{"run_id":"9d52c106f3cf","reference":"0731/BAT/05","entry":"https://www.bat.com","mode":"benchmark","started":"2026-07-31T19:32:30.387739Z","finished":"2026-07-31T19:35:37.920879Z","scores":{"readiness_web":29.2,"readiness_web_cap":null,"readiness_web_cap_reason":null,"readiness_web_measured":87.8,"readiness_pages":41.5,"readiness_site":10.8,"readiness_site_measured":89.7,"site_misinfo_band":"Extremely likely","site_misinfo_pct":88,"readiness_pdfs":37.6,"readiness_pdfs_measured":87.6,"readiness_pdf_cap":null,"readiness_pdf_cap_reason":null,"misinfo_web":{"band":"Extremely likely","reason":"highest effective failing band: material (escalated: 23 hard material-band failures)","drivers":[{"check":"MX12","name":"repeated pages","band":"material","result":"fail","evidence":"1 pair(s) of pages carry near-identical text (at least 90% of the same words)","item":null},{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","result":"fail","evidence":"16 page(s) read as near-identical to other pages in the text a machine ingests (up to 96% shared), but the overlap is shared navigation and footer rather than content: the worst affected page has 34 words of its own out of 623. Distinct pages can then be taken as duplicates and the real content passed over; the pages are listed in the view.","item":null},{"check":"MS12","name":"table header presence","band":"material","result":"fail","evidence":"1 of 1 data tables lack header cells: values are extracted without column meaning","item":"https://www.bat.com/who-we-are/our-corporate-governance/standards-of-business-conduct"},{"check":"DS28","name":"external link integrity (density)","band":"material","result":"fail","evidence":"SEVERE: 32% of the links to sources on other sites did not open when they were checked. 1 points at a page that no longer exists, and 1 was refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 2 of the 5 checked, which stand for the 10 links to other sites on this page","item":"https://www.bat.com/who-we-are/our-corporate-governance/standards-of-business-conduct"},{"check":"CT13","name":"main-content identification","band":"material","result":"fail","evidence":"main content is 14% of the page's text; the shared furniture around it dominates what is read out","item":"https://www.bat.com/media/social-media"},{"check":"DS16","name":"duplicate URL patterns","band":"moderate","result":"fail","evidence":"1 URL group(s) are reachable under more than one form (case, trailing slash, or query variants)","item":null},{"check":"DS12","name":"broken external links","band":"moderate","result":"fail","evidence":"15% of the links to sources on other sites did not open when they were checked. 5 were refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 5 of the 20 checked, which stand for the 130 links to other sites across the pages checked","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"5 skipped heading level(s) in document order","item":"https://www.bat.com"}],"definition":"a frequent and direct cause of wrong information for the affected content","scope":{"at_band":3,"of":37,"items":["https://www.bat.com/who-we-are/our-corporate-governance/standards-of-business-conduct","https://www.bat.com/media/media-contacts","https://www.bat.com/media/social-media"]},"origin":{"level":"site","check":"MX12","name":"repeated pages","item":null},"worst_band":"Extremely likely","average_band":"Very likely","average_pct":63,"chart_pct":79},"misinfo_pdf":{"band":"Extremely likely","reason":"highest effective failing band: material (escalated: 4 hard material-band failures)","drivers":[{"check":"PD12","name":"structure recovery; tables","band":"material","result":"fail","evidence":"the document has table-like content, but its column boundaries are lost when the text is read out (31 place(s) where separate cells ran together), so the numbers no longer line up with their row and column labels","item":"https://www.bat.com/content/dam/batcom/global/main-nav/investors-and-reporting/results-centre/pdf/FY_2025_Announcement.pdf"},{"check":"PD14","name":"image text alternatives in documents","band":"material","result":"fail","evidence":"1 of 1 image(s) carry no text description of what they show, so figures that live only inside a chart or diagram are absent from the text and go unstated","item":"https://www.bat.com/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/BAT_-_2025_Report_on_compliance_with_the_UK_Corporate_Governance_Code.pdf"},{"check":"PD28","name":"text-mapping integrity (ToUnicode)","band":"material","result":"fail","evidence":"8 of 9 fonts in the document do not record which character each shape stands for, so their text comes out as garbled or wrong characters","item":"https://www.bat.com/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/BAT_-_2025_Report_on_compliance_with_the_UK_Corporate_Governance_Code.pdf"},{"check":"PD11","name":"structure recovery; headings","band":"moderate","result":"fail","evidence":"no headings come through in the first page's text, so it reads as one undivided block with nothing to mark where its sections begin","item":"https://www.bat.com/content/dam/batcom/global/main-nav/investors-and-reporting/reporting/combined-annual-and-sustainability-report/BAT_Annual_Report_2025.pdf"},{"check":"PD16","name":"link extraction from PDFs","band":"moderate","result":"fail","evidence":"the document writes out 1 web address as plain text but saves none of them as real, clickable links, so the address sits in the text with no link behind it to follow to the source","item":"https://www.bat.com/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/BAT_-_2025_Report_on_compliance_with_the_UK_Corporate_Governance_Code.pdf"}],"definition":"a frequent and direct cause of wrong information for the affected content","scope":{"at_band":1,"of":5,"items":["https://www.bat.com/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/BAT_-_2025_Report_on_compliance_with_the_UK_Corporate_Governance_Code.pdf"]},"origin":{"level":"item","check":"PD12","name":"structure recovery; tables","item":"https://www.bat.com/content/dam/batcom/global/main-nav/investors-and-reporting/results-centre/pdf/FY_2025_Announcement.pdf"},"worst_band":"Extremely likely","average_band":"Very likely","average_pct":58,"chart_pct":81},"misinfo_band":"Extremely likely","misinfo_reason":"highest effective failing band: material (escalated: 27 hard material-band failures)","misinfo_drivers":[{"check":"MX12","name":"repeated pages","band":"material","result":"fail","evidence":"1 pair(s) of pages carry near-identical text (at least 90% of the same words)","item":null},{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","result":"fail","evidence":"16 page(s) read as near-identical to other pages in the text a machine ingests (up to 96% shared), but the overlap is shared navigation and footer rather than content: the worst affected page has 34 words of its own out of 623. Distinct pages can then be taken as duplicates and the real content passed over; the pages are listed in the view.","item":null},{"check":"MS12","name":"table header presence","band":"material","result":"fail","evidence":"1 of 1 data tables lack header cells: values are extracted without column meaning","item":"https://www.bat.com/who-we-are/our-corporate-governance/standards-of-business-conduct"},{"check":"DS28","name":"external link integrity (density)","band":"material","result":"fail","evidence":"SEVERE: 32% of the links to sources on other sites did not open when they were checked. 1 points at a page that no longer exists, and 1 was refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 2 of the 5 checked, which stand for the 10 links to other sites on this page","item":"https://www.bat.com/who-we-are/our-corporate-governance/standards-of-business-conduct"},{"check":"CT13","name":"main-content identification","band":"material","result":"fail","evidence":"main content is 14% of the page's text; the shared furniture around it dominates what is read out","item":"https://www.bat.com/media/social-media"},{"check":"PD12","name":"structure recovery; tables","band":"material","result":"fail","evidence":"the document has table-like content, but its column boundaries are lost when the text is read out (31 place(s) where separate cells ran together), so the numbers no longer line up with their row and column labels","item":"https://www.bat.com/content/dam/batcom/global/main-nav/investors-and-reporting/results-centre/pdf/FY_2025_Announcement.pdf"},{"check":"PD14","name":"image text alternatives in documents","band":"material","result":"fail","evidence":"1 of 1 image(s) carry no text description of what they show, so figures that live only inside a chart or diagram are absent from the text and go unstated","item":"https://www.bat.com/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/BAT_-_2025_Report_on_compliance_with_the_UK_Corporate_Governance_Code.pdf"},{"check":"PD28","name":"text-mapping integrity (ToUnicode)","band":"material","result":"fail","evidence":"8 of 9 fonts in the document do not record which character each shape stands for, so their text comes out as garbled or wrong characters","item":"https://www.bat.com/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/BAT_-_2025_Report_on_compliance_with_the_UK_Corporate_Governance_Code.pdf"}],"misinfo_set_by":{"check":"MX12","name":"repeated pages","band":"material","result":"fail","evidence":"1 pair(s) of pages carry near-identical text (at least 90% of the same words)","item":null},"readiness_summary":{"verdict_head":"AI readiness is low.","verdict_body":"the content can be reached, but the way the pages are built keeps much of it from being read cleanly.","page_points":[{"check":"DS28","name":"external link integrity (density)","consequence":"The outside sources this page offers as support did not answer when they were asked for, so what the page claims is left resting on material that does not come back. In a regulated setting, where a link is carrying a figure or a required statement, that is the difference between a claim that is evidenced and one that is merely asserted.","count":34,"result":"fail","impact":170.0},{"check":"CT09","name":"heading hierarchy","consequence":"A skipped level breaks the trail that says which section a passage belongs to, so it is filed under the wrong one.","count":36,"result":"fail","impact":108.0},{"check":"MS10","name":"heading order","consequence":"Content under a skipped level has no clear parent section, so structure taken from the page misplaces its text.","count":36,"result":"fail","impact":108.0}],"pdf_points":[{"check":"PD28","name":"text-mapping integrity (ToUnicode)","consequence":"Without that map the text comes out as the wrong characters, so words and figures are wrong rather than missing.","count":3,"result":"fail","impact":12.5},{"check":"PD11","name":"structure recovery; headings","consequence":"With no headings to divide it the document reads as one undivided block, so a passage loses the section it sat in.","count":4,"result":"fail","impact":12.0}],"self_block_note":null},"misinfo_summary":{"verdict_head":"Misinformation risk is high.","verdict_body":"The pages read as extremely likely and the documents as extremely likely to cause it, which is why the risk reads as high.","worst_band":"Extremely likely","points":[{"check":"MX12","name":"repeated pages","band":"material","consequence":"Duplicates collapse to a single surviving version, and which one survives is not the publisher's choice.","where":"pages"},{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","consequence":"When shared furniture is most of the text, distinct pages look like copies of each other and the little real content is easily passed over.","where":"pages"},{"check":"MS12","name":"table header presence","band":"material","consequence":"Without headers a figure is extracted as a bare number, so it gets quoted against the wrong heading.","where":"pages"},{"check":"PD12","name":"structure recovery; tables","band":"material","consequence":"A figure that comes loose from its heading is read against the wrong row or the wrong column, so the number an AI system quotes is not the number the document gives.","where":"documents"},{"check":"PD14","name":"image text alternatives in documents","band":"material","consequence":"Data living only inside a chart picture is absent from the document's text, so the figures behind it go unstated.","where":"documents"},{"check":"PD28","name":"text-mapping integrity (ToUnicode)","band":"material","consequence":"Without that map the text comes out as the wrong characters, so words and figures are wrong rather than missing.","where":"documents"}],"density_point":null,"alerts":[]},"self_block":{"active":false,"domain":"bat.com","blocked":0,"broken":0,"note":null}},"coverage":{"total":187,"executed":113,"not_automated":3,"governance":64,"rendering":0,"reference":7},"site_findings":[{"check":"DS04","result":"pass","evidence":"all 120 crawled URLs returned a usable status"},{"check":"DS05","result":"pass","evidence":"no redirect loops across the 120 crawled URLs"},{"check":"DS01","result":"pass","evidence":"robots.txt returned 200 (111 bytes)"},{"check":"DS02","result":"pass","evidence":"no AI answer-engine crawler is disallowed in robots.txt (per-bot rules present for: googlebot)"},{"check":"DS23","result":"pass","evidence":"sitemap.xml returned 200"},{"check":"DS24","result":"pass","evidence":"parsed OK, 965 URLs"},{"check":"DS26","result":"pass","evidence":"sitemap freshness: 965 lastmod value(s), newest 2026-07-30 (1 days ago)"},{"check":"DS27","result":"pass","evidence":"the site answers securely, with no fault in the connection"},{"check":"MX14","result":"unable_to_determine","evidence":"the test request for a missing address did not complete"},{"check":"DS03","result":"pass","evidence":"the AI crawlers receive the same response as an ordinary browser: nothing in front of the site turns them away. Whether they are permitted is a separate matter, set by robots.txt (see DS02)."},{"check":"DS15","result":"pass","evidence":"selected pages sit at crawl depth 0-1"},{"check":"MX05","result":"pass","evidence":"no frequently-linked page sits deeper than crawl depth 2"},{"check":"DS16","result":"fail","evidence":"1 URL group(s) are reachable under more than one form (case, trailing slash, or query variants)","band":"moderate","proof":{"kind":"urls","title":"The URLs that serve the same page under more than one form","items":[{"url":"https://www.bat.com","note":"same page, group 1"},{"url":"https://www.bat.com/","note":"same page, group 1"}]}},{"check":"MX12","result":"fail","evidence":"1 pair(s) of pages carry near-identical text (at least 90% of the same words)","band":"material","proof":{"kind":"pairs","title":"Each page pair whose visible text is near-identical (at least 90% shared vocabulary)","items":[{"a":"https://www.bat.com","b":"https://www.bat.com/","similarity":100}]}},{"check":"CT25","result":"pass","evidence":"no substantially duplicated content among the pages assessed"},{"check":"CT34","result":"fail","evidence":"16 page(s) read as near-identical to other pages in the text a machine ingests (up to 96% shared), but the overlap is shared navigation and footer rather than content: the worst affected page has 34 words of its own out of 623. Distinct pages can then be taken as duplicates and the real content passed over; the pages are listed in the view.","band":"material","proof":{"kind":"diluted","title":"Pages whose own words are lost in a shared navigation and footer (near-identical to a machine)","items":[{"url":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report","total":623,"unique":34,"chrome_pct":95,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/modern-slavery-statement","similarity":96},{"url":"https://www.bat.com/media/media-contacts","total":601,"unique":22,"chrome_pct":96,"nearest":"https://www.bat.com/media/social-media","similarity":96},{"url":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/modern-slavery-statement","total":627,"unique":39,"chrome_pct":94,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report","similarity":96},{"url":"https://www.bat.com/media/social-media","total":601,"unique":21,"chrome_pct":97,"nearest":"https://www.bat.com/media/media-contacts","similarity":96},{"url":"https://www.bat.com/investors-and-reporting/reporting/combined-annual-and-esg-report","total":628,"unique":40,"chrome_pct":94,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report","similarity":95},{"url":"https://www.bat.com/investors-and-reporting/reporting/omni-report","total":655,"unique":66,"chrome_pct":90,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report","similarity":92},{"url":"https://www.bat.com/investors-and-reporting/results-centre","total":676,"unique":87,"chrome_pct":87,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report","similarity":89},{"url":"https://www.bat.com/sustainability-and-esg","total":652,"unique":64,"chrome_pct":90,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report","similarity":89},{"url":"https://www.bat.com/investors-and-reporting/reporting","total":639,"unique":52,"chrome_pct":92,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/modern-slavery-statement","similarity":88},{"url":"https://www.bat.com/investors-and-reporting","total":655,"unique":68,"chrome_pct":90,"nearest":"https://www.bat.com/investors-and-reporting/reporting","similarity":87},{"url":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting","total":712,"unique":123,"chrome_pct":83,"nearest":"https://www.bat.com/investors-and-reporting/reporting/combined-annual-and-esg-report","similarity":85},{"url":"https://www.bat.com/brands-and-innovation","total":673,"unique":86,"chrome_pct":87,"nearest":"https://www.bat.com/media/social-media","similarity":84},{"url":"https://www.bat.com/who-we-are/our-values","total":712,"unique":124,"chrome_pct":83,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report","similarity":83},{"url":"https://www.bat.com/brands-and-innovation/product-categories","total":709,"unique":120,"chrome_pct":83,"nearest":"https://www.bat.com/brands-and-innovation","similarity":83},{"url":"https://www.bat.com/who-we-are","total":693,"unique":106,"chrome_pct":85,"nearest":"https://www.bat.com/media/social-media","similarity":82},{"url":"https://www.bat.com/who-we-are/our-leadership/management-board","total":718,"unique":129,"chrome_pct":82,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report","similarity":82}]}},{"check":"IN18","result":"pass","evidence":"legal and policy pages in the sitemap are linked from crawled pages"},{"check":"MX06","result":"pass","evidence":"the page loads for a phone, at a comparable size, and carries the instruction telling a phone how to lay it out"},{"check":"AR26","result":"pass","evidence":"an automated browser is served the sampled pages normally, the same as a person browsing"},{"check":"AR27","result":"pass","evidence":"the front door answers the search crawlers and the AI services alike, so search results and AI answers speak from the same current content"},{"check":"DS30","result":"pass","evidence":"Safari and Chrome, asked for real, both trust the site's connection and are served"},{"check":"DS31","result":"pass","evidence":"the security certificate is current and trusted: issued by C=US, O=DigiCert Inc, OU=www.digicert.com, CN=Thawte TLS RSA CA G1, valid until Sep 30 23:59:59 2026 GMT","proof":{"kind":"urls","title":"The security certificate, as served","items":[{"url":"Issued by","note":"C=US, O=DigiCert Inc, OU=www.digicert.com, CN=Thawte TLS RSA CA G1"},{"url":"Issued to","note":"C=GB, L=London, O=British American Tobacco (Brands) Limited, CN=*.bat.com"},{"url":"Valid from","note":"Sep  3 00:00:00 2025 GMT"},{"url":"Valid until","note":"Sep 30 23:59:59 2026 GMT (61 days left)"}]}},{"check":"DS08","result":"pass","evidence":"all 40 checked internal links are reachable"},{"check":"DS12","result":"fail","evidence":"15% of the links to sources on other sites did not open when they were checked. 5 were refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 5 of the 20 checked, which stand for the 130 links to other sites across the pages checked","link_broken":0,"link_blocked":5,"link_ok":15,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","readiness_value":0.614,"band":"moderate","proof":{"kind":"links","title":"The external links checked, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. 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href=\"/investors-and-reporting/results-centre\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-28c09efc08-cta-a5f1314249\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/combined-annual-and-esg-report\">Read more</a>","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"pass","evidence":"5 video(s) on the page carry captions"},{"check":"AR23","result":"warning","evidence":"the video carries captions, but no written transcript sits on the page, so the spoken content cannot be read or quoted as ordinary text","proof":{"kind":"videos","title":"The video(s) on the page, as served, with no transcript link alongside","items":[{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/HYR26-Highlights.m3u8\" poster=\"/content/dam/batcom/global/homepage/HYR26-Video-Poster-Frame.jpg\" preload=\"none\" playsinline=\"\"> <track src=\"/content/dam/batcom/global/video-files/main-site/home/HYR26-Highlights.vtt\" kind=\"subtitles\" srclang=\"en\" label=\"English\"/> </video>","srcs":["/content/dam/batcom/global/video-files/main-site/home/HYR26-Highlights.m3u8"],"player_id":"","track":"/content/dam/batcom/global/video-files/main-site/home/HYR26-Highlights.vtt"},{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/VuseAnimation.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/bite-sized-science---vuse/VuseAnimation.jpg\" preload=\"none\" playsinline=\"\"> </video>","srcs":["/content/dam/batcom/global/video-files/main-site/home/VuseAnimation.m3u8"],"player_id":"","track":null},{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/21YearsInTheDJSI.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/sustainability-leadership/20YearsInTheDJSI.jpg\" preload=\"none\" playsinline=\"\"> </video>","srcs":["/content/dam/batcom/global/video-files/main-site/home/21YearsInTheDJSI.m3u8"],"player_id":"","track":null},{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/tomorrow-cant-wait.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/home/tomorrow-cant-wait.jpg\" preload=\"none\" playsinline=\"\"> </video>","srcs":["/content/dam/batcom/global/video-files/main-site/home/tomorrow-cant-wait.m3u8"],"player_id":"","track":null},{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/OurPurpose2024.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/home/OurPurpose.jpg\" preload=\"none\" playsinline=\"\"> </video>","srcs":["/content/dam/batcom/global/video-files/main-site/home/OurPurpose2024.m3u8"],"player_id":"","track":null}]}},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"warning","evidence":"2 media resource(s) are named as a technical code, not human-meaningful words, so a machine cannot tell what the resource is from its name","proof":{"kind":"markup","title":"The media resources whose name is a technical code, as served","note":"A meaningful name (words that say what it is) lets a machine identify the resource; a code or a bare number cannot.","items":[{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/21YearsInTheDJSI.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/sustainability-leadership/20YearsInTheDJSI.jpg\" preload=\"none\" playsinline=\"\"> </video>","label":"video reference: 21YearsInTheDJSI.m3u8"},{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/OurPurpose2024.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/home/OurPurpose.jpg\" preload=\"none\" playsinline=\"\"> </video>","label":"video reference: OurPurpose2024.m3u8"}]}},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 12011 characters of content text (excluding 541 characters of consent-prompt text)"},{"check":"AR03","result":"warning","evidence":"18% of the words a person sees are missing from the page as first delivered (8889 characters delivered, 12552 once the page finishes building itself)","readiness_value":0.7,"band":"moderate","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":8889,"rendered_chars":12552,"pct_missing":18,"raw_excerpt":"British American Tobacco - Home Skip to main content Media Stories and features Press Releases Subscribe to News Alert Media contacts Social media Contact us Careers Who we are Our business Our business model At a glance Our values Our people Life at BAT Embracing Diversity and I","missing_sample":["4570","able","active","allow","always","analytics","apply","areas","because","being","billing","blocking","browser","cancel","cart","center","checkbox","choice","choices","clear","click","count","directly","does","each","easily","embed","enable","enables","ensuring","example","expect","filter","finding","form","functional","functionality","give","helps","however","icon","identify","include","interest","into","label","language","like","list","looking","make","might","mostly","move","number","offer","operation","party","performance","personalized"]}},{"check":"AR11","result":"warning","evidence":"18% of the words a person sees are missing from the page as first delivered, which is 0.71 of its finished size","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","8889 characters"],["Text once the page finishes building","12552 characters"],["Words absent from the delivered page","18%"],["The point we measure against","10%"]]}},{"check":"AR04","result":"pass","evidence":"no consent gate on content: accepting the consent prompt changed the content text by 572 characters"},{"check":"AR25","result":"pass","evidence":"consent banner present with a named accept control and no interference with extraction"},{"check":"AR12","result":"warning","evidence":"67% of the page's text (8462 of 12552 characters) is not visible before interaction","proof":{"kind":"table","title":"How much of this page is hidden until something is clicked","note":"Counted on the page once its scripts had run, before anything was clicked.","headers":["What was measured","As measured on this page"],"rows":[["Text hidden until a click","8462 characters"],["All the text on the finished page","12552 characters"],["Hidden share","67%"],["The point we measure against","50%"]]}},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"pass","evidence":"content inside expanding sections is already on the page before anything is clicked (2 control(s) tested, 0 characters added)"},{"check":"CT29","result":"pass","evidence":"the folded content is present in the page as loaded; it is only presented folded"},{"check":"MS02","result":"pass","evidence":"all 76 buttons, links and controls on the loaded page carry a name in the page's code saying what each is for"},{"check":"MS03","result":"pass","evidence":"all 20 named buttons carry a specific name"},{"check":"MS04","result":"warning","evidence":"the page's naming markup is faulty: 9 working control(s) sit inside a section the code marks as hidden, so they work on screen but are absent from what is read out","proof":{"kind":"markup","title":"The faulty markup, as the page serves it once loaded","items":[{"code":"<button class=\"batcom-video__info-icon\" aria-label=\"Open video info\"/>","label":""},{"code":"<button class=\"batcom-video__button-play\" type=\"button\" aria-label=\"Play video\" data-nc-play=\"Play video\"/>","label":""},{"code":"<button class=\"batcom-video__info-icon\" aria-label=\"Open video info\"/>","label":""},{"code":"<button class=\"batcom-video__button-play\" type=\"button\" aria-label=\"Play video\" data-nc-play=\"Play video\"/>","label":""},{"code":"<button class=\"batcom-video__info-icon\" aria-label=\"Open video info\"/>","label":""},{"code":"<button class=\"batcom-video__button-play\" type=\"button\" aria-label=\"Play video\" data-nc-play=\"Play video\"/>","label":""},{"code":"<button class=\"batcom-video__info-icon\" aria-label=\"Open video info\"/>","label":""},{"code":"<button class=\"batcom-video__button-play\" type=\"button\" aria-label=\"Play video\" data-nc-play=\"Play video\"/>","label":""},{"code":"<button class=\"batcom-flyout__closebutton\">Close <span class=\"batcom-flyout__closeicon\"/> </button>","label":""}]}},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"warning","evidence":"focus order: the first 12 Tab stops do not follow document order","proof":{"kind":"table","title":"How the keyboard moves through this page","note":"Read on the page once its scripts had run, following the keyboard from the top.","headers":["What was measured","As measured on this page"],"rows":[["Stops the keyboard makes","12"],["The stops follow the order of the page","no"],["Controls given a forced position","0"]]}},{"check":"DS10","result":"pass","evidence":"none of the 74 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"pass","evidence":"loaded-and-settled in 3.9s"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"warning","value":0.5},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"pass","value":1.0},{"check":"AR23","weight":3,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"warning","value":0.5},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"warning","value":0.7},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"AR04","weight":5,"result":"pass","value":1.0},{"check":"AR25","weight":3,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"warning","value":0.5},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"CT28","weight":3,"result":"pass","value":1.0},{"check":"CT29","weight":1,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"pass","value":1.0},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"warning","value":0.5},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"warning","value":0.5},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 86.9 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":50.0,"why":{"nav":true,"llms_txt":false,"structured_data":true,"homepage_link":false,"sitemap":false,"inlinks":0,"depth":0},"misinfo_pct":38},{"name":"https://www.bat.com/","kind":"page","readiness":53.7,"readiness_measured":86.6,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"5 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"3 link wording(s) are used for more than one destination, so the same words point at different pages: “find out more”, “read more”, “visit microsite”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 5 place(s), so the order does not follow","item":null},{"check":"AR03","name":"JavaScript dependency","band":"moderate","result":"warning","evidence":"22% of the words a person sees are missing from the page as first delivered (8889 characters delivered, 12010 once the page finishes building itself)","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 132ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 137ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 224 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Home\""},{"check":"CT06","result":"pass","evidence":"title length 31 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (152 chars)"},{"check":"CT32","result":"pass","evidence":"length 152"},{"check":"CT08","result":"pass","evidence":"49 heading tags found"},{"check":"CT09","result":"fail","evidence":"5 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"British American Tobacco","skip":false},{"level":2,"text":"A Better Tomorrow™: Our purpose","skip":false},{"level":2,"text":"A Better Tomorrow™ through strategy & action","skip":false},{"level":2,"text":"A Better Tomorrow™ through science & research","skip":false},{"level":2,"text":"A Better Tomorrow™ through brands & innovation","skip":false},{"level":2,"text":"A Better Tomorrow™ through sustainability","skip":false},{"level":3,"text":"Our Chief Executive Tadeu Marroco shares his views on BAT’s Half-Year Results fo","skip":false},{"level":3,"text":"Our transformation","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":2,"text":"New Categories fuelling faster transformation","skip":false},{"level":2,"text":"Advancing Sustainability for A Better Tomorrow™","skip":false},{"level":2,"text":"People and culture","skip":false},{"level":3,"text":"Latest stories and features","skip":false},{"level":4,"text":"Video: Chief Executive's take on Half-Year Results 2026","skip":false},{"level":4,"text":"The Smokeless Word: The Rewind - A Look Back at The Smokeless Word So Far","skip":false},{"level":3,"text":"Latest press releases","skip":false},{"level":4,"text":"Half-Year Report for the six months to 30 June 2026","skip":false},{"level":4,"text":"Creating a stronger BAT through Fit2Win transformation programme","skip":false},{"level":3,"text":"In the spotlight","skip":false},{"level":4,"text":"2026 Half-Year Results","skip":false},{"level":2,"text":"2026 Half-Year Results","skip":false},{"level":2,"text":"2026 Half-Year Results","skip":false},{"level":4,"text":"Bite-sized science - Vuse","skip":true},{"level":2,"text":"Bite-sized science - Vuse","skip":false},{"level":2,"text":"Bite-sized science - Vuse","skip":false},{"level":4,"text":"Sustainability leadership","skip":true},{"level":2,"text":"Sustainability leadership","skip":false},{"level":2,"text":"Sustainability leadership","skip":false},{"level":4,"text":"Tomorrow can't wait","skip":true},{"level":2,"text":"Tomorrow can't wait","skip":false},{"level":2,"text":"Tomorrow can't wait","skip":false},{"level":4,"text":"Our purpose: To build A Better Tomorrow™","skip":true},{"level":2,"text":"Our purpose: To build A Better Tomorrow™","skip":false},{"level":2,"text":"Our purpose: To build A Better Tomorrow™","skip":false},{"level":3,"text":"Latest results, reports and research","skip":false},{"level":2,"text":"Results centre","skip":false},{"level":2,"text":"Annual reporting","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World.","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: type not stated"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"warning","evidence":"the page shows the year 2028 in its text, but nothing on the page states it as the date of the content","proof":{"kind":"markup","extracted":true,"title":"The head of this page, as served","note":"The head of the page was read for a tag stating the date of the content. The year shown above was found in the page's own text.","items":[{"code":"<head> <meta name=\"content-page-ref\" content=\"jKrFtQvSUub5NcsH4cYdxCZhrYfIyWaitb2FGCAy3R23tPBhOzycNAOkqXs-k3au\"/> <script defer=\"defer\" type=\"text/javascript\" src=\"https://rum.hlx.page/.rum/@adobe/helix-rum-js@%5E2/dist/rum-standalone.js\" data-routing=\"env=prod,tier=publish,ams=British American Tobacco\"/> <script src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" async=\"\" data-domain-script=\"5fc350fc-73ff-46f2-9463-37d2cf7f5f1a\" charset=\"UTF-8\"/> <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push ({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&amp;l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TMH7W3WX');</script> <meta charset=\"UTF-8\"/> <title> British American Tobacco - Home </title> <meta name=\"keywords\" content=\"transforming tobacco,human rights,BAT,Sustainability,British American Tobacco,global company,Investors,reduced risk,Tobacco,annual report,media,features,reporting,next generation products,news\"/> <meta name=\"description\" content=\"The home of BAT, a leading multi-catego…","label":""}]}},{"check":"AR01","result":"pass","evidence":"8889 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (5408 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-e6c9117394\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-f67a90a4ab\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-6dcf54ecda\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 5408 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 26 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"3 link wording(s) are used for more than one destination, so the same words point at different pages: “find out more”, “read more”, “visit microsite”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a class=\"corp-hero-carousel__teaser__action-link\" href=\"/who-we-are\" target=\"_blank\" rel=\"noopener\"> Find out more </a>","label":"\"Find out more\""},{"code":"<a class=\"corp-hero-carousel__teaser__action-link\" href=\"/strategy-and-purpose\" target=\"_blank\" rel=\"noopener\"> Find out more </a>","label":"\"Find out more\""},{"code":"<a class=\"corp-hero-carousel__teaser__action-link\" href=\"/science-and-research\" target=\"_blank\" rel=\"noopener\"> Find out more </a>","label":"\"Find out more\""},{"code":"<a class=\"corp-hero-carousel__teaser__action-link\" href=\"/brands-and-innovation\" target=\"_blank\" rel=\"noopener\"> Find out more </a>","label":"\"Find out more\""},{"code":"<a class=\"corp-hero-carousel__teaser__action-link\" href=\"/sustainability-and-esg\" target=\"_blank\" rel=\"noopener\"> Find out more </a>","label":"\"Find out more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-dd73cbcc2f-cta-ea894a8d3e\" rel=\"noopener noreferrer\" aria-label=\"Visit microsite\" href=\"https://www.asmokelessworld.com/gb/en?utm_source=bat_com&amp;utm_medium=referral&amp;utm_campaign=omni_launch_2024&amp;utm_content=homepage_science\" target=\"_blank\">Visit microsi…","label":"\"Visit microsite\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-c3e9d99f23-cta-1f44718bb8\" aria-label=\"Read more\" href=\"/brands-and-innovation/driving-innovation\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-e4abb72e3a-cta-2e238cb061\" aria-label=\"Read more\" href=\"/sustainability-and-esg/climate\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-c4fced547c-cta-e72cb5109c\" aria-label=\"Find out more\" href=\"/who-we-are/our-people\">Find out more</a>","label":"\"Find out more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-cbafa6ba02-cta-1d45dd069b\" aria-label=\"Read more\" href=\"/investors-and-reporting/results-centre\">Read more</a>","label":"\"Read more\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 5 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"British American Tobacco","skip":false},{"level":2,"text":"A Better Tomorrow™: Our purpose","skip":false},{"level":2,"text":"A Better Tomorrow™ through strategy & action","skip":false},{"level":2,"text":"A Better Tomorrow™ through science & research","skip":false},{"level":2,"text":"A Better Tomorrow™ through brands & innovation","skip":false},{"level":2,"text":"A Better Tomorrow™ through sustainability","skip":false},{"level":3,"text":"Our Chief Executive Tadeu Marroco shares his views on BAT’s Half-Year Results fo","skip":false},{"level":3,"text":"Our transformation","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":2,"text":"New Categories fuelling faster transformation","skip":false},{"level":2,"text":"Advancing Sustainability for A Better Tomorrow™","skip":false},{"level":2,"text":"People and culture","skip":false},{"level":3,"text":"Latest stories and features","skip":false},{"level":4,"text":"Video: Chief Executive's take on Half-Year Results 2026","skip":false},{"level":4,"text":"The Smokeless Word: The Rewind - A Look Back at The Smokeless Word So Far","skip":false},{"level":3,"text":"Latest press releases","skip":false},{"level":4,"text":"Half-Year Report for the six months to 30 June 2026","skip":false},{"level":4,"text":"Creating a stronger BAT through Fit2Win transformation programme","skip":false},{"level":3,"text":"In the spotlight","skip":false},{"level":4,"text":"2026 Half-Year Results","skip":false},{"level":2,"text":"2026 Half-Year Results","skip":false},{"level":2,"text":"2026 Half-Year Results","skip":false},{"level":4,"text":"Bite-sized science - Vuse","skip":true},{"level":2,"text":"Bite-sized science - Vuse","skip":false},{"level":2,"text":"Bite-sized science - Vuse","skip":false},{"level":4,"text":"Sustainability leadership","skip":true},{"level":2,"text":"Sustainability leadership","skip":false},{"level":2,"text":"Sustainability leadership","skip":false},{"level":4,"text":"Tomorrow can't wait","skip":true},{"level":2,"text":"Tomorrow can't wait","skip":false},{"level":2,"text":"Tomorrow can't wait","skip":false},{"level":4,"text":"Our purpose: To build A Better Tomorrow™","skip":true},{"level":2,"text":"Our purpose: To build A Better Tomorrow™","skip":false},{"level":2,"text":"Our purpose: To build A Better Tomorrow™","skip":false},{"level":3,"text":"Latest results, reports and research","skip":false},{"level":2,"text":"Results centre","skip":false},{"level":2,"text":"Annual reporting","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World.","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-c3e9d99f23-cta-1f44718bb8\" aria-label=\"Read more\" href=\"/brands-and-innovation/driving-innovation\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-e4abb72e3a-cta-2e238cb061\" aria-label=\"Read more\" href=\"/sustainability-and-esg/climate\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-cbafa6ba02-cta-1d45dd069b\" aria-label=\"Read more\" href=\"/investors-and-reporting/results-centre\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-28c09efc08-cta-a5f1314249\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/combined-annual-and-esg-report\">Read more</a>","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"pass","evidence":"5 video(s) on the page carry captions"},{"check":"AR23","result":"warning","evidence":"the video carries captions, but no written transcript sits on the page, so the spoken content cannot be read or quoted as ordinary text","proof":{"kind":"videos","title":"The video(s) on the page, as served, with no transcript link alongside","items":[{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/HYR26-Highlights.m3u8\" poster=\"/content/dam/batcom/global/homepage/HYR26-Video-Poster-Frame.jpg\" preload=\"none\" playsinline=\"\"> <track src=\"/content/dam/batcom/global/video-files/main-site/home/HYR26-Highlights.vtt\" kind=\"subtitles\" srclang=\"en\" label=\"English\"/> </video>","srcs":["/content/dam/batcom/global/video-files/main-site/home/HYR26-Highlights.m3u8"],"player_id":"","track":"/content/dam/batcom/global/video-files/main-site/home/HYR26-Highlights.vtt"},{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/VuseAnimation.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/bite-sized-science---vuse/VuseAnimation.jpg\" preload=\"none\" playsinline=\"\"> </video>","srcs":["/content/dam/batcom/global/video-files/main-site/home/VuseAnimation.m3u8"],"player_id":"","track":null},{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/21YearsInTheDJSI.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/sustainability-leadership/20YearsInTheDJSI.jpg\" preload=\"none\" playsinline=\"\"> </video>","srcs":["/content/dam/batcom/global/video-files/main-site/home/21YearsInTheDJSI.m3u8"],"player_id":"","track":null},{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/tomorrow-cant-wait.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/home/tomorrow-cant-wait.jpg\" preload=\"none\" playsinline=\"\"> </video>","srcs":["/content/dam/batcom/global/video-files/main-site/home/tomorrow-cant-wait.m3u8"],"player_id":"","track":null},{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/OurPurpose2024.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/home/OurPurpose.jpg\" preload=\"none\" playsinline=\"\"> </video>","srcs":["/content/dam/batcom/global/video-files/main-site/home/OurPurpose2024.m3u8"],"player_id":"","track":null}]}},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"warning","evidence":"2 media resource(s) are named as a technical code, not human-meaningful words, so a machine cannot tell what the resource is from its name","proof":{"kind":"markup","title":"The media resources whose name is a technical code, as served","note":"A meaningful name (words that say what it is) lets a machine identify the resource; a code or a bare number cannot.","items":[{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/21YearsInTheDJSI.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/sustainability-leadership/20YearsInTheDJSI.jpg\" preload=\"none\" playsinline=\"\"> </video>","label":"video reference: 21YearsInTheDJSI.m3u8"},{"code":"<video class=\"batcom-video__video\" src=\"/content/dam/batcom/global/video-files/main-site/home/OurPurpose2024.m3u8\" poster=\"/content/dam/batcom/global/video-files/main-site/home/OurPurpose.jpg\" preload=\"none\" playsinline=\"\"> </video>","label":"video reference: OurPurpose2024.m3u8"}]}},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 12010 characters of content text"},{"check":"AR03","result":"warning","evidence":"22% of the words a person sees are missing from the page as first delivered (8889 characters delivered, 12010 once the page finishes building itself)","readiness_value":0.7,"band":"moderate","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":8889,"rendered_chars":12010,"pct_missing":22,"raw_excerpt":"British American Tobacco - Home Skip to main content Media Stories and features Press Releases Subscribe to News Alert Media contacts Social media Contact us Careers Who we are Our business Our business model At a glance Our values Our people Life at BAT Embracing Diversity and I","missing_sample":["4570","able","accept","active","allow","always","analytics","apply","areas","because","being","billing","blocking","browser","button","cancel","cart","center","checkbox","choice","choices","choose","clear","click","consent","cookies","count","device","directly","disable","does","each","easily","embed","enable","enables","enhance","ensuring","essential","example","expect","experience","filter","finding","form","functional","functionality","give","helps","however","icon","identify","improve","include","interest","into","label","language","like","list"]}},{"check":"AR11","result":"warning","evidence":"22% of the words a person sees are missing from the page as first delivered, which is 0.74 of its finished size","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","8889 characters"],["Text once the page finishes building","12010 characters"],["Words absent from the delivered page","22%"],["The point we measure against","10%"]]}},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"warning","evidence":"65% of the page's text (7889 of 12010 characters) is not visible before interaction","proof":{"kind":"table","title":"How much of this page is hidden until something is clicked","note":"Counted on the page once its scripts had run, before anything was clicked.","headers":["What was measured","As measured on this page"],"rows":[["Text hidden until a click","7889 characters"],["All the text on the finished page","12010 characters"],["Hidden share","65%"],["The point we measure against","50%"]]}},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"pass","evidence":"content inside expanding sections is already on the page before anything is clicked (2 control(s) tested, 0 characters added)"},{"check":"CT29","result":"pass","evidence":"the folded content is present in the page as loaded; it is only presented folded"},{"check":"MS02","result":"pass","evidence":"all 73 buttons, links and controls on the loaded page carry a name in the page's code saying what each is for"},{"check":"MS03","result":"pass","evidence":"all 18 named buttons carry a specific name"},{"check":"MS04","result":"warning","evidence":"the page's naming markup is faulty: 9 working control(s) sit inside a section the code marks as hidden, so they work on screen but are absent from what is read out","proof":{"kind":"markup","title":"The faulty markup, as the page serves it once loaded","items":[{"code":"<button class=\"batcom-video__info-icon\" aria-label=\"Open video info\"/>","label":""},{"code":"<button class=\"batcom-video__button-play\" type=\"button\" aria-label=\"Play video\" data-nc-play=\"Play video\"/>","label":""},{"code":"<button class=\"batcom-video__info-icon\" aria-label=\"Open video info\"/>","label":""},{"code":"<button class=\"batcom-video__button-play\" type=\"button\" aria-label=\"Play video\" data-nc-play=\"Play video\"/>","label":""},{"code":"<button class=\"batcom-video__info-icon\" aria-label=\"Open video info\"/>","label":""},{"code":"<button class=\"batcom-video__button-play\" type=\"button\" aria-label=\"Play video\" data-nc-play=\"Play video\"/>","label":""},{"code":"<button class=\"batcom-video__info-icon\" aria-label=\"Open video info\"/>","label":""},{"code":"<button class=\"batcom-video__button-play\" type=\"button\" aria-label=\"Play video\" data-nc-play=\"Play video\"/>","label":""},{"code":"<button class=\"batcom-flyout__closebutton\">Close <span class=\"batcom-flyout__closeicon\"/> </button>","label":""}]}},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"pass","evidence":"the first 12 Tab stops follow document order with no positive tabindex"},{"check":"DS10","result":"pass","evidence":"none of the 74 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"pass","evidence":"loaded-and-settled in 2.4s"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"warning","value":0.5},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"pass","value":1.0},{"check":"AR23","weight":3,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"warning","value":0.5},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"warning","value":0.7},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"AR12","weight":3,"result":"warning","value":0.5},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"CT28","weight":3,"result":"pass","value":1.0},{"check":"CT29","weight":1,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"pass","value":1.0},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"warning","value":0.5},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"pass","value":1.0},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 86.6 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":90.5,"why":{"nav":true,"llms_txt":false,"structured_data":true,"homepage_link":true,"sitemap":true,"inlinks":238,"depth":1},"misinfo_pct":38},{"name":"https://www.bat.com/investors-and-reporting/reporting/omni-report","kind":"page","readiness":31.6,"readiness_measured":85.5,"readiness_ceiling":37,"readiness_ceiling_source":"misinformation exposure Very likely (63%)","confidence":100.0,"misinfo_band":"Very likely","misinfo_reason":"highest effective failing band: material","misinfo_drivers":[{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","result":"fail","evidence":"the page's own words are thin: 589 of its 655 words are shared navigation and footer, so it reads as 92% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"AR03","name":"JavaScript dependency","band":"moderate","result":"warning","evidence":"26% of the words a person sees are missing from the page as first delivered (5327 characters delivered, 8418 once the page finishes building itself)","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 210ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 213ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 178 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Omni™ – Forward Thinking for a Smokeless World\""},{"check":"CT06","result":"warning","evidence":"title length 73 chars","proof":{"kind":"markup","title":"The page title, as served","items":[{"code":"<title> British American Tobacco - Omni™ – Forward Thinking for a Smokeless World </title>","label":"73 characters"},{"code":"<title>X (Twitter)</title>","label":"11 characters"},{"code":"<title>Facebook</title>","label":"8 characters"},{"code":"<title>LinkedIn</title>","label":"8 characters"},{"code":"<title>Email</title>","label":"5 characters"},{"code":"<title>X</title>","label":"1 characters"},{"code":"<title>YouTube</title>","label":"7 characters"},{"code":"<title>LinkedIn</title>","label":"8 characters"},{"code":"<title>Glassdoor</title>","label":"9 characters"}]}},{"check":"CT31","result":"pass","evidence":"meta description present (211 chars)"},{"check":"CT32","result":"warning","evidence":"length 211","proof":{"kind":"markup","title":"The page's description, as served","items":[{"code":"<meta name=\"description\" content=\"The Omni™ is a progress summary of our journey to A Better Tomorrow™ by Building a Smokeless World. 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It is listed in the view","item":null},{"check":"AR03","name":"JavaScript dependency","band":"moderate","result":"warning","evidence":"30% of the words a person sees are missing from the page as first delivered (5171 characters delivered, 8262 once the page finishes building itself)","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 106ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 110ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 186 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - People and Culture Report\""},{"check":"CT06","result":"pass","evidence":"title length 52 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (89 chars)"},{"check":"CT32","result":"pass","evidence":"length 89"},{"check":"CT08","result":"pass","evidence":"20 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"People and Culture Report","skip":false},{"level":2,"text":"People and Culture Report","skip":false},{"level":3,"text":"2025 People and Culture Report","skip":false},{"level":3,"text":"Previous Gender Pay reporting","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Investors & Reporting","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-02-13"},{"check":"AR01","result":"pass","evidence":"5171 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (1747 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; 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It is listed in the view","item":null},{"check":"AR03","name":"JavaScript dependency","band":"moderate","result":"warning","evidence":"12% of the words a person sees are missing from the page as first delivered (13530 characters delivered, 16631 once the page finishes building itself)","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 147ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 151ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 198 KB; automated readers commonly stop around 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science","skip":false},{"level":2,"text":"World-class science","skip":false},{"level":3,"text":"Testing our products: our nine-step risk assessment framework","skip":false},{"level":4,"text":"A weight of evidence approach to assess risk","skip":false},{"level":5,"text":"Emissions","skip":false},{"level":6,"text":"Combustion studies","skip":false},{"level":6,"text":"Emissions studies","skip":false},{"level":6,"text":"Toxicological studies","skip":false},{"level":5,"text":"Exposure","skip":false},{"level":6,"text":"Use behaviour","skip":false},{"level":6,"text":"Clinical: Pharmacokinetic (PK) studies","skip":false},{"level":6,"text":"Clinical: Exposure","skip":false},{"level":5,"text":"Risk","skip":false},{"level":6,"text":"Clinical individual risk","skip":false},{"level":6,"text":"Populations risk (Post-marketing surveillance)","skip":false},{"level":6,"text":"Epidemiological modelling data","skip":false},{"level":5,"text":"Long-term: Epidemiological data","skip":false},{"level":2,"text":"(no text)","skip":false},{"level":3,"text":"Our commitment","skip":false},{"level":3,"text":"The challenges","skip":false},{"level":3,"text":"Animal testing","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Science & Research","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2025-05-22"},{"check":"AR01","result":"pass","evidence":"13530 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (10159 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 10159 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 14 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Fscience-and-research%2Fworld-class-science\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg width=\"22\" height=\"23\" viewbox=\"0 0 22 23\" fill=…","label":"\"LinkedIn\""},{"code":"<a href=\"https://www.linkedin.com/company/british-american-tobacco\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg role=\"img\" viewbox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\" id=\"Follow-Us-LinkedIn\" height=\"24\" width=\"24\"> <ti…","label":"\"LinkedIn\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document 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data","skip":false},{"level":5,"text":"Long-term: Epidemiological data","skip":false},{"level":2,"text":"(no text)","skip":false},{"level":3,"text":"Our commitment","skip":false},{"level":3,"text":"The challenges","skip":false},{"level":3,"text":"Animal testing","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Science & Research","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-29d5fb77a6-cta-51c70db8c9\" data-cmp-data-layer=\"{&quot;batcom-teaser-29d5fb77a6-cta-51c70db8c9&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/in…","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://x.com/intent/post?url=https%3A%2F%2Fwww.bat.com%2Fscience-and-research%2Fworld-class-science&text=British%20American%20Tobacco%20-%20World-class%20science","status":403,"cls":"blocked"},{"url":"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bat.com%2Fscience-and-research%2Fworld-class-science","status":400,"cls":"ok"},{"url":"https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.bat.com%2Fscience-and-research%2Fworld-class-science","status":200,"cls":"ok"},{"url":"https://x.com/batplc","status":200,"cls":"ok"},{"url":"https://www.youtube.com/user/WelcomeToBAT","status":200,"cls":"ok"}]}},{"check":"AR02","result":"pass","evidence":"rendered page carries 16631 characters of content text"},{"check":"AR03","result":"warning","evidence":"12% of the words a person sees are missing from the page as first delivered (13530 characters delivered, 16631 once the page finishes building itself)","readiness_value":0.7,"band":"moderate","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":13530,"rendered_chars":16631,"pct_missing":12,"raw_excerpt":"British American Tobacco - World-class science Skip to main content Media Stories and features Press Releases Subscribe to News Alert Media contacts Social media Contact us Careers Who we are Our business Our business model At a glance Our values Our people Life at BAT Embracing ","missing_sample":["2026","4570","about","accept","active","analytics","apply","areas","back","because","billing","blocking","browser","button","cancel","cart","center","checkbox","choices","choose","clear","consent","cookies","count","device","directly","disable","does","easily","embed","enable","enables","enhance","ensuring","expect","experience","filter","finding","form","functional","functionality","give","however","icon","identify","improve","include","interest","into","label","language","like","list","looking","mostly","move","number","offer","operation","page"]}},{"check":"AR11","result":"warning","evidence":"12% of the words a person sees are missing from the page as first delivered, which is 0.81 of its finished size","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","13530 characters"],["Text once the page finishes building","16631 characters"],["Words absent from the delivered page","12%"],["The point we measure against","10%"]]}},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"warning","evidence":"64% of the page's text (10684 of 16631 characters) is not visible before interaction","proof":{"kind":"table","title":"How much of this page is hidden until something is clicked","note":"Counted on the page once its scripts had run, before anything was clicked.","headers":["What was measured","As measured on this page"],"rows":[["Text hidden until a click","10684 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read out","proof":{"kind":"markup","title":"The faulty markup, as the page serves it once loaded","items":[{"code":"<button class=\"batcom-flyout__closebutton\">Close <span class=\"batcom-flyout__closeicon\"/> </button>","label":""}]}},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"pass","evidence":"the first 12 Tab stops follow document order with no positive tabindex"},{"check":"DS10","result":"pass","evidence":"none of the 56 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"pass","evidence":"loaded-and-settled in 2.2s"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"warning","value":0.7},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"AR12","weight":3,"result":"warning","value":0.5},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"CT28","weight":3,"result":"pass","value":1.0},{"check":"CT29","weight":1,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"pass","value":1.0},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"warning","value":0.5},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"pass","value":1.0},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 87.3 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":86.1,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":251,"depth":1},"misinfo_pct":38},{"name":"https://www.bat.com/who-we-are/our-corporate-governance/standards-of-business-conduct","kind":"page","readiness":9.6,"readiness_measured":79.9,"readiness_ceiling":12,"readiness_ceiling_source":"misinformation exposure Extremely likely (88%)","confidence":100.0,"misinfo_band":"Extremely likely","misinfo_reason":"highest effective failing band: material (escalated: 2 hard material-band failures)","misinfo_drivers":[{"check":"MS12","name":"table header presence","band":"material","result":"fail","evidence":"1 of 1 data tables lack header cells: values are extracted without column meaning","item":null},{"check":"DS28","name":"external link integrity (density)","band":"material","result":"fail","evidence":"SEVERE: 32% of the links to sources on other sites did not open when they were checked. 1 points at a page that no longer exists, and 1 was refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 2 of the 5 checked, which stand for the 10 links to other sites on this page","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"3 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"2 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”, “standards of business conduct”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 3 place(s), so the order does not follow","item":null},{"check":"AR03","name":"JavaScript dependency","band":"moderate","result":"warning","evidence":"15% of the words a person sees are missing from the page as first delivered (9626 characters delivered, 12717 once the page finishes building itself)","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 155ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 159ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 199 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Standards of Business Conduct\""},{"check":"CT06","result":"pass","evidence":"title length 56 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (200 chars)"},{"check":"CT32","result":"warning","evidence":"length 200","proof":{"kind":"markup","title":"The page's description, as served","items":[{"code":"<meta name=\"description\" content=\"Conducting our business with honesty, integrity and transparency is not only the right thing to do, but is also critical to the continuing development of a business that is responsible, successful and\"/>","label":"200 characters"}]}},{"check":"CT08","result":"pass","evidence":"25 heading tags found"},{"check":"CT09","result":"fail","evidence":"3 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Standards of Business Conduct","skip":false},{"level":2,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Conducting our business with honesty, integrity and transparency is not only the","skip":true},{"level":3,"text":"What our Standards cover","skip":false},{"level":4,"text":"Our Standards of Business Conduct 2026","skip":false},{"level":3,"text":"Regularly reviewed and updated","skip":false},{"level":3,"text":"Anti-bribery and corruption","skip":false},{"level":3,"text":"Confidential Speak Up procedures","skip":false},{"level":4,"text":"Raising concerns and reporting","skip":false},{"level":3,"text":"Compliance","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"2025 People and Culture Report","skip":false},{"level":4,"text":"Who we are","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-04-22"},{"check":"AR01","result":"pass","evidence":"9626 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (6210 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 6210 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 13 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"2 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”, “standards of business conduct”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a itemprop=\"url\" aria-current=\"page\" class=\"cmp-navigationcorp__item-link\" title=\"Standards of Business Conduct\" href=\"/who-we-are/our-corporate-governance/standards-of-business-conduct\"> <span class=\"cmp-navigationcorp__item-link-title\">Standards of Business Conduct</span></a>","label":"\"Standards of Business Conduct\""},{"code":"<a data-link-type=\"disclosure\" href=\"https://batsobc.com/\" target=\"_blank\">Standards of Business Conduct</a>","label":"\"Standards of Business Conduct\""},{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Four-corporate-governance%2Fstandards-of-business-conduct\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg width=\"22\" height=\"23…","label":"\"LinkedIn\""},{"code":"<a href=\"https://www.linkedin.com/company/british-american-tobacco\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg role=\"img\" viewbox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\" id=\"Follow-Us-LinkedIn\" height=\"24\" width=\"24\"> <ti…","label":"\"LinkedIn\""},{"code":"<a href=\"/who-we-are/our-corporate-governance/standards-of-business-conduct\">Standards of Business Conduct</a>","label":"\"Standards of Business Conduct\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 3 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Standards of Business Conduct","skip":false},{"level":2,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Conducting our business with honesty, integrity and transparency is not only the","skip":true},{"level":3,"text":"What our Standards cover","skip":false},{"level":4,"text":"Our Standards of Business Conduct 2026","skip":false},{"level":3,"text":"Regularly reviewed and updated","skip":false},{"level":3,"text":"Anti-bribery and corruption","skip":false},{"level":3,"text":"Confidential Speak Up procedures","skip":false},{"level":4,"text":"Raising concerns and reporting","skip":false},{"level":3,"text":"Compliance","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"2025 People and Culture Report","skip":false},{"level":4,"text":"Who we are","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-c3ba0b29f8-cta-7f6b2b5740\" data-cmp-data-layer=\"{&quot;batcom-teaser-c3ba0b29f8-cta-7f6b2b5740&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/in…","label":"\"Read more\""}]}},{"check":"MS12","result":"fail","evidence":"1 of 1 data tables lack header cells: values are extracted without column meaning","proof":{"kind":"markup","title":"The data tables with no header cells, as served","items":[{"code":"<table cellpadding=\"1\" cellspacing=\"0\" border=\"1\"> <tbody><tr><td colspan=\"2\"><b>Download translated PDFs</b></td> </tr><tr><td><p><a href=\"/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/standards-of-business-conduct/SoBC-2026-Arabic.pdf\" target=\"_blank\" data-link-type=\"download\">SoBC - Arabic…","label":""}]}},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"SEVERE: 32% of the links to sources on other sites did not open when they were checked. 1 points at a page that no longer exists, and 1 was refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 2 of the 5 checked, which stand for the 10 links to other sites on this page","link_broken":1,"link_blocked":1,"link_ok":3,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","readiness_value":0.314,"band":"material","proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://batsobc.com/","status":200,"cls":"ok"},{"url":"https://app.convercent.com/en-us/landingpage/33abf858-bc81-e711-80dc-000d3ab6ebad","status":404,"cls":"broken"},{"url":"https://x.com/intent/post?url=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Four-corporate-governance%2Fstandards-of-business-conduct&text=British%20American%20Tobacco%20-%20Standards%20of%20Business%20Conduct","status":403,"cls":"blocked"},{"url":"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Four-corporate-governance%2Fstandards-of-business-conduct","status":400,"cls":"ok"},{"url":"https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Four-corporate-governance%2Fstandards-of-business-conduct","status":200,"cls":"ok"}]}},{"check":"AR02","result":"pass","evidence":"rendered page carries 12717 characters of content text"},{"check":"AR03","result":"warning","evidence":"15% of the words a person sees are missing from the page as first delivered (9626 characters delivered, 12717 once the page finishes building itself)","readiness_value":0.7,"band":"moderate","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":9626,"rendered_chars":12717,"pct_missing":15,"raw_excerpt":"British American Tobacco - Standards of Business Conduct Skip to main content Media Stories and features Press Releases Subscribe to News Alert Media contacts Social media Contact us Careers Who we are Our business Our business model At a glance Our values Our people Life at BAT ","missing_sample":["4570","able","active","allow","always","analytics","around","back","because","being","billing","blocking","browser","button","cancel","cart","center","checkbox","choice","choices","choose","click","consent","cookies","count","device","disable","does","easily","embed","enable","enhance","ensuring","essential","example","expect","experience","filter","finding","form","functional","functionality","helps","however","icon","identify","impact","improve","include","into","label","language","like","list","looking","mostly","move","necessary","number","operation"]}},{"check":"AR11","result":"warning","evidence":"15% of the words a person sees are missing from the page as first delivered, which is 0.76 of its finished size","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","9626 characters"],["Text once the page finishes building","12717 characters"],["Words absent from the delivered page","15%"],["The point we measure against","10%"]]}},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"warning","evidence":"50% of the page's text (6454 of 12717 characters) is not visible before interaction","proof":{"kind":"table","title":"How much of this page is hidden until something is clicked","note":"Counted on the page once its scripts had run, before anything was clicked.","headers":["What was measured","As measured on this page"],"rows":[["Text hidden until a click","6454 characters"],["All the text on the finished page","12717 characters"],["Hidden share","50%"],["The point we measure against","50%"]]}},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"pass","evidence":"content inside expanding sections is already on the page before anything is clicked (2 control(s) tested, 0 characters added)"},{"check":"CT29","result":"pass","evidence":"the folded content is present in the page as loaded; it is only presented folded"},{"check":"MS02","result":"pass","evidence":"all 60 buttons, links and controls on the loaded page carry a name in the page's code saying what each is for"},{"check":"MS03","result":"pass","evidence":"all 10 named buttons carry a specific name"},{"check":"MS04","result":"warning","evidence":"the page's naming markup is faulty: 21 working control(s) sit inside a section the code marks as hidden, so they work on screen but are absent from what is read out","proof":{"kind":"markup","title":"The faulty markup, as the page serves it once loaded","items":[{"code":"<a href=\"/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/standards-of-business-conduct/SoBC-2026-Arabic.pdf\" target=\"_blank\" data-link-type=\"download\" rel=\"noopener\">SoBC - Arabic</a>","label":""},{"code":"<a href=\"/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/standards-of-business-conduct/SoBC-2026-Bengali.pdf\" target=\"_blank\" data-link-type=\"download\" rel=\"noopener\">SoBC - Bengali</a>","label":""},{"code":"<a href=\"/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/standards-of-business-conduct/SoBC-2026-Chinese.pdf\" target=\"_blank\" data-link-type=\"download\" rel=\"noopener\">SoBC - Chinese</a>","label":""},{"code":"<a href=\"/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/standards-of-business-conduct/SoBC-2026-English.pdf\" target=\"_blank\" data-link-type=\"download\" rel=\"noopener\"><b>SoBC - English (Group)</b></a>","label":""},{"code":"<a href=\"/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/standards-of-business-conduct/SoBC-2026-English-American.pdf\" target=\"_blank\" data-link-type=\"download\" rel=\"noopener\">SoBC - English (Reynolds American)</a>","label":""},{"code":"<a href=\"/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/standards-of-business-conduct/SoBC-2026-French-Canadian.pdf\" target=\"_blank\" data-link-type=\"download\" rel=\"noopener\">SoBC - French (Canadian)</a>","label":""},{"code":"<a href=\"/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/standards-of-business-conduct/SoBC-2026-German.pdf\" target=\"_blank\" data-link-type=\"download\" rel=\"noopener\">SoBC - German</a>","label":""},{"code":"<a href=\"/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/standards-of-business-conduct/SoBC-2026-Indonesian.pdf\" target=\"_blank\" data-link-type=\"download\" rel=\"noopener\">SoBC - Indonesian</a>","label":""},{"code":"<a href=\"/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/standards-of-business-conduct/SoBC-2026-Japanese.pdf\" target=\"_blank\" data-link-type=\"download\" rel=\"noopener\">SoBC - Japanese</a>","label":""},{"code":"<a href=\"/content/dam/batcom/global/main-nav/who-we-are/our-corporate-governance-/standards-of-business-conduct/SoBC-2026-Korean.pdf\" target=\"_blank\" data-link-type=\"download\" rel=\"noopener\">SoBC - Korean</a>","label":""}],"more":11}},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"pass","evidence":"the first 12 Tab stops follow document order with no positive tabindex"},{"check":"DS10","result":"pass","evidence":"none of the 58 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"pass","evidence":"loaded-and-settled in 2.2s"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"warning","value":0.5},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS12","weight":3,"result":"fail","value":0.0},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.314},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"warning","value":0.7},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"AR12","weight":3,"result":"warning","value":0.5},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"CT28","weight":3,"result":"pass","value":1.0},{"check":"CT29","weight":1,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"pass","value":1.0},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"warning","value":0.5},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"pass","value":1.0},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":12,"note":"measured 79.9 scaled into the misinformation exposure Extremely likely (88%) ceiling"}],"priority":85.7,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":242,"depth":1},"misinfo_pct":88},{"name":"https://www.bat.com/sustainability-and-esg/our-sustainability-strategy","kind":"page","readiness":54.7,"readiness_measured":88.3,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"AR03","name":"JavaScript dependency","band":"moderate","result":"warning","evidence":"14% of the words a person sees are missing from the page as first delivered (12305 characters delivered, 15576 once the page finishes building itself)","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 149ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 153ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 206 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Our sustainability strategy\""},{"check":"CT06","result":"pass","evidence":"title length 54 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (125 chars)"},{"check":"CT32","result":"pass","evidence":"length 125"},{"check":"CT08","result":"pass","evidence":"31 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Our 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cmp-list__item-wrapper\" title=\"BAT and the Channel Islands Coop roll out Yoti facial age estimation in stores to combat underage access\" data-tags=\"bat:rss/press-releases\" href=\"/media/press-releases/_2025/october/bat-and-the-channel-islands-coop-roll-out-yoti-fac…","label":""},{"code":"<a class=\"cmp-list__item-wrapper-js cmp-list__item-link cmp-list__item-wrapper\" title=\"Board Change\" data-tags=\"bat:rss/news-hub,bat:rss/press-releases\" href=\"/media/press-releases/_2025/october/board-change\"> <div class=\"cmp-list__item-content\"> <div class=\"cmp-list__item-date\">14 October 2025 </div> <h4 class=\"cmp-li…","label":""},{"code":"<a class=\"cmp-list__item-wrapper-js cmp-list__item-link cmp-list__item-wrapper\" title=\"70% of Policy Experts Continue to Misidentify Nicotine As Primary Cause of Smoking-Related Disease\" href=\"/media/press-releases/_2025/october/70pct-of-policy-makers-misidentify-nicotine-as-primary-cause-of-smoking-related-disease\"> <…","label":""}],"more":296}},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"pass","evidence":"the first 12 Tab stops follow document order with no positive tabindex"},{"check":"DS10","result":"pass","evidence":"none of the 65 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"pass","evidence":"loaded-and-settled in 2.3s"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"warning","value":0.5},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"fail","value":0.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"pass","value":1.0},{"check":"AR11","weight":3,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"warning","value":0.5},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"CT28","weight":3,"result":"pass","value":1.0},{"check":"CT29","weight":1,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"pass","value":1.0},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"warning","value":0.5},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"pass","value":1.0},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 87.0 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":85.6,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":240,"depth":1},"misinfo_pct":38},{"name":"https://www.bat.com/media/media-contacts","kind":"page","readiness":10.2,"readiness_measured":84.8,"readiness_ceiling":12,"readiness_ceiling_source":"misinformation exposure Extremely likely (88%)","confidence":100.0,"misinfo_band":"Extremely likely","misinfo_reason":"highest effective failing band: material (escalated: 2 hard material-band failures)","misinfo_drivers":[{"check":"DS28","name":"external link integrity (density)","band":"material","result":"fail","evidence":"24% of the links to sources on other sites did not open when they were checked. 2 were refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 2 of the 5 checked, which stand for the 9 links to other sites on this page","item":null},{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","result":"fail","evidence":"the page's own words are thin: 579 of its 601 words are shared navigation and footer, so it reads as 96% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","item":null},{"check":"CT13","name":"main-content identification","band":"moderate","result":"warning","evidence":"main content is 15% of the page's text; the shared furniture around it dominates what is read out","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","item":null},{"check":"AR03","name":"JavaScript dependency","band":"moderate","result":"fail","evidence":"33% of the words a person sees are missing from the page as first delivered (3964 characters delivered, 7055 once the page finishes building itself): a substantial share of the content exists only after JavaScript runs","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 150ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 154ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 171 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Media contacts\""},{"check":"CT06","result":"pass","evidence":"title length 41 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (125 chars)"},{"check":"CT32","result":"pass","evidence":"length 125"},{"check":"CT08","result":"pass","evidence":"16 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2025-06-24"},{"check":"AR01","result":"pass","evidence":"3964 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (624 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 624 characters"},{"check":"CT13","result":"warning","evidence":"main content is 15% of the page's text; the shared furniture around it dominates what is read out","band":"moderate","proof":{"kind":"table","title":"How much of this page is its own content","note":"Counted from the page as served, before any script runs. The rest is the menus, header and foot-of-page text that appear on other pages of the site as well.","headers":["What was measured","As measured on this page"],"rows":[["The page's own content","624 characters"],["All the text on the page","3964 characters"],["The page's own share of it","15%"],["The point we measure against","25%"]]}},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 15 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Fmedia%2Fmedia-contacts\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg width=\"22\" height=\"23\" viewbox=\"0 0 22 23\" fill=\"none\" xmlns=\"http:/…","label":"\"LinkedIn\""},{"code":"<a href=\"https://www.linkedin.com/company/british-american-tobacco\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg role=\"img\" viewbox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\" id=\"Follow-Us-LinkedIn\" height=\"24\" width=\"24\"> <ti…","label":"\"LinkedIn\""}]}},{"check":"MS10","result":"pass","evidence":"the headings run in order with no level skipped"},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"24% of the links to sources on other sites did not open when they were checked. 2 were refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 2 of the 5 checked, which stand for the 9 links to other sites on this page","link_broken":0,"link_blocked":2,"link_ok":3,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","readiness_value":0.439,"band":"material","proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://www.batbrandlibrary.com/","status":403,"cls":"blocked"},{"url":"https://x.com/batplc","status":200,"cls":"ok"},{"url":"https://x.com/intent/post?url=https%3A%2F%2Fwww.bat.com%2Fmedia%2Fmedia-contacts&text=British%20American%20Tobacco%20-%20Media%20contacts","status":403,"cls":"blocked"},{"url":"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bat.com%2Fmedia%2Fmedia-contacts","status":400,"cls":"ok"},{"url":"https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.bat.com%2Fmedia%2Fmedia-contacts","status":200,"cls":"ok"}]}},{"check":"AR02","result":"pass","evidence":"rendered page carries 7055 characters of content text"},{"check":"AR03","result":"fail","evidence":"33% of the words a person sees are missing from the page as first delivered (3964 characters delivered, 7055 once the page finishes building itself): a substantial share of the content exists only after JavaScript runs","readiness_value":0.35,"band":"moderate","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":3964,"rendered_chars":7055,"pct_missing":33,"raw_excerpt":"British American Tobacco - Media contacts Skip to main content Media Stories and features Press Releases Subscribe to News Alert Media contacts Social media Contact us Careers Who we are Our business Our business model At a glance Our values Our people Life at BAT Embracing Diver","missing_sample":["2026","4570","able","about","accept","active","allow","also","always","analytics","apply","areas","around","back","because","being","billing","blocking","browser","button","cancel","cart","center","checkbox","choice","choices","choose","clear","click","consent","cookies","count","device","directly","disable","does","each","easily","embed","enable","enables","enhance","ensuring","essential","example","expect","experience","filter","finding","form","from","functional","functionality","give","have","helps","however","icon","identify","impact"]}},{"check":"AR11","result":"warning","evidence":"33% of the words a person sees are missing from the page as first delivered, which is 0.56 of its finished size","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","3964 characters"],["Text once the page finishes building","7055 characters"],["Words absent from the delivered page","33%"],["The point we measure against","10%"]]}},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"warning","evidence":"84% of the page's text (5994 of 7055 characters) is not visible before interaction","proof":{"kind":"table","title":"How much of this page is hidden until something is clicked","note":"Counted on the page once its scripts had run, before anything was clicked.","headers":["What was measured","As measured on this page"],"rows":[["Text hidden until a click","5994 characters"],["All the text on the finished page","7055 characters"],["Hidden share","84%"],["The point we measure against","50%"]]}},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"pass","evidence":"content inside expanding sections is already on the page before anything is clicked (2 control(s) tested, 0 characters added)"},{"check":"CT29","result":"pass","evidence":"the folded content is present in the page as loaded; it is only presented folded"},{"check":"MS02","result":"pass","evidence":"all 53 buttons, links and controls on the loaded page carry a name in the page's code saying what each is for"},{"check":"MS03","result":"pass","evidence":"all 9 named buttons carry a specific name"},{"check":"MS04","result":"warning","evidence":"the page's naming markup is faulty: 1 working control(s) sit inside a section the code marks as hidden, so they work on screen but are absent from what is read out","proof":{"kind":"markup","title":"The faulty markup, as the page serves it once loaded","items":[{"code":"<button class=\"batcom-flyout__closebutton\">Close <span class=\"batcom-flyout__closeicon\"/> </button>","label":""}]}},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"pass","evidence":"the first 12 Tab stops follow document order with no positive tabindex"},{"check":"DS10","result":"pass","evidence":"none of the 53 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"pass","evidence":"loaded-and-settled in 2.7s"},{"check":"CT34","result":"fail","evidence":"the page's own words are thin: 579 of its 601 words are shared navigation and footer, so it reads as 96% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","band":"material","proof":{"kind":"diluted","title":"This page's own words, lost in shared navigation and footer","items":[{"url":"https://www.bat.com/media/media-contacts","total":601,"unique":22,"chrome_pct":96,"nearest":"https://www.bat.com/media/social-media","similarity":96}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"warning","value":0.5},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.439},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"fail","value":0.35},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"AR12","weight":3,"result":"warning","value":0.5},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"CT28","weight":3,"result":"pass","value":1.0},{"check":"CT29","weight":1,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"pass","value":1.0},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"warning","value":0.5},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"pass","value":1.0},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"pass","value":1.0},{"check":"CT34","weight":1,"result":"fail","value":0.0},{"check":"misinfo","weight":null,"result":"ceiling","value":12,"note":"measured 84.8 scaled into the misinformation exposure Extremely likely (88%) ceiling"}],"priority":85.6,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":240,"depth":1},"misinfo_pct":88},{"name":"https://www.bat.com/contact-us","kind":"page","readiness":30.5,"readiness_measured":82.4,"readiness_ceiling":37,"readiness_ceiling_source":"misinformation exposure Very likely (63%)","confidence":100.0,"misinfo_band":"Very likely","misinfo_reason":"highest effective failing band: material","misinfo_drivers":[{"check":"DS28","name":"external link integrity (density)","band":"material","result":"fail","evidence":"SEVERE: 32% of the links to sources on other sites did not open when they were checked. 1 points at a page that no longer exists, and 1 was refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 2 of the 5 checked, which stand for the 9 links to other sites on this page","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 165ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 170ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 223 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Contact us\""},{"check":"CT06","result":"pass","evidence":"title length 37 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (42 chars)"},{"check":"CT32","result":"warning","evidence":"length 42","proof":{"kind":"markup","title":"The page's description, as served","items":[{"code":"<meta name=\"description\" content=\"We are listening, find ways to contact us.\"/>","label":"42 characters"}]}},{"check":"CT08","result":"pass","evidence":"30 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Contact us","skip":false},{"level":2,"text":"(no text)","skip":false},{"level":4,"text":"What works best for you?","skip":true},{"level":4,"text":"Leave us a message","skip":false},{"level":4,"text":"Call us or find us","skip":false},{"level":4,"text":"Connect to us","skip":false},{"level":4,"text":"Speak up","skip":false},{"level":3,"text":"Leave us a message","skip":false},{"level":3,"text":"Consumers","skip":false},{"level":3,"text":"Suppliers","skip":false},{"level":3,"text":"Acquisition of Reynolds American Inc. – Investor FAQs","skip":false},{"level":3,"text":"Fraud and scam alert","skip":false},{"level":4,"text":"Recruitment fraud","skip":false},{"level":4,"text":"Prize award and grant frauds","skip":false},{"level":4,"text":"Other business-related fraud","skip":false},{"level":4,"text":"What to do","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Allyship and creating an inclusive culture","skip":false},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-05-18"},{"check":"AR01","result":"pass","evidence":"9368 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (5859 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-633250c70d\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-7c62ff11c0\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; 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alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"pass","evidence":"no link wording is used for more than one destination"},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Contact us","skip":false},{"level":2,"text":"(no text)","skip":false},{"level":4,"text":"What works best for you?","skip":true},{"level":4,"text":"Leave us a message","skip":false},{"level":4,"text":"Call us or find us","skip":false},{"level":4,"text":"Connect to us","skip":false},{"level":4,"text":"Speak up","skip":false},{"level":3,"text":"Leave us a message","skip":false},{"level":3,"text":"Consumers","skip":false},{"level":3,"text":"Suppliers","skip":false},{"level":3,"text":"Acquisition of Reynolds American Inc. – Investor FAQs","skip":false},{"level":3,"text":"Fraud and scam alert","skip":false},{"level":4,"text":"Recruitment fraud","skip":false},{"level":4,"text":"Prize award and grant frauds","skip":false},{"level":4,"text":"Other business-related fraud","skip":false},{"level":4,"text":"What to do","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Allyship and creating an inclusive culture","skip":false},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-64dcc72930-cta-7e0bfc9f72\" data-cmp-data-layer=\"{&quot;batcom-teaser-64dcc72930-cta-7e0bfc9f72&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/me…","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"SEVERE: 32% of the links to sources on other sites did not open when they were checked. 1 points at a page that no longer exists, and 1 was refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. 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The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. 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&quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 548 characters"},{"check":"CT13","result":"fail","evidence":"main content is 14% of the page's text; the shared furniture around it dominates what is read out","band":"material","proof":{"kind":"table","title":"How much of this page is its own content","note":"Counted from the page as served, before any script runs. The rest is the menus, header and foot-of-page text that appear on other pages of the site as well.","headers":["What was measured","As measured on this page"],"rows":[["The page's own content","548 characters"],["All the text on the page","3882 characters"],["The page's own share of it","14%"],["The point we measure against","25%"]]}},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 18 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Fmedia%2Fsocial-media\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg width=\"22\" height=\"23\" viewbox=\"0 0 22 23\" fill=\"none\" xmlns=\"http://w…","label":"\"LinkedIn\""},{"code":"<a href=\"https://www.linkedin.com/company/british-american-tobacco\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg role=\"img\" viewbox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\" id=\"Follow-Us-LinkedIn\" height=\"24\" width=\"24\"> <ti…","label":"\"LinkedIn\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 1 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Social media","skip":false},{"level":2,"text":"Social media","skip":false},{"level":4,"text":"X (Twitter)","skip":true},{"level":4,"text":"LinkedIn","skip":false},{"level":4,"text":"Facebook","skip":false},{"level":4,"text":"Instagram","skip":false},{"level":4,"text":"Glassdoor","skip":false},{"level":4,"text":"YouTube","skip":false},{"level":4,"text":"Follow us","skip":false},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://x.com/BATplc","status":200,"cls":"ok"},{"url":"https://www.linkedin.com/company/british-american-tobacco","status":200,"cls":"ok"},{"url":"https://www.facebook.com/BATCareers","status":400,"cls":"ok"},{"url":"https://www.instagram.com/bat_global","status":200,"cls":"ok"},{"url":"https://www.glassdoor.co.uk/Overview/Working-at-BAT-EI_IE8378.11,14.htm","status":403,"cls":"blocked"}]}},{"check":"CT34","result":"fail","evidence":"the page's own words are thin: 580 of its 601 words are shared navigation and footer, so it reads as 96% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","band":"material","proof":{"kind":"diluted","title":"This page's own words, lost in shared navigation and footer","items":[{"url":"https://www.bat.com/media/social-media","total":601,"unique":21,"chrome_pct":97,"nearest":"https://www.bat.com/media/media-contacts","similarity":96}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"warning","value":0.5},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"fail","value":0.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"CT34","weight":1,"result":"fail","value":0.0},{"check":"misinfo","weight":null,"result":"ceiling","value":12,"note":"measured 84.7 scaled into the misinformation exposure Extremely likely (88%) ceiling"}],"priority":84.2,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":212,"depth":1},"misinfo_pct":88},{"name":"https://www.bat.com/investors-and-reporting/results-centre","kind":"page","readiness":32.6,"readiness_measured":88.1,"readiness_ceiling":37,"readiness_ceiling_source":"misinformation exposure Very likely (63%)","confidence":100.0,"misinfo_band":"Very likely","misinfo_reason":"highest effective failing band: material","misinfo_drivers":[{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","result":"fail","evidence":"the page's own words are thin: 589 of its 676 words are shared navigation and footer, so it reads as 89% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 154ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 158ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 281 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Results centre\""},{"check":"CT06","result":"pass","evidence":"title length 41 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (20 chars)"},{"check":"CT32","result":"warning","evidence":"length 20","proof":{"kind":"markup","title":"The page's description, as served","items":[{"code":"<meta name=\"description\" content=\"How we're performing\"/>","label":"20 characters"}]}},{"check":"CT08","result":"pass","evidence":"17 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Results centre","skip":false},{"level":2,"text":"Results centre","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Investors & Reporting","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-07-30"},{"check":"AR01","result":"pass","evidence":"9452 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (6096 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 6096 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 13 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Finvestors-and-reporting%2Fresults-centre\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg width=\"22\" height=\"23\" viewbox=\"0 0 22 23\" fill=\"n…","label":"\"LinkedIn\""},{"code":"<a href=\"https://www.linkedin.com/company/british-american-tobacco\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg role=\"img\" viewbox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\" id=\"Follow-Us-LinkedIn\" height=\"24\" width=\"24\"> <ti…","label":"\"LinkedIn\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Results centre","skip":false},{"level":2,"text":"Results centre","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Investors & Reporting","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-b85aabaf82-cta-d3dad6a9e2\" data-cmp-data-layer=\"{&quot;batcom-teaser-b85aabaf82-cta-d3dad6a9e2&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/in…","label":"\"Read more\""}]}},{"check":"MS12","result":"pass","evidence":"all 15 data tables carry header cells"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"CT34","result":"fail","evidence":"the page's own words are thin: 589 of its 676 words are shared navigation and footer, so it reads as 89% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","band":"material","proof":{"kind":"diluted","title":"This page's own words, lost in shared navigation and footer","items":[{"url":"https://www.bat.com/investors-and-reporting/results-centre","total":676,"unique":87,"chrome_pct":87,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report","similarity":89}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"warning","value":0.5},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS12","weight":3,"result":"pass","value":1.0},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"CT34","weight":1,"result":"fail","value":0.0},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 88.1 scaled into the misinformation exposure Very likely (63%) ceiling"}],"priority":81.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":154,"depth":1},"misinfo_pct":63},{"name":"https://www.bat.com/who-we-are/our-values","kind":"page","readiness":32.2,"readiness_measured":87.0,"readiness_ceiling":37,"readiness_ceiling_source":"misinformation exposure Very likely (63%)","confidence":100.0,"misinfo_band":"Very likely","misinfo_reason":"highest effective failing band: material","misinfo_drivers":[{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","result":"fail","evidence":"the page's own words are thin: 588 of its 712 words are shared navigation and footer, so it reads as 83% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 140ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 144ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 184 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Our values\""},{"check":"CT06","result":"pass","evidence":"title length 37 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (170 chars)"},{"check":"CT32","result":"pass","evidence":"length 170"},{"check":"CT08","result":"pass","evidence":"24 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Our values","skip":false},{"level":2,"text":"Our values","skip":false},{"level":3,"text":"We are BAT. Our values","skip":false},{"level":4,"text":"Truly inclusive","skip":false},{"level":4,"text":"Do the right thing","skip":false},{"level":4,"text":"Love our consumer","skip":false},{"level":4,"text":"Passion to win","skip":false},{"level":4,"text":"Empowered through trust","skip":false},{"level":4,"text":"Stronger together","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"2025 People and Culture Report","skip":false},{"level":4,"text":"Who we are","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2025-10-13"},{"check":"AR01","result":"pass","evidence":"6021 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (2687 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 2687 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 13 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Four-values\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg width=\"22\" height=\"23\" viewbox=\"0 0 22 23\" fill=\"none\" xmlns=\"http:…","label":"\"LinkedIn\""},{"code":"<a href=\"https://www.linkedin.com/company/british-american-tobacco\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg role=\"img\" viewbox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\" id=\"Follow-Us-LinkedIn\" height=\"24\" width=\"24\"> <ti…","label":"\"LinkedIn\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Our values","skip":false},{"level":2,"text":"Our values","skip":false},{"level":3,"text":"We are BAT. Our values","skip":false},{"level":4,"text":"Truly inclusive","skip":false},{"level":4,"text":"Do the right thing","skip":false},{"level":4,"text":"Love our consumer","skip":false},{"level":4,"text":"Passion to win","skip":false},{"level":4,"text":"Empowered through trust","skip":false},{"level":4,"text":"Stronger together","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"2025 People and Culture Report","skip":false},{"level":4,"text":"Who we are","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-49b089c7c0-cta-7f6b2b5740\" data-cmp-data-layer=\"{&quot;batcom-teaser-49b089c7c0-cta-7f6b2b5740&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/in…","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. 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Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://x.com/intent/post?url=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Four-values&text=British%20American%20Tobacco%20-%20Our%20values","status":403,"cls":"blocked"},{"url":"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Four-values","status":400,"cls":"ok"},{"url":"https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Four-values","status":200,"cls":"ok"},{"url":"https://x.com/batplc","status":200,"cls":"ok"},{"url":"https://www.youtube.com/user/WelcomeToBAT","status":200,"cls":"ok"}]}},{"check":"CT34","result":"fail","evidence":"the page's own words are thin: 588 of its 712 words are shared navigation and footer, so it reads as 83% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","band":"material","proof":{"kind":"diluted","title":"This page's own words, lost in shared navigation and footer","items":[{"url":"https://www.bat.com/who-we-are/our-values","total":712,"unique":124,"chrome_pct":83,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report","similarity":83}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"CT34","weight":1,"result":"fail","value":0.0},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 87.0 scaled into the misinformation exposure Very likely (63%) ceiling"}],"priority":81.2,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":152,"depth":1},"misinfo_pct":63},{"name":"https://www.bat.com/who-we-are/our-people","kind":"page","readiness":54.1,"readiness_measured":87.3,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. 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in","skip":false},{"level":2,"text":"Video: 2026 Half-Year Results Highlights","skip":false},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-07-30"},{"check":"AR01","result":"pass","evidence":"6552 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (3011 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-633250c70d\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-7c62ff11c0\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7162a2146a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 3011 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 25 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “read more”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-1dcc9272a2-cta-e4d7ce1838\" aria-label=\"Read more \" href=\"/investors-and-reporting/investing-in-bat\">Read more </a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-acfb99ac12-cta-63179406b5\" aria-label=\"Read more\" href=\"/investors-and-reporting/investor-relations-fact-sheet\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-6d03522143-cta-df959e1d98\" aria-label=\"Read more \" href=\"/investors-and-reporting/sustainability-for-investors\">Read more </a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-29f81cce83-cta-d740c6a28b\" aria-label=\"Read more \" href=\"/investors-and-reporting/investor-presentations\">Read more </a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-b1d89ab852-cta-c14166f1ae\" aria-label=\"Read more\" href=\"/investors-and-reporting/news-and-filings\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-f4e3d4b84c-cta-a083eccb0a\" aria-label=\"Read more \" href=\"/investors-and-reporting/reporting\">Read more </a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-d7f81b0342-cta-5f1fd3ceea\" aria-label=\"Read more \" href=\"/investors-and-reporting/shareholder-information/dividend-information\">Read more </a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-374bb5bec4-cta-115c13f2bd\" aria-label=\"Read more\" href=\"/investors-and-reporting/shareholder-information\">Read more</a>","label":"\"Read more\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 1 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Investors & Reporting","skip":false},{"level":2,"text":"Our latest public disclosures and investor information","skip":false},{"level":2,"text":"2026 Half-Year Results","skip":false},{"level":3,"text":"Current share price & latest results","skip":false},{"level":3,"text":"Latest\n        \n            2026 Half-Year Results","skip":false},{"level":3,"text":"Key documents","skip":false},{"level":3,"text":"Reports\n        \n            2025 Combined Annual and Sustainability Report","skip":false},{"level":3,"text":"Results\n        \n            2025 Full-Year Results","skip":false},{"level":2,"text":"Video: 2026 Half-Year Results Highlights","skip":false},{"level":2,"text":"Investing in BAT","skip":false},{"level":2,"text":"Investor factsheet","skip":false},{"level":2,"text":"Sustainability","skip":false},{"level":2,"text":"Important dates for investors","skip":false},{"level":2,"text":"Investor presentations","skip":false},{"level":2,"text":"News and filings","skip":false},{"level":2,"text":"Reporting","skip":false},{"level":2,"text":"Dividend information","skip":false},{"level":2,"text":"Shareholder information","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Video: 2026 Half-Year Results Highlights","skip":false},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-1dcc9272a2-cta-e4d7ce1838\" aria-label=\"Read more \" href=\"/investors-and-reporting/investing-in-bat\">Read more </a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-acfb99ac12-cta-63179406b5\" aria-label=\"Read more\" href=\"/investors-and-reporting/investor-relations-fact-sheet\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-6d03522143-cta-df959e1d98\" aria-label=\"Read more \" href=\"/investors-and-reporting/sustainability-for-investors\">Read more </a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-29f81cce83-cta-d740c6a28b\" aria-label=\"Read more \" href=\"/investors-and-reporting/investor-presentations\">Read more </a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-b1d89ab852-cta-c14166f1ae\" aria-label=\"Read more\" href=\"/investors-and-reporting/news-and-filings\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-f4e3d4b84c-cta-a083eccb0a\" aria-label=\"Read more \" href=\"/investors-and-reporting/reporting\">Read more </a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-d7f81b0342-cta-5f1fd3ceea\" aria-label=\"Read more \" href=\"/investors-and-reporting/shareholder-information/dividend-information\">Read more </a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-374bb5bec4-cta-115c13f2bd\" aria-label=\"Read more\" href=\"/investors-and-reporting/shareholder-information\">Read more</a>","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://x.com/batplc","status":200,"cls":"ok"},{"url":"https://www.youtube.com/user/WelcomeToBAT","status":200,"cls":"ok"},{"url":"https://www.linkedin.com/company/british-american-tobacco","status":200,"cls":"ok"},{"url":"https://www.glassdoor.com/Overview/Working-at-British-American-Tobacco-EI_IE8378.11,35.htm","status":403,"cls":"blocked"},{"url":"https://www.batsupplier.com/csm","status":200,"cls":"ok"}]}},{"check":"CT34","result":"fail","evidence":"the page's own words are thin: 587 of its 655 words are shared navigation and footer, so it reads as 87% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","band":"material","proof":{"kind":"diluted","title":"This page's own words, lost in shared navigation and footer","items":[{"url":"https://www.bat.com/investors-and-reporting","total":655,"unique":68,"chrome_pct":90,"nearest":"https://www.bat.com/investors-and-reporting/reporting","similarity":87}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"CT34","weight":1,"result":"fail","value":0.0},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 87.0 scaled into the misinformation exposure Very likely (63%) ceiling"}],"priority":81.2,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":152,"depth":1},"misinfo_pct":63},{"name":"https://www.bat.com/who-we-are","kind":"page","readiness":32.0,"readiness_measured":86.5,"readiness_ceiling":37,"readiness_ceiling_source":"misinformation exposure Very likely (63%)","confidence":100.0,"misinfo_band":"Very likely","misinfo_reason":"highest effective failing band: material","misinfo_drivers":[{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","result":"fail","evidence":"the page's own words are thin: 587 of its 693 words are shared navigation and footer, so it reads as 82% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “read more”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 1 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 148ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 153ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 189 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Who we are\""},{"check":"CT06","result":"pass","evidence":"title length 37 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (200 chars)"},{"check":"CT32","result":"warning","evidence":"length 200","proof":{"kind":"markup","title":"The page's description, as served","items":[{"code":"<meta name=\"description\" content=\"We are a leading multi-category consumer goods business. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable and les\"/>","label":"200 characters"}]}},{"check":"CT08","result":"pass","evidence":"24 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Who we are","skip":false},{"level":2,"text":"We are BAT","skip":false},{"level":2,"text":"Our business","skip":false},{"level":2,"text":"At a glance","skip":false},{"level":2,"text":"Our values","skip":false},{"level":2,"text":"Inspiring, challenging and diverse","skip":false},{"level":2,"text":"Our leadership","skip":false},{"level":2,"text":"Our corporate governance","skip":false},{"level":2,"text":"Our history","skip":false},{"level":2,"text":"We are proud of our partners","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"‘The transformation is real, and we are delivering tangible change’","skip":false},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-05-27"},{"check":"AR01","result":"pass","evidence":"5614 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (2106 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-633250c70d\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-7c62ff11c0\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7162a2146a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 2106 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 22 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “read more”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-24cd22baae-cta-ea0d09d838\" aria-label=\"Read more\" href=\"/who-we-are/at-a-glance\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-d36768fc88-cta-0f903e85db\" aria-label=\"Read more\" href=\"/who-we-are/our-values\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-b607356f34-cta-f7d592ed8b\" aria-label=\"Read more\" href=\"/who-we-are/our-leadership\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-ac340ef67c-cta-27a1d5960c\" aria-label=\"Read more\" href=\"/who-we-are/our-corporate-governance\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-5eda9d66e5-cta-de3811d9c4\" aria-label=\"Read more\" href=\"/who-we-are/our-history\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-4ef059dd04-cta-9f4c8378b8\" data-cmp-data-layer=\"{&quot;batcom-teaser-4ef059dd04-cta-9f4c8378b8&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/wh…","label":"\"Read more\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 1 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Who we are","skip":false},{"level":2,"text":"We are BAT","skip":false},{"level":2,"text":"Our business","skip":false},{"level":2,"text":"At a glance","skip":false},{"level":2,"text":"Our values","skip":false},{"level":2,"text":"Inspiring, challenging and diverse","skip":false},{"level":2,"text":"Our leadership","skip":false},{"level":2,"text":"Our corporate governance","skip":false},{"level":2,"text":"Our history","skip":false},{"level":2,"text":"We are proud of our partners","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"‘The transformation is real, and we are delivering tangible change’","skip":false},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-24cd22baae-cta-ea0d09d838\" aria-label=\"Read more\" href=\"/who-we-are/at-a-glance\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-d36768fc88-cta-0f903e85db\" aria-label=\"Read more\" href=\"/who-we-are/our-values\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-b607356f34-cta-f7d592ed8b\" aria-label=\"Read more\" href=\"/who-we-are/our-leadership\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-ac340ef67c-cta-27a1d5960c\" aria-label=\"Read more\" href=\"/who-we-are/our-corporate-governance\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-5eda9d66e5-cta-de3811d9c4\" aria-label=\"Read more\" href=\"/who-we-are/our-history\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-4ef059dd04-cta-9f4c8378b8\" data-cmp-data-layer=\"{&quot;batcom-teaser-4ef059dd04-cta-9f4c8378b8&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/wh…","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://x.com/batplc","status":200,"cls":"ok"},{"url":"https://www.youtube.com/user/WelcomeToBAT","status":200,"cls":"ok"},{"url":"https://www.linkedin.com/company/british-american-tobacco","status":200,"cls":"ok"},{"url":"https://www.glassdoor.com/Overview/Working-at-British-American-Tobacco-EI_IE8378.11,35.htm","status":403,"cls":"blocked"},{"url":"https://www.batsupplier.com/csm","status":200,"cls":"ok"}]}},{"check":"CT34","result":"fail","evidence":"the page's own words are thin: 587 of its 693 words are shared navigation and footer, so it reads as 82% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","band":"material","proof":{"kind":"diluted","title":"This page's own words, lost in shared navigation and footer","items":[{"url":"https://www.bat.com/who-we-are","total":693,"unique":106,"chrome_pct":85,"nearest":"https://www.bat.com/media/social-media","similarity":82}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"warning","value":0.5},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"CT34","weight":1,"result":"fail","value":0.0},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 86.5 scaled into the misinformation exposure Very likely (63%) ceiling"}],"priority":81.1,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":148,"depth":1},"misinfo_pct":63},{"name":"https://www.bat.com/who-we-are/at-a-glance","kind":"page","readiness":54.4,"readiness_measured":87.7,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 145ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 151ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 207 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - At a glance\""},{"check":"CT06","result":"pass","evidence":"title length 38 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (103 chars)"},{"check":"CT32","result":"pass","evidence":"length 103"},{"check":"CT08","result":"pass","evidence":"38 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"At a glance","skip":false},{"level":2,"text":"At a glance","skip":false},{"level":3,"text":"Our global business | BAT at-a-glance","skip":false},{"level":4,"text":"As at 31 December 2025 (unless otherwise stated)","skip":false},{"level":4,"text":"5","skip":false},{"level":4,"text":"£3,621m","skip":false},{"level":4,"text":"34.1m","skip":false},{"level":4,"text":"47,000+","skip":false},{"level":4,"text":"£25,610m","skip":false},{"level":4,"text":"£11,279m","skip":false},{"level":4,"text":"AAA","skip":false},{"level":4,"text":"36","skip":false},{"level":3,"text":"In more detail","skip":false},{"level":3,"text":"About BAT","skip":false},{"level":3,"text":"Our purpose: to build A Better Tomorrow™","skip":false},{"level":3,"text":"Our brands","skip":false},{"level":3,"text":"2025 results highlights","skip":false},{"level":3,"text":"Our new 2030 sustainability targets","skip":false},{"level":4,"text":"CLIMATE","skip":false},{"level":4,"text":"NATURE","skip":false},{"level":4,"text":"CIRCULARITY","skip":false},{"level":4,"text":"COMMUNITIES","skip":false},{"level":3,"text":"Forward-looking statements","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"2025 People and Culture Report","skip":false},{"level":4,"text":"Who we are","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-06-09"},{"check":"AR01","result":"pass","evidence":"13052 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (9699 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 9699 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 21 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Fat-a-glance\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg width=\"22\" height=\"23\" viewbox=\"0 0 22 23\" fill=\"none\" xmlns=\"http…","label":"\"LinkedIn\""},{"code":"<a href=\"https://www.linkedin.com/company/british-american-tobacco\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg role=\"img\" viewbox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\" id=\"Follow-Us-LinkedIn\" height=\"24\" width=\"24\"> <ti…","label":"\"LinkedIn\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"At a glance","skip":false},{"level":2,"text":"At a glance","skip":false},{"level":3,"text":"Our global business | BAT at-a-glance","skip":false},{"level":4,"text":"As at 31 December 2025 (unless otherwise 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The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://x.com/intent/post?url=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Fat-a-glance&text=British%20American%20Tobacco%20-%20At%20a%20glance","status":403,"cls":"blocked"},{"url":"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Fat-a-glance","status":400,"cls":"ok"},{"url":"https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.bat.com%2Fwho-we-are%2Fat-a-glance","status":200,"cls":"ok"},{"url":"https://x.com/batplc","status":200,"cls":"ok"},{"url":"https://www.youtube.com/user/WelcomeToBAT","status":200,"cls":"ok"}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 87.7 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":81.0,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":146,"depth":1},"misinfo_pct":38},{"name":"https://www.bat.com/who-we-are/our-leadership/management-board","kind":"page","readiness":32.0,"readiness_measured":86.5,"readiness_ceiling":37,"readiness_ceiling_source":"misinformation exposure Very likely (63%)","confidence":100.0,"misinfo_band":"Very likely","misinfo_reason":"highest effective failing band: material","misinfo_drivers":[{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","result":"fail","evidence":"the page's own words are thin: 589 of its 718 words are shared navigation and footer, so it reads as 82% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"2 link wording(s) are used for more than one destination, so the same words point at different pages: “full biography”, “linkedin”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 101ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 106ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 212 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Management Board\""},{"check":"CT06","result":"pass","evidence":"title length 43 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (258 chars)"},{"check":"CT32","result":"warning","evidence":"length 258","proof":{"kind":"markup","title":"The page's description, as served","items":[{"code":"<meta name=\"description\" content=\"BAT’s Management Board, chaired by our Chief Executive, is responsible for overseeing the implementation of the Group’s strategy and policies set by the Board, and for creating the framework for the day-to-day operation of the Group’s operating subsidiaries.\"/>","label":"258 characters"}]}},{"check":"CT08","result":"pass","evidence":"30 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Management Board","skip":false},{"level":2,"text":"Management Board","skip":false},{"level":2,"text":"Tadeu Marroco","skip":false},{"level":2,"text":"Javed Iqbal","skip":false},{"level":2,"text":"James Barrett","skip":false},{"level":2,"text":"Luciano Comin","skip":false},{"level":2,"text":"Zafar Khan","skip":false},{"level":2,"text":"Dr Cora Koppe-Stahrenberg","skip":false},{"level":2,"text":"Paul McCrory","skip":false},{"level":2,"text":"Pascale Meulemeester","skip":false},{"level":2,"text":"Fred Monteiro","skip":false},{"level":2,"text":"Dr James Murphy","skip":false},{"level":2,"text":"Johan Vandermeulen","skip":false},{"level":2,"text":"David Waterfield","skip":false},{"level":2,"text":"Kingsley Wheaton","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"2025 People and Culture Report","skip":false},{"level":4,"text":"Who we are","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-01-01"},{"check":"AR01","result":"pass","evidence":"7924 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (4558 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 4558 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 26 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"2 link wording(s) are used for more than one destination, so the same words point at different pages: “full biography”, “linkedin”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-a4f6e679e5-cta-92d3e370bc\" aria-label=\"Full biography\" href=\"/who-we-are/our-leadership/management-board/tadeu-marroco\">Full biography</a>","label":"\"Full biography\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-523fefffce-cta-8c5fde308e\" aria-label=\"Full biography\" href=\"/who-we-are/our-leadership/management-board/javed-iqbal\">Full biography</a>","label":"\"Full biography\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-bd282d5a08-cta-737c94c60b\" aria-label=\"Full biography\" href=\"/who-we-are/our-leadership/management-board/james-barrett\">Full biography</a>","label":"\"Full biography\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-698dec5788-cta-72fdd31ce3\" aria-label=\"Full biography\" href=\"/who-we-are/our-leadership/management-board/luciano-comin\">Full biography</a>","label":"\"Full biography\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-176df05371-cta-14fd3800e7\" aria-label=\"Full biography\" href=\"/who-we-are/our-leadership/management-board/zafar-khan\">Full biography</a>","label":"\"Full biography\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-dc1cea712a-cta-ad0b156468\" aria-label=\"Full biography\" href=\"/who-we-are/our-leadership/management-board/dr-cora-koppe-stahrenberg\">Full biography</a>","label":"\"Full biography\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-a8b332acc4-cta-fa5627b7f3\" aria-label=\"Full biography\" href=\"/who-we-are/our-leadership/management-board/paul-mccrory\">Full biography</a>","label":"\"Full biography\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-32b4372a34-cta-d6b7415736\" aria-label=\"Full biography\" href=\"/who-we-are/our-leadership/management-board/pascale-meulemeester\">Full biography</a>","label":"\"Full biography\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-314a67217c-cta-3bc0533531\" aria-label=\"Full biography\" href=\"/who-we-are/our-leadership/management-board/fred-monteiro\">Full biography</a>","label":"\"Full biography\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-4e1ca7c49f-cta-b4b5ea4b36\" aria-label=\"Full biography\" href=\"/who-we-are/our-leadership/management-board/dr-james-murphy\">Full biography</a>","label":"\"Full biography\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Management Board","skip":false},{"level":2,"text":"Management Board","skip":false},{"level":2,"text":"Tadeu Marroco","skip":false},{"level":2,"text":"Javed Iqbal","skip":false},{"level":2,"text":"James Barrett","skip":false},{"level":2,"text":"Luciano Comin","skip":false},{"level":2,"text":"Zafar Khan","skip":false},{"level":2,"text":"Dr Cora Koppe-Stahrenberg","skip":false},{"level":2,"text":"Paul McCrory","skip":false},{"level":2,"text":"Pascale Meulemeester","skip":false},{"level":2,"text":"Fred 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data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-078747bd7a-cta-7f6b2b5740\" data-cmp-data-layer=\"{&quot;batcom-teaser-078747bd7a-cta-7f6b2b5740&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/in…","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe 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The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. 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the matching page is named in the view","band":"material","proof":{"kind":"diluted","title":"This page's own words, lost in shared navigation and footer","items":[{"url":"https://www.bat.com/who-we-are/our-leadership/management-board","total":718,"unique":129,"chrome_pct":82,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report","similarity":82}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"warning","value":0.5},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"CT34","weight":1,"result":"fail","value":0.0},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 86.5 scaled into the misinformation exposure Very likely (63%) ceiling"}],"priority":81.0,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":146,"depth":1},"misinfo_pct":63},{"name":"https://www.bat.com/investors-and-reporting/investing-in-bat","kind":"page","readiness":54.4,"readiness_measured":87.7,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"3 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; 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The page is still published, but the other site turns away requests that do not come from a person using a browser. 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&quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 10943 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 30 images lack 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It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 137ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 141ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 232 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Our business\""},{"check":"CT06","result":"pass","evidence":"title length 39 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (142 chars)"},{"check":"CT32","result":"pass","evidence":"length 142"},{"check":"CT08","result":"pass","evidence":"21 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":3,"text":"We are BAT","skip":false},{"level":4,"text":"We are a leading global company","skip":false},{"level":2,"text":"We are a multi-category business","skip":false},{"level":2,"text":"We are shaping the future","skip":false},{"level":2,"text":"We are responsible","skip":false},{"level":2,"text":"We are partners","skip":false},{"level":2,"text":"We are proud of our people","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"‘The transformation is real, and we are delivering tangible change’","skip":false},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","band":"moderate","proof":{"kind":"markup","title":"The headings on this page, as served","items":[{"code":"<h3 class=\"batcom-hero-our-business__top-title batcom-hero-our-business__text\">We are BAT</h3>","label":"H3"},{"code":"<h4 class=\"batcom-hero-our-business__bottom-title batcom-hero-our-business__text\">We are a leading global company</h4>","label":"H4"},{"code":"<h2 class=\"cmp-teaser__title\"> We are a multi-category business </h2>","label":"H2"},{"code":"<h2 class=\"cmp-teaser__title\"> We are shaping the future </h2>","label":"H2"},{"code":"<h2 class=\"cmp-teaser__title\"> We are responsible </h2>","label":"H2"},{"code":"<h2 class=\"cmp-teaser__title\"> We are partners </h2>","label":"H2"},{"code":"<h2 class=\"cmp-teaser__title\"> We are proud of our people </h2>","label":"H2"},{"code":"<h3><span style=\"font-weight: normal;\">You might also be interested in</span></h3>","label":"H3"},{"code":"<h2 class=\"cmp-teaser__title\"> ‘The transformation is real, and we are delivering tangible change’ </h2>","label":"H2"},{"code":"<h2 class=\"batcom-linklist__title\">Related Articles</h2>","label":"H2"}],"note":"The page was read for a top-level heading. These are the headings it does carry.","more":11}},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['Corporation']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"warning","evidence":"the page shows the year 2025 in its text, but nothing on the page states it as the date of the content","proof":{"kind":"markup","extracted":true,"title":"The head of this page, as served","note":"The head of the page was read for a tag stating the date of the content. The year shown above was found in the page's own text.","items":[{"code":"<head> <script defer=\"defer\" type=\"text/javascript\" src=\"https://rum.hlx.page/.rum/@adobe/helix-rum-js@%5E2/dist/rum-standalone.js\" data-routing=\"env=prod,tier=publish,ams=British American Tobacco\"/> <script src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" async=\"\" data-domain-script=\"5fc350fc-73ff-46f2-9463-37d2cf7f5f1a\" charset=\"UTF-8\"/> <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push ({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&amp;l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TMH7W3WX');</script> <meta charset=\"UTF-8\"/> <title> British American Tobacco - Our business </title> <meta name=\"keywords\" content=\"transforming tobacco,We Are BAT,heritage,company brochure,our people,history,reduced risk products,supporting farmers\"/> <meta name=\"description\" content=\"We are BAT, a leading, multi-category consumer goods business. 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Performance Data Book","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Sustainability & ESG","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main 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template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 4749 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 17 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"2 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”, “read more”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-192791002c-cta-8af66a1497\" aria-label=\"Read more\" 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id=\"batcom-teaser-ebda10df8b-cta-b556c7db2a\" aria-label=\"Read more\" href=\"/sustainability-and-esg/sustainability-governance/sustainability-policies-procedures-and-standards\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-47a02f3fa2-cta-f4e554ece9\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-62f7de17ac-cta-0b630cf0e5\" data-cmp-data-layer=\"{&quot;batcom-teaser-62f7de17ac-cta-0b630cf0e5&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/in…","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. 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The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 148ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 153ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 198 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Communities\""},{"check":"CT06","result":"pass","evidence":"title length 38 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (109 chars)"},{"check":"CT32","result":"pass","evidence":"length 109"},{"check":"CT08","result":"pass","evidence":"24 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Communities","skip":false},{"level":2,"text":"Communities","skip":false},{"level":3,"text":"How we’ll get there","skip":false},{"level":4,"text":"Employees","skip":false},{"level":4,"text":"Farmers","skip":false},{"level":4,"text":"Non-tobacco suppliers","skip":false},{"level":3,"text":"Communities identified in our Double Materiality Assessment2","skip":false},{"level":2,"text":"Combined Annual and Sustainability Report","skip":false},{"level":2,"text":"Sustainability Performance Data Book","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Sustainability & ESG","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-03-04"},{"check":"AR01","result":"pass","evidence":"7640 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (4293 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 4293 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 19 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"2 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”, “read more”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-ce9b9a0265-cta-cf56fb4074\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/combined-annual-and-esg-report\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-137f5d1140-cta-72fbc189dd\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting\">Read more</a>","label":"\"Read more\""},{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Fsustainability-and-esg%2Fcommunities\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg width=\"22\" height=\"23\" viewbox=\"0 0 22 23\" fill=\"none\"…","label":"\"LinkedIn\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-6b5ed9fcad-cta-0b630cf0e5\" data-cmp-data-layer=\"{&quot;batcom-teaser-6b5ed9fcad-cta-0b630cf0e5&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/in…","label":"\"Read more\""},{"code":"<a href=\"https://www.linkedin.com/company/british-american-tobacco\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg role=\"img\" viewbox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\" id=\"Follow-Us-LinkedIn\" height=\"24\" width=\"24\"> <ti…","label":"\"LinkedIn\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Communities","skip":false},{"level":2,"text":"Communities","skip":false},{"level":3,"text":"How we’ll get there","skip":false},{"level":4,"text":"Employees","skip":false},{"level":4,"text":"Farmers","skip":false},{"level":4,"text":"Non-tobacco suppliers","skip":false},{"level":3,"text":"Communities identified in our Double Materiality Assessment2","skip":false},{"level":2,"text":"Combined Annual and Sustainability Report","skip":false},{"level":2,"text":"Sustainability Performance Data Book","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Sustainability & ESG","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-ce9b9a0265-cta-cf56fb4074\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/combined-annual-and-esg-report\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-137f5d1140-cta-72fbc189dd\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-6b5ed9fcad-cta-0b630cf0e5\" data-cmp-data-layer=\"{&quot;batcom-teaser-6b5ed9fcad-cta-0b630cf0e5&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/in…","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://x.com/intent/post?url=https%3A%2F%2Fwww.bat.com%2Fsustainability-and-esg%2Fcommunities&text=British%20American%20Tobacco%20-%20Communities","status":403,"cls":"blocked"},{"url":"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bat.com%2Fsustainability-and-esg%2Fcommunities","status":400,"cls":"ok"},{"url":"https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.bat.com%2Fsustainability-and-esg%2Fcommunities","status":200,"cls":"ok"},{"url":"https://x.com/batplc","status":200,"cls":"ok"},{"url":"https://www.youtube.com/user/WelcomeToBAT","status":200,"cls":"ok"}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 87.7 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":80.7,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":141,"depth":1},"misinfo_pct":38},{"name":"https://www.bat.com/investors-and-reporting/reporting","kind":"page","readiness":31.0,"readiness_measured":83.9,"readiness_ceiling":37,"readiness_ceiling_source":"misinformation exposure Very likely (63%)","confidence":100.0,"misinfo_band":"Very likely","misinfo_reason":"highest effective failing band: material","misinfo_drivers":[{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","result":"fail","evidence":"the page's own words are thin: 587 of its 639 words are shared navigation and footer, so it reads as 88% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"CT10","name":"missing H1","band":"moderate","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “read more”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the page's first heading is not its top-level heading, so the structure starts part way down; the heading structure skips a level in 1 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 105ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 109ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 184 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Reporting\""},{"check":"CT06","result":"pass","evidence":"title length 36 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (200 chars)"},{"check":"CT32","result":"warning","evidence":"length 200","proof":{"kind":"markup","title":"The page's description, as served","items":[{"code":"<meta name=\"description\" content=\"In this section you can access key information related to our financial, ESG and other statutory reporting. You can view and download all our latest reports which detail how and why we are building A \"/>","label":"200 characters"}]}},{"check":"CT08","result":"pass","evidence":"22 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":2,"text":"(no text)","skip":false},{"level":3,"text":"Reporting","skip":false},{"level":2,"text":"Annual reporting - how we're performing","skip":false},{"level":2,"text":"Focus Reporting","skip":false},{"level":2,"text":"Sustainability Reporting","skip":false},{"level":2,"text":"Gender Pay Report","skip":false},{"level":2,"text":"Conflict Minerals Report","skip":false},{"level":2,"text":"Modern Slavery Statement","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Video: 2026 Half-Year Results Highlights","skip":false},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","band":"moderate","proof":{"kind":"markup","title":"The headings on this page, as served","items":[{"code":"<h2 class=\"cmp-teaser__title\"> </h2>","label":"H2"},{"code":"<h3><b>Reporting</b></h3>","label":"H3"},{"code":"<h2 class=\"cmp-teaser__title\"> Annual reporting - how we're performing </h2>","label":"H2"},{"code":"<h2 class=\"cmp-teaser__title\"> Focus Reporting </h2>","label":"H2"},{"code":"<h2 class=\"cmp-teaser__title\"> Sustainability Reporting </h2>","label":"H2"},{"code":"<h2 class=\"cmp-teaser__title\"> Gender Pay Report </h2>","label":"H2"},{"code":"<h2 class=\"cmp-teaser__title\"> Conflict Minerals Report </h2>","label":"H2"},{"code":"<h2 class=\"cmp-teaser__title\"> Modern Slavery Statement </h2>","label":"H2"},{"code":"<h3><span style=\"font-weight: normal;\">You might also be interested in</span></h3>","label":"H3"},{"code":"<h2 class=\"cmp-teaser__title\"> Video: 2026 Half-Year Results Highlights </h2>","label":"H2"}],"note":"The page was read for a top-level heading. These are the headings it does carry.","more":12}},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-04-17"},{"check":"AR01","result":"pass","evidence":"5153 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (1636 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-ced40bf7b7\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-7d53ca0f29\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-0e96d25f94\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 1636 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 19 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “read more”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-e8354b7299-cta-59ed93144b\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/combined-annual-and-esg-report\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-f66c260695-cta-52dd24a8da\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting/focus-reporting\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-6a385c79c0-cta-ff760f083f\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-d99bc3bf62-cta-1d687aa1e0\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-296c9667c0-cta-316afbfa20\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting/conflict-minerals-report\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-bdeb85025e-cta-a1a1e4e60a\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting/modern-slavery-statement\">Read more</a>","label":"\"Read more\""}]}},{"check":"MS10","result":"fail","evidence":"the page's first heading is not its top-level heading, so the structure starts part way down; the heading structure skips a level in 1 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":2,"text":"(no text)","skip":true},{"level":3,"text":"Reporting","skip":false},{"level":2,"text":"Annual reporting - how we're performing","skip":false},{"level":2,"text":"Focus Reporting","skip":false},{"level":2,"text":"Sustainability Reporting","skip":false},{"level":2,"text":"Gender Pay Report","skip":false},{"level":2,"text":"Conflict Minerals Report","skip":false},{"level":2,"text":"Modern Slavery Statement","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Video: 2026 Half-Year Results Highlights","skip":false},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-e8354b7299-cta-59ed93144b\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/combined-annual-and-esg-report\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-f66c260695-cta-52dd24a8da\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting/focus-reporting\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-6a385c79c0-cta-ff760f083f\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-d99bc3bf62-cta-1d687aa1e0\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting/people-and-culture-report\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-296c9667c0-cta-316afbfa20\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting/conflict-minerals-report\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-bdeb85025e-cta-a1a1e4e60a\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting/modern-slavery-statement\">Read more</a>","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://x.com/batplc","status":200,"cls":"ok"},{"url":"https://www.youtube.com/user/WelcomeToBAT","status":200,"cls":"ok"},{"url":"https://www.linkedin.com/company/british-american-tobacco","status":200,"cls":"ok"},{"url":"https://www.glassdoor.com/Overview/Working-at-British-American-Tobacco-EI_IE8378.11,35.htm","status":403,"cls":"blocked"},{"url":"https://www.batsupplier.com/csm","status":200,"cls":"ok"}]}},{"check":"CT34","result":"fail","evidence":"the page's own words are thin: 587 of its 639 words are shared navigation and footer, so it reads as 88% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","band":"material","proof":{"kind":"diluted","title":"This page's own words, lost in shared navigation and footer","items":[{"url":"https://www.bat.com/investors-and-reporting/reporting","total":639,"unique":52,"chrome_pct":92,"nearest":"https://www.bat.com/investors-and-reporting/reporting/sustainability-reporting/modern-slavery-statement","similarity":88}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"warning","value":0.5},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"fail","value":0.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"CT34","weight":1,"result":"fail","value":0.0},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 83.9 scaled into the misinformation exposure Very likely (63%) ceiling"}],"priority":80.7,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":140,"depth":1},"misinfo_pct":63},{"name":"https://www.bat.com/brands-and-innovation/building-brands","kind":"page","readiness":54.1,"readiness_measured":87.3,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 96ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 100ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 212 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Building brands\""},{"check":"CT06","result":"pass","evidence":"title length 42 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (200 chars)"},{"check":"CT32","result":"warning","evidence":"length 200","proof":{"kind":"markup","title":"The page's description, as served","items":[{"code":"<meta name=\"description\" content=\"BAT is a leading consumer-centric, multi-category consumer goods business dedicated to stimulating the senses of adult consumers worldwide. Our portfolio reflects our commitment to meeting the evolvin\"/>","label":"200 characters"}]}},{"check":"CT08","result":"pass","evidence":"21 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Building brands","skip":false},{"level":2,"text":"Building brands","skip":false},{"level":3,"text":"Our Strategic Portfolio","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"Other international and local cigarette brands","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"A decade of portfolio transformation at BAT","skip":false},{"level":4,"text":"Brands & Innovation","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-07-22"},{"check":"AR01","result":"pass","evidence":"6696 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (3338 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 3338 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 25 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Fbrands-and-innovation%2Fbuilding-brands\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg width=\"22\" height=\"23\" viewbox=\"0 0 22 23\" fill=\"no…","label":"\"LinkedIn\""},{"code":"<a href=\"https://www.linkedin.com/company/british-american-tobacco\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg role=\"img\" viewbox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\" id=\"Follow-Us-LinkedIn\" height=\"24\" width=\"24\"> <ti…","label":"\"LinkedIn\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Building brands","skip":false},{"level":2,"text":"Building brands","skip":false},{"level":3,"text":"Our Strategic Portfolio","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"Other international and local cigarette brands","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"A decade of portfolio transformation at BAT","skip":false},{"level":4,"text":"Brands & Innovation","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-f1de2c56bd-cta-aba2cae2de\" data-cmp-data-layer=\"{&quot;batcom-teaser-f1de2c56bd-cta-aba2cae2de&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/me…","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://x.com/intent/post?url=https%3A%2F%2Fwww.bat.com%2Fbrands-and-innovation%2Fbuilding-brands&text=British%20American%20Tobacco%20-%20Building%20brands","status":403,"cls":"blocked"},{"url":"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bat.com%2Fbrands-and-innovation%2Fbuilding-brands","status":400,"cls":"ok"},{"url":"https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.bat.com%2Fbrands-and-innovation%2Fbuilding-brands","status":200,"cls":"ok"},{"url":"https://x.com/batplc","status":200,"cls":"ok"},{"url":"https://www.youtube.com/user/WelcomeToBAT","status":200,"cls":"ok"}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"warning","value":0.5},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 87.3 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":80.6,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":138,"depth":1},"misinfo_pct":38},{"name":"https://www.bat.com/brands-and-innovation/driving-innovation","kind":"page","readiness":54.4,"readiness_measured":87.7,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 291ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 295ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 258 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Driving innovation\""},{"check":"CT06","result":"pass","evidence":"title length 45 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (128 chars)"},{"check":"CT32","result":"pass","evidence":"length 128"},{"check":"CT08","result":"pass","evidence":"17 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Driving innovation","skip":false},{"level":2,"text":"Driving innovation","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"A decade of portfolio transformation at BAT","skip":false},{"level":4,"text":"Brands & Innovation","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2025-08-14"},{"check":"AR01","result":"pass","evidence":"15048 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (11680 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 11680 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 59 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Fbrands-and-innovation%2Fdriving-innovation\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg width=\"22\" height=\"23\" viewbox=\"0 0 22 23\" fill=…","label":"\"LinkedIn\""},{"code":"<a href=\"https://www.linkedin.com/company/british-american-tobacco\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg role=\"img\" viewbox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\" id=\"Follow-Us-LinkedIn\" height=\"24\" width=\"24\"> <ti…","label":"\"LinkedIn\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Driving innovation","skip":false},{"level":2,"text":"Driving innovation","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"A decade of portfolio transformation at BAT","skip":false},{"level":4,"text":"Brands & Innovation","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-8ef11326dc-cta-aba2cae2de\" data-cmp-data-layer=\"{&quot;batcom-teaser-8ef11326dc-cta-aba2cae2de&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/me…","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. 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content (4597 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 4597 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 17 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"2 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”, “read more”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-856c89909d-cta-d5ba209413\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/combined-annual-and-esg-report\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-2f8c9db254-cta-3b104c3a06\" aria-label=\"Read more\" href=\"/sustainability-and-esg/sustainability-governance/sustainability-policies-procedures-and-standards\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-b0dca5d902-cta-3f7f07fd34\" aria-label=\"Read more\" href=\"/investors-and-reporting/reporting/sustainability-reporting\">Read more</a>","label":"\"Read more\""},{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Fsustainability-and-esg%2Fcircularity\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span 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The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 114ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 118ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 229 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Sustainability Reporting\""},{"check":"CT06","result":"pass","evidence":"title length 51 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (15 chars)"},{"check":"CT32","result":"warning","evidence":"length 15","proof":{"kind":"markup","title":"The page's description, as served","items":[{"code":"<meta name=\"description\" content=\"Why it matters.\"/>","label":"15 characters"}]}},{"check":"CT08","result":"pass","evidence":"25 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Sustainability Reporting","skip":false},{"level":2,"text":"Sustainability Reporting","skip":false},{"level":3,"text":"Sustainability Reporting 2025","skip":false},{"level":4,"text":"Sustainability Performance Data Book 2025","skip":false},{"level":3,"text":"Previous sustainability reporting","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"Group stakeholder dialogue reports","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"Company stakeholder dialogue reports","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Investors & Reporting","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-03-10"},{"check":"AR01","result":"pass","evidence":"9210 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (5812 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; 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The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 155ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 159ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 193 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Brands & Innovation\""},{"check":"CT06","result":"pass","evidence":"title length 46 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (131 chars)"},{"check":"CT32","result":"pass","evidence":"length 131"},{"check":"CT08","result":"pass","evidence":"25 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Brands & Innovation","skip":false},{"level":2,"text":"Building purposeful brands and innovative products","skip":false},{"level":2,"text":"Building 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Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-07-22"},{"check":"AR01","result":"pass","evidence":"5483 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (1948 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-633250c70d\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-7c62ff11c0\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7162a2146a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 1948 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 23 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"2 link wording(s) are used for more than one destination, so the same words point at different pages: “explore more”, “read more”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-acb0680cd9-cta-6454865b94\" aria-label=\"Read more\" href=\"/brands-and-innovation/velo\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-7eb627e16c-cta-0456efb7a2\" aria-label=\"Read more\" href=\"/brands-and-innovation/vuse\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-b1be281ce6-cta-1b26b02c4b\" aria-label=\"Read more\" href=\"/brands-and-innovation/glo\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-84fbf263ab-cta-0f43ac5741\" aria-label=\"Explore more\" href=\"/brands-and-innovation/driving-innovation\">Explore more</a>","label":"\"Explore more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-ea8ebac8d3-cta-f353ce8f5b\" aria-label=\"Read more\" href=\"/brands-and-innovation/manufacturing\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-955ee3d2f4-cta-56ca450cee\" aria-label=\"Read more\" href=\"/brands-and-innovation/working-with-retailers\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-862464e140-cta-e18658123c\" aria-label=\"Read more\" href=\"/strategy-and-purpose/progressive-regulation\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-6b7fa2eb9e-cta-3816e205b7\" aria-label=\"Explore more\" href=\"/brands-and-innovation/product-categories\">Explore more</a>","label":"\"Explore more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-198d7c466f-cta-ecffaa3ad7\" data-cmp-data-layer=\"{&quot;batcom-teaser-198d7c466f-cta-ecffaa3ad7&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/me…","label":"\"Read more\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 1 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Brands & Innovation","skip":false},{"level":2,"text":"Building purposeful brands and innovative products","skip":false},{"level":2,"text":"Building brands","skip":false},{"level":2,"text":"Velo","skip":false},{"level":2,"text":"Vuse","skip":false},{"level":2,"text":"glo","skip":false},{"level":2,"text":"Driving innovation","skip":false},{"level":2,"text":"Manufacturing","skip":false},{"level":2,"text":"Working with retailers","skip":false},{"level":2,"text":"Regulation","skip":false},{"level":2,"text":"Product categories","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"A decade of portfolio transformation at BAT","skip":false},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-acb0680cd9-cta-6454865b94\" aria-label=\"Read more\" href=\"/brands-and-innovation/velo\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-7eb627e16c-cta-0456efb7a2\" aria-label=\"Read more\" href=\"/brands-and-innovation/vuse\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-b1be281ce6-cta-1b26b02c4b\" aria-label=\"Read more\" href=\"/brands-and-innovation/glo\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-ea8ebac8d3-cta-f353ce8f5b\" aria-label=\"Read more\" href=\"/brands-and-innovation/manufacturing\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-955ee3d2f4-cta-56ca450cee\" aria-label=\"Read more\" href=\"/brands-and-innovation/working-with-retailers\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-862464e140-cta-e18658123c\" aria-label=\"Read more\" href=\"/strategy-and-purpose/progressive-regulation\">Read more</a>","label":"\"Read more\""},{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-198d7c466f-cta-ecffaa3ad7\" data-cmp-data-layer=\"{&quot;batcom-teaser-198d7c466f-cta-ecffaa3ad7&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/me…","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://x.com/batplc","status":200,"cls":"ok"},{"url":"https://www.youtube.com/user/WelcomeToBAT","status":200,"cls":"ok"},{"url":"https://www.linkedin.com/company/british-american-tobacco","status":200,"cls":"ok"},{"url":"https://www.glassdoor.com/Overview/Working-at-British-American-Tobacco-EI_IE8378.11,35.htm","status":403,"cls":"blocked"},{"url":"https://www.batsupplier.com/csm","status":200,"cls":"ok"}]}},{"check":"CT34","result":"fail","evidence":"the page's own words are thin: 587 of its 673 words are shared navigation and footer, so it reads as 84% identical to another page, which a machine can then take as a duplicate and pass over, missing the little content that is its own; the matching page is named in the view","band":"material","proof":{"kind":"diluted","title":"This page's own words, lost in shared navigation and footer","items":[{"url":"https://www.bat.com/brands-and-innovation","total":673,"unique":86,"chrome_pct":87,"nearest":"https://www.bat.com/media/social-media","similarity":84}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"CT34","weight":1,"result":"fail","value":0.0},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 87.0 scaled into the misinformation exposure Very likely (63%) ceiling"}],"priority":80.5,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":136,"depth":1},"misinfo_pct":63},{"name":"https://www.bat.com/brands-and-innovation/manufacturing","kind":"page","readiness":54.4,"readiness_measured":87.7,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 147ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 152ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 190 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Manufacturing\""},{"check":"CT06","result":"pass","evidence":"title length 40 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (161 chars)"},{"check":"CT32","result":"pass","evidence":"length 161"},{"check":"CT08","result":"pass","evidence":"20 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Manufacturing","skip":false},{"level":2,"text":"Manufacturing","skip":false},{"level":3,"text":"Delivering on Decarbonisation","skip":false},{"level":3,"text":"Inside a cigarette factory","skip":false},{"level":3,"text":"Product Quality and Safety","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"A decade of portfolio transformation at BAT","skip":false},{"level":4,"text":"Brands & Innovation","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2025-05-23"},{"check":"AR01","result":"pass","evidence":"10461 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (7102 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 7102 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 13 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"1 link wording(s) are used for more than one destination, so the same words point at different pages: “linkedin”; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a href=\"https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.bat.com%2Fbrands-and-innovation%2Fmanufacturing\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg width=\"22\" height=\"23\" viewbox=\"0 0 22 23\" fill=\"none…","label":"\"LinkedIn\""},{"code":"<a href=\"https://www.linkedin.com/company/british-american-tobacco\" class=\"socialmedia__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"> <span class=\"socialmedia__svg\" aria-hidden=\"true\"><svg role=\"img\" viewbox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\" id=\"Follow-Us-LinkedIn\" height=\"24\" width=\"24\"> <ti…","label":"\"LinkedIn\""}]}},{"check":"MS10","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Manufacturing","skip":false},{"level":2,"text":"Manufacturing","skip":false},{"level":3,"text":"Delivering on Decarbonisation","skip":false},{"level":3,"text":"Inside a cigarette factory","skip":false},{"level":3,"text":"Product Quality and Safety","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"A decade of portfolio transformation at BAT","skip":false},{"level":4,"text":"Brands & Innovation","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a class=\"cmp-teaser__action-link \" id=\"batcom-teaser-be7a00ecde-cta-aba2cae2de\" data-cmp-data-layer=\"{&quot;batcom-teaser-be7a00ecde-cta-aba2cae2de&quot;:{&quot;@type&quot;:&quot;batcom/base/components/batcom-teaser/v1/batcom-teaser/cta&quot;,&quot;dc:title&quot;:&quot;Read more&quot;,&quot;xdm:linkURL&quot;:&quot;/me…","label":"\"Read more\""}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://www.googletagmanager.com/ns.html?id=GTM-TMH7W3WX"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","readiness_value":0.9,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://x.com/intent/post?url=https%3A%2F%2Fwww.bat.com%2Fbrands-and-innovation%2Fmanufacturing&text=British%20American%20Tobacco%20-%20Manufacturing","status":403,"cls":"blocked"},{"url":"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bat.com%2Fbrands-and-innovation%2Fmanufacturing","status":400,"cls":"ok"},{"url":"https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.bat.com%2Fbrands-and-innovation%2Fmanufacturing","status":200,"cls":"ok"},{"url":"https://x.com/batplc","status":200,"cls":"ok"},{"url":"https://www.youtube.com/user/WelcomeToBAT","status":200,"cls":"ok"}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"fail","value":0.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 87.7 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":80.5,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":true,"inlinks":136,"depth":1},"misinfo_pct":38},{"name":"https://www.bat.com/science-and-research/reduced-risk-products","kind":"page","readiness":54.4,"readiness_measured":87.7,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"2 skipped heading level(s) in document order","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"4 link wording(s) are used for more than one destination, so the same words point at different pages: “heated products”, “linkedin”, “modern oral products” and 1 more; the links are listed in the view","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the heading structure skips a level in 2 place(s), so the order does not follow","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites was refused when it was checked. The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 122ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 127ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 197 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Reduced-risk products\""},{"check":"CT06","result":"pass","evidence":"title length 48 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (115 chars)"},{"check":"CT32","result":"pass","evidence":"length 115"},{"check":"CT08","result":"pass","evidence":"21 heading tags found"},{"check":"CT09","result":"fail","evidence":"2 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Reduced-risk products","skip":false},{"level":2,"text":"Reduced-risk products","skip":false},{"level":3,"text":"Vapour Products","skip":false},{"level":3,"text":"Heated Products","skip":false},{"level":3,"text":"Modern Oral Products","skip":false},{"level":3,"text":"Product pipeline","skip":false},{"level":3,"text":"You might also be interested in","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Science & Research","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page carries a structured data block stating what it is: ['WebPage']"},{"check":"CT17","result":"pass","evidence":"all 1 structured data blocks on the page are well formed"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 2026-07-22"},{"check":"AR01","result":"pass","evidence":"7364 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (3982 characters)"},{"check":"CT35","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-872a9f0ff6\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-ff1789fc0a\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7dbdc62b53\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=…","label":""}]}},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 3982 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"MS01","result":"pass","evidence":"all 1 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"site-search control present"},{"check":"MS06","result":"pass","evidence":"0 of 16 images lack an alt attribute (0 inside links = unnamed controls); alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"4 link wording(s) are used for more than one destination, so the same words point at different pages: “heated products”, “linkedin”, “modern oral products” and 1 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a itemprop=\"url\" class=\"cmp-navigationcorp__item-link\" title=\"Modern oral products\" 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target=\"_self\" data-link-type=\"internal\">Vapour Products</a>","label":"\"Vapour Products\""},{"code":"<a href=\"/science-and-research/heated-tobacco\" title=\"Heated Products\" target=\"_self\" data-link-type=\"internal\">Heated Products</a>","label":"\"Heated Products\""},{"code":"<a href=\"/brands-and-innovation/product-categories/vapour-products\" title=\"Vapour products\" target=\"_self\" data-link-type=\"internal\">Vapour Products</a>","label":"\"Vapour Products\""},{"code":"<a href=\"/brands-and-innovation/product-categories/heated-products\" title=\"Heated Products\" target=\"_self\" data-link-type=\"internal\">Heated Products</a>","label":"\"Heated Products\""},{"code":"<a href=\"/brands-and-innovation/product-categories/modern-oral-products\" title=\"Modern and Traditional Oral Products\" target=\"_self\" data-link-type=\"internal\">Modern Oral Products</a>","label":"\"Modern Oral Products\""},{"code":"<a 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in","skip":false},{"level":2,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Science & Research","skip":true},{"level":2,"text":"Related Articles","skip":false},{"level":4,"text":"Follow us","skip":true},{"level":4,"text":"Current UK share price","skip":false},{"level":4,"text":"Quick Links","skip":false},{"level":4,"text":"Modern Slavery Statement","skip":false},{"level":4,"text":"Gender Pay Report","skip":false},{"level":4,"text":"Combined Annual and Sustainability Report","skip":false},{"level":4,"text":"Standards of Business Conduct","skip":false},{"level":4,"text":"Omni™ – Forward Thinking for a Smokeless World","skip":false},{"level":4,"text":"Share price data","skip":false},{"level":4,"text":"Site map","skip":false},{"level":4,"text":"Contact us","skip":false}]}},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “read more”","proof":{"kind":"markup","title":"The links whose text names no 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The page is still published, but the other site turns away requests that do not come from a person using a browser. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the page carries no copyright line in the content as served, so there is nothing on it to date it by, and an absent copyright line is one of the marks of a copied template","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"0 redirect hop(s) to final URL"},{"check":"MX01","result":"pass","evidence":"the site took 120ms to start answering; beyond about 345ms an automated reader is liable to give up first"},{"check":"MX03","result":"pass","evidence":"total fetch 125ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 187 KB; automated readers commonly stop around 2MB"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"not_applicable","evidence":"this check reads the links between a page's language versions"},{"check":"CT05","result":"pass","evidence":"title: \"British American Tobacco - Sustainability & ESG\""},{"check":"CT06","result":"pass","evidence":"title length 47 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (177 chars)"},{"check":"CT32","result":"warning","evidence":"length 177","proof":{"kind":"markup","title":"The page's description, as served","items":[{"code":"<meta name=\"description\" content=\"Sustainability is a core part of our Group transformation strategy. 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template","band":"low","proof":{"kind":"markup","extracted":true,"title":"The foot of this page, as served","note":"The foot of the page was read for a copyright line.","items":[{"code":"<footer id=\"batcom-experiencefragment-633250c70d\" role=\"contentinfo\" class=\"cmp-experiencefragment cmp-experiencefragment--footer\"> <div class=\"xf-content-height\"> <div id=\"container-7c62ff11c0\" class=\"cmp-container \" data-nc=\"Container\" data-nc-params-container=\"{&#10; &quot;visibilityRestriction&quot;: &quot;DEFAULT&quot;,&#10; &quot;authenticationCookie&quot; : &quot;&quot;,&#10; &quot;newsletterSignedUpCookie&quot; : &quot;newsletterSignedUp&quot;,&#10; &quot;hasFrontendLogic&quot; : false,&#10; &quot;scrollArrowPreviousLabel&quot;: &quot;Scroll left&quot;,&#10; &quot;scrollArrowNextLabel&quot;: &quot;Scroll right&quot;&#10; }\"> <div class=\"batcom-container container responsivegrid batcom-content\"> <div id=\"container-7162a2146a\" class=\"cmp-container \" data-nc=\"Container\" 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How many steps does it take, and does anything in the path send the reader backwards?"},{"check":"MX09","name":"unnecessary downloads","band":"moderate","question":"Is anything offered as a download that could be a page, and is the download necessary?"},{"check":"MX10","name":"confusing file downloads","band":"low","question":"When a file is offered, is it clear before clicking what it is, what format it is in, and how big it is?"},{"check":"MX11","name":"poor content discoverability","band":"low","question":"If someone did not already know this content existed, how would they find it?"},{"check":"MX13","name":"duplicate journeys","band":"low","question":"There is more than one route to the same outcome. 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For each, what is the source you would show if challenged?","needs":"review and confirmation by a content owner"},{"check":"AR06","name":"unsupported claim detection","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Which statements here are your position rather than established fact, and would a reader be able to tell the difference?","needs":"review and confirmation by a content owner"},{"check":"CT02","name":"claim evidence visibility","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Where a page makes a claim, is the evidence for it on the same page, or does the reader have to go looking?","needs":"review and confirmation by a content owner"},{"check":"IN02","name":"unsupported claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Are there claims about performance, size, ranking or results that are not backed by a figure and a source?","needs":"review and confirmation by a content owner"},{"check":"IN03","name":"missing evidence for important claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For the claims that matter most commercially, is the supporting evidence published, or does it only exist internally?","needs":"review and confirmation by a content owner"},{"check":"IN19","name":"circular reasoning / self-referential support","band":"high","stage":3,"stage_name":"Can each claim be backed","question":"When this page supports a claim, does it point to independent evidence, or does it link to another of your own pages that simply repeats the claim?","needs":"review and confirmation by a content owner"},{"check":"IN20","name":"unverifiable statistics","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For each number published here, can you name the study, dataset or internal record it comes from, and the date it was measured?","needs":"review and confirmation by a content owner"},{"check":"IN21","name":"promotional framing without evidence","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Take the adjectives out. 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Kingdom"},"logo":{"data_uri":"data:image/png;base64,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