the same thing, and who confirms that?"},{"check":"IN01","name":"conflicting organisational descriptions","band":"high","question":"How would you describe the organisation in one sentence, and does each page that describes it say the same thing?"},{"check":"IN04","name":"conflicting PDF/webpage evidence","band":"high","question":"Where a document and a web page cover the same subject, which one is authoritative when they differ?"},{"check":"IN05","name":"inconsistent leadership information","band":"material","question":"Is the leadership listed here current, including anyone who has joined or left, and does it read the same on each page and in each document?"},{"check":"IN06","name":"inconsistent location/opening hours","band":"material","question":"Are the addresses, phone numbers and opening hours identical everywhere they appear, and are they right today?"},{"check":"IN10","name":"inconsistent product/service claims","band":"material","question":"Do the product and service descriptions match across the site, the documents, and anywhere else you publish?"},{"check":"IN11","name":"mixed brand names","band":"material","question":"More than one brand or trading name appears. Which is the legal entity, which is the trading name, and when should each be used?"},{"check":"IN12","name":"duplicate claim drift across pages","band":"material","question":"The same claim appears on several pages in slightly different words. Which wording is the approved one?"},{"check":"IN22","name":"terminology inconsistency","band":"material","question":"You use more than one term for the same thing. Which is the agreed term, and are the others meant to be synonyms or genuinely different things?"},{"check":"PD04","name":"PDF ↔ website content conflict","band":"high","question":"This document and a page on the site disagree. Which is correct, and does the other need changing or withdrawing?"}]},{"stage":5,"title":"Will the right meaning come across","questions":[{"check":"AR08","name":"answer extractability","band":"moderate","question":"If someone asked the question this page answers, which single sentence on the page is the answer?"},{"check":"AR09","name":"location clarity","band":"material","question":"Can a reader tell which countries, regions or sites this page applies to without already knowing?"},{"check":"AR10","name":"machine-readable contact & legal","band":"moderate","question":"Are your contact details, registered address and legal terms published as text on the site, rather than only inside documents or images?"},{"check":"AR14","name":"page subject clarity","band":"moderate","question":"What is this page about, in the words a customer would use rather than the words you use internally?"},{"check":"AR15","name":"entity recognition","band":"material","question":"Are the people, places, products and organisations named on this page written out in full at least once?"},{"check":"AR17","name":"product/service description clarity","band":"moderate","question":"Does this description say what the product or service actually does, or does it describe the benefit without the substance?"},{"check":"AR18","name":"audience clarity","band":"low","question":"Who is this page written for, and would that reader recognise themselves in the first paragraph?"},{"check":"AR20","name":"unclear page intent","band":"moderate","question":"Is this page meant to inform, to sell, or to transact, and does it try to do more than one of those at once?"},{"check":"AR21","name":"content buried in images","band":"material","question":"Is any information here held only inside an image, such as a chart, a price list or a diagram?"},{"check":"AR22","name":"content buried in video","band":"moderate","question":"Is any information here held only inside a video, and does a transcript or written equivalent exist?"},{"check":"AR24","name":"FAQ clarity","band":"low","question":"Are the questions in this FAQ the ones customers actually ask, and does each answer stand complete on its own?"},{"check":"CT18","name":"schema type relevance","band":"material","question":"Does the structured data describe what this page actually is, or was one general type applied across the site?"},{"check":"CT19","name":"organisation entity clarity","band":"material","question":"Can a reader tell from this page alone which legal entity is behind it, including registration number and country?"},{"check":"CT20","name":"contact information clarity","band":"moderate","question":"If someone needs to contact you about this particular subject, is the right route on the page?"},{"check":"CT21","name":"page purpose clarity","band":"moderate","question":"In one sentence, what is this page for, and would a first-time reader arrive at the same sentence?"},{"check":"CT22","name":"content hierarchy (key info early)","band":"moderate","question":"Is the most important information in the first screen of this page, or does background and context come first?"},{"check":"CT23","name":"repeated template content","band":"material","question":"How much of this page is repeated on each page, and is the part unique to this page substantial enough to stand on its own?"},{"check":"MS07","name":"wrongly-decorative alt","band":"moderate","question":"Some images here are marked as decorative and carry no description. Are any of them actually carrying information?"},{"check":"MS09","name":"link purpose clarity","band":null,"question":"Would each link make sense read on its own, away from the sentence around it?"},{"check":"MX07","name":"missing key user information","band":"material","question":"Is anything a customer routinely needs, such as price, availability or eligibility, missing from where they would look for it?"},{"check":"PD18","name":"download-only critical information","band":"material","question":"Is any of this information available only as a download, and should it also exist as a page?"}]},{"stage":6,"title":"Can someone reach it and act on it","questions":[{"check":"AJ01","name":"agent task readiness","band":"low","question":"If an automated assistant attempted your most common customer task, at which step would it stop?"},{"check":"AJ04","name":"broken trust journeys","band":"low","question":"Do the trust pages, such as terms, privacy, complaints and accreditation, all resolve and stay current?"},{"check":"DS19","name":"internal linking structure","band":"low","question":"Do the pages that matter most get linked from the places people actually start, or only from the sitemap?"},{"check":"DS20","name":"navigation consistency","band":"low","question":"Is the navigation the same across the whole estate, or does it change between sections?"},{"check":"IN16","name":"suspicious external references","band":"material","question":"Do you stand behind each organisation this site links to, and does anyone review those links?"},{"check":"IN17","name":"unsafe external links","band":"material","question":"Do any external links now go to sites that have changed hands, expired, or host something different?"},{"check":"MX08","name":"confusing navigation paths","band":"low","question":"Pick a common task. How many steps does it take, and does anything in the path send the reader backwards?"},{"check":"MX09","name":"unnecessary downloads","band":"moderate","question":"Is anything offered as a download that could be a page, and is the download necessary?"},{"check":"MX10","name":"confusing file downloads","band":"low","question":"When a file is offered, is it clear before clicking what it is, what format it is in, and how big it is?"},{"check":"MX11","name":"poor content discoverability","band":"low","question":"If someone did not already know this content existed, how would they find it?"},{"check":"MX13","name":"duplicate journeys","band":"low","question":"There is more than one route to the same outcome. Is that deliberate, and which one do you support?"}]}],"items":[{"check":"CT26","name":"author / owner visibility","band":"low","stage":1,"stage_name":"Who is answerable for this content","question":"Who is the named person answerable for the wording on this page, and is that name published on the page itself?","needs":"review and confirmation by a content owner"},{"check":"IN15","name":"unclear content ownership","band":"low","stage":1,"stage_name":"Who is answerable for this content","question":"For each area of the site, can you name the team that owns it, and does anyone read it on a schedule?","needs":"review and confirmation by a content owner"},{"check":"CT03","name":"outdated content signals","band":"high","stage":2,"stage_name":"Is it still true today","question":"This page carries no sign of when it was last confirmed. When did someone last read it end to end with the authority to correct it?","needs":"review and confirmation by a content owner"},{"check":"IN08","name":"outdated content","band":"high","stage":2,"stage_name":"Is it still true today","question":"Is all of this page still true today, or is some of it describing how things used to work?","needs":"review and confirmation by a content owner"},{"check":"IN09","name":"expired offers","band":"high","stage":2,"stage_name":"Is it still true today","question":"Are any offers, prices or promotions past their end date, and whose job is it to take them down?","needs":"review and confirmation by a content owner"},{"check":"IN13","name":"old campaigns","band":"material","stage":2,"stage_name":"Is it still true today","question":"Are there campaign pages still published for campaigns that have finished, and should they come down or be marked as closed?","needs":"review and confirmation by a content owner"},{"check":"IN14","name":"old events","band":"material","stage":2,"stage_name":"Is it still true today","question":"Are any events listed that have already happened, and can a reader tell past from upcoming at a glance?","needs":"review and confirmation by a content owner"},{"check":"PD03","name":"old PDF exposure","band":"material","stage":2,"stage_name":"Is it still true today","question":"This document has been public a long time. Is it still the version you want quoted, or has it been superseded?","needs":"review and confirmation by a content owner"},{"check":"PD05","name":"policy document freshness","band":"material","stage":2,"stage_name":"Is it still true today","question":"For each policy document, what is the review date, and who signs it off when it changes?","needs":"review and confirmation by a content owner"},{"check":"PD06","name":"duplicate PDF versions","band":"material","stage":2,"stage_name":"Is it still true today","question":"More than one version of this document is published. Which one is current, and can the others be withdrawn?","needs":"review and confirmation by a content owner"},{"check":"AR05","name":"factual claim support","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Take the main factual claims on this page one at a time. For each, what is the source you would show if challenged?","needs":"review and confirmation by a content owner"},{"check":"AR06","name":"unsupported claim detection","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Which statements here are your position rather than established fact, and would a reader be able to tell the difference?","needs":"review and confirmation by a content owner"},{"check":"CT02","name":"claim evidence visibility","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Where a page makes a claim, is the evidence for it on the same page, or does the reader have to go looking?","needs":"review and confirmation by a content owner"},{"check":"IN02","name":"unsupported claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Are there claims about performance, size, ranking or results that are not backed by a figure and a source?","needs":"review and confirmation by a content owner"},{"check":"IN03","name":"missing evidence for important claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For the claims that matter most commercially, is the supporting evidence published, or does it only exist internally?","needs":"review and confirmation by a content owner"},{"check":"IN19","name":"circular reasoning / self-referential support","band":"high","stage":3,"stage_name":"Can each claim be backed","question":"When this page supports a claim, does it point to independent evidence, or does it link to another of your own pages that simply repeats the claim?","needs":"review and confirmation by a content owner"},{"check":"IN20","name":"unverifiable statistics","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For each number published here, can you name the study, dataset or internal record it comes from, and the date it was measured?","needs":"review and confirmation by a content owner"},{"check":"IN21","name":"promotional framing without evidence","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Take the adjectives out. Is what remains still an accurate description of what you do, or does the claim only stand up in promotional language?","needs":"review and confirmation by a content owner"},{"check":"AR07","name":"contradictory page evidence","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Does anything on this page contradict anything else on the same page, such as a figure in the text against a figure in a table?","needs":"review and confirmation by a content owner"},{"check":"AR16","name":"organisation name consistency","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Is the organisation's name written identically everywhere, including punctuation, legal suffix and capitalisation?","needs":"review and confirmation by a content owner"},{"check":"AR19","name":"duplicate answers across pages","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Several pages answer the same question. Which one do you want quoted when someone asks it?","needs":"review and confirmation by a content owner"},{"check":"CT01","name":"conflicting content","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Two places on this site say different things about the same subject. Which one is correct, and what happens to the other?","needs":"review and confirmation by a content owner"},{"check":"CT33","name":"multilingual consistency","band":"moderate","stage":4,"stage_name":"Does our published content agree","question":"Where the site is published in more than one language, does each version say the same thing, and who confirms that?","needs":"review and confirmation by a content owner"},{"check":"IN01","name":"conflicting organisational descriptions","band":"high","stage":4,"stage_name":"Does our published content agree","question":"How would you describe the organisation in one sentence, and does each page that describes it say the same thing?","needs":"review and confirmation by a content owner"},{"check":"IN04","name":"conflicting PDF/webpage evidence","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Where a document and a web page cover the same subject, which one is authoritative when they differ?","needs":"review and confirmation by a content owner"},{"check":"IN05","name":"inconsistent leadership information","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Is the leadership listed here current, including anyone who has joined or left, and does it read the same on each page and in each document?","needs":"review and confirmation by a content owner"},{"check":"IN06","name":"inconsistent location/opening hours","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Are the addresses, phone numbers and opening hours identical everywhere they appear, and are they right today?","needs":"review and confirmation by a content owner"},{"check":"IN10","name":"inconsistent product/service claims","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Do the product and service descriptions match across the site, the documents, and anywhere else you publish?","needs":"review and confirmation by a content owner"},{"check":"IN11","name":"mixed brand names","band":"material","stage":4,"stage_name":"Does our published content agree","question":"More than one brand or trading name appears. Which is the legal entity, which is the trading name, and when should each be used?","needs":"review and confirmation by a content owner"},{"check":"IN12","name":"duplicate claim drift across pages","band":"material","stage":4,"stage_name":"Does our published content agree","question":"The same claim appears on several pages in slightly different words. Which wording is the approved one?","needs":"review and confirmation by a content owner"},{"check":"IN22","name":"terminology inconsistency","band":"material","stage":4,"stage_name":"Does our published content agree","question":"You use more than one term for the same thing. Which is the agreed term, and are the others meant to be synonyms or genuinely different things?","needs":"review and confirmation by a content owner"},{"check":"PD04","name":"PDF ↔ website content conflict","band":"high","stage":4,"stage_name":"Does our published content agree","question":"This document and a page on the site disagree. Which is correct, and does the other need changing or withdrawing?","needs":"review and confirmation by a content owner"},{"check":"AR08","name":"answer extractability","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"If someone asked the question this page answers, which single sentence on the page is the answer?","needs":"review and confirmation by a content owner"},{"check":"AR09","name":"location clarity","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Can a reader tell which countries, regions or sites this page applies to without already knowing?","needs":"review and confirmation by a content owner"},{"check":"AR10","name":"machine-readable contact & legal","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Are your contact details, registered address and legal terms published as text on the site, rather than only inside documents or images?","needs":"review and confirmation by a content owner"},{"check":"AR14","name":"page subject clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"What is this page about, in the words a customer would use rather than the words you use internally?","needs":"review and confirmation by a content owner"},{"check":"AR15","name":"entity recognition","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Are the people, places, products and organisations named on this page written out in full at least once?","needs":"review and confirmation by a content owner"},{"check":"AR17","name":"product/service description clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Does this description say what the product or service actually does, or does it describe the benefit without the substance?","needs":"review and confirmation by a content owner"},{"check":"AR18","name":"audience clarity","band":"low","stage":5,"stage_name":"Will the right meaning come across","question":"Who is this page written for, and would that reader recognise themselves in the first paragraph?","needs":"review and confirmation by a content owner"},{"check":"AR20","name":"unclear page intent","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Is this page meant to inform, to sell, or to transact, and does it try to do more than one of those at once?","needs":"review and confirmation by a content owner"},{"check":"AR21","name":"content buried in images","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Is any information here held only inside an image, such as a chart, a price list or a diagram?","needs":"review and confirmation by a content owner"},{"check":"AR22","name":"content buried in video","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Is any information here held only inside a video, and does a transcript or written equivalent exist?","needs":"review and confirmation by a content owner"},{"check":"AR24","name":"FAQ clarity","band":"low","stage":5,"stage_name":"Will the right meaning come across","question":"Are the questions in this FAQ the ones customers actually ask, and does each answer stand complete on its own?","needs":"review and confirmation by a content owner"},{"check":"CT18","name":"schema type relevance","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Does the structured data describe what this page actually is, or was one general type applied across the site?","needs":"review and confirmation by a content owner"},{"check":"CT19","name":"organisation entity clarity","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Can a reader tell from this page alone which legal entity is behind it, including registration number and country?","needs":"review and confirmation by a content owner"},{"check":"CT20","name":"contact information clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"If someone needs to contact you about this particular subject, is the right route on the page?","needs":"review and confirmation by a content owner"},{"check":"CT21","name":"page purpose clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"In one sentence, what is this page for, and would a first-time reader arrive at the same sentence?","needs":"review and confirmation by a content owner"},{"check":"CT22","name":"content hierarchy (key info early)","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Is the most important information in the first screen of this page, or does background and context come first?","needs":"review and confirmation by a content owner"},{"check":"CT23","name":"repeated template content","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"How much of this page is repeated on each page, and is the part unique to this page substantial enough to stand on its own?","needs":"review and confirmation by a content owner"},{"check":"MS07","name":"wrongly-decorative alt","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Some images here are marked as decorative and carry no description. 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