{"run_id":"a95863f9f6f2","reference":"0731/NUT/73","entry":"https://www.nutun.com","mode":"benchmark","started":"2026-07-31T16:39:29.724470Z","finished":"2026-07-31T16:40:21.495666Z","scores":{"readiness_web":18.2,"readiness_web_cap":null,"readiness_web_cap_reason":null,"readiness_web_measured":78.8,"readiness_pages":8.8,"readiness_site":32.2,"readiness_site_measured":87.1,"site_misinfo_band":"Very likely","site_misinfo_pct":63,"readiness_pdfs":null,"readiness_pdfs_measured":null,"readiness_pdf_cap":null,"readiness_pdf_cap_reason":null,"misinfo_web":{"band":"Extremely likely","reason":"highest effective failing band: high","drivers":[{"check":"AR03","name":"JavaScript dependency","band":"high","result":"fail","evidence":"99% of the words a person sees are missing from the page as first delivered (51 characters delivered, 8564 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","item":"https://www.nutun.com"},{"check":"AR27","name":"search and AI answers diverge","band":"material","result":"fail","evidence":"the front door serves the search crawlers while refusing the AI services: 3 search crawler(s) are served the page while 5 of 10 AI answer services' own crawlers are refused. Search results are fed the site's current content; the AI answer services are not, so a person asking a search engine and a person asking an AI assistant receive different information, and the two answers can conflict.","item":null},{"check":"CT08","name":"heading structure","band":"material","result":"fail","evidence":"the page carries no headings at all, so it reads as one undivided block of text with nothing marking out its sections","item":"https://www.nutun.com"},{"check":"AR01","name":"raw HTML content availability","band":"material","result":"fail","evidence":"only 51 characters of extractable text in the raw HTML response, below the 200-character threshold: the served HTML does not carry the page's main content as text","item":"https://www.nutun.com"},{"check":"DS03","name":"blocking at the front door","band":"moderate","result":"warning","evidence":"6 of 15 AI crawlers asking for the site are refused by the security layer in front of it while the other 9 are served, so the content is closed to those AI services and open to the rest. The refused services answer about the site from outside sources. The door decides call by call: this check's own requests saw 6 of 15 refused and the front-door probe 5 of 15, and the verdict stands on the worse of the two.","item":null},{"check":"CT10","name":"missing H1","band":"moderate","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","item":"https://www.nutun.com"},{"check":"CT12","name":"semantic HTML use","band":"moderate","result":"fail","evidence":"the page does not mark out where its main content or navigation or header or footer begins or ends, so a machine reading it cannot tell the page's own content from the parts repeated across the site","item":"https://www.nutun.com"},{"check":"CT14","name":"navigation separation from body","band":"moderate","result":"fail","evidence":"the page does not mark out its navigation, so the menu links run into the page's own words when it is read","item":"https://www.nutun.com"}],"definition":"a frequent and direct cause of wrong information for the affected content","scope":{"at_band":1,"of":1,"items":["https://www.nutun.com"]},"origin":{"level":"item","check":"AR03","name":"JavaScript dependency","item":"https://www.nutun.com"},"worst_band":"Extremely likely","average_band":"Extremely likely","average_pct":88,"chart_pct":98},"misinfo_pdf":{"band":"Likely zero","reason":"no failed misinformation-bearing checks","drivers":[],"definition":"no failing misinformation-bearing checks; residual risk only; never claimed as none","scope":{"at_band":0,"of":0,"items":[]},"origin":null,"worst_band":"Likely zero","average_band":null,"average_pct":null,"chart_pct":1},"misinfo_band":"Extremely likely","misinfo_reason":"highest effective failing band: high","misinfo_drivers":[{"check":"AR03","name":"JavaScript dependency","band":"high","result":"fail","evidence":"99% of the words a person sees are missing from the page as first delivered (51 characters delivered, 8564 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","item":"https://www.nutun.com"},{"check":"AR27","name":"search and AI answers diverge","band":"material","result":"fail","evidence":"the front door serves the search crawlers while refusing the AI services: 3 search crawler(s) are served the page while 5 of 10 AI answer services' own crawlers are refused. Search results are fed the site's current content; the AI answer services are not, so a person asking a search engine and a person asking an AI assistant receive different information, and the two answers can conflict.","item":null},{"check":"CT08","name":"heading structure","band":"material","result":"fail","evidence":"the page carries no headings at all, so it reads as one undivided block of text with nothing marking out its sections","item":"https://www.nutun.com"},{"check":"AR01","name":"raw HTML content availability","band":"material","result":"fail","evidence":"only 51 characters of extractable text in the raw HTML response, below the 200-character threshold: the served HTML does not carry the page's main content as text","item":"https://www.nutun.com"},{"check":"DS03","name":"blocking at the front door","band":"moderate","result":"warning","evidence":"6 of 15 AI crawlers asking for the site are refused by the security layer in front of it while the other 9 are served, so the content is closed to those AI services and open to the rest. The refused services answer about the site from outside sources. The door decides call by call: this check's own requests saw 6 of 15 refused and the front-door probe 5 of 15, and the verdict stands on the worse of the two.","item":null},{"check":"CT10","name":"missing H1","band":"moderate","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","item":"https://www.nutun.com"},{"check":"CT12","name":"semantic HTML use","band":"moderate","result":"fail","evidence":"the page does not mark out where its main content or navigation or header or footer begins or ends, so a machine reading it cannot tell the page's own content from the parts repeated across the site","item":"https://www.nutun.com"},{"check":"CT14","name":"navigation separation from body","band":"moderate","result":"fail","evidence":"the page does not mark out its navigation, so the menu links run into the page's own words when it is read","item":"https://www.nutun.com"}],"misinfo_set_by":{"check":"AR03","name":"JavaScript dependency","band":"high","result":"fail","evidence":"99% of the words a person sees are missing from the page as first delivered (51 characters delivered, 8564 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","item":"https://www.nutun.com"},"readiness_summary":{"verdict_head":"AI readiness is very low.","verdict_body":"the content can be reached, but the way the pages are built keeps much of it from being read cleanly.","page_points":[{"check":"AR01","name":"raw HTML content availability","consequence":"The page arrives with almost no readable text, so the answer is absent from what is served, not merely hard to find.","count":1,"result":"fail","impact":5.0},{"check":"AR03","name":"JavaScript dependency","consequence":"The page is fetched successfully but the answer is missing from what comes back, so the content is absent rather than wrong.","count":1,"result":"fail","impact":5.0},{"check":"CT08","name":"heading structure","consequence":"With no real headings the extracted text arrives as one unlabelled block, and each section reads alike.","count":1,"result":"fail","impact":3.0}],"pdf_points":[],"self_block_note":null},"misinfo_summary":{"verdict_head":"Misinformation risk is high.","verdict_body":"The pages read as extremely likely and the documents as likely zero to cause it, which is why the risk reads as high.","worst_band":"Extremely likely","points":[{"check":"AR03","name":"JavaScript dependency","band":"high","consequence":"The page is fetched successfully but the answer is missing from what comes back, so the content is absent rather than wrong.","where":"pages"},{"check":"AR27","name":"search and AI answers diverge","band":"material","consequence":"Google search shows the site's current content while the AI services are turned away and answer from older or outside sources, so the same question brings back different information depending on which door the public uses, and the two answers can conflict.","where":"pages"},{"check":"CT08","name":"heading structure","band":"material","consequence":"With no real headings the extracted text arrives as one unlabelled block, and each section reads alike.","where":"pages"}],"density_point":null,"alerts":[]},"self_block":{"active":false,"domain":"nutun.com","blocked":0,"broken":0,"note":null}},"coverage":{"total":187,"executed":82,"not_automated":34,"governance":64,"rendering":0,"reference":7},"site_findings":[{"check":"DS04","result":"pass","evidence":"all 1 crawled URLs returned a usable status"},{"check":"DS05","result":"pass","evidence":"no redirect loops across the 1 crawled URLs"},{"check":"DS01","result":"pass","evidence":"robots.txt returned 200 (24 bytes)"},{"check":"DS02","result":"pass","evidence":"no AI answer-engine crawler is disallowed in robots.txt (per-bot rules present for: none)"},{"check":"DS23","result":"pass","evidence":"sitemap.xml returned 200"},{"check":"DS24","result":"pass","evidence":"parsed OK, 2 URLs"},{"check":"DS26","result":"warning","evidence":"the sitemap lists the site's addresses but records no date against any of them, so nothing in it says how current they are","proof":{"kind":"table","title":"The sitemap this site publishes, as read","note":"The sitemap was read for the date each address records for itself.","headers":["What was measured","As measured on this page"],"rows":[["Addresses listed in the sitemap","2"],["Of those, carrying a date","0"]]}},{"check":"DS27","result":"pass","evidence":"the site answers securely, with no fault in the connection"},{"check":"MX14","result":"pass","evidence":"missing URL returns real 404"},{"check":"DS03","result":"warning","evidence":"6 of 15 AI crawlers asking for the site are refused by the security layer in front of it while the other 9 are served, so the content is closed to those AI services and open to the rest. The refused services answer about the site from outside sources. The door decides call by call: this check's own requests saw 6 of 15 refused and the front-door probe 5 of 15, and the verdict stands on the worse of the two.","band":"moderate","proof":{"kind":"bots","title":"Each crawler's own request to the entry page, and the status it received","url":"https://www.nutun.com","base_ua":"Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/125.0.0.0 Safari/537.36","base_status":200,"items":[{"bot":"GPTBot","ua":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; GPTBot/1.1; +https://openai.com/gptbot","status":200,"blocked":false},{"bot":"OAI-SearchBot","ua":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; OAI-SearchBot/1.0; +https://openai.com/searchbot","status":429,"blocked":true},{"bot":"ChatGPT-User","ua":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; ChatGPT-User/1.0; +https://openai.com/bot","status":429,"blocked":true},{"bot":"ClaudeBot","ua":"Mozilla/5.0 (compatible; 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served"},{"check":"DS31","result":"pass","evidence":"the security certificate is current and trusted: issued by C=US, O=Let's Encrypt, CN=YE2, valid until Oct  9 23:02:16 2026 GMT","proof":{"kind":"urls","title":"The security certificate, as served","items":[{"url":"Issued by","note":"C=US, O=Let's Encrypt, CN=YE2"},{"url":"Issued to","note":"CN=www.nutun.com"},{"url":"Valid from","note":"Jul 11 23:02:17 2026 GMT"},{"url":"Valid until","note":"Oct  9 23:02:16 2026 GMT (70 days left)"}]}},{"check":"DS08","result":"not_applicable","evidence":"this check follows the internal links a page carries"},{"check":"DS12","result":"not_applicable","evidence":"this check follows the external links a page carries"},{"check":"CT07","result":"pass","evidence":"all page titles unique"}],"site_calc_log":[{"check":"DS04","weight":5,"result":"pass","value":1.0},{"check":"DS05","weight":5,"result":"pass","value":1.0},{"check":"DS01","weight":5,"result":"pass","value":1.0},{"check":"DS02","weight":5,"result":"pass","value":1.0},{"check":"DS23","weight":1,"result":"pass","value":1.0},{"check":"DS24","weight":1,"result":"pass","value":1.0},{"check":"DS26","weight":1,"result":"warning","value":0.5},{"check":"DS27","weight":1,"result":"pass","value":1.0},{"check":"MX14","weight":1,"result":"pass","value":1.0},{"check":"DS03","weight":5,"result":"warning","value":0.5},{"check":"DS15","weight":3,"result":"pass","value":1.0},{"check":"MX05","weight":3,"result":"pass","value":1.0},{"check":"DS16","weight":3,"result":"pass","value":1.0},{"check":"MX12","weight":1,"result":"pass","value":1.0},{"check":"CT25","weight":1,"result":"pass","value":1.0},{"check":"CT34","weight":1,"result":"pass","value":1.0},{"check":"MX06","weight":1,"result":"pass","value":1.0},{"check":"AR26","weight":3,"result":"pass","value":1.0},{"check":"AR27","weight":5,"result":"fail","value":0.0},{"check":"DS30","weight":5,"result":"pass","value":1.0},{"check":"DS31","weight":5,"result":"pass","value":1.0},{"check":"CT07","weight":1,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 87.1 scaled into the site ceiling 37"}],"items":[{"name":"https://www.nutun.com","kind":"page","readiness":8.8,"readiness_measured":73.3,"readiness_ceiling":12,"readiness_ceiling_source":"misinformation exposure Extremely likely (88%)","confidence":97.8,"misinfo_band":"Extremely likely","misinfo_reason":"highest effective failing band: high","misinfo_drivers":[{"check":"AR03","name":"JavaScript dependency","band":"high","result":"fail","evidence":"99% of the words a person sees are missing from the page as first delivered (51 characters delivered, 8564 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","item":null},{"check":"CT08","name":"heading structure","band":"material","result":"fail","evidence":"the page carries no headings at all, so it reads as one undivided block of text with nothing marking out its sections","item":null},{"check":"AR01","name":"raw HTML content availability","band":"material","result":"fail","evidence":"only 51 characters of extractable text in the raw HTML response, below the 200-character threshold: the served HTML does not carry the page's main content as text","item":null},{"check":"CT10","name":"missing H1","band":"moderate","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","item":null},{"check":"CT12","name":"semantic HTML use","band":"moderate","result":"fail","evidence":"the page does not mark out where its main content or navigation or header or footer begins or ends, so a machine reading it cannot tell the page's own content from the parts repeated across the site","item":null},{"check":"CT14","name":"navigation separation from body","band":"moderate","result":"fail","evidence":"the page does not mark out its navigation, so the menu links run into the page's own words when it is read","item":null},{"check":"MS02","name":"control naming on the loaded page","band":"moderate","result":"fail","evidence":"26 of 84 buttons, links and controls on the loaded page carry no name in the page's code saying what each is for (kinds affected: link)","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"warning","evidence":"the site took 658ms to start answering; beyond about 345ms an automated reader is liable to give up first","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first byte coming back, on the page as served. The 345ms figure is the point beyond which an automated reader is liable to give up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first byte","658 ms"],["The point we measure against","345 ms"],["Time for the whole response","667 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 667ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 94 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"A Global Leader In Omnichannel BPO Services | Nutun\""},{"check":"CT06","result":"pass","evidence":"title length 51 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (144 chars)"},{"check":"CT32","result":"pass","evidence":"length 144"},{"check":"CT08","result":"fail","evidence":"the page carries no headings at all, so it reads as one undivided block of text with nothing marking out its sections","band":"material","proof":{"kind":"markup","title":"The blocks this page marks out, as served","note":"The page was read for headings of any level.","items":[{"code":"<noscript>","label":""},{"code":"<noscript>","label":""},{"code":"<noscript>","label":""},{"code":"<div id=\"app\" data-page=\"{&quot;component&quot;:&quot;Welcome&quot;,&quot;props&quot;:{&quot;errors&quot;:{},&quot;auth&…","label":""}]}},{"check":"CT10","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","band":"moderate","proof":{"kind":"markup","extracted":true,"title":"The blocks this page marks out, as served","note":"The page was read for a heading of any level, and carries none.","items":[{"code":"<html lang=\"en\"> <head> <meta charset=\"utf-8\"/> <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/> <meta name=\"google-site-verification\" content=\"h8FhtvYs8K8IniIzpWsLLNzsEBQ2zDw0DxNtfzr5PPY\"/> <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"/> <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin=\"\"/> <link href=\"https://fonts.googleapis.com/css2?family=Anton&amp;family=Sora:wght@100..800&amp;display=swap\" rel=\"stylesheet\"/> <title>A Global Leader In Omnichannel BPO Services | Nutun</title> <meta name=\"description\" content=\"Offshore your customer service and debt collection to a global BPO leader in South Africa. Innovative, outsourced solutions. Chat with us today!\"/> <meta property=\"og:title\" content=\"A Global Leader In Omnichannel BPO Services\"/> <meta property=\"og:description\" content=\"Offshore your customer service and debt collection to a …","label":""}]}},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"fail","evidence":"the page does not mark out where its main content or navigation or header or footer begins or ends, so a machine reading it cannot tell the page's own content from the parts repeated across the site","band":"moderate","proof":{"kind":"markup","title":"The blocks this page marks out, as served","note":"The page was read for the blocks that mark out its main content, its navigation, its header and its footer.","items":[{"code":"<noscript>","label":""},{"code":"<noscript>","label":""},{"code":"<noscript>","label":""},{"code":"<div id=\"app\" data-page=\"{&quot;component&quot;:&quot;Welcome&quot;,&quot;props&quot;:{&quot;errors&quot;:{},&quot;auth&…","label":""}]}},{"check":"MS11","result":"warning","evidence":"the page does not mark out which part holds its main content","proof":{"kind":"markup","title":"The blocks this page marks out, as served","note":"The page was read for the block that marks out its main content.","items":[{"code":"<noscript>","label":""},{"code":"<noscript>","label":""},{"code":"<noscript>","label":""},{"code":"<div id=\"app\" data-page=\"{&quot;component&quot;:&quot;Welcome&quot;,&quot;props&quot;:{&quot;errors&quot;:{},&quot;auth&…","label":""}]}},{"check":"CT16","result":"warning","evidence":"the page carries no structured data block stating what it is (not required; a hygiene signal)","proof":{"kind":"markup","extracted":true,"title":"The head of this page, as served","note":"The page was read for a structured data block describing what the page is.","items":[{"code":"<head> <meta charset=\"utf-8\"/> <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/> <meta name=\"google-site-verification\" content=\"h8FhtvYs8K8IniIzpWsLLNzsEBQ2zDw0DxNtfzr5PPY\"/> <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"/> <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin=\"\"/> <link href=\"https://fonts.googleapis.com/css2?family=Anton&amp;family=Sora:wght@100..800&amp;display=swap\" rel=\"stylesheet\"/> <title>A Global Leader In Omnichannel BPO Services | Nutun</title> <meta name=\"description\" content=\"Offshore your customer service and debt collection to a global BPO leader in South Africa. Innovative, outsourced solutions. Chat with us today!\"/> <meta property=\"og:title\" content=\"A Global Leader In Omnichannel BPO Services\"/> <meta property=\"og:description\" content=\"Offshore your customer service and debt collection to a global BPO leader in South Africa. Innovative, outsourced solutions. Chat with us today!\"/> <meta property=\"og:type\" content=\"website\"/> <meta property=\"og:url\" content=\"https://www.nutun.com\"/> <meta name=\"twitter:card\" content=\"summary\"/> <meta name=\"twitter:title\" content=\"A Global Leader In Omnichannel BPO Servi…","label":""}]}},{"check":"CT04","result":"warning","evidence":"the page shows the year 2024 in its text, but nothing on the page states it as the date of the content","proof":{"kind":"markup","extracted":true,"title":"The head of this page, as served","note":"The head of the page was read for a tag stating the date of the content. The year shown above was found in the page's own text.","items":[{"code":"<head> <meta charset=\"utf-8\"/> <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/> <meta name=\"google-site-verification\" content=\"h8FhtvYs8K8IniIzpWsLLNzsEBQ2zDw0DxNtfzr5PPY\"/> <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"/> <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin=\"\"/> <link href=\"https://fonts.googleapis.com/css2?family=Anton&amp;family=Sora:wght@100..800&amp;display=swap\" rel=\"stylesheet\"/> <title>A Global Leader In Omnichannel BPO Services | Nutun</title> <meta name=\"description\" content=\"Offshore your customer service and debt collection to a global BPO leader in South Africa. Innovative, outsourced solutions. Chat with us today!\"/> <meta property=\"og:title\" content=\"A Global Leader In Omnichannel BPO Services\"/> <meta property=\"og:description\" content=\"Offshore your customer service and debt collection to a global BPO leader in South Africa. Innovative, outsourced solutions. Chat with us today!\"/> <meta property=\"og:type\" content=\"website\"/> <meta property=\"og:url\" content=\"https://www.nutun.com\"/> <meta name=\"twitter:card\" content=\"summary\"/> <meta name=\"twitter:title\" content=\"A Global Leader In Omnichannel BPO Servi…","label":""}]}},{"check":"AR01","result":"fail","evidence":"only 51 characters of extractable text in the raw HTML response, below the 200-character threshold: the served HTML does not carry the page's main content as text","band":"material","proof":{"kind":"markup","title":"All the text extractable from the raw served HTML","items":[{"code":"A Global Leader In Omnichannel BPO Services | Nutun","label":"51 characters"}]}},{"check":"AR13","result":"warning","evidence":"only 51 characters of this page read as its own content, so either the page is thin or its own words cannot be told apart from the parts repeated across the site","proof":{"kind":"markup","title":"The main text extracted from the page, as served","items":[{"code":"A Global Leader In Omnichannel BPO Services | Nutun","label":"51 characters"}]}},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"(this part of the page was empty as served)","label":""}]}},{"check":"CT24","result":"warning","evidence":"the page's own content runs to 51 characters","proof":{"kind":"table","title":"How much of this page is its own content","note":"Counted from the page as served, before any script runs. The page's own content is the part it marks out as its main content; where it marks out none, the whole of its text is counted.","headers":["What was measured","As measured on this page"],"rows":[["The page's own content","51 characters"],["All the text on the page","51 characters"],["The point we measure against","400 characters"]]}},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"fail","evidence":"the page does not mark out its navigation, so the menu links run into the page's own words when it is read","band":"moderate","proof":{"kind":"markup","title":"The blocks this page marks out, as served","note":"The page was read for the block that marks out its navigation.","items":[{"code":"<noscript>","label":""},{"code":"<noscript>","label":""},{"code":"<noscript>","label":""},{"code":"<div id=\"app\" data-page=\"{&quot;component&quot;:&quot;Welcome&quot;,&quot;props&quot;:{&quot;errors&quot;:{},&quot;auth&…","label":""}]}},{"check":"CT15","result":"warning","evidence":"the page does not mark out its footer, so the repeated foot-of-page text runs into the page's own words when it is read","proof":{"kind":"markup","title":"The blocks this page marks out, as served","note":"The page was read for the block that marks out its footer.","items":[{"code":"<noscript>","label":""},{"code":"<noscript>","label":""},{"code":"<noscript>","label":""},{"code":"<div id=\"app\" data-page=\"{&quot;component&quot;:&quot;Welcome&quot;,&quot;props&quot;:{&quot;errors&quot;:{},&quot;auth&…","label":""}]}},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"not_applicable","evidence":"this check reads the naming of form boxes"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads forms, where a page carries them"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"warning","evidence":"no site-search control detected on this page","proof":{"kind":"markup","extracted":true,"title":"The head of this page, as served","note":"The page was read for a search box: a search form, a control named for search, or a box labelled as one.","items":[{"code":"<head> <meta charset=\"utf-8\"/> <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/> <meta name=\"google-site-verification\" content=\"h8FhtvYs8K8IniIzpWsLLNzsEBQ2zDw0DxNtfzr5PPY\"/> <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"/> <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin=\"\"/> <link href=\"https://fonts.googleapis.com/css2?family=Anton&amp;family=Sora:wght@100..800&amp;display=swap\" rel=\"stylesheet\"/> <title>A Global Leader In Omnichannel BPO Services | Nutun</title> <meta name=\"description\" content=\"Offshore your customer service and debt collection to a global BPO leader in South Africa. Innovative, outsourced solutions. Chat with us today!\"/> <meta property=\"og:title\" content=\"A Global Leader In Omnichannel BPO Services\"/> <meta property=\"og:description\" content=\"Offshore your customer service and debt collection to a global BPO leader in South Africa. Innovative, outsourced solutions. Chat with us today!\"/> <meta property=\"og:type\" content=\"website\"/> <meta property=\"og:url\" content=\"https://www.nutun.com\"/> <meta name=\"twitter:card\" content=\"summary\"/> <meta name=\"twitter:title\" content=\"A Global Leader In Omnichannel BPO Servi…","label":""}]}},{"check":"MS06","result":"pass","evidence":"0 of 1 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"pass","evidence":"no link wording is used for more than one destination"},{"check":"MS10","result":"not_applicable","evidence":"this check reads the order of a page's headings"},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"2 of 2 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-K8RLP9GH\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-K8RLP9GH"},{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-5TWRHND8\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-5TWRHND8"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"not_applicable","evidence":"this check follows the external links a page carries"},{"check":"AR02","result":"pass","evidence":"rendered page carries 8300 characters of content text (excluding 264 characters of consent-prompt text)"},{"check":"AR03","result":"fail","evidence":"99% of the words a person sees are missing from the page as first delivered (51 characters delivered, 8564 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","readiness_value":0.0,"band":"high","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":51,"rendered_chars":8564,"pct_missing":99,"raw_excerpt":"A Global Leader In Omnichannel BPO Services | Nutun","missing_sample":["2021","2022","2023","2024","2025","ability","about","absolutely","accelerate","accolades","accreditations","achieve","acquiring","acquisition","across","action","adapt","address","adopt","adoption","advantage","africa","again","agents","aims","allows","also","america","analytics","andy","annually","approach","around","article","articles","associations","attract","australia","average","award","awards","base","been","before","bespoke","better","beyond","bold","boosting","both","bpesa","bpos","brown","building","built","business","businesses","capabilities","care","careers"]}},{"check":"AR11","result":"warning","evidence":"99% of the words a person sees are missing from the page as first delivered, which is 0.01 of its finished size","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","51 characters"],["Text once the page finishes building","8564 characters"],["Words absent from the delivered page","99%"],["The point we measure against","10%"]]}},{"check":"AR04","result":"pass","evidence":"no consent gate on content: accepting the consent prompt changed the content text by -13 characters"},{"check":"AR25","result":"pass","evidence":"consent banner present with a named accept control and no interference with extraction"},{"check":"AR12","result":"pass","evidence":"the page's text is visible without interaction (6% hidden)"},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"pass","evidence":"content inside expanding sections is already on the page before anything is clicked (2 control(s) tested, 0 characters added)"},{"check":"CT29","result":"pass","evidence":"the folded content is present in the page as loaded; it is only presented folded"},{"check":"MS02","result":"fail","evidence":"26 of 84 buttons, links and controls on the loaded page carry no name in the page's code saying what each is for (kinds affected: link)","band":"moderate","proof":{"kind":"table","title":"The controls on this page that carry no name","note":"Read on the page once its scripts had run.","headers":["What was measured","As measured on this page"],"rows":[["Controls found","84"],["Of those, carrying no name","26"],["Kinds affected","link"]]}},{"check":"MS03","result":"pass","evidence":"all 5 named buttons carry a specific name"},{"check":"MS04","result":"pass","evidence":"the page's naming markup is sound: control kinds are valid, name labels point at real elements, and nothing usable is marked as hidden"},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"pass","evidence":"the first 12 Tab stops follow document order with no positive tabindex"},{"check":"DS10","result":"pass","evidence":"none of the 32 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"unable_to_determine","evidence":"network activity persisted for the whole 12s observation window; settle time cannot be attributed to page loading"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"fail","value":0.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"fail","value":0.0},{"check":"MS11","weight":1,"result":"warning","value":0.5},{"check":"CT16","weight":3,"result":"warning","value":0.5},{"check":"CT04","weight":3,"result":"warning","value":0.5},{"check":"AR01","weight":5,"result":"fail","value":0.0},{"check":"AR13","weight":3,"result":"warning","value":0.5},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"warning","value":0.5},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"fail","value":0.0},{"check":"CT15","weight":1,"result":"warning","value":0.5},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"warning","value":0.5},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"pass","value":1.0},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"fail","value":0.0},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"AR04","weight":5,"result":"pass","value":1.0},{"check":"AR25","weight":3,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"pass","value":1.0},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"CT28","weight":3,"result":"pass","value":1.0},{"check":"CT29","weight":1,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"fail","value":0.0},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"pass","value":1.0},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"pass","value":1.0},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"unable_to_determine","value":null},{"check":"misinfo","weight":null,"result":"ceiling","value":12,"note":"measured 73.3 scaled into the misinformation exposure Extremely likely (88%) ceiling"}],"priority":5.0,"why":{"nav":false,"llms_txt":false,"structured_data":false,"homepage_link":false,"sitemap":false,"inlinks":0,"depth":0},"misinfo_pct":88}],"governance":{"count":64,"stage_count":6,"message":"64 judgements in this estate cannot be settled by measurement, because they turn on what the organisation knows to be true. They are asked here as 6 stages of questions for the person accountable for the content. The order matters: until someone owns a page, no answer about it can be relied on, and until the current version is agreed, a contradiction cannot be resolved. An answer recorded against a question, with a name and a date, is what turns it into governed content.","stages":[{"stage":1,"title":"Who is answerable for this content","questions":[{"check":"CT26","name":"author / owner visibility","band":"low","question":"Who is the named person answerable for the wording on this page, and is that name published on the page itself?"},{"check":"IN15","name":"unclear content ownership","band":"low","question":"For each area of the site, can you name the team that owns it, and does anyone read it on a schedule?"}]},{"stage":2,"title":"Is it still true today","questions":[{"check":"CT03","name":"outdated content signals","band":"high","question":"This page carries no sign of when it was last confirmed. When did someone last read it end to end with the authority to correct it?"},{"check":"IN08","name":"outdated content","band":"high","question":"Is all of this page still true today, or is some of it describing how things used to work?"},{"check":"IN09","name":"expired offers","band":"high","question":"Are any offers, prices or promotions past their end date, and whose job is it to take them down?"},{"check":"IN13","name":"old campaigns","band":"material","question":"Are there campaign pages still published for campaigns that have finished, and should they come down or be marked as closed?"},{"check":"IN14","name":"old events","band":"material","question":"Are any events listed that have already happened, and can a reader tell past from upcoming at a glance?"},{"check":"PD03","name":"old PDF exposure","band":"material","question":"This document has been public a long time. Is it still the version you want quoted, or has it been superseded?"},{"check":"PD05","name":"policy document freshness","band":"material","question":"For each policy document, what is the review date, and who signs it off when it changes?"},{"check":"PD06","name":"duplicate PDF versions","band":"material","question":"More than one version of this document is published. Which one is current, and can the others be withdrawn?"}]},{"stage":3,"title":"Can each claim be backed","questions":[{"check":"AR05","name":"factual claim support","band":"material","question":"Take the main factual claims on this page one at a time. For each, what is the source you would show if challenged?"},{"check":"AR06","name":"unsupported claim detection","band":"material","question":"Which statements here are your position rather than established fact, and would a reader be able to tell the difference?"},{"check":"CT02","name":"claim evidence visibility","band":"material","question":"Where a page makes a claim, is the evidence for it on the same page, or does the reader have to go looking?"},{"check":"IN02","name":"unsupported claims","band":"material","question":"Are there claims about performance, size, ranking or results that are not backed by a figure and a source?"},{"check":"IN03","name":"missing evidence for important claims","band":"material","question":"For the claims that matter most commercially, is the supporting evidence published, or does it only exist internally?"},{"check":"IN19","name":"circular reasoning / self-referential support","band":"high","question":"When this page supports a claim, does it point to independent evidence, or does it link to another of your own pages that simply repeats the claim?"},{"check":"IN20","name":"unverifiable statistics","band":"material","question":"For each number published here, can you name the study, dataset or internal record it comes from, and the date it was measured?"},{"check":"IN21","name":"promotional framing without evidence","band":"material","question":"Take the adjectives out. Is what remains still an accurate description of what you do, or does the claim only stand up in promotional language?"}]},{"stage":4,"title":"Does our published content agree","questions":[{"check":"AR07","name":"contradictory page evidence","band":"high","question":"Does anything on this page contradict anything else on the same page, such as a figure in the text against a figure in a table?"},{"check":"AR16","name":"organisation name consistency","band":"material","question":"Is the organisation's name written identically everywhere, including punctuation, legal suffix and capitalisation?"},{"check":"AR19","name":"duplicate answers across pages","band":"material","question":"Several pages answer the same question. Which one do you want quoted when someone asks it?"},{"check":"CT01","name":"conflicting content","band":"high","question":"Two places on this site say different things about the same subject. Which one is correct, and what happens to the other?"},{"check":"CT33","name":"multilingual consistency","band":"moderate","question":"Where the site is published in more than one language, does each version say the same thing, and who confirms that?"},{"check":"IN01","name":"conflicting organisational descriptions","band":"high","question":"How would you describe the organisation in one sentence, and does each page that describes it say the same thing?"},{"check":"IN04","name":"conflicting PDF/webpage evidence","band":"high","question":"Where a document and a web page cover the same subject, which one is authoritative when they differ?"},{"check":"IN05","name":"inconsistent leadership information","band":"material","question":"Is the leadership listed here current, including anyone who has joined or left, and does it read the same on each page and in each document?"},{"check":"IN06","name":"inconsistent location/opening hours","band":"material","question":"Are the addresses, phone numbers and opening hours identical everywhere they appear, and are they right today?"},{"check":"IN10","name":"inconsistent product/service claims","band":"material","question":"Do the product and service descriptions match across the site, the documents, and anywhere else you publish?"},{"check":"IN11","name":"mixed brand names","band":"material","question":"More than one brand or trading name appears. Which is the legal entity, which is the trading name, and when should each be used?"},{"check":"IN12","name":"duplicate claim drift across pages","band":"material","question":"The same claim appears on several pages in slightly different words. Which wording is the approved one?"},{"check":"IN22","name":"terminology inconsistency","band":"material","question":"You use more than one term for the same thing. Which is the agreed term, and are the others meant to be synonyms or genuinely different things?"},{"check":"PD04","name":"PDF ↔ website content conflict","band":"high","question":"This document and a page on the site disagree. Which is correct, and does the other need changing or withdrawing?"}]},{"stage":5,"title":"Will the right meaning come across","questions":[{"check":"AR08","name":"answer extractability","band":"moderate","question":"If someone asked the question this page answers, which single sentence on the page is the answer?"},{"check":"AR09","name":"location clarity","band":"material","question":"Can a reader tell which countries, regions or sites this page applies to without already knowing?"},{"check":"AR10","name":"machine-readable contact & legal","band":"moderate","question":"Are your contact details, registered address and legal terms published as text on the site, rather than only inside documents or images?"},{"check":"AR14","name":"page subject clarity","band":"moderate","question":"What is this page about, in the words a customer would use rather than the words you use internally?"},{"check":"AR15","name":"entity recognition","band":"material","question":"Are the people, places, products and organisations named on this page written out in full at least once?"},{"check":"AR17","name":"product/service description clarity","band":"moderate","question":"Does this description say what the product or service actually does, or does it describe the benefit without the substance?"},{"check":"AR18","name":"audience clarity","band":"low","question":"Who is this page written for, and would that reader recognise themselves in the first paragraph?"},{"check":"AR20","name":"unclear page intent","band":"moderate","question":"Is this page meant to inform, to sell, or to transact, and does it try to do more than one of those at once?"},{"check":"AR21","name":"content buried in images","band":"material","question":"Is any information here held only inside an image, such as a chart, a price list or a diagram?"},{"check":"AR22","name":"content buried in video","band":"moderate","question":"Is any information here held only inside a video, and does a transcript or written equivalent exist?"},{"check":"AR24","name":"FAQ clarity","band":"low","question":"Are the questions in this FAQ the ones customers actually ask, and does each answer stand complete on its own?"},{"check":"CT18","name":"schema type relevance","band":"material","question":"Does the structured data describe what this page actually is, or was one general type applied across the site?"},{"check":"CT19","name":"organisation entity clarity","band":"material","question":"Can a reader tell from this page alone which legal entity is behind it, including registration number and country?"},{"check":"CT20","name":"contact information clarity","band":"moderate","question":"If someone needs to contact you about this particular subject, is the right route on the page?"},{"check":"CT21","name":"page purpose clarity","band":"moderate","question":"In one sentence, what is this page for, and would a first-time reader arrive at the same sentence?"},{"check":"CT22","name":"content hierarchy (key info early)","band":"moderate","question":"Is the most important information in the first screen of this page, or does background and context come first?"},{"check":"CT23","name":"repeated template content","band":"material","question":"How much of this page is repeated on each page, and is the part unique to this page substantial enough to stand on its own?"},{"check":"MS07","name":"wrongly-decorative alt","band":"moderate","question":"Some images here are marked as decorative and carry no description. Are any of them actually carrying information?"},{"check":"MS09","name":"link purpose clarity","band":null,"question":"Would each link make sense read on its own, away from the sentence around it?"},{"check":"MX07","name":"missing key user information","band":"material","question":"Is anything a customer routinely needs, such as price, availability or eligibility, missing from where they would look for it?"},{"check":"PD18","name":"download-only critical information","band":"material","question":"Is any of this information available only as a download, and should it also exist as a page?"}]},{"stage":6,"title":"Can someone reach it and act on it","questions":[{"check":"AJ01","name":"agent task readiness","band":"low","question":"If an automated assistant attempted your most common customer task, at which step would it stop?"},{"check":"AJ04","name":"broken trust journeys","band":"low","question":"Do the trust pages, such as terms, privacy, complaints and accreditation, all resolve and stay current?"},{"check":"DS19","name":"internal linking structure","band":"low","question":"Do the pages that matter most get linked from the places people actually start, or only from the sitemap?"},{"check":"DS20","name":"navigation consistency","band":"low","question":"Is the navigation the same across the whole estate, or does it change between sections?"},{"check":"IN16","name":"suspicious external references","band":"material","question":"Do you stand behind each organisation this site links to, and does anyone review those links?"},{"check":"IN17","name":"unsafe external links","band":"material","question":"Do any external links now go to sites that have changed hands, expired, or host something different?"},{"check":"MX08","name":"confusing navigation paths","band":"low","question":"Pick a common task. How many steps does it take, and does anything in the path send the reader backwards?"},{"check":"MX09","name":"unnecessary downloads","band":"moderate","question":"Is anything offered as a download that could be a page, and is the download necessary?"},{"check":"MX10","name":"confusing file downloads","band":"low","question":"When a file is offered, is it clear before clicking what it is, what format it is in, and how big it is?"},{"check":"MX11","name":"poor content discoverability","band":"low","question":"If someone did not already know this content existed, how would they find it?"},{"check":"MX13","name":"duplicate journeys","band":"low","question":"There is more than one route to the same outcome. Is that deliberate, and which one do you support?"}]}],"items":[{"check":"CT26","name":"author / owner visibility","band":"low","stage":1,"stage_name":"Who is answerable for this content","question":"Who is the named person answerable for the wording on this page, and is that name published on the page itself?","needs":"review and confirmation by a content owner"},{"check":"IN15","name":"unclear content ownership","band":"low","stage":1,"stage_name":"Who is answerable for this content","question":"For each area of the site, can you name the team that owns it, and does anyone read it on a schedule?","needs":"review and confirmation by a content owner"},{"check":"CT03","name":"outdated content signals","band":"high","stage":2,"stage_name":"Is it still true today","question":"This page carries no sign of when it was last confirmed. When did someone last read it end to end with the authority to correct it?","needs":"review and confirmation by a content owner"},{"check":"IN08","name":"outdated content","band":"high","stage":2,"stage_name":"Is it still true today","question":"Is all of this page still true today, or is some of it describing how things used to work?","needs":"review and confirmation by a content owner"},{"check":"IN09","name":"expired offers","band":"high","stage":2,"stage_name":"Is it still true today","question":"Are any offers, prices or promotions past their end date, and whose job is it to take them down?","needs":"review and confirmation by a content owner"},{"check":"IN13","name":"old campaigns","band":"material","stage":2,"stage_name":"Is it still true today","question":"Are there campaign pages still published for campaigns that have finished, and should they come down or be marked as closed?","needs":"review and confirmation by a content owner"},{"check":"IN14","name":"old events","band":"material","stage":2,"stage_name":"Is it still true today","question":"Are any events listed that have already happened, and can a reader tell past from upcoming at a glance?","needs":"review and confirmation by a content owner"},{"check":"PD03","name":"old PDF exposure","band":"material","stage":2,"stage_name":"Is it still true today","question":"This document has been public a long time. Is it still the version you want quoted, or has it been superseded?","needs":"review and confirmation by a content owner"},{"check":"PD05","name":"policy document freshness","band":"material","stage":2,"stage_name":"Is it still true today","question":"For each policy document, what is the review date, and who signs it off when it changes?","needs":"review and confirmation by a content owner"},{"check":"PD06","name":"duplicate PDF versions","band":"material","stage":2,"stage_name":"Is it still true today","question":"More than one version of this document is published. Which one is current, and can the others be withdrawn?","needs":"review and confirmation by a content owner"},{"check":"AR05","name":"factual claim support","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Take the main factual claims on this page one at a time. For each, what is the source you would show if challenged?","needs":"review and confirmation by a content owner"},{"check":"AR06","name":"unsupported claim detection","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Which statements here are your position rather than established fact, and would a reader be able to tell the difference?","needs":"review and confirmation by a content owner"},{"check":"CT02","name":"claim evidence visibility","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Where a page makes a claim, is the evidence for it on the same page, or does the reader have to go looking?","needs":"review and confirmation by a content owner"},{"check":"IN02","name":"unsupported claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Are there claims about performance, size, ranking or results that are not backed by a figure and a source?","needs":"review and confirmation by a content owner"},{"check":"IN03","name":"missing evidence for important claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For the claims that matter most commercially, is the supporting evidence published, or does it only exist internally?","needs":"review and confirmation by a content owner"},{"check":"IN19","name":"circular reasoning / self-referential support","band":"high","stage":3,"stage_name":"Can each claim be backed","question":"When this page supports a claim, does it point to independent evidence, or does it link to another of your own pages that simply repeats the claim?","needs":"review and confirmation by a content owner"},{"check":"IN20","name":"unverifiable statistics","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For each number published here, can you name the study, dataset or internal record it comes from, and the date it was measured?","needs":"review and confirmation by a content owner"},{"check":"IN21","name":"promotional framing without evidence","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Take the adjectives out. Is what remains still an accurate description of what you do, or does the claim only stand up in promotional language?","needs":"review and confirmation by a content owner"},{"check":"AR07","name":"contradictory page evidence","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Does anything on this page contradict anything else on the same page, such as a figure in the text against a figure in a table?","needs":"review and confirmation by a content owner"},{"check":"AR16","name":"organisation name consistency","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Is the organisation's name written identically everywhere, including punctuation, legal suffix and capitalisation?","needs":"review and confirmation by a content owner"},{"check":"AR19","name":"duplicate answers across pages","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Several pages answer the same question. Which one do you want quoted when someone asks it?","needs":"review and confirmation by a content owner"},{"check":"CT01","name":"conflicting content","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Two places on this site say different things about the same subject. Which one is correct, and what happens to the other?","needs":"review and confirmation by a content owner"},{"check":"CT33","name":"multilingual consistency","band":"moderate","stage":4,"stage_name":"Does our published content agree","question":"Where the site is published in more than one language, does each version say the same thing, and who confirms that?","needs":"review and confirmation by a content owner"},{"check":"IN01","name":"conflicting organisational descriptions","band":"high","stage":4,"stage_name":"Does our published content agree","question":"How would you describe the organisation in one sentence, and does each page that describes it say the same thing?","needs":"review and confirmation by a content owner"},{"check":"IN04","name":"conflicting PDF/webpage evidence","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Where a document and a web page cover the same subject, which one is authoritative when they differ?","needs":"review and confirmation by a content owner"},{"check":"IN05","name":"inconsistent leadership information","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Is the leadership listed here current, including anyone who has joined or left, and does it read the same on each page and in each document?","needs":"review and confirmation by a content owner"},{"check":"IN06","name":"inconsistent location/opening hours","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Are the addresses, phone numbers and opening hours identical everywhere they appear, and are they right today?","needs":"review and confirmation by a content owner"},{"check":"IN10","name":"inconsistent product/service claims","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Do the product and service descriptions match across the site, the documents, and anywhere else you publish?","needs":"review and confirmation by a content owner"},{"check":"IN11","name":"mixed brand names","band":"material","stage":4,"stage_name":"Does our published content agree","question":"More than one brand or trading name appears. Which is the legal entity, which is the trading name, and when should each be used?","needs":"review and confirmation by a content owner"},{"check":"IN12","name":"duplicate claim drift across pages","band":"material","stage":4,"stage_name":"Does our published content agree","question":"The same claim appears on several pages in slightly different words. Which wording is the approved one?","needs":"review and confirmation by a content owner"},{"check":"IN22","name":"terminology inconsistency","band":"material","stage":4,"stage_name":"Does our published content agree","question":"You use more than one term for the same thing. Which is the agreed term, and are the others meant to be synonyms or genuinely different things?","needs":"review and confirmation by a content owner"},{"check":"PD04","name":"PDF ↔ website content conflict","band":"high","stage":4,"stage_name":"Does our published content agree","question":"This document and a page on the site disagree. Which is correct, and does the other need changing or withdrawing?","needs":"review and confirmation by a content owner"},{"check":"AR08","name":"answer extractability","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"If someone asked the question this page answers, which single sentence on the page is the answer?","needs":"review and confirmation by a content owner"},{"check":"AR09","name":"location clarity","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Can a reader tell which countries, regions or sites this page applies to without already knowing?","needs":"review and confirmation by a content owner"},{"check":"AR10","name":"machine-readable contact & legal","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Are your contact details, registered address and legal terms published as text on the site, rather than only inside documents or images?","needs":"review and confirmation by a content owner"},{"check":"AR14","name":"page subject clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"What is this page about, in the words a customer would use rather than the words you use internally?","needs":"review and confirmation by a content owner"},{"check":"AR15","name":"entity recognition","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Are the people, places, products and organisations named on this page written out in full at least once?","needs":"review and confirmation by a content owner"},{"check":"AR17","name":"product/service description clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Does this description say what the product or service actually does, or does it describe the benefit without the substance?","needs":"review and confirmation by a content owner"},{"check":"AR18","name":"audience clarity","band":"low","stage":5,"stage_name":"Will the right meaning come across","question":"Who is this page written for, and would that reader recognise themselves in the first paragraph?","needs":"review and confirmation by a content owner"},{"check":"AR20","name":"unclear page intent","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Is this page meant to inform, to sell, or to transact, and does it try to do more than one of those at once?","needs":"review and confirmation by a content owner"},{"check":"AR21","name":"content buried in images","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Is any information here held only inside an image, such as a chart, a price list or a diagram?","needs":"review and confirmation by a content owner"},{"check":"AR22","name":"content buried in video","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Is any information here held only inside a video, and does a transcript or written equivalent exist?","needs":"review and confirmation by a content owner"},{"check":"AR24","name":"FAQ clarity","band":"low","stage":5,"stage_name":"Will the right meaning come across","question":"Are the questions in this FAQ the ones customers actually ask, and does each answer stand complete on its own?","needs":"review and confirmation by a content owner"},{"check":"CT18","name":"schema type relevance","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Does the structured data describe what this page actually is, or was one general type applied across the site?","needs":"review and confirmation by a content owner"},{"check":"CT19","name":"organisation entity clarity","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Can a reader tell from this page alone which legal entity is behind it, including registration number and country?","needs":"review and confirmation by a content owner"},{"check":"CT20","name":"contact information clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"If someone needs to contact you about this particular subject, is the right route on the page?","needs":"review and confirmation by a content owner"},{"check":"CT21","name":"page purpose clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"In one sentence, what is this page for, and would a first-time reader arrive at the same sentence?","needs":"review and confirmation by a content owner"},{"check":"CT22","name":"content hierarchy (key info early)","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Is the most important information in the first screen of this page, or does background and context come first?","needs":"review and confirmation by a content owner"},{"check":"CT23","name":"repeated template content","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"How much of this page is repeated on each page, and is the part unique to this page substantial enough to stand on its own?","needs":"review and confirmation by a content owner"},{"check":"MS07","name":"wrongly-decorative alt","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Some images here are marked as decorative and carry no description. Are any of them actually carrying information?","needs":"review and confirmation by a content owner"},{"check":"MS09","name":"link purpose clarity","band":null,"stage":5,"stage_name":"Will the right meaning come across","question":"Would each link make sense read on its own, away from the sentence around it?","needs":"review and confirmation by a content owner"},{"check":"MX07","name":"missing key user information","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Is anything a customer routinely needs, such as price, availability or eligibility, missing from where they would look for it?","needs":"review and confirmation by a content owner"},{"check":"PD18","name":"download-only critical information","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Is any of this information available only as a download, and should it also exist as a page?","needs":"review and confirmation by a content owner"},{"check":"AJ01","name":"agent task readiness","band":"low","stage":6,"stage_name":"Can someone reach it and act on it","question":"If an automated assistant attempted your most common customer task, at which step would it stop?","needs":"review and confirmation by a content owner"},{"check":"AJ04","name":"broken trust journeys","band":"low","stage":6,"stage_name":"Can someone reach it and act on it","question":"Do the trust pages, such as terms, privacy, complaints and accreditation, all resolve and stay current?","needs":"review and confirmation by a content owner"},{"check":"DS19","name":"internal linking structure","band":"low","stage":6,"stage_name":"Can someone reach it and act on it","question":"Do the pages that matter most get linked from the places people actually start, or only from the sitemap?","needs":"review and confirmation by a content owner"},{"check":"DS20","name":"navigation consistency","band":"low","stage":6,"stage_name":"Can someone reach it and act on it","question":"Is the navigation the same across the whole estate, or does it change between sections?","needs":"review and confirmation by a content owner"},{"check":"IN16","name":"suspicious external references","band":"material","stage":6,"stage_name":"Can someone reach it and act on it","question":"Do you stand behind each organisation this site links to, and does anyone review those links?","needs":"review and confirmation by a content owner"},{"check":"IN17","name":"unsafe external links","band":"material","stage":6,"stage_name":"Can someone reach it and act on it","question":"Do any external links now go to sites that have changed hands, expired, or host something different?","needs":"review and confirmation by a content owner"},{"check":"MX08","name":"confusing navigation paths","band":"low","stage":6,"stage_name":"Can someone reach it and act on it","question":"Pick a common task. How many steps does it take, and does anything in the path send the reader backwards?","needs":"review and confirmation by a content owner"},{"check":"MX09","name":"unnecessary downloads","band":"moderate","stage":6,"stage_name":"Can someone reach it and act on it","question":"Is anything offered as a download that could be a page, and is the download necessary?","needs":"review and confirmation by a content owner"},{"check":"MX10","name":"confusing file downloads","band":"low","stage":6,"stage_name":"Can someone reach it and act on it","question":"When a file is offered, is it clear before clicking what it is, what format it is in, and how big it is?","needs":"review and confirmation by a content owner"},{"check":"MX11","name":"poor content discoverability","band":"low","stage":6,"stage_name":"Can someone reach it and act on it","question":"If someone did not already know this content existed, how would they find it?","needs":"review and confirmation by a content owner"},{"check":"MX13","name":"duplicate journeys","band":"low","stage":6,"stage_name":"Can someone reach it and act on it","question":"There is more than one route to the same outcome. Is that deliberate, and which one do you support?","needs":"review and confirmation by a content owner"}]},"not_assessed":[{"check":"DS09","name":"crawlable page discovery","reason":"requires reference information supplied by the organisation"},{"check":"DS11","name":"orphaned pages","reason":"requires reference information supplied by the organisation"},{"check":"DS13","name":"subdomain discovery","reason":"requires reference information supplied by the organisation"},{"check":"DS21","name":"subdomain coverage","reason":"requires reference information supplied by the organisation"},{"check":"DS25","name":"sitemap completeness","reason":"requires reference information supplied by the organisation"},{"check":"AJ02","name":"form journey availability","reason":"requires reference information supplied by the organisation"},{"check":"AJ03","name":"contact journey availability","reason":"requires reference information supplied by the organisation"},{"check":"CT09","name":"heading hierarchy","reason":"defined in the register; not yet automated in this version"},{"check":"CT17","name":"structured data validity","reason":"defined in the register; not yet automated in this version"},{"check":"CT30","name":"reputational-term content density (alert)","reason":"defined in the register; not yet automated in this version"},{"check":"DS29","name":"edge blocking; document host","reason":"defined in the register; not yet automated in this version"},{"check":"IN07","name":"malware / Safe Browsing flags","reason":"requires an external reputation service (Safe Browsing); not connected in this version"},{"check":"PD01","name":"selectable text","reason":"defined in the register; not yet automated in this version"},{"check":"PD02","name":"scanned PDF detection","reason":"defined in the register; not yet automated in this version"},{"check":"PD07","name":"PDF discovery","reason":"defined in the register; not yet automated in this version"},{"check":"PD08","name":"file name quality","reason":"defined in the register; not yet automated in this version"},{"check":"PD09","name":"title metadata","reason":"defined in the register; 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