{"run_id":"36b270a03314","reference":"0731/AVI/00","entry":"https://www.aviva.com","mode":"benchmark","started":"2026-07-31T16:33:07.894335Z","finished":"2026-07-31T16:39:29.661770Z","scores":{"readiness_web":10.7,"readiness_web_cap":60,"readiness_web_cap_reason":"SEVERE: 42% of the links to the site's own pages did not open when they were checked. 28 were refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 28 of the 40 checked, which stand for the 252 links to the site's own pages across the pages checked","readiness_web_measured":77.1,"readiness_pages":24.5,"readiness_site":7.9,"readiness_site_measured":65.5,"site_misinfo_band":"Extremely likely","site_misinfo_pct":88,"readiness_pdfs":18.1,"readiness_pdfs_measured":81.7,"readiness_pdf_cap":null,"readiness_pdf_cap_reason":"14 of 15 AI crawlers asking for this document are refused by the security layer in front of the document host, while an ordinary browser is served, so the document is closed to nearly all AI systems and their answers about it are left to memory or guesswork.","misinfo_web":{"band":"Extremely likely","reason":"highest effective failing band: material (escalated: 54 hard material-band failures)","drivers":[{"check":"DS03","name":"blocking at the front door","band":"material","result":"fail","evidence":"14 of 15 AI crawlers asking for the site are refused by the security layer in front of it, while an ordinary browser is served, so the content is closed to nearly all AI systems before page quality even matters. AI readiness is capped accordingly.","item":null},{"check":"MX12","name":"repeated pages","band":"material","result":"fail","evidence":"1 pair(s) of pages carry near-identical text (at least 90% of the same words)","item":null},{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","result":"fail","evidence":"11 page(s) read as near-identical to other pages in the text a machine ingests (up to 96% shared), but the overlap is shared navigation and footer rather than content: the worst affected page has 15 words of its own out of 351. 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That is 28 of the 40 checked, which stand for the 252 links to the site's own pages across the pages checked","item":null},{"check":"MS12","name":"table header presence","band":"material","result":"fail","evidence":"3 of 3 data tables lack header cells: values are extracted without column meaning","item":"https://www.aviva.com/investors/shareholder-services-overview/dividends"},{"check":"DS16","name":"duplicate URL patterns","band":"moderate","result":"fail","evidence":"1 URL group(s) are reachable under more than one form (case, trailing slash, or query variants)","item":null},{"check":"MS10","name":"heading order","band":"moderate","result":"fail","evidence":"the page's first heading is not its top-level heading, so the structure starts part way down","item":"https://www.aviva.com"}],"definition":"a frequent and direct cause of wrong information for the affected content","scope":{"at_band":12,"of":37,"items":["https://www.aviva.com/our-locations","https://www.aviva.com/newsroom/resources-overview/get-our-latest-news-and-updates-by-email","https://www.aviva.com/newsroom/resources-overview/photography-and-social-media","https://www.aviva.com/sustainability/sustainability-resources-overview/contact-us","https://www.aviva.com/corporate-contacts"]},"origin":{"level":"site","check":"DS03","name":"blocking at the front door","item":null},"worst_band":"Extremely likely","average_band":"Very likely","average_pct":71,"chart_pct":84},"misinfo_pdf":{"band":"Extremely likely","reason":"highest effective failing band: material (escalated: 9 hard material-band failures)","drivers":[{"check":"DS29","name":"edge blocking; document host","band":"material","result":"fail","evidence":"14 of 15 AI crawlers asking for this document are refused by the security layer in front of the document host, while an ordinary browser is served, so the document is closed to nearly all AI systems and their answers about it are left to memory or guesswork.","item":"https://static.aviva.io/content/dam/aviva-corporate/documents/investors/pdfs/results/2026/Aviva-Q1-2026-trading-update.pdf"},{"check":"PD12","name":"structure recovery; tables","band":"material","result":"fail","evidence":"4 place(s) where separate table cells ran together when the text was read out, so a number can be read against the wrong row or column, a misread figure in the accounts","item":"https://static.aviva.io/content/dam/aviva-corporate/documents/investors/pdfs/results/2026/Aviva-Q1-2026-trading-update.pdf"},{"check":"PD14","name":"image text alternatives in documents","band":"material","result":"fail","evidence":"5 of 5 image(s) carry no text description of what they show, so figures that live only inside a chart or diagram are absent from the text and go unstated","item":"https://static.aviva.io/content/dam/aviva-corporate/documents/investors/pdfs/reports/2025/annual-report-and-accounts-2025.pdf"},{"check":"PD11","name":"structure recovery; headings","band":"moderate","result":"fail","evidence":"no headings come through in the first page's text, so it reads as one undivided block with nothing to mark where its sections begin","item":"https://static.aviva.io/content/dam/aviva-corporate/documents/investors/pdfs/results/2025/full-year-2025-results-official-results-announcement.pdf"}],"definition":"a frequent and direct cause of wrong information for the affected content","scope":{"at_band":3,"of":5,"items":["https://static.aviva.io/content/dam/aviva-corporate/documents/investors/pdfs/results/2026/Aviva-Q1-2026-trading-update.pdf","https://static.aviva.io/content/dam/aviva-corporate/documents/investors/pdfs/results/2025/full-year-2025-results-official-results-announcement.pdf","https://static.aviva.io/content/dam/aviva-corporate/documents/investors/pdfs/reports/2025/annual-report-and-accounts-2025.pdf"]},"origin":{"level":"item","check":"DS29","name":"edge blocking; document host","item":"https://static.aviva.io/content/dam/aviva-corporate/documents/investors/pdfs/results/2026/Aviva-Q1-2026-trading-update.pdf"},"worst_band":"Extremely likely","average_band":"Extremely likely","average_pct":78,"chart_pct":89},"misinfo_band":"Extremely likely","misinfo_reason":"highest effective failing band: material (escalated: 63 hard material-band failures)","misinfo_drivers":[{"check":"DS03","name":"blocking at the front door","band":"material","result":"fail","evidence":"14 of 15 AI crawlers asking for the site are refused by the security layer in front of it, while an ordinary browser is served, so the content is closed to nearly all AI systems before page quality even matters. AI readiness is capped accordingly.","item":null},{"check":"MX12","name":"repeated pages","band":"material","result":"fail","evidence":"1 pair(s) of pages carry near-identical text (at least 90% of the same words)","item":null},{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","result":"fail","evidence":"11 page(s) read as near-identical to other pages in the text a machine ingests (up to 96% shared), but the overlap is shared navigation and footer rather than content: the worst affected page has 15 words of its own out of 351. Distinct pages can then be taken as duplicates and the real content passed over; the pages are listed in the view.","item":null},{"check":"AR27","name":"search and AI answers diverge","band":"material","result":"fail","evidence":"the front door answers Google inconsistently: Google's GoogleOther crawler is served the page (HTTP 200) while a request named Googlebot is refused (HTTP 403), and 10 of 10 AI answer services' own crawlers are refused. Search results are fed the site's current content; the AI answer services are not, so a person asking Google Search and a person asking an AI assistant receive different information, and the two answers can conflict.","item":null},{"check":"DS08","name":"broken internal links","band":"material","result":"fail","evidence":"SEVERE: 42% of the links to the site's own pages did not open when they were checked. 28 were refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 28 of the 40 checked, which stand for the 252 links to the site's own pages across the pages checked","item":null},{"check":"MS12","name":"table header presence","band":"material","result":"fail","evidence":"3 of 3 data tables lack header cells: values are extracted without column meaning","item":"https://www.aviva.com/investors/shareholder-services-overview/dividends"},{"check":"DS29","name":"edge blocking; document host","band":"material","result":"fail","evidence":"14 of 15 AI crawlers asking for this document are refused by the security layer in front of the document host, while an ordinary browser is served, so the document is closed to nearly all AI systems and their answers about it are left to memory or guesswork.","item":"https://static.aviva.io/content/dam/aviva-corporate/documents/investors/pdfs/results/2026/Aviva-Q1-2026-trading-update.pdf"},{"check":"PD12","name":"structure recovery; tables","band":"material","result":"fail","evidence":"4 place(s) where separate table cells ran together when the text was read out, so a number can be read against the wrong row or column, a misread figure in the accounts","item":"https://static.aviva.io/content/dam/aviva-corporate/documents/investors/pdfs/results/2026/Aviva-Q1-2026-trading-update.pdf"}],"misinfo_set_by":{"check":"DS03","name":"blocking at the front door","band":"material","result":"fail","evidence":"14 of 15 AI crawlers asking for the site are refused by the security layer in front of it, while an ordinary browser is served, so the content is closed to nearly all AI systems before page quality even matters. AI readiness is capped accordingly.","item":null},"readiness_summary":{"verdict_head":"Committing Digital Suicide.","verdict_body":"AI readiness is very low: AI systems are turned away at the door of the site, so most of the content cannot be reached at all, however well the pages themselves are built.","page_points":[{"check":"DS03","name":"blocking at the front door","consequence":"The block sits in front of the site and leaves no trace in its own logs, so the estate is closed off unnoticed.","count":37,"result":"fail","impact":185.0},{"check":"MS10","name":"heading order","consequence":"Content under a skipped level has no clear parent section, so structure taken from the page misplaces its text.","count":37,"result":"fail","impact":111.0},{"check":"MS01","name":"form field labels","consequence":"Unnamed fields leave the tie between a question and its box resting on layout, which shifts as the page reflows.","count":35,"result":"fail","impact":105.0}],"pdf_points":[{"check":"DS29","name":"edge blocking; document host","consequence":"The document is refused to AI crawlers at the edge, so its contents never reach the systems that answer about it, and what they state about it is left to guesswork.","count":5,"result":"fail","impact":25.0},{"check":"PD12","name":"structure recovery; tables","consequence":"A figure that comes loose from its heading is read against the wrong row or the wrong column, so the number an AI system quotes is not the number the document gives.","count":3,"result":"fail","impact":9.0}],"self_block_note":"The links shown as unreachable are the site blocking our checker during the assessment, not dead links: it's aviva.com blocking itself mid-crawl, not link rot. For an ordinary visitor they stay live."},"misinfo_summary":{"verdict_head":"Misinformation risk is high.","verdict_body":"The pages read as extremely likely and the documents as extremely likely to cause it, which is why the risk reads as high.","worst_band":"Extremely likely","points":[{"check":"MX12","name":"repeated pages","band":"material","consequence":"Duplicates collapse to a single surviving version, and which one survives is not the publisher's choice.","where":"pages"},{"check":"CT34","name":"boilerplate-dominated near-duplicate pages","band":"material","consequence":"When shared furniture is most of the text, distinct pages look like copies of each other and the little real content is easily passed over.","where":"pages"},{"check":"AR27","name":"search and AI answers diverge","band":"material","consequence":"Google search shows the site's current content while the AI services are turned away and answer from older or outside sources, so the same question brings back different information depending on which door the public uses, and the two answers can conflict.","where":"pages"},{"check":"PD12","name":"structure recovery; tables","band":"material","consequence":"A figure that comes loose from its heading is read against the wrong row or the wrong column, so the number an AI system quotes is not the number the document gives.","where":"documents"},{"check":"PD14","name":"image text alternatives in documents","band":"material","consequence":"Data living only inside a chart picture is absent from the document's text, so the figures behind it go unstated.","where":"documents"},{"check":"PD11","name":"structure recovery; headings","band":"moderate","consequence":"With no headings to divide it the document reads as one undivided block, so a passage loses the section it sat in.","where":"documents"}],"density_point":{"consequence":"Alert to the word “gambling” and possible misinterpretation due to the density of word use across pages; these will need careful consideration.","where":"16 instances"},"alerts":[{"tone":"neutral","head":null,"body":"It's aviva.com blocking itself mid-crawl, not link rot. The effect on an AI is real all the same: served only part of the content and refused the rest, it may state something wrong."}]},"self_block":{"active":true,"domain":"aviva.com","blocked":28,"broken":0,"note":"it's aviva.com blocking itself mid-crawl, not link rot"}},"coverage":{"total":187,"executed":114,"not_automated":2,"governance":64,"rendering":0,"reference":7},"site_findings":[{"check":"DS04","result":"fail","evidence":"1 of 120 crawled URLs returned an error status (not found, or a server error)","band":"low","proof":{"kind":"links","title":"Each crawled URL that returned an error status","items":[{"url":"https://www.aviva.com/ARCHIVE/social-purpose","status":404,"cls":"broken"}]}},{"check":"DS05","result":"pass","evidence":"no redirect loops across the 120 crawled URLs"},{"check":"DS01","result":"pass","evidence":"robots.txt returned 200 (0 bytes)"},{"check":"DS02","result":"pass","evidence":"no AI answer-engine crawler is disallowed in robots.txt (per-bot rules present for: none)"},{"check":"DS23","result":"pass","evidence":"sitemap.xml returned 200"},{"check":"DS24","result":"pass","evidence":"parsed OK, 8324 URLs"},{"check":"DS26","result":"pass","evidence":"sitemap freshness: 8324 lastmod value(s), newest 2026-07-31 (0 days ago)"},{"check":"DS27","result":"pass","evidence":"the site answers securely, with no fault in the connection"},{"check":"MX14","result":"pass","evidence":"missing URL returns real 404"},{"check":"DS03","result":"fail","evidence":"14 of 15 AI crawlers asking for the site are refused by the security layer in front of it, while an ordinary browser is served, so the content is closed to nearly all AI systems before page quality even matters. 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Distinct pages can then be taken as duplicates and the real content passed over; the pages are listed in the view.","band":"material","proof":{"kind":"diluted","title":"Pages whose own words are lost in a shared navigation and footer (near-identical to a machine)","items":[{"url":"https://www.aviva.com/newsroom/news-and-research-overview","total":351,"unique":15,"chrome_pct":96,"nearest":"https://www.aviva.com/investors/institutional-investors-overview","similarity":96},{"url":"https://www.aviva.com/investors/institutional-investors-overview","total":346,"unique":10,"chrome_pct":97,"nearest":"https://www.aviva.com/newsroom/news-and-research-overview","similarity":96},{"url":"https://www.aviva.com/investors/strategy-and-performance-overview/results-presentations-reports","total":350,"unique":14,"chrome_pct":96,"nearest":"https://www.aviva.com/investors/institutional-investors-overview","similarity":94},{"url":"https://www.aviva.com/investors/strategy-and-performance-overview","total":359,"unique":23,"chrome_pct":94,"nearest":"https://www.aviva.com/investors/institutional-investors-overview","similarity":93},{"url":"https://www.aviva.com/newsroom/resources-overview/photography-and-social-media","total":358,"unique":23,"chrome_pct":94,"nearest":"https://www.aviva.com/investors/institutional-investors-overview","similarity":91},{"url":"https://www.aviva.com/sustainability/sustainability-resources-overview/contact-us","total":358,"unique":22,"chrome_pct":94,"nearest":"https://www.aviva.com/investors/institutional-investors-overview","similarity":91},{"url":"https://www.aviva.com/newsroom/resources-overview/get-our-latest-news-and-updates-by-email","total":365,"unique":29,"chrome_pct":92,"nearest":"https://www.aviva.com/investors/institutional-investors-overview","similarity":90},{"url":"https://www.aviva.com/our-locations","total":381,"unique":46,"chrome_pct":88,"nearest":"https://www.aviva.com/newsroom/news-and-research-overview","similarity":87},{"url":"https://www.aviva.com/corporate-contacts","total":404,"unique":68,"chrome_pct":83,"nearest":"https://www.aviva.com/newsroom/news-and-research-overview","similarity":82},{"url":"https://www.aviva.com/about-us/our-board-and-executives-overview/our-board","total":400,"unique":64,"chrome_pct":84,"nearest":"https://www.aviva.com/investors/institutional-investors-overview","similarity":82},{"url":"https://www.aviva.com/about-us/our-board-and-executives-overview/our-group-executive-committee","total":403,"unique":67,"chrome_pct":83,"nearest":"https://www.aviva.com/investors/institutional-investors-overview","similarity":81}]}},{"check":"IN18","result":"pass","evidence":"legal and policy pages in the sitemap are linked from crawled pages"},{"check":"MX06","result":"pass","evidence":"the page loads for a phone, at a comparable size, and carries the instruction telling a phone how to lay it out"},{"check":"AR26","result":"pass","evidence":"an automated browser is served the sampled pages normally, the same as a person browsing"},{"check":"AR27","result":"fail","evidence":"the front door answers Google inconsistently: Google's GoogleOther crawler is served the page (HTTP 200) while a request named Googlebot is refused (HTTP 403), and 10 of 10 AI answer services' own crawlers are refused. Search results are fed the site's current content; the AI answer services are not, so a person asking Google Search and a person asking an AI assistant receive different information, and the two answers can conflict.","band":"material","proof":{"kind":"bots","title":"Google's own crawler family at the same door, in the same minute, answered differently","url":"https://www.aviva.com","base_ua":"Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/125.0.0.0 Safari/537.36","base_status":200,"items":[{"bot":"GoogleOther","ua":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; GoogleOther","status":200,"blocked":false},{"bot":"Googlebot (Gemini)","ua":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Googlebot/2.1; +http://www.google.com/bot.html) Chrome/125.0.0.0 Safari/537.36","status":403,"blocked":true},{"bot":"Bingbot (Copilot)","ua":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm) Chrome/125.0.0.0 Safari/537.36","status":403,"blocked":true}],"note":"Googlebot and Bingbot verify themselves by network address, so the refusal of the name alone may be the door refusing impersonation. The divergence rests on what is beyond doubt: a Google crawler served beside 10 refused AI services, measured at the same door within the same minute (the full grid is in DS03)."}},{"check":"DS30","result":"pass","evidence":"Safari and Chrome, asked for real, both trust the site's connection and are served"},{"check":"DS31","result":"pass","evidence":"the security certificate is current and trusted: issued by C=GB, O=Sectigo Limited, CN=Sectigo Public Server Authentication CA EV R36, valid until Jan 22 23:59:59 2027 GMT","proof":{"kind":"urls","title":"The security certificate, as served","items":[{"url":"Issued by","note":"C=GB, O=Sectigo Limited, CN=Sectigo Public Server Authentication CA EV R36"},{"url":"Issued to","note":"serialNumber=02468686, jurisdictionCountryName=GB, businessCategory=Private Organization, C=GB, ST=London, City of, O=Aviva PLC, CN=cert10.uk.aviva.com"},{"url":"Valid from","note":"Feb  4 00:00:00 2026 GMT"},{"url":"Valid until","note":"Jan 22 23:59:59 2027 GMT (175 days left)"}]}},{"check":"DS08","result":"fail","evidence":"SEVERE: 42% of the links to the site's own pages did not open when they were checked. 28 were refused, meaning the page is still published but the other site turns away requests that do not come from a person using a browser. That is 28 of the 40 checked, which stand for the 252 links to the site's own pages across the pages checked","link_broken":0,"link_blocked":28,"link_ok":12,"note":"A link that did not open appears here in two forms. A DEAD link points at a page that has gone. A REFUSED link points at a page that is still published, but the other site turns away requests that do not come from a person using a browser, so our request was declined. Both land in the same place: the material this page offers as its support did not come back when it was asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. 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The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. 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Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. A refused link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nA refusal by another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. 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For each, what is the source you would show if challenged?","needs":"review and confirmation by a content owner"},{"check":"AR06","name":"unsupported claim detection","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Which statements here are your position rather than established fact, and would a reader be able to tell the difference?","needs":"review and confirmation by a content owner"},{"check":"CT02","name":"claim evidence visibility","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Where a page makes a claim, is the evidence for it on the same page, or does the reader have to go looking?","needs":"review and confirmation by a content owner"},{"check":"IN02","name":"unsupported claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Are there claims about performance, size, ranking or results that are not backed by a figure and a source?","needs":"review and confirmation by a content owner"},{"check":"IN03","name":"missing evidence for important claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For the claims that matter most commercially, is the supporting evidence published, or does it only exist internally?","needs":"review and confirmation by a content owner"},{"check":"IN19","name":"circular reasoning / self-referential support","band":"high","stage":3,"stage_name":"Can each claim be backed","question":"When this page supports a claim, does it point to independent evidence, or does it link to another of your own pages that simply repeats the claim?","needs":"review and confirmation by a content owner"},{"check":"IN20","name":"unverifiable statistics","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For each number published here, can you name the study, dataset or internal record it comes from, and the date it was measured?","needs":"review and confirmation by a content owner"},{"check":"IN21","name":"promotional framing without evidence","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Take the adjectives out. Is what remains still an accurate description of what you do, or does the claim only stand up in promotional language?","needs":"review and confirmation by a content owner"},{"check":"AR07","name":"contradictory page evidence","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Does anything on this page contradict anything else on the same page, such as a figure in the text against a figure in a table?","needs":"review and confirmation by a content owner"},{"check":"AR16","name":"organisation name consistency","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Is the organisation's name written identically everywhere, including punctuation, legal suffix and capitalisation?","needs":"review and confirmation by a content owner"},{"check":"AR19","name":"duplicate answers across pages","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Several pages answer the same question. Which one do you want quoted when someone asks it?","needs":"review and confirmation by a content owner"},{"check":"CT01","name":"conflicting content","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Two places on this site say different things about the same subject. Which one is correct, and what happens to the other?","needs":"review and confirmation by a content owner"},{"check":"CT33","name":"multilingual consistency","band":"moderate","stage":4,"stage_name":"Does our published content agree","question":"Where the site is published in more than one language, does each version say the same thing, and who confirms that?","needs":"review and confirmation by a content owner"},{"check":"IN01","name":"conflicting organisational descriptions","band":"high","stage":4,"stage_name":"Does our published content agree","question":"How would you describe the organisation in one sentence, and does each page that describes it say the same thing?","needs":"review and confirmation by a content owner"},{"check":"IN04","name":"conflicting PDF/webpage evidence","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Where a document and a web page cover the same subject, which one is authoritative when they differ?","needs":"review and confirmation by a content owner"},{"check":"IN05","name":"inconsistent leadership information","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Is the leadership listed here current, including anyone who has joined or left, and does it read the same on each page and in each document?","needs":"review and confirmation by a content owner"},{"check":"IN06","name":"inconsistent location/opening hours","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Are the addresses, phone numbers and opening hours identical everywhere they appear, and are they right today?","needs":"review and confirmation by a content owner"},{"check":"IN10","name":"inconsistent product/service claims","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Do the product and service descriptions match across the site, the documents, and anywhere else you publish?","needs":"review and confirmation by a content owner"},{"check":"IN11","name":"mixed brand names","band":"material","stage":4,"stage_name":"Does our published content agree","question":"More than one brand or trading name appears. Which is the legal entity, which is the trading name, and when should each be used?","needs":"review and confirmation by a content owner"},{"check":"IN12","name":"duplicate claim drift across pages","band":"material","stage":4,"stage_name":"Does our published content agree","question":"The same claim appears on several pages in slightly different words. Which wording is the approved one?","needs":"review and confirmation by a content owner"},{"check":"IN22","name":"terminology inconsistency","band":"material","stage":4,"stage_name":"Does our published content agree","question":"You use more than one term for the same thing. Which is the agreed term, and are the others meant to be synonyms or genuinely different things?","needs":"review and confirmation by a content owner"},{"check":"PD04","name":"PDF ↔ website content conflict","band":"high","stage":4,"stage_name":"Does our published content agree","question":"This document and a page on the site disagree. Which is correct, and does the other need changing or withdrawing?","needs":"review and confirmation by a content owner"},{"check":"AR08","name":"answer extractability","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"If someone asked the question this page answers, which single sentence on the page is the answer?","needs":"review and confirmation by a content owner"},{"check":"AR09","name":"location clarity","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Can a reader tell which countries, regions or sites this page applies to without already knowing?","needs":"review and confirmation by a content owner"},{"check":"AR10","name":"machine-readable contact & legal","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Are your contact details, registered address and legal terms published as text on the site, rather than only inside documents or images?","needs":"review and confirmation by a content owner"},{"check":"AR14","name":"page subject clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"What is this page about, in the words a customer would use rather than the words you use internally?","needs":"review and confirmation by a content owner"},{"check":"AR15","name":"entity recognition","band":"material","stage":5,"stage_name":"Will the right meaning come across","question":"Are the people, places, products and organisations named on this page written out in full at least once?","needs":"review and confirmation by a content owner"},{"check":"AR17","name":"product/service description clarity","band":"moderate","stage":5,"stage_name":"Will the right meaning come across","question":"Does this description say what the product or service actually does, or does it describe the benefit without the substance?","needs":"review and confirmation by a content owner"},{"check":"AR18","name":"audience 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","source":"curated 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new"},{"page":"https://www.aviva.com/newsroom/news-and-research-overview/news-releases/2026/06/aviva-to-rebrand-probitas-1492-as-aviva-syndicates","count":1,"snippet":"41% compare it to gambling, according to new"},{"page":"https://www.aviva.com/newsroom/news-and-research-overview/news-releases/2026/06/aviva-receives-fca-approval-to-deliver-targeted-support","count":1,"snippet":"41% compare it to gambling, according to new"},{"page":"https://www.aviva.com/newsroom","count":1,"snippet":"41% compare it to gambling, according to new"},{"page":"https://www.aviva.com/newsroom/news-and-research-overview/news-releases/latest-results-and-trading-updates","count":1,"snippet":"41% compare it to gambling, according to new"},{"page":"https://www.aviva.com/newsroom/news-and-research-overview/news-releases/2026/02/planning-approval-secured-for-london-cancer-hub","count":1,"snippet":"41% compare it to gambling, according to 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