{"run_id":"bee5aa499e50","reference":"0826/EFF/92","entry":"https://eff.org/","mode":"single","started":"2026-08-26T13:09:47.696320Z","finished":"2026-08-26T13:09:55.681559Z","replay":false,"access_blocked":true,"scores":{"readiness_web":1.0,"readiness_web_cap":null,"readiness_web_cap_reason":null,"readiness_web_measured":1.0,"readiness_pages":1.0,"readiness_site":1.0,"site_misinfo_band":"Extremely likely","site_misinfo_pct":99,"readiness_pdfs":null,"readiness_pdfs_measured":null,"readiness_pdf_cap":null,"readiness_pdf_cap_reason":null,"misinfo_web":{"band":"high","reason":"site unreadable to AI; answers are sourced only from third parties","drivers":[],"definition":"a frequent and direct cause of wrong information for the affected content","scope":{},"origin":"access","worst_band":"Extremely likely","average_band":"Extremely likely","average_pct":99,"chart_pct":99},"misinfo_pdf":null,"misinfo_band":"high","misinfo_reason":"site unreadable to AI","misinfo_drivers":[],"misinfo_set_by":"access","readiness_summary":{"verdict_head":"AI readiness is critically low.","verdict_body":"AI systems are turned away at the door of the site before a page is read, so none of the content is reachable by them, however well the pages are built.","page_points":[{"check":"DS03","name":"AI systems are refused at the network edge","band":null,"consequence":"No page is reachable by an AI system, so there is nothing on the site to be read, quoted or answered from.","where":"0 of 15 AI systems refused at the door"}],"pdf_points":[],"self_block_note":null},"misinfo_summary":{"verdict_head":"Misinformation risk is high.","verdict_body":"With no first-party page available to AI systems, answers about Eff are drawn only from third-party sources, close to the highest exposure to a wrong or out-of-date answer. For an organisation this size, with a large third-party footprint online, that is a serious position and one to weigh carefully.","worst_band":"Extremely likely","points":[{"check":"DS03","name":"AI answers can only be built from third parties","band":"Extremely likely","consequence":"With the organisation's own pages unreadable, anything an AI states about Eff is assembled from directories, news, forums and opinion, with no first-party page to check it against or to correct it.","where":"whole estate"}],"density_point":null,"alerts":[]},"self_block":null},"coverage":{"total":189,"executed":17,"not_automated":84,"governance":64,"rendering":17,"reference":7},"site_findings":[{"check":"DS04","result":"pass","evidence":"all 1 crawled URLs returned a usable status"},{"check":"DS05","result":"pass","evidence":"no redirect loops across the 1 crawled URLs"},{"check":"DS01","result":"fail","evidence":"the site did not answer for its access-rules file, so nothing states what automated readers may read","band":"moderate","proof":{"kind":"table","title":"The access-rules file, as the site answered for it","note":"The address robots.txt was asked for. It is the file a site uses to tell automated readers what they may read.","headers":["What was measured","As measured on this page"],"rows":[["Address asked for","the site's robots.txt"],["What came back","no answer at all"],["Reason given","ModuleNotFoundError: No module named 'httpcore'"]]}},{"check":"DS02","result":"unable_to_determine","evidence":"robots.txt unavailable"},{"check":"DS23","result":"warning","evidence":"sitemap.xml not found (status=None); discovery relies on links alone","proof":{"kind":"table","title":"The sitemap, as the site answered for it","note":"The address sitemap.xml was asked for. It is the file a site uses to list its own pages.","headers":["What was measured","As measured on this page"],"rows":[["Address asked for","the site's sitemap.xml"],["What came back","None"]]}},{"check":"DS24","result":"not_applicable","evidence":"this check reads a sitemap, where a site publishes one"},{"check":"DS26","result":"not_applicable","evidence":"this check reads a sitemap, where a site publishes one"},{"check":"DS27","result":"unable_to_determine","evidence":"the secure address returned no usable response (status None), so the connection could not be confirmed"},{"check":"MX14","result":"unable_to_determine","evidence":"the test request for a missing address did not complete: ModuleNotFoundError: No module named 'httpcore'"},{"check":"DS03","result":"unable_to_determine","evidence":"entry page itself failed"},{"check":"MX05","result":"pass","evidence":"no frequently-linked page sits deeper than crawl depth 2"},{"check":"DS16","result":"pass","evidence":"each fetched URL has a single canonical form in the crawl"},{"check":"MX12","result":"pass","evidence":"no near-identical pages among those assessed"},{"check":"CT25","result":"pass","evidence":"no substantially duplicated content among the pages assessed"},{"check":"CT34","result":"pass","evidence":"no page's content is so dominated by shared navigation or footer that it reads as a machine duplicate"},{"check":"IN18","result":"not_applicable","evidence":"this check reads the legal and policy pages a sitemap lists"},{"check":"MX06","result":"unable_to_determine","evidence":"entry page unavailable for the mobile comparison"}],"site_calc_log":[],"items":[],"governance":{"count":64,"stage_count":6,"message":"64 judgements in this estate cannot be settled by measurement, because they turn on what the organisation knows to be true. They are asked here as 6 stages of questions for the person accountable for the content. The order matters: until someone owns a page, no answer about it can be relied on, and until the current version is agreed, a contradiction cannot be resolved. An answer recorded against a question, with a name and a date, is what turns it into governed content.","stages":[{"stage":1,"title":"Who is answerable for this content","questions":[{"check":"CT26","name":"author / owner visibility","band":"low","question":"Who is the named person answerable for the wording on this page, and is that name published on the page itself?"},{"check":"IN15","name":"unclear content ownership","band":"low","question":"For each area of the site, can you name the team that owns it, and does anyone read it on a schedule?"}]},{"stage":2,"title":"Is it still true today","questions":[{"check":"CT03","name":"outdated content signals","band":"high","question":"This page carries no sign of when it was last confirmed. When did someone last read it end to end with the authority to correct it?"},{"check":"IN08","name":"outdated content","band":"high","question":"Is all of this page still true today, or is some of it describing how things used to work?"},{"check":"IN09","name":"expired offers","band":"high","question":"Are any offers, prices or promotions past their end date, and whose job is it to take them down?"},{"check":"IN13","name":"old campaigns","band":"material","question":"Are there campaign pages still published for campaigns that have finished, and should they come down or be marked as closed?"},{"check":"IN14","name":"old events","band":"material","question":"Are any events listed that have already happened, and can a reader tell past from upcoming at a glance?"},{"check":"PD03","name":"old PDF exposure","band":"material","question":"This document has been public a long time. Is it still the version you want quoted, or has it been superseded?"},{"check":"PD05","name":"policy document freshness","band":"material","question":"For each policy document, what is the review date, and who signs it off when it changes?"},{"check":"PD06","name":"duplicate PDF versions","band":"material","question":"More than one version of this document is published. Which one is current, and can the others be withdrawn?"}]},{"stage":3,"title":"Can each claim be backed","questions":[{"check":"AR05","name":"factual claim support","band":"material","question":"Take the main factual claims on this page one at a time. For each, what is the source you would show if challenged?"},{"check":"AR06","name":"unsupported claim detection","band":"material","question":"Which statements here are your position rather than established fact, and would a reader be able to tell the difference?"},{"check":"CT02","name":"claim evidence visibility","band":"material","question":"Where a page makes a claim, is the evidence for it on the same page, or does the reader have to go looking?"},{"check":"IN02","name":"unsupported claims","band":"material","question":"Are there claims about performance, size, ranking or results that are not backed by a figure and a source?"},{"check":"IN03","name":"missing evidence for important claims","band":"material","question":"For the claims that matter most commercially, is the supporting evidence published, or does it only exist internally?"},{"check":"IN19","name":"circular reasoning / self-referential support","band":"high","question":"When this page supports a claim, does it point to independent evidence, or does it link to another of your own pages that simply repeats the claim?"},{"check":"IN20","name":"unverifiable statistics","band":"material","question":"For each number published here, can you name the study, dataset or internal record it comes from, and the date it was measured?"},{"check":"IN21","name":"promotional framing without evidence","band":"material","question":"Take the adjectives out. Is what remains still an accurate description of what you do, or does the claim only stand up in promotional language?"}]},{"stage":4,"title":"Does our published content agree","questions":[{"check":"AR07","name":"contradictory page evidence","band":"high","question":"Does anything on this page contradict anything else on the same page, such as a figure in the text against a figure in a table?"},{"check":"AR16","name":"organisation name consistency","band":"material","question":"Is the organisation's name written identically everywhere, including punctuation, legal suffix and capitalisation?"},{"check":"AR19","name":"duplicate answers across pages","band":"material","question":"Several pages answer the same question. Which one do you want quoted when someone asks it?"},{"check":"CT01","name":"conflicting content","band":"high","question":"Two places on this site say different things about the same subject. Which one is correct, and what happens to the other?"},{"check":"CT33","name":"multilingual consistency","band":"moderate","question":"Where the site is published in more than one language, does each version say the same thing, and who confirms that?"},{"check":"IN01","name":"conflicting organisational descriptions","band":"high","question":"How would you describe the organisation in one sentence, and does each page that describes it say the same thing?"},{"check":"IN04","name":"conflicting PDF/webpage evidence","band":"high","question":"Where a document and a web page cover the same subject, which one is authoritative when they differ?"},{"check":"IN05","name":"inconsistent leadership information","band":"material","question":"Is the leadership listed here current, including anyone who has joined or left, and does it read the same on each page and in each document?"},{"check":"IN06","name":"inconsistent location/opening hours","band":"material","question":"Are the addresses, phone numbers and opening hours identical everywhere they appear, and are they right today?"},{"check":"IN10","name":"inconsistent product/service claims","band":"material","question":"Do the product and service descriptions match across the site, the documents, and anywhere else you publish?"},{"check":"IN11","name":"mixed brand names","band":"material","question":"More than one brand or trading name appears. Which is the legal entity, which is the trading name, and when should each be used?"},{"check":"IN12","name":"duplicate claim drift across pages","band":"material","question":"The same claim appears on several pages in slightly different words. Which wording is the approved one?"},{"check":"IN22","name":"terminology inconsistency","band":"material","question":"You use more than one term for the same thing. Which is the agreed term, and are the others meant to be synonyms or genuinely different things?"},{"check":"PD04","name":"PDF ↔ website content conflict","band":"high","question":"This document and a page on the site disagree. Which is correct, and does the other need changing or withdrawing?"}]},{"stage":5,"title":"Will the right meaning come across","questions":[{"check":"AR08","name":"answer extractability","band":"moderate","question":"If someone asked the question this page answers, which single sentence on the page is the answer?"},{"check":"AR09","name":"location clarity","band":"material","question":"Can a reader tell which countries, regions or sites this page applies to without already knowing?"},{"check":"AR10","name":"machine-readable contact & legal","band":"moderate","question":"Are your contact details, registered address and legal terms published as text on the site, rather than only inside documents or images?"},{"check":"AR14","name":"page subject clarity","band":"moderate","question":"What is this page about, in the words a customer would use rather than the words you use internally?"},{"check":"AR15","name":"entity recognition","band":"material","question":"Are the people, places, products and organisations named on this page written out in full at least once?"},{"check":"AR17","name":"product/service description clarity","band":"moderate","question":"Does this description say what the product or service actually does, or does it describe the benefit without the substance?"},{"check":"AR18","name":"audience clarity","band":"low","question":"Who is this page written for, and would that reader recognise themselves in the first paragraph?"},{"check":"AR20","name":"unclear page intent","band":"moderate","question":"Is this page meant to inform, to sell, or to transact, and does it try to do more than one of those at once?"},{"check":"AR21","name":"content buried in images","band":"material","question":"Is any information here held only inside an image, such as a chart, a price list or a diagram?"},{"check":"AR22","name":"content buried in video","band":"moderate","question":"Is any information here held only inside a video, and does a transcript or written equivalent exist?"},{"check":"AR24","name":"FAQ clarity","band":"low","question":"Are the questions in this FAQ the ones customers actually ask, and does each answer stand complete on its own?"},{"check":"CT18","name":"schema type relevance","band":"material","question":"Does the structured data describe what this page actually is, or was one general type applied across the site?"},{"check":"CT19","name":"organisation entity clarity","band":"material","question":"Can a reader tell from this page alone which legal entity is behind it, including registration number and country?"},{"check":"CT20","name":"contact information clarity","band":"moderate","question":"If someone needs to contact you about this particular subject, is the right route on the page?"},{"check":"CT21","name":"page purpose clarity","band":"moderate","question":"In one sentence, what is this page for, and would a first-time reader arrive at the same sentence?"},{"check":"CT22","name":"content hierarchy (key info early)","band":"moderate","question":"Is the most important information in the first screen of this page, or does background and context come first?"},{"check":"CT23","name":"repeated template content","band":"material","question":"How much of this page is repeated on each page, and is the part unique to this page substantial enough to stand on its own?"},{"check":"MS07","name":"wrongly-decorative alt","band":"moderate","question":"Some images here are marked as decorative and carry no description. Are any of them actually carrying information?"},{"check":"MS09","name":"link purpose clarity","band":null,"question":"Would each link make sense read on its own, away from the sentence around it?"},{"check":"MX07","name":"missing key user information","band":"material","question":"Is anything a customer routinely needs, such as price, availability or eligibility, missing from where they would look for it?"},{"check":"PD18","name":"download-only critical information","band":"material","question":"Is any of this information available only as a download, and should it also exist as a page?"}]},{"stage":6,"title":"Can someone reach it and act on it","questions":[{"check":"AJ01","name":"agent task readiness","band":"low","question":"If an automated assistant attempted your most common customer task, at which step would it stop?"},{"check":"AJ04","name":"broken trust journeys","band":"low","question":"Do the trust pages, such as terms, privacy, complaints and accreditation, all resolve and stay current?"},{"check":"DS19","name":"internal linking structure","band":"low","question":"Do the pages that matter most get linked from the places people actually start, or only from the sitemap?"},{"check":"DS20","name":"navigation consistency","band":"low","question":"Is the navigation the same across the whole estate, or does it change between sections?"},{"check":"IN16","name":"suspicious external references","band":"material","question":"Do you stand behind each organisation this site links to, and does anyone review those links?"},{"check":"IN17","name":"unsafe external links","band":"material","question":"Do any external links now go to sites that have changed hands, expired, or host something different?"},{"check":"MX08","name":"confusing navigation paths","band":"low","question":"Pick a common task. How many steps does it take, and does anything in the path send the reader backwards?"},{"check":"MX09","name":"unnecessary downloads","band":"moderate","question":"Is anything offered as a download that could be a page, and is the download necessary?"},{"check":"MX10","name":"confusing file downloads","band":"low","question":"When a file is offered, is it clear before clicking what it is, what format it is in, and how big it is?"},{"check":"MX11","name":"poor content discoverability","band":"low","question":"If someone did not already know this content existed, how would they find it?"},{"check":"MX13","name":"duplicate journeys","band":"low","question":"There is more than one route to the same outcome. Is that deliberate, and which one do you support?"}]}],"items":[{"check":"CT26","name":"author / owner visibility","band":"low","stage":1,"stage_name":"Who is answerable for this content","question":"Who is the named person answerable for the wording on this page, and is that name published on the page itself?","needs":"review and confirmation by a content owner"},{"check":"IN15","name":"unclear content ownership","band":"low","stage":1,"stage_name":"Who is answerable for this content","question":"For each area of the site, can you name the team that owns it, and does anyone read it on a schedule?","needs":"review and confirmation by a content owner"},{"check":"CT03","name":"outdated content signals","band":"high","stage":2,"stage_name":"Is it still true today","question":"This page carries no sign of when it was last confirmed. When did someone last read it end to end with the authority to correct it?","needs":"review and confirmation by a content owner"},{"check":"IN08","name":"outdated content","band":"high","stage":2,"stage_name":"Is it still true today","question":"Is all of this page still true today, or is some of it describing how things used to work?","needs":"review and confirmation by a content owner"},{"check":"IN09","name":"expired offers","band":"high","stage":2,"stage_name":"Is it still true today","question":"Are any offers, prices or promotions past their end date, and whose job is it to take them down?","needs":"review and confirmation by a content owner"},{"check":"IN13","name":"old campaigns","band":"material","stage":2,"stage_name":"Is it still true today","question":"Are there campaign pages still published for campaigns that have finished, and should they come down or be marked as closed?","needs":"review and confirmation by a content owner"},{"check":"IN14","name":"old events","band":"material","stage":2,"stage_name":"Is it still true today","question":"Are any events listed that have already happened, and can a reader tell past from upcoming at a glance?","needs":"review and confirmation by a content owner"},{"check":"PD03","name":"old PDF exposure","band":"material","stage":2,"stage_name":"Is it still true today","question":"This document has been public a long time. Is it still the version you want quoted, or has it been superseded?","needs":"review and confirmation by a content owner"},{"check":"PD05","name":"policy document freshness","band":"material","stage":2,"stage_name":"Is it still true today","question":"For each policy document, what is the review date, and who signs it off when it changes?","needs":"review and confirmation by a content owner"},{"check":"PD06","name":"duplicate PDF versions","band":"material","stage":2,"stage_name":"Is it still true today","question":"More than one version of this document is published. Which one is current, and can the others be withdrawn?","needs":"review and confirmation by a content owner"},{"check":"AR05","name":"factual claim support","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Take the main factual claims on this page one at a time. For each, what is the source you would show if challenged?","needs":"review and confirmation by a content owner"},{"check":"AR06","name":"unsupported claim detection","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Which statements here are your position rather than established fact, and would a reader be able to tell the difference?","needs":"review and confirmation by a content owner"},{"check":"CT02","name":"claim evidence visibility","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Where a page makes a claim, is the evidence for it on the same page, or does the reader have to go looking?","needs":"review and confirmation by a content owner"},{"check":"IN02","name":"unsupported claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Are there claims about performance, size, ranking or results that are not backed by a figure and a source?","needs":"review and confirmation by a content owner"},{"check":"IN03","name":"missing evidence for important claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For the claims that matter most commercially, is the supporting evidence published, or does it only exist internally?","needs":"review and confirmation by a content owner"},{"check":"IN19","name":"circular reasoning / self-referential support","band":"high","stage":3,"stage_name":"Can each claim be backed","question":"When this page supports a claim, does it point to independent evidence, or does it link to another of your own pages that simply repeats the claim?","needs":"review and confirmation by a content owner"},{"check":"IN20","name":"unverifiable statistics","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For each number published here, can you name the study, dataset or internal record it comes from, and the date it was measured?","needs":"review and confirmation by a content owner"},{"check":"IN21","name":"promotional framing without evidence","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Take the adjectives out. Is what remains still an accurate description of what you do, or does the claim only stand up in promotional language?","needs":"review and confirmation by a content owner"},{"check":"AR07","name":"contradictory page evidence","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Does anything on this page contradict anything else on the same page, such as a figure in the text against a figure in a table?","needs":"review and confirmation by a content owner"},{"check":"AR16","name":"organisation name consistency","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Is the organisation's name written identically everywhere, including punctuation, legal suffix and capitalisation?","needs":"review and confirmation by a content owner"},{"check":"AR19","name":"duplicate answers across pages","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Several pages answer the same question. Which one do you want quoted when someone asks it?","needs":"review and confirmation by a content owner"},{"check":"CT01","name":"conflicting content","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Two places on this site say different things about the same subject. Which one is correct, and what happens to the other?","needs":"review and confirmation by a content owner"},{"check":"CT33","name":"multilingual consistency","band":"moderate","stage":4,"stage_name":"Does our published content agree","question":"Where the site is published in more than one language, does each version say the same thing, and who confirms that?","needs":"review and confirmation by a content owner"},{"check":"IN01","name":"conflicting organisational descriptions","band":"high","stage":4,"stage_name":"Does our published content agree","question":"How would you describe the organisation in one sentence, and does each page that describes it say the same thing?","needs":"review and confirmation by a content owner"},{"check":"IN04","name":"conflicting PDF/webpage evidence","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Where a document and a web page cover the same subject, which one is authoritative when they differ?","needs":"review and confirmation by a content owner"},{"check":"IN05","name":"inconsistent leadership information","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Is the leadership listed here current, including anyone who has joined or left, and does it read the same on each page and in each document?","needs":"review and confirmation by a content owner"},{"check":"IN06","name":"inconsistent location/opening hours","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Are the addresses, phone numbers and opening hours identical everywhere they appear, and are they right today?","needs":"review and confirmation by a content owner"},{"check":"IN10","name":"inconsistent product/service claims","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Do the product and service descriptions match across the site, the documents, and anywhere else you publish?","needs":"review and confirmation by a content owner"},{"check":"IN11","name":"mixed brand names","band":"material","stage":4,"stage_name":"Does our published content agree","question":"More than one brand or trading name appears. Which is the legal entity, which is the trading name, and when should each be used?","needs":"review and confirmation by a content owner"},{"check":"IN12","name":"duplicate claim drift across pages","band":"material","stage":4,"stage_name":"Does our published content agree","question":"The same claim appears on several pages in slightly different words. Which wording is the approved one?","needs":"review and confirmation by a content owner"},{"check":"IN22","name":"terminology inconsistency","band":"material","stage":4,"stage_name":"Does our published content agree","question":"You use more than one term for the same thing. Which is the agreed term, and are the others meant to be synonyms or genuinely different things?","needs":"review and confirmation by a content owner"},{"check":"PD04","name":"PDF ↔ website content conflict","band":"high","stage":4,"stage_name":"Does our published content agree","question":"This document and a page on the site disagree. Which is correct, and does the other need changing or withdrawing?","needs":"review and confirmation by a content owner"},{"check":"AR08","name":"answer extractability","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"If someone asked the question this page answers, which single sentence on the page is the answer?","needs":"review and confirmation by a content owner"},{"check":"AR09","name":"location clarity","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Can a reader tell which countries, regions or sites this page applies to without already knowing?","needs":"review and confirmation by a content owner"},{"check":"AR10","name":"machine-readable contact & legal","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Are your contact details, registered address and legal terms published as text on the site, rather than only inside documents or images?","needs":"review and confirmation by a content owner"},{"check":"AR14","name":"page subject clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"What is this page about, in the words a customer would use rather than the words you use internally?","needs":"review and confirmation by a content owner"},{"check":"AR15","name":"entity recognition","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Are the people, places, products and organisations named on this page written out in full at least once?","needs":"review and confirmation by a content owner"},{"check":"AR17","name":"product/service description clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Does this description say what the product or service actually does, or does it describe the benefit without the substance?","needs":"review and confirmation by a content owner"},{"check":"AR18","name":"audience clarity","band":"low","stage":5,"stage_name":"Will the right meaning come across","question":"Who is this page written for, and would that reader recognise themselves in the first paragraph?","needs":"review and confirmation by a content owner"},{"check":"AR20","name":"unclear page intent","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Is this page meant to inform, to sell, or to transact, and does it try to do more than one of those at once?","needs":"review and confirmation by a content owner"},{"check":"AR21","name":"content buried in images","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Is any information here held only inside an image, such as a chart, a price list or a diagram?","needs":"review and confirmation by a content owner"},{"check":"AR22","name":"content buried in video","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Is any information here held only inside a video, and does a transcript or written equivalent exist?","needs":"review and confirmation by a content owner"},{"check":"AR24","name":"FAQ clarity","band":"low","stage":5,"stage_name":"Will the right meaning come across","question":"Are the questions in this FAQ the ones customers actually ask, and does each answer stand complete on its own?","needs":"review and confirmation by a content owner"},{"check":"CT18","name":"schema type relevance","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Does the structured data describe what this page actually is, or was one general type applied across the site?","needs":"review and confirmation by a content owner"},{"check":"CT19","name":"organisation entity clarity","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Can a reader tell from this page alone which legal entity is behind it, including registration number and country?","needs":"review and confirmation by a content owner"},{"check":"CT20","name":"contact information clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"If someone needs to contact you about this particular subject, is the right route on the page?","needs":"review and confirmation by a content owner"},{"check":"CT21","name":"page purpose clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"In one sentence, what is this page for, and would a first-time reader arrive at the same sentence?","needs":"review and confirmation by a content owner"},{"check":"CT22","name":"content hierarchy (key info early)","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Is the most important information in the first screen of this page, or does background and context come first?","needs":"review and confirmation by a content owner"},{"check":"CT23","name":"repeated template content","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"How much of this page is repeated on each page, and is the part unique to this page substantial enough to stand on its own?","needs":"review and confirmation by a content owner"},{"check":"MS07","name":"wrongly-decorative alt","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Some images here are marked as decorative and carry no description. 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