{"run_id":"1fbc1a1b2069","reference":"0918/LOO/35","entry":"https://www.lookfantastic.com","mode":"benchmark","started":"2026-09-18T08:44:03.679163Z","finished":"2026-09-18T08:48:44.233500Z","replay":false,"scores":{"readiness_web":13.0,"readiness_web_cap":40,"readiness_web_cap_reason":"SEVERE: 98% of the links to the site's own pages fail for an AI reader. 39 were turned away: the site refused the request, and an ordinary browser request for the same page made at the same moment, as it does a visitor it has stopped serving. That is 39 of the 40 checked, which stand for the 1647 links to the site's own pages across the pages checked","readiness_web_cap_check":"DS08","readiness_web_cap_applied":true,"readiness_web_measured":86.3,"readiness_pages":47.7,"readiness_site":9.6,"readiness_site_measured":80.4,"site_misinfo_band":"Extremely likely","site_misinfo_pct":88,"readiness_pdfs":null,"readiness_pdfs_measured":null,"readiness_pdf_cap":null,"readiness_pdf_cap_reason":null,"misinfo_web":{"band":"Extremely likely","reason":"highest effective failing band: high","drivers":[{"check":"DS08","name":"broken internal links","band":"high","result":"fail","evidence":"SEVERE: 98% of the links to the site's own pages fail for an AI reader. 39 were turned away: the site refused the request, and an ordinary browser request for the same page made at the same moment, as it does a visitor it has stopped serving. That is 39 of the 40 checked, which stand for the 1647 links to the site's own pages across the pages checked","item":null},{"check":"AR03","name":"JavaScript dependency","band":"high","result":"fail","evidence":"92% of the words a person sees are missing from the page as first delivered (32506 characters delivered, 485 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","item":"https://www.lookfantastic.com/c/brands"},{"check":"CT37","name":"facts stated for machines but not on the page","band":"material","result":"fail","evidence":"2 facts stated for machines appear nowhere in the page's own words, beginning with a rating given as \"4.377379393695236\". Facts stated that way are read straight out and repeated, so this is published as the organisation's own without the page supporting it","item":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463"},{"check":"MS17","name":"lists and steps marked as such","band":"material","result":"fail","evidence":"5 items on this page are written as a list or a set of steps but are not marked as one, the longest running to 5 items. Read by anything that takes the page apart, those items run together into one continuous passage, so their order and their separation are lost","item":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463"},{"check":"DS06","name":"noindex directives","band":"material","result":"fail","evidence":"the page tells automated readers not to list it","item":"https://www.lookfantastic.com/c/offers/beauty-box/limited-edition/view-all"},{"check":"DS23","name":"XML sitemap availability","band":"moderate","result":"fail","evidence":"the site publishes no list of its own pages, so an AI can only find what it reaches by following links, and anything poorly linked is never found","item":null},{"check":"DS12","name":"broken external links","band":"moderate","result":"fail","evidence":"20% of the links to sources on other sites fail for an AI reader. 4 are AI-blocked: the page opens for a person in a browser, but the site refuses callers that are not a person browsing, so an AI never receives it. That is 4 of the 20 checked, which stand for the 24 links to other sites across the pages checked","item":null},{"check":"CT10","name":"missing H1","band":"moderate","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","item":"https://www.lookfantastic.com/"}],"definition":"a frequent and direct cause of wrong information for the affected content","scope":{"at_band":5,"of":37,"items":["https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","https://www.lookfantastic.com/c/brands","https://www.lookfantastic.com/c/brands/aromatica","https://www.lookfantastic.com/c/brands/axisy","https://www.lookfantastic.com/c/brands/beauty-of-joseon"]},"origin":{"level":"site","check":"DS08","name":"broken internal links","item":null},"worst_band":"Extremely likely","average_band":"Extremely likely","average_pct":88,"chart_pct":80},"misinfo_pdf":{"band":"Likely zero","reason":"no failed misinformation-bearing checks","drivers":[],"definition":"no failing misinformation-bearing checks; residual risk only; never claimed as none","scope":{"at_band":0,"of":0,"items":[]},"origin":null,"worst_band":"Likely zero","average_band":null,"average_pct":null,"chart_pct":1},"misinfo_band":"Extremely likely","misinfo_reason":"highest effective failing band: high","misinfo_drivers":[{"check":"DS08","name":"broken internal links","band":"high","result":"fail","evidence":"SEVERE: 98% of the links to the site's own pages fail for an AI reader. 39 were turned away: the site refused the request, and an ordinary browser request for the same page made at the same moment, as it does a visitor it has stopped serving. That is 39 of the 40 checked, which stand for the 1647 links to the site's own pages across the pages checked","item":null},{"check":"AR03","name":"JavaScript dependency","band":"high","result":"fail","evidence":"92% of the words a person sees are missing from the page as first delivered (32506 characters delivered, 485 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","item":"https://www.lookfantastic.com/c/brands"},{"check":"CT37","name":"facts stated for machines but not on the page","band":"material","result":"fail","evidence":"2 facts stated for machines appear nowhere in the page's own words, beginning with a rating given as \"4.377379393695236\". Facts stated that way are read straight out and repeated, so this is published as the organisation's own without the page supporting it","item":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463"},{"check":"MS17","name":"lists and steps marked as such","band":"material","result":"fail","evidence":"5 items on this page are written as a list or a set of steps but are not marked as one, the longest running to 5 items. Read by anything that takes the page apart, those items run together into one continuous passage, so their order and their separation are lost","item":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463"},{"check":"DS06","name":"noindex directives","band":"material","result":"fail","evidence":"the page tells automated readers not to list it","item":"https://www.lookfantastic.com/c/offers/beauty-box/limited-edition/view-all"},{"check":"DS23","name":"XML sitemap availability","band":"moderate","result":"fail","evidence":"the site publishes no list of its own pages, so an AI can only find what it reaches by following links, and anything poorly linked is never found","item":null},{"check":"DS12","name":"broken external links","band":"moderate","result":"fail","evidence":"20% of the links to sources on other sites fail for an AI reader. 4 are AI-blocked: the page opens for a person in a browser, but the site refuses callers that are not a person browsing, so an AI never receives it. That is 4 of the 20 checked, which stand for the 24 links to other sites across the pages checked","item":null},{"check":"CT10","name":"missing H1","band":"moderate","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","item":"https://www.lookfantastic.com/"}],"misinfo_set_by":{"check":"DS08","name":"broken internal links","band":"high","result":"fail","evidence":"SEVERE: 98% of the links to the site's own pages fail for an AI reader. 39 were turned away: the site refused the request, and an ordinary browser request for the same page made at the same moment, as it does a visitor it has stopped serving. That is 39 of the 40 checked, which stand for the 1647 links to the site's own pages across the pages checked","item":null},"readiness_summary":{"verdict_head":"AI readiness is very low.","verdict_body":"AI systems get nothing at the door of the site, so most of the content cannot be reached at all, however well the pages themselves are built.","page_points":[{"check":"MX01","name":"slow to start answering","consequence":"A page that is slow to answer is left behind: the reader gives up and takes its answer from someone else's material, so your own words play no part in it.","count":17,"result":"fail","impact":31.5,"band":"moderate"},{"check":"AR12","name":"content visible without interaction","consequence":"A visitor and an AI can be shown two different versions of the same page, so wording nobody sees can still be quoted back with your name on it, and a page that shows almost nothing until it is clicked gives a visitor an empty shell.","count":6,"result":"warning","impact":9.0,"band":"moderate"},{"check":"MS08","name":"duplicate link text, different destinations","consequence":"Identical links on one page lead to different places, so which one gets followed is a coin toss. A reader or system lands on the wrong page while believing it chose correctly.","count":37,"result":"fail","impact":111.0,"band":""}],"pdf_points":[],"self_block_note":"The links shown as turned away were refused to our visits, not found missing: lookfantastic.com began turning our visits away part way through the assessment, as it would any visitor making them."},"misinfo_summary":{"verdict_head":"Misinformation is extremely likely.","verdict_body":"The pages read as extremely likely to cause it.","worst_band":"Extremely likely","points":[{"check":"AR03","name":"JavaScript dependency","band":"high","consequence":"The page looks complete to a person, but its content is built by scripts that many AI systems never run, so they receive it near-empty. The organisation's material is missing from their answers.","where":"pages"},{"check":"CT37","name":"facts stated for machines but not on the page","band":"material","consequence":"Facts written for machines are taken as given. They are not weighed against the page, they are read straight out and repeated. A price, an address or a rating recorded there but absent from the page is a statement the organisation has made without knowing it, and it will be repeated with the organisation's name on it.","where":"pages"},{"check":"MS17","name":"lists and steps marked as such","band":"material","consequence":"Anything taking the page apart relies on that marking to know where one item ends and the next begins. Where a set of steps is only styled to look separate, it comes back as one continuous run of words. Instructions lose their order and a set of options reads as a single sentence, so an answer built from it gives the steps in the wrong order or merges two into one.","where":"pages"}],"density_point":null,"alerts":[{"tone":"neutral","head":null,"body":"Lookfantastic.com began turning our visits away part way through the assessment, as it would any visitor making them. The effect on an AI is real all the same: served only part of the content and refused the rest, it may state something wrong."}]},"self_block":{"active":true,"domain":"lookfantastic.com","blocked":39,"broken":0,"note":"lookfantastic.com began turning our visits away part way through the assessment, as it would any visitor making them"},"eeat":{"score":32.2,"measured":80.4,"cap":40,"capped":true,"cap_reason":"SEVERE: 98% of the links to the site's own pages fail for an AI reader. 39 were turned away: the site refused the request, and an ordinary browser request for the same page made at the same moment, as it does a visitor it has stopped serving. That is 39 of the 40 checked, which stand for the 1647 links to the site's own pages across the pages checked","pillars":[{"key":"trust","label":"Trust","weight":35,"score":82.2,"ran":200,"checks":16,"passed":122,"warned":76,"failed":2,"pages":200,"docs":0,"words":"Can what this site says be relied on?","example":"A price that ran out two years ago and is still on the page. An address that reads one way here and another way there. A page dated 2019 that reads as though it were written today. Each one hands somebody something that is no longer true.","groups":[{"check":"AR10","result":"fail","hits":1,"total":1,"items":[{"name":"","path":"","kind":"site","evidence":"no way to make contact is published as text on the pages assessed. A detail held only inside a picture or a file cannot be read, copied or dialled by anything working from the page"}],"kind":"site","looks_at":"Whether a way to make contact appears in the words of the site as text, rather than only inside an image or a file.","expected":"At least one way to make contact is published as text on the site.","consequence":"A route held only in a picture or a document cannot be read, copied or dialled by anything working from the page, so it is closed to part of the audience. Which routes are offered is the organisation's own decision.","scope":"site"},{"check":"CT37","result":"fail","hits":1,"total":37,"items":[{"name":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","path":"/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","kind":"page","evidence":"2 facts stated for machines appear nowhere in the page's own words, beginning with a rating given as \"4.377379393695236\". Facts stated that way are read straight out and repeated, so this is published as the organisation's own without the page supporting it"}],"kind":"page","looks_at":"The exact facts the page states in a form built for machines, a price, a telephone number, a postcode, a rating or an email address, set against what the page says in its own words.","expected":"Each fact stated for machines is also stated on the page.","consequence":"Facts written for machines are taken as given. They are not weighed against the page, they are read straight out and repeated. A price, an address or a rating recorded there but absent from the page is a statement the organisation has made without knowing it, and it will be repeated with the organisation's name on it."},{"check":"CT35","result":"warning","hits":37,"total":37,"items":[{"name":"https://www.lookfantastic.com/","path":"/","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"},{"name":"https://www.lookfantastic.com/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","path":"/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"},{"name":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","path":"/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"},{"name":"https://www.lookfantastic.com/c/seasonal/christmas/advent-calendar","path":"/c/seasonal/christmas/advent-calendar","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"},{"name":"https://www.lookfantastic.com/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","path":"/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"},{"name":"https://www.lookfantastic.com/c/offers/beauty-box/limited-edition/view-all","path":"/c/offers/beauty-box/limited-edition/view-all","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"},{"name":"https://www.lookfantastic.com/c/brands","path":"/c/brands","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"},{"name":"https://www.lookfantastic.com/c/brands/aromatica","path":"/c/brands/aromatica","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"},{"name":"https://www.lookfantastic.com/c/brands/axisy","path":"/c/brands/axisy","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"},{"name":"https://www.lookfantastic.com/c/brands/beauty-of-joseon","path":"/c/brands/beauty-of-joseon","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"},{"name":"https://www.lookfantastic.com/c/brands/clinique","path":"/c/brands/clinique","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"},{"name":"https://www.lookfantastic.com/c/offers/sale/fragrance","path":"/c/offers/sale/fragrance","kind":"page","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by"}],"kind":"page","looks_at":"The copyright line at the foot of the page, and the year it states.","expected":"The copyright line states the current year.","consequence":"An old copyright year reads as a site nobody is looking after, and it dates the page for anything that relies on dates. Content can be treated as years older than it really is."},{"check":"AR06","result":"warning","hits":34,"total":37,"items":[{"name":"https://www.lookfantastic.com/","path":"/","kind":"page","evidence":"23 figures on this page have no source named in the same passage, such as “£42.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."},{"name":"https://www.lookfantastic.com/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","path":"/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","kind":"page","evidence":"45 figures on this page have no source named in the same passage, such as “£469”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."},{"name":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","path":"/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","kind":"page","evidence":"40 figures on this page have no source named in the same passage, such as “£55”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."},{"name":"https://www.lookfantastic.com/c/seasonal/christmas/advent-calendar","path":"/c/seasonal/christmas/advent-calendar","kind":"page","evidence":"12 figures on this page have no source named in the same passage, such as “£120.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."},{"name":"https://www.lookfantastic.com/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","path":"/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","kind":"page","evidence":"50 figures on this page have no source named in the same passage, such as “£665”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."},{"name":"https://www.lookfantastic.com/c/offers/beauty-box/limited-edition/view-all","path":"/c/offers/beauty-box/limited-edition/view-all","kind":"page","evidence":"7 figures on this page have no source named in the same passage, such as “£120.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."},{"name":"https://www.lookfantastic.com/c/brands/aromatica","path":"/c/brands/aromatica","kind":"page","evidence":"13 figures on this page have no source named in the same passage, such as “20%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."},{"name":"https://www.lookfantastic.com/c/brands/axisy","path":"/c/brands/axisy","kind":"page","evidence":"12 figures on this page have no source named in the same passage, such as “£17.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."},{"name":"https://www.lookfantastic.com/c/brands/beauty-of-joseon","path":"/c/brands/beauty-of-joseon","kind":"page","evidence":"23 figures on this page have no source named in the same passage, such as “£53.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."},{"name":"https://www.lookfantastic.com/c/brands/clinique","path":"/c/brands/clinique","kind":"page","evidence":"18 figures on this page have no source named in the same passage, such as “20%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."},{"name":"https://www.lookfantastic.com/c/offers/sale/fragrance","path":"/c/offers/sale/fragrance","kind":"page","evidence":"64 figures on this page have no source named in the same passage, such as “30%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."},{"name":"https://www.lookfantastic.com/c/offers/sale/skincare","path":"/c/offers/sale/skincare","kind":"page","evidence":"62 figures on this page have no source named in the same passage, such as “40%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page."}],"kind":"page","looks_at":"Percentages and money figures in the page's words, and whether a source is named or linked in the same passage.","expected":"A published figure names its source in the same passage.","consequence":"A figure with no source cannot be checked by a reader or by anything quoting it. It travels on the organisation's name alone, and it is repeated that way."},{"check":"IN21","result":"warning","hits":2,"total":37,"items":[{"name":"https://www.lookfantastic.com/c/brands/clinique","path":"/c/brands/clinique","kind":"page","evidence":"2 claims of being best, largest or leading are made on this page with no figure or source beside it, such as “the best”. Taken out and repeated, a claim like this carries the weight of a measured fact while resting on nothing."},{"name":"https://www.lookfantastic.com/c/brands/benefit","path":"/c/brands/benefit","kind":"page","evidence":"3 claims of being best, largest or leading are made on this page with no figure or source beside it, such as “the best”. Taken out and repeated, a claim like this carries the weight of a measured fact while resting on nothing."}],"kind":"page","looks_at":"Claims of being largest, leading, best or first in the page's words, and whether a figure or a source sits in the same passage.","expected":"A claim of standing carries the figure or the source that supports it.","consequence":"A claim of standing with no figure beside it is a statement about the organisation made by the organisation. Taken out and repeated, it carries the weight of a measured fact while resting on nothing."},{"check":"AJ04","result":"warning","hits":1,"total":1,"items":[{"name":"","path":"","kind":"site","evidence":"no page offering a route to make contact or complain appears among the addresses this site publishes, so a reader looking for it has nothing to find. These are the pages checked before anything on a site is repeated."}],"kind":"site","looks_at":"Whether the site publishes and serves its terms, its privacy notice and a route to make contact or complain.","expected":"Terms, a privacy notice and a contact route are published, and each opens when asked for.","consequence":"These are the pages looked for before anything on a site is repeated. Where one is absent or does not open, there is nothing to confirm who stands behind the content.","scope":"site"},{"check":"IN12","result":"warning","hits":1,"total":1,"items":[{"name":"","path":"","kind":"site","evidence":"2 claims appear across the pages assessed in more than one wording, with most of the words shared and the rest changed. Several versions of one claim each carry part of its standing, and a correction made to one leaves the rest in place."}],"kind":"site","looks_at":"Claims repeated across pages in wordings that nearly match but differ in their words.","expected":"A claim repeated across pages is repeated in the same words.","consequence":"Several wordings of one claim each carry part of its standing, and a correction made to one leaves the rest in place.","scope":"site"},{"check":"IN23","result":"warning","hits":1,"total":1,"items":[{"name":"https://www.lookfantastic.com/","path":"/","kind":"page","evidence":"the front page offers no route to a statement on how accessible the site is, so there is nothing published saying what standard the organisation holds itself to, what it knows is not yet right, or how to report a barrier"}],"kind":"page","looks_at":"Whether the site publishes a statement on how accessible it is, and whether it can be reached from the front page.","expected":"A statement exists, is linked, and gives a route for reporting a barrier.","consequence":"The statement is the organisation saying in public what standard it holds itself to, what it knows is not yet right, and how to tell it. Its absence is read as the subject not having been considered at all. Where the site trades in the United Kingdom or the European Union it also carries legal weight."}],"clean":[{"check":"IN09","result":"pass","hits":0,"total":3,"items":[],"kind":"page","looks_at":"Prices and offers the page states for machines, and whether the date the site gives for their validity has already passed.","expected":"A price or offer is updated or withdrawn once the date it carries has passed.","consequence":"A lapsed price left on display is quoted as live, and the organisation is then asked to honour terms it has withdrawn."},{"check":"CT01","result":"pass","hits":0,"total":1,"items":[],"kind":"site","looks_at":"Statements that appear on more than one page in matching words but with a different number, amount or date inside them.","expected":"A statement repeated across pages carries the same figure in each place.","consequence":"Both versions are retrievable, and whichever is found first is quoted as the organisation's position. Nothing on either page says which one is right, so the contradiction is carried outward rather than resolved."},{"check":"CT03","result":"pass","hits":0,"total":3,"items":[],"kind":"page","looks_at":"The date the page states for when it was last updated, and how long ago that was. Pages published as news or as an article are read differently, because their date is the day they were written.","expected":"A standing page carries a recent date for when it was last confirmed.","consequence":"A standing page carrying a date years old still reads as current to anything quoting it, and its figures are repeated as today's. The date is the page's own statement, not a reading of the content."},{"check":"CT04","result":"pass","hits":0,"total":37,"items":[],"kind":"page","looks_at":"The page carries a date, ideally written into the markup rather than sitting only in the text.","expected":"The page carries a date, ideally written into the markup rather than sitting only in the text.","consequence":"An undated page gives nothing to weigh its age against, so old and new material are treated alike."},{"check":"DS30","result":"pass","hits":0,"total":1,"items":[],"kind":"site","looks_at":"The site is visited for real in two differing browsers, Safari and Chrome, and each engine's own verdict at the door is recorded: served the page, or a security warning in its place.","expected":"Safari and Chrome are both served the site with no security warning, so a visitor in either browser reaches the organisation's own pages.","consequence":"A visitor gets a security warning, 'Your connection is not private', instead of the organisation, and most visits end right there. Confidence is damaged before a word of content is read."},{"check":"DS27","result":"pass","hits":0,"total":1,"items":[],"kind":"site","looks_at":"The site's entry address uses HTTPS and its security handshake completes cleanly.","expected":"The entry address uses HTTPS and its security handshake completes cleanly.","consequence":"When the secure connection fails, nothing comes back at all: not a worse version of the site, no version. The organisation's entire web presence is absent from anything that relies on reaching it."},{"check":"DS31","result":"pass","hits":0,"total":1,"items":[],"kind":"site","looks_at":"The site's security certificate as served: who issued it, its validity dates, and whether it passes both the system's trust and a strict independent store, alongside each real browser engine's own verdict on it.","expected":"The certificate is current, issued by a recognised authority, trusted by both stores and by the real browser engines, with its renewal not left to lapse.","consequence":"A failed security certificate turns visitors away with a warning screen and reads, to people and AI systems alike, as a site no longer being looked after. Answers about the organisation are then more likely to be built from other people's material."},{"check":"DS34","result":"pass","hits":0,"total":1,"items":[],"kind":"site","looks_at":"Whether one address returns different content depending on how it is asked for: in a different language, or from a different part of the world.","expected":"One address, one page.","consequence":"AI systems read from data centres, usually not in the same country as the organisation's customers, and they arrive holding no preferences from a previous visit. Where the site serves them something other than what a visitor sees, what is said about the organisation is drawn from a page nobody inside it has read. The difference is rarely deliberate: it is usually a regional rule or a caching setting working as designed and reaching further than anyone intended, which is why nobody notices it."}]},{"key":"authoritativeness","label":"Authoritativeness","weight":30,"score":91.8,"ran":260,"checks":9,"passed":189,"warned":60,"failed":11,"pages":260,"docs":0,"words":"Is this plainly the organisation it says it is?","example":"One page calls the organisation by its full legal name, another by a short version, and the summary the page hands to anything previewing it does not match the page itself. The work is then credited to two half-organisations instead of one, and neither carries the whole record.","groups":[{"check":"CT41","result":"fail","hits":29,"total":36,"items":[{"name":"https://www.lookfantastic.com/c/seasonal/christmas/advent-calendar","path":"/c/seasonal/christmas/advent-calendar","kind":"page","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence"},{"name":"https://www.lookfantastic.com/c/offers/beauty-box/limited-edition/view-all","path":"/c/offers/beauty-box/limited-edition/view-all","kind":"page","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence"},{"name":"https://www.lookfantastic.com/c/brands","path":"/c/brands","kind":"page","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other"},{"name":"https://www.lookfantastic.com/c/brands/aromatica","path":"/c/brands/aromatica","kind":"page","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence"},{"name":"https://www.lookfantastic.com/c/brands/axisy","path":"/c/brands/axisy","kind":"page","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence"},{"name":"https://www.lookfantastic.com/c/brands/beauty-of-joseon","path":"/c/brands/beauty-of-joseon","kind":"page","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other"},{"name":"https://www.lookfantastic.com/c/brands/clinique","path":"/c/brands/clinique","kind":"page","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other"},{"name":"https://www.lookfantastic.com/c/offers/beauty-box/lookfantastic-beauty-advent-calendar","path":"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar","kind":"page","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence"},{"name":"https://www.lookfantastic.com/c/offers/sale/korean-beauty","path":"/c/offers/sale/korean-beauty","kind":"page","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence"},{"name":"https://www.lookfantastic.com/c/student-discount","path":"/c/student-discount","kind":"page","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other"},{"name":"https://www.lookfantastic.com/c/info/delivery","path":"/c/info/delivery","kind":"page","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other"},{"name":"https://www.lookfantastic.com/c/premier-delivery","path":"/c/premier-delivery","kind":"page","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other"}],"kind":"page","looks_at":"The trail showing the path from the front page to this one, and whether the machine-readable version of that trail says the same.","expected":"The page shows its place in the site, and says the same thing to a machine.","consequence":"A page read on its own gives no sense of what it belongs to. The trail supplies it: one product within a range, one policy within a set. A reader deciding whether a page answers a question uses that to judge whether it has the right one, and how to describe it when it quotes it. Where the shown trail and the machine-readable one disagree, the page is placed in two positions at once and neither can be relied on."},{"check":"CT38","result":"fail","hits":3,"total":37,"items":[{"name":"https://www.lookfantastic.com/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","path":"/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","kind":"page","evidence":"the page states the address the page gives as its own one way for machines and another in its words. A reader given both takes the machine-readable one, because that is the one written to be taken as given. Both versions are set out in the evidence"},{"name":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","path":"/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","kind":"page","evidence":"the page states the address the page gives as its own one way for machines and another in its words. A reader given both takes the machine-readable one, because that is the one written to be taken as given. Both versions are set out in the evidence"},{"name":"https://www.lookfantastic.com/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","path":"/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","kind":"page","evidence":"the page states the address the page gives as its own one way for machines and another in its words. A reader given both takes the machine-readable one, because that is the one written to be taken as given. Both versions are set out in the evidence"}],"kind":"page","looks_at":"Whether the facts the page states for machines agree with the same facts in its words: the address it gives as its own, its dates, and its subject.","expected":"The two say the same thing.","consequence":"Where the page and its machine-readable summary disagree, a reader has two answers and no way to choose between them. It usually takes the machine-readable one, because that is the one written to be taken as given. An old date recorded there against a current date on the page makes current work look stale, and a subject recorded there that differs from the heading files the page under the wrong question."},{"check":"CT37","result":"fail","hits":1,"total":37,"items":[{"name":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","path":"/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","kind":"page","evidence":"2 facts stated for machines appear nowhere in the page's own words, beginning with a rating given as \"4.377379393695236\". Facts stated that way are read straight out and repeated, so this is published as the organisation's own without the page supporting it"}],"kind":"page","looks_at":"The exact facts the page states in a form built for machines, a price, a telephone number, a postcode, a rating or an email address, set against what the page says in its own words.","expected":"Each fact stated for machines is also stated on the page.","consequence":"Facts written for machines are taken as given. They are not weighed against the page, they are read straight out and repeated. A price, an address or a rating recorded there but absent from the page is a statement the organisation has made without knowing it, and it will be repeated with the organisation's name on it."},{"check":"CT40","result":"warning","hits":37,"total":37,"items":[{"name":"https://www.lookfantastic.com/","path":"/","kind":"page","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself"},{"name":"https://www.lookfantastic.com/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","path":"/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","kind":"page","evidence":"the page offers a partial summary for preview: 3 of the four parts are present, so a service showing it fills the rest in itself"},{"name":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","path":"/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","kind":"page","evidence":"the page offers a partial summary for preview: 3 of the four parts are present, so a service showing it fills the rest in itself"},{"name":"https://www.lookfantastic.com/c/seasonal/christmas/advent-calendar","path":"/c/seasonal/christmas/advent-calendar","kind":"page","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself"},{"name":"https://www.lookfantastic.com/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","path":"/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","kind":"page","evidence":"the page offers a partial summary for preview: 3 of the four parts are present, so a service showing it fills the rest in itself"},{"name":"https://www.lookfantastic.com/c/offers/beauty-box/limited-edition/view-all","path":"/c/offers/beauty-box/limited-edition/view-all","kind":"page","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself"},{"name":"https://www.lookfantastic.com/c/brands","path":"/c/brands","kind":"page","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself"},{"name":"https://www.lookfantastic.com/c/brands/aromatica","path":"/c/brands/aromatica","kind":"page","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself"},{"name":"https://www.lookfantastic.com/c/brands/axisy","path":"/c/brands/axisy","kind":"page","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself"},{"name":"https://www.lookfantastic.com/c/brands/beauty-of-joseon","path":"/c/brands/beauty-of-joseon","kind":"page","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself"},{"name":"https://www.lookfantastic.com/c/brands/clinique","path":"/c/brands/clinique","kind":"page","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself"},{"name":"https://www.lookfantastic.com/c/offers/sale/fragrance","path":"/c/offers/sale/fragrance","kind":"page","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself"}],"kind":"page","looks_at":"The short title, description and image the page offers to services that show a preview of it, and whether they match the page.","expected":"The page offers a summary for preview, and the summary is true to the page.","consequence":"This summary travels further than the page does. It is what appears when the address is shared, and several services read it in preference to the page itself because it is short and already written for the purpose. Where it is absent, those services compose their own from whatever they find first, which is often navigation. Where it is present but out of step, the organisation is described to a wide audience by a sentence it wrote once and forgot."},{"check":"CT18","result":"warning","hits":1,"total":37,"items":[{"name":"https://www.lookfantastic.com/","path":"/","kind":"page","evidence":"the page states for machines that it is a website, and leaves out a name. A statement missing what its own kind is defined to carry is set aside or half read, so the page gets no benefit from having made it."}],"kind":"page","looks_at":"The type each page declares in the detail it states for machines, and whether that detail carries the fields the type calls for.","expected":"Detail stated for machines carries the fields its declared type calls for.","consequence":"An incomplete declaration is set aside or half read, so the page gets no benefit from having made it and the facts it meant to state are not taken."}],"clean":[{"check":"MS16","result":"pass","hits":0,"total":37,"items":[],"kind":"page","looks_at":"The name a video, audio clip or image is served under, and whether it is human-meaningful words or a technical code.","expected":"Video, audio and image files carry names made of words that say what they are, not a technical code.","consequence":"A resource named as a code or a bare number says nothing about what it is, so a machine cataloguing it has only the code to go on."},{"check":"AR16","result":"pass","hits":0,"total":1,"items":[],"kind":"site","looks_at":"The name the site gives the organisation in the detail it states for machines, compared across the pages that state it.","expected":"The organisation is named identically wherever the site states it for machines.","consequence":"A name stated for machines is taken as the organisation's own account of who it is. Where two names are published, the material is credited to two bodies and neither holds the whole record."},{"check":"CT42","result":"pass","hits":0,"total":1,"items":[],"kind":"page","looks_at":"Whether the organisation's machine-readable description points to the other places it is formally recognised, its register entries, official profiles and identifiers.","expected":"The organisation connects itself to the records that establish who it is.","consequence":"Names are not unique. Several organisations share a trading name and many more share a word. A reader assembling an answer has to decide which one this is, and it does that by looking for the same identity in places it already trusts. Where the site makes no connection, the reader either guesses or leaves the organisation out of the answer. A connection pointing only back to the site's own pages establishes nothing, because a site saying it is itself is not corroboration."},{"check":"CT16","result":"pass","hits":0,"total":37,"items":[],"kind":"page","looks_at":"Whether the page states what it is, and the exact facts it carries, in a form a machine can take as given rather than work out from the wording.","expected":"The page states what it is in machine-readable form, and where it carries exact facts it states those too. A page of exact facts stating none of them is a fail; a narrative page without a block is a warning.","consequence":"Where a page carries exact facts, an address, opening hours, a price, a date, leaving them only in prose means they are worked out rather than read, and that is where a wrong branch or an old price comes from."}]},{"key":"expertise","label":"Expertise","weight":20,"score":49.9,"ran":34,"checks":1,"passed":0,"warned":34,"failed":0,"pages":34,"docs":0,"words":"Is it clear who stands behind the words?","example":"A news item with nobody named as its writer is a statement from no one. A reader, and anything quoting it, has nothing to weigh it by.","groups":[{"check":"CT26","result":"warning","hits":34,"total":34,"items":[{"name":"https://www.lookfantastic.com/","path":"/","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"},{"name":"https://www.lookfantastic.com/c/seasonal/christmas/advent-calendar","path":"/c/seasonal/christmas/advent-calendar","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"},{"name":"https://www.lookfantastic.com/c/offers/beauty-box/limited-edition/view-all","path":"/c/offers/beauty-box/limited-edition/view-all","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"},{"name":"https://www.lookfantastic.com/c/brands","path":"/c/brands","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"},{"name":"https://www.lookfantastic.com/c/brands/aromatica","path":"/c/brands/aromatica","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"},{"name":"https://www.lookfantastic.com/c/brands/axisy","path":"/c/brands/axisy","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"},{"name":"https://www.lookfantastic.com/c/brands/beauty-of-joseon","path":"/c/brands/beauty-of-joseon","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"},{"name":"https://www.lookfantastic.com/c/brands/clinique","path":"/c/brands/clinique","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"},{"name":"https://www.lookfantastic.com/c/offers/sale/fragrance","path":"/c/offers/sale/fragrance","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"},{"name":"https://www.lookfantastic.com/c/offers/sale/skincare","path":"/c/offers/sale/skincare","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"},{"name":"https://www.lookfantastic.com/c/offers/sale/bodycare","path":"/c/offers/sale/bodycare","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"},{"name":"https://www.lookfantastic.com/c/offers/beauty-box/lookfantastic-beauty-advent-calendar","path":"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar","kind":"page","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by"}],"kind":"page","looks_at":"Pages that publish themselves as an article or a news item, and whether each one names the person or team who wrote it.","expected":"A page published as an article names its author.","consequence":"An article with no named author gives the reader nothing to weigh. Where the page states its own type for machines, the writer is part of what that type is expected to carry, and the gap is read as a missing record rather than a choice of style."}],"clean":[]},{"key":"experience","label":"Experience","weight":15,"score":93.8,"ran":40,"checks":2,"passed":35,"warned":5,"failed":0,"pages":40,"docs":0,"words":"Does the content show first-hand knowledge?","example":"“World-leading service” could be written by anyone about anyone. “We handled 4,300 claims last year, 92 per cent of them within five days” could not: it can only come from doing the work.","groups":[{"check":"AR17","result":"warning","hits":3,"total":3,"items":[{"name":"https://www.lookfantastic.com/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","path":"/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","kind":"page","evidence":"the page publishes a product for machines and leaves out a price and whether it can be had. A product with no price or no word on whether it can be had is listed but cannot be offered, so anything answering a buying question passes it over."},{"name":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","path":"/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","kind":"page","evidence":"the page publishes a product for machines and leaves out a price and whether it can be had. A product with no price or no word on whether it can be had is listed but cannot be offered, so anything answering a buying question passes it over."},{"name":"https://www.lookfantastic.com/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","path":"/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","kind":"page","evidence":"the page publishes a product for machines and leaves out a price and whether it can be had. A product with no price or no word on whether it can be had is listed but cannot be offered, so anything answering a buying question passes it over."}],"kind":"page","looks_at":"Pages published as a product, and whether the detail they state for machines says what it is, what it costs and whether it can be had.","expected":"A page published as a product states its description, its price and its availability.","consequence":"A product stated without price or availability is listed but cannot be offered. Anything answering a buying question skips it in favour of a competitor that stated both."},{"check":"IN21","result":"warning","hits":2,"total":37,"items":[{"name":"https://www.lookfantastic.com/c/brands/clinique","path":"/c/brands/clinique","kind":"page","evidence":"2 claims of being best, largest or leading are made on this page with no figure or source beside it, such as “the best”. Taken out and repeated, a claim like this carries the weight of a measured fact while resting on nothing."},{"name":"https://www.lookfantastic.com/c/brands/benefit","path":"/c/brands/benefit","kind":"page","evidence":"3 claims of being best, largest or leading are made on this page with no figure or source beside it, such as “the best”. Taken out and repeated, a claim like this carries the weight of a measured fact while resting on nothing."}],"kind":"page","looks_at":"Claims of being largest, leading, best or first in the page's words, and whether a figure or a source sits in the same passage.","expected":"A claim of standing carries the figure or the source that supports it.","consequence":"A claim of standing with no figure beside it is a statement about the organisation made by the organisation. Taken out and repeated, it carries the weight of a measured fact while resting on nothing."}],"clean":[]}],"pillars_with_data":["trust","authoritativeness","expertise","experience"]}},"coverage":{"total":207,"executed":123,"not_automated":1,"nothing_to_read":32,"governance":43,"rendering":0,"reference":7},"site_findings":[{"check":"DS04","result":"fail","evidence":"1 of 120 crawled URLs returned an error status (not found, or a server error)","band":"low","proof":{"kind":"links","title":"Each crawled URL that returned an error status","items":[{"url":"https://www.lookfantastic.com/`","status":404,"cls":"broken"}]}},{"check":"DS05","result":"pass","evidence":"no redirect loops across the 120 crawled URLs"},{"check":"DS01","result":"pass","evidence":"robots.txt returned 200 (5619 bytes)"},{"check":"DS02","result":"pass","evidence":"the site's own rules decline none of the AI services this check reads for, so nothing in them stops the organisation's own material shaping what those services say about it (rules naming a particular caller are present for: asterias, atoshofeedcrawler/1.0, backdoorbot/1.0, black hole, blowfish/1.0, botalot, builtbottough, bullseye/1.0, bunnyslippers, cegbfeieh, cheesebot, cherrypicker, cherrypickerelite/1.0, cherrypickerse/1.0, copyrightcheck, cosmos, crescent, crescent internet toolpak http ole"},{"check":"DS23","result":"fail","evidence":"the site publishes no list of its own pages, so an AI can only find what it reaches by following links, and anything poorly linked is never found","band":"moderate","proof":{"kind":"table","title":"The sitemap, as the site answered for it","note":"The address sitemap.xml was asked for. It is the file a site uses to list its own pages.","headers":["What was measured","As measured on this page"],"rows":[["Address asked for","the site's sitemap.xml"],["What came back","403"]]}},{"check":"DS24","result":"not_applicable","evidence":"this check reads a sitemap, where a site publishes one"},{"check":"DS26","result":"not_applicable","evidence":"this check reads a sitemap, where a site publishes one"},{"check":"DS33","result":"not_applicable","evidence":"this check follows the addresses in a site's own list of its pages, and this site publishes no list that can be read"},{"check":"DS34","result":"pass","evidence":"the address serves the same content however it is asked for"},{"check":"DS27","result":"pass","evidence":"the site answers securely, with no fault in the connection"},{"check":"MX14","result":"pass","evidence":"missing URL returns real 404"},{"check":"DS03","result":"pass","evidence":"the AI crawlers receive the same response as an ordinary browser: nothing in front of the site turns them away. Whether they are permitted is a separate matter, set by robots.txt (see DS02)."},{"check":"DS15","result":"pass","evidence":"selected pages sit at crawl depth 0-1"},{"check":"MX05","result":"pass","evidence":"no frequently-linked page sits deeper than crawl depth 2"},{"check":"DS16","result":"pass","evidence":"each fetched URL has a single canonical form in the crawl"},{"check":"MX12","result":"pass","evidence":"no near-identical pages among those assessed"},{"check":"CT25","result":"pass","evidence":"no substantially duplicated content among the pages assessed"},{"check":"CT34","result":"pass","evidence":"no page's content is so dominated by shared navigation or footer that it reads as a machine duplicate"},{"check":"IN18","result":"not_applicable","evidence":"the sitemap lists no legal or policy pages for this check to read"},{"check":"AJ04","result":"warning","evidence":"no page offering a route to make contact or complain appears among the addresses this site publishes, so a reader looking for it has nothing to find. These are the pages checked before anything on a site is repeated.","proof":{"kind":"table","title":"The pages a reader checks before trusting a site","note":"The addresses the site publishes were read for each of the three, and each one found was opened.","headers":["What was measured","As measured on this page"],"rows":[["a privacy notice","published, and it opens"],["its terms","published, and it opens"],["a route to make contact or complain","not published anywhere we read"]]}},{"check":"AR10","result":"fail","evidence":"no way to make contact is published as text on the pages assessed. A detail held only inside a picture or a file cannot be read, copied or dialled by anything working from the page","proof":{"kind":"table","title":"The ways to make contact found in the words of the site","note":"The pages assessed were read for an email address, a telephone number and a postal address, in their text and in the links they carry.","headers":["What was measured","As measured on this page"],"rows":[["a way to make contact published as text","none found on the 37 pages assessed"]]}},{"check":"DS19","result":"pass","evidence":"each of the 37 pages assessed is linked from at least one other page read"},{"check":"MX06","result":"pass","evidence":"the page loads for a phone, at a comparable size, and carries the instruction telling a phone how to lay it out"},{"check":"AR26","result":"pass","evidence":"an automated browser is served the sampled pages normally, the same as a person browsing"},{"check":"AR27","result":"pass","evidence":"the front door answers the search crawlers and the AI services alike, so search results and AI answers speak from the same current content"},{"check":"DS30","result":"pass","evidence":"Safari and Chrome, asked for real, both trust the site's connection and are served"},{"check":"DS31","result":"pass","evidence":"the security certificate is current and trusted: issued by C=US, O=Let's Encrypt, CN=YR1, valid until Oct 21 00:27:38 2026 GMT","proof":{"kind":"urls","title":"The security certificate, as served","items":[{"url":"Issued by","note":"C=US, O=Let's Encrypt, CN=YR1"},{"url":"Issued to","note":"CN=www.lookfantastic.com"},{"url":"Valid from","note":"Jul 23 00:27:39 2026 GMT"},{"url":"Valid until","note":"Oct 21 00:27:38 2026 GMT (32 days left)"}]}},{"check":"DS08","result":"fail","evidence":"SEVERE: 98% of the links to the site's own pages fail for an AI reader. 39 were turned away: the site refused the request, and an ordinary browser request for the same page made at the same moment, as it does a visitor it has stopped serving. That is 39 of the 40 checked, which stand for the 1647 links to the site's own pages across the pages checked","link_broken":0,"link_blocked":0,"link_ok":1,"link_turned":39,"note":"A link that fails here fails in one of two ways, and the report names them apart. A DEAD link answers, when the page is asked for in full, that the page is not there. An AI-BLOCKED link points at a page that is still published and opens for a person in a browser, but the destination refuses callers that are not a person browsing, so an AI never receives it. Opening such a link by hand proves only the human route; this assessment reflects the AI position, and from the AI position both classes land in the same place: the material this page offers as its support does not come back when it is asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. An AI-blocked link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nAn AI-block on another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","readiness_value":0.071,"band":"high","proof":{"kind":"links","title":"The internal links checked, with the status each returned","note":"A link that fails here fails in one of two ways, and the report names them apart. A DEAD link answers, when the page is asked for in full, that the page is not there. An AI-BLOCKED link points at a page that is still published and opens for a person in a browser, but the destination refuses callers that are not a person browsing, so an AI never receives it. Opening such a link by hand proves only the human route; this assessment reflects the AI position, and from the AI position both classes land in the same place: the material this page offers as its support does not come back when it is asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. An AI-blocked link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nAn AI-block on another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://www.lookfantastic.com/c/info/delivery","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/lookfantastic-app","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/premier-delivery","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/beauty-plus/hub","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/tiered","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/","status":200,"cls":"ok"},{"url":"https://www.lookfantastic.com/account/register?returnTo=https%3A%2F%2Fwww.lookfantastic.com%2F","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/account","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/account/my-account/wishlist","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/account/my-account/my-orders","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/referrals","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/account/my-account/reward","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/basket","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/seasonal/christmas/advent-calendar","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/health-beauty/offers","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/health-beauty/offers/view-all","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/health-beauty/luxury/offer","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/treats-of-the-week","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/health-beauty/offers/winter-sale","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/pcs/flash","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/auto/save-50","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/auto/save-40","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/auto/save-30","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/auto/save-25","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/auto/20-off-selected","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/sale/fragrance","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/sale/makeup","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/sale/skincare","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/sale/haircare","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/sale/bodycare","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/sale/men-s","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/health-beauty/fragrance/home-fragrance/offers","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/sale/gift-sets","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/sale/korean-beauty","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/student-discount","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/beauty-box","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463","status":406,"cls":"refused_checker"},{"url":"https://www.lookfantastic.com/c/offers/beauty-box/lookfantastic-beauty-advent-calendar","status":406,"cls":"refused_checker"}]},"readiness_cap":40},{"check":"DS12","result":"fail","evidence":"20% of the links to sources on other sites fail for an AI reader. 4 are AI-blocked: the page opens for a person in a browser, but the site refuses callers that are not a person browsing, so an AI never receives it. That is 4 of the 20 checked, which stand for the 24 links to other sites across the pages checked","link_broken":0,"link_blocked":4,"link_ok":16,"note":"A link that fails here fails in one of two ways, and the report names them apart. A DEAD link answers, when the page is asked for in full, that the page is not there. An AI-BLOCKED link points at a page that is still published and opens for a person in a browser, but the destination refuses callers that are not a person browsing, so an AI never receives it. Opening such a link by hand proves only the human route; this assessment reflects the AI position, and from the AI position both classes land in the same place: the material this page offers as its support does not come back when it is asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. An AI-blocked link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nAn AI-block on another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","readiness_value":0.681,"band":"moderate","proof":{"kind":"links","title":"The external links checked, with the status each returned","note":"A link that fails here fails in one of two ways, and the report names them apart. A DEAD link answers, when the page is asked for in full, that the page is not there. An AI-BLOCKED link points at a page that is still published and opens for a person in a browser, but the destination refuses callers that are not a person browsing, so an AI never receives it. Opening such a link by hand proves only the human route; this assessment reflects the AI position, and from the AI position both classes land in the same place: the material this page offers as its support does not come back when it is asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. An AI-blocked link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nAn AI-block on another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://secure.gocertify.me/at/lookfantastic?nav","status":200,"cls":"ok"},{"url":"https://url.uk.m.mimecastprotect.com/s/sjACCP1OWT4R6K06hzfmTxRRF1?domain=secure.gocertify.me","status":200,"cls":"ok"},{"url":"https://url.uk.m.mimecastprotect.com/s/VFnZCQ1PgT6pRkXRfPh6TGE6Gs?domain=secure.gocertify.me","status":200,"cls":"ok"},{"url":"https://www.facebook.com/lookfantastic","status":400,"cls":"ok"},{"url":"https://www.twitter.com/lookfantastic","status":200,"cls":"ok"},{"url":"https://instagram.com/lookfantastic","status":200,"cls":"ok"},{"url":"https://www.youtube.com/user/lookfantastic","status":200,"cls":"ok"},{"url":"https://www.tiktok.com/@lookfantastic","status":200,"cls":"ok"},{"url":"https://www.pinterest.com/lookfantastic/_created","status":200,"cls":"ok"},{"url":"https://lookfantastic.onelink.me/hKV8/m5pzarmx","status":406,"cls":"blocked"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","status":200,"cls":"ok"},{"url":"https://www.purpldiscounts.com/embed?br=hYnofJPlUXsBkk2NBd1jkdH","status":403,"cls":"blocked"},{"url":"https://secure.gocertify.me/at/lookfantastic/student","status":200,"cls":"ok"},{"url":"https://www.myunidays.com/GB/en-GB/partners/lookfantastic/view","status":200,"cls":"ok"},{"url":"https://connect.studentbeans.com/v4/hosted/lookfantastic/uk","status":200,"cls":"ok"},{"url":"https://totum.com/discount/lookfantastic","status":403,"cls":"blocked"},{"url":"https://www.youthdiscount.com/partners/lookfantastic","status":200,"cls":"ok"},{"url":"https://www.vouchercodes.co.uk/lookfantastic.com","status":200,"cls":"ok"},{"url":"https://www.studentdiscount.co.uk/lookfantastic","status":200,"cls":"ok"},{"url":"https://www.aveda.co.uk/salons-and-stores","status":403,"cls":"blocked"}]}},{"check":"CT44","result":"pass","evidence":"each page assessed gives its own short summary"},{"check":"CT45","result":"pass","evidence":"each page assessed gives its own main heading"},{"check":"AR16","result":"pass","evidence":"the pages assessed state one name for the organisation, “LOOKFANTASTIC”"},{"check":"CT01","result":"pass","evidence":"no statement repeated across the pages assessed carries a different figure in another place"},{"check":"IN06","result":"not_applicable","evidence":"this check reads the address and telephone the site states for the organisation in the detail it publishes for machines, and the pages assessed state none"},{"check":"DS20","result":"pass","evidence":"the main navigation holds the same links across the pages assessed, apart from small differences between one page and another"},{"check":"IN12","result":"warning","evidence":"2 claims appear across the pages assessed in more than one wording, with most of the words shared and the rest changed. Several versions of one claim each carry part of its standing, and a correction made to one leaves the rest in place.","proof":{"kind":"urls","title":"The wordings found, and the pages carrying each","items":[{"url":"https://www.lookfantastic.com/","note":"“…DE: SAVE Your AI Beauty CompanionASK LF Our iconic Advent Collection has arrived.”"},{"url":"https://www.lookfantastic.com/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","note":"“…DE: SAVE Your AI Beauty CompanionASK LF Lookfantastic The Grooming Advent Calendar (Worth Over £469) 25 doors.”"},{"url":"https://www.lookfantastic.com/c/brands/beauty-works","note":"“…ly transform your tresses, Beauty Works provides the ultimate solutions for unlocking your hair's full potential.”"},{"url":"https://www.lookfantastic.com/c/brands/beauty-works","note":"“…ly transform your tresses, Beauty Works offers the ultimate solutions for unlocking your hair's full potential.”"}]}},{"check":"CT07","result":"pass","evidence":"all page titles unique"}],"site_calc_log":[{"check":"DS04","weight":5,"result":"fail","value":0.0},{"check":"DS05","weight":5,"result":"pass","value":1.0},{"check":"DS01","weight":5,"result":"pass","value":1.0},{"check":"DS02","weight":5,"result":"pass","value":1.0},{"check":"DS23","weight":3,"result":"fail","value":0.0},{"check":"DS34","weight":5,"result":"pass","value":1.0},{"check":"DS27","weight":1,"result":"pass","value":1.0},{"check":"MX14","weight":1,"result":"pass","value":1.0},{"check":"DS03","weight":5,"result":"pass","value":1.0},{"check":"DS15","weight":3,"result":"pass","value":1.0},{"check":"MX05","weight":3,"result":"pass","value":1.0},{"check":"DS16","weight":3,"result":"pass","value":1.0},{"check":"MX12","weight":1,"result":"pass","value":1.0},{"check":"CT25","weight":1,"result":"pass","value":1.0},{"check":"CT34","weight":1,"result":"pass","value":1.0},{"check":"AJ04","weight":3,"result":"warning","value":0.5},{"check":"AR10","weight":3,"result":"fail","value":0.0},{"check":"DS19","weight":3,"result":"pass","value":1.0},{"check":"MX06","weight":1,"result":"pass","value":1.0},{"check":"AR26","weight":3,"result":"pass","value":1.0},{"check":"AR27","weight":5,"result":"pass","value":1.0},{"check":"DS30","weight":5,"result":"pass","value":1.0},{"check":"DS31","weight":5,"result":"pass","value":1.0},{"check":"DS08","weight":5,"result":"fail","value":0.071},{"check":"DS12","weight":5,"result":"fail","value":0.681},{"check":"CT44","weight":1,"result":"pass","value":1.0},{"check":"CT45","weight":1,"result":"pass","value":1.0},{"check":"AR16","weight":3,"result":"pass","value":1.0},{"check":"CT01","weight":3,"result":"pass","value":1.0},{"check":"DS20","weight":3,"result":"pass","value":1.0},{"check":"IN12","weight":1,"result":"warning","value":0.5},{"check":"CT07","weight":1,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":12,"note":"measured 80.4 scaled into the site ceiling 12"}],"items":[{"name":"https://www.lookfantastic.com/","kind":"page","readiness":55.4,"readiness_measured":89.4,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":98.6,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT10","name":"missing H1","band":"moderate","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"60 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 57 more; the links are listed in the view","item":null},{"check":"AR03","name":"JavaScript dependency","band":"moderate","result":"warning","evidence":"13% of the words a person sees are missing from the page as first delivered (32589 characters delivered, 36413 once the page finishes building itself)","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"the address answers directly, with no redirect on the way"},{"check":"MX01","result":"pass","evidence":"the site started answering in 81ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 85ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 679 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"LOOKFANTASTIC - Beauty, Fragrances, Skincare & Haircare\""},{"check":"CT06","result":"pass","evidence":"title length 55 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (153 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 153 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"28 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","band":"moderate","proof":{"kind":"markup","title":"The headings on this page, as served","items":[{"code":"<h2 class=\"heading\">Shop Savings by Category</h2>","label":"H2"},{"code":"<h2 class=\"heading text-center\"> The Ones You'll Rate </h2>","label":"H2"},{"code":"<h2 class=\"heading text-center\"/>","label":"H2"},{"code":"<h3 class=\"font-medium title-font text-lg mt-4 text-gray-900\">NEW FROM</h3>","label":"H3"},{"code":"<h3 class=\"font-medium title-font text-lg mt-4 text-gray-900\">NEW FROM</h3>","label":"H3"},{"code":"<h3 class=\"font-medium title-font text-lg mt-4 text-gray-900\">NEW FROM</h3>","label":"H3"},{"code":"<h3 class=\"font-medium title-font text-lg mt-4 text-gray-900\">NEW FROM</h3>","label":"H3"},{"code":"<h3 class=\"font-medium title-font text-lg mt-4 text-gray-900\">NEW FROM</h3>","label":"H3"},{"code":"<h3 class=\"font-medium title-font text-lg mt-4 text-gray-900\">NEW FROM</h3>","label":"H3"},{"code":"<h2 class=\"heading\">September Favourites</h2>","label":"H2"}],"note":"The page was read for a top-level heading. These are the headings it does carry.","more":18}},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: WebSite, Organization"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","LOOKFANTASTIC - Beauty, Fragrances, Skincare & Haircare"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/"]]}},{"check":"CT41","result":"not_applicable","evidence":"this check reads the path a page shows from the front page to itself, and this is the front page"},{"check":"CT42","result":"pass","evidence":"the organisation connects itself to 6 other places where it is recognised, so a reader can check which organisation this is","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","6"],["Of those, away from this site","6"],["Named","https://www.facebook.com/lookfantastic"],["Named","https://www.twitter.com/lookfantastic"],["Named","https://instagram.com/lookfantastic"],["Named","https://www.youtube.com/user/lookfantastic"],["Named","https://www.pinterest.com/lookfantastic/_created/"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@type\":\"WebSite\",\"@context\":\"https://schema.org\",\"url\":\"https://www.lookfantastic.com\",\"potentialAction\":{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://www.lookfantastic.com/search/?q={search}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valu…","label":""},{"code":"<script type=\"application/ld+json\">{\"@type\":\"Organization\",\"@context\":\"https://schema.org\",\"name\":\"LOOKFANTASTIC\",\"url\":\"https://www.lookfantastic.com\",\"sameAs\":[\"https://www.facebook.com/lookfantastic\",\"https://www.twitter.com/lookfantastic\",\"https://instagram.com/lookfantastic\",\"https://www.youtube.com/user/lookfanta…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"warning","evidence":"the page states for machines that it is a website, and leaves out a name. A statement missing what its own kind is defined to carry is set aside or half read, so the page gets no benefit from having made it.","proof":{"kind":"table","title":"What each statement this page makes for machines leaves out","note":"Each type was read for the fields that type is defined to carry.","headers":["What was measured","As measured on this page"],"rows":[["a website","leaves out a name"]]}},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 57 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 635","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"IN23","result":"warning","evidence":"the front page offers no route to a statement on how accessible the site is, so there is nothing published saying what standard the organisation holds itself to, what it knows is not yet right, or how to report a barrier","proof":{"kind":"table","title":"The routes this page offers to a statement on accessibility","note":"The links on the front page were read for one leading to such a statement.","headers":["What was measured","As measured on this page"],"rows":[["Links read","1779"],["Leading to a statement on accessibility","0"]]}},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"23 figures on this page have no source named in the same passage, such as “£42.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Recommended Retail Price: £42.00Current price: £25.20"},{"page":"","count":1,"snippet":"Save 40% | ONE WEEK ONLY"},{"page":"","count":1,"snippet":"Recommended Retail Price: £75.00Current price: £45.00"},{"page":"","count":1,"snippet":"Save 44% | ONE WEEK ONLY"},{"page":"","count":1,"snippet":"Recommended Retail Price: £57.50Current price: £32.00"},{"page":"","count":1,"snippet":"Save 40% | ONE WEEK ONLY"},{"page":"","count":1,"snippet":"Recommended Retail Price: £98.00Current price: £58.80"},{"page":"","count":1,"snippet":"Save 40% | ONE WEEK ONLY"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"this check sets the page title against the main heading, and this page carries only one of the two"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"32589 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (115380 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 115380 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 57 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"60 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 57 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"not_applicable","evidence":"the page has no top-level heading at all; that is weighed under the missing main heading, so it is not marked a second time here"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 36209 characters of content text (excluding 204 characters of consent-prompt text)"},{"check":"AR03","result":"warning","evidence":"13% of the words a person sees are missing from the page as first delivered (32589 characters delivered, 36413 once the page finishes building itself)","readiness_value":0.7,"band":"moderate","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":32589,"rendered_chars":36413,"pct_missing":13,"raw_excerpt":"LOOKFANTASTIC - Beauty, Fragrances, Skincare & Haircare Skip to main content Order by 1AM tonight for Next Day Delivery Download our App 12-months Premier Delivery - Only £9.90! Join LF Beauty Plus+ UP TO 20% OFF SELECTED BEAUTY | USE CODE: SAVE ASK LF • Sign In Enter submenu ( A","missing_sample":["1097","1098","1433","1792","4219","8295","able","across","actions","active","added","advertising","aggregated","alert","allow","amount","anonymous","apply","around","back","because","behaviour","below","block","blocking","browser","building","button","campaigns","cancel","cannot","capable","centre","change","chat","checkbox","choices","choose","clear","click","cobrowsing","collect","confirm","consumer","contacting","conversation","count","customer","deactivate","default","different","directly","does","drop","email","enable","enhanced","ensure","expect","experience"]}},{"check":"AR11","result":"warning","evidence":"13% of the words a person sees are missing from the page as first delivered: the page arrives carrying 89% of the text it ends up showing","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","32589 characters"],["Text once the page finishes building","36413 characters"],["The delivered page as a share of the finished page","89%"],["Words absent from the delivered page","13%"],["The point we measure against","10%"]]}},{"check":"DS32","result":"pass","evidence":"the page carries its ways onward as it arrives: 879 of the 880 it ends up offering are there from the start, so a reader that does not run scripts can still move through the site"},{"check":"AR04","result":"pass","evidence":"no consent gate on content: accepting the consent prompt changed the content text by 235 characters"},{"check":"AR25","result":"pass","evidence":"consent banner present with a named accept control and no interference with extraction"},{"check":"AR12","result":"warning","evidence":"80% of this page's words sit behind panels a visitor has to open, and the page still reads soundly without them, so the risk is that an AI repeats wording a visitor never sees","note":"WHAT WAS MEASURED. The page was loaded and left alone, exactly as it arrives. Two figures were taken: the words a visitor is shown at that moment, and the words the page holds in total once it has finished building itself. The difference between them is the text sitting inside panels, tabs and read-more sections that a visitor would have to open.\n\nWHY IT MATTERS, AND WHY IT IS NOT SIMPLY 'HIDDEN FROM AI'. Text inside a closed panel is still part of the page, and it is read there without anything being anything. The cost is not the words being out of reach; it is that the organisation is showing two different versions of the same page, so a sentence a visitor would never have found is still quoted back, including wording left behind in a panel nobody opens and nobody reviews, and the systems that do respect hiding take in less of the page than it holds. Where a page shows almost nothing until it is clicked, the loss is plainer still: a visitor is handed an empty shell.\n\nHOW IT IS GRADED. A page that shows a sound amount before anything is clicked passes, however much detail it keeps in fold-outs, because that is ordinary and useful design. Where more than half the words sit behind panels but the visible part still stands on its own, it is a warning: worth knowing, worth reviewing what is in those panels. Where the visible part falls below 400 characters, the floor this register uses for a page too thin to be worth quoting, it is a fail whatever the share, because the page a visitor is shown carries almost nothing.\n\nWHAT TO DO. Bring the substance a reader needs into the page as it arrives, and keep fold-outs for detail that genuinely belongs one level down. Then read what is inside the panels: anything out of date in there can still be quoted back with your name on it.","proof":{"kind":"table","title":"What this page shows before anything is clicked","note":"Both figures were taken on the page as it arrives, once it had finished building itself and before anything was clicked.","headers":["What was measured","As measured on this page"],"rows":[["Words shown to a visitor straight away","7360 characters"],["Words the page holds in total","36413 characters"],["Sitting behind panels","29053 characters (80%)"],["A warning from","more than half behind panels"],["A fail below","400 characters shown straight away"]]}},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"not_applicable","evidence":"this check opens a page's expanding sections"},{"check":"CT29","result":"not_applicable","evidence":"this check opens a page's expanding sections and tabs"},{"check":"MS02","result":"warning","evidence":"25 of 129 links on the loaded page carry no wording in the page's code saying where each leads","proof":{"kind":"table","title":"The controls on this page that carry no name","note":"Read on the page once its scripts had run.","headers":["What was measured","As measured on this page"],"rows":[["Controls found","229"],["Of those, carrying no name","25"],["Kinds affected","link"],["The point we measure against","one link in five"]]}},{"check":"MS03","result":"pass","evidence":"all 96 named buttons carry a specific name"},{"check":"MS04","result":"warning","evidence":"the page's naming markup is faulty: 1 working control(s) sit inside a section the code marks as hidden, so they work on screen but are absent from what is read out","proof":{"kind":"markup","title":"The faulty markup, as the page serves it once loaded","items":[{"code":"<button class=\"side-sheet-close pointer-events-auto flex h-10 w-10 cursor-pointer items-center justify-center rounded-full border-none bg-black transition-colors duration-200 hover:bg-gray-800 focus:outline-2 focus:outline-offset-2 focus:outline-white max-md:h-8 max-md:w-8\" aria-label=\"Close panel\" data-side-sheet-regi…","label":""}]}},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"pass","evidence":"the first 4 Tab stops follow document order with no positive tabindex"},{"check":"DS10","result":"pass","evidence":"none of the 44 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"unable_to_determine","evidence":"network activity persisted for the whole 12s observation window; settle time cannot be attributed to page loading"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"fail","value":0.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT42","weight":3,"result":"pass","value":1.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"warning","value":0.5},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"IN23","weight":1,"result":"warning","value":0.5},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"warning","value":0.7},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"DS32","weight":5,"result":"pass","value":1.0},{"check":"AR04","weight":5,"result":"pass","value":1.0},{"check":"AR25","weight":3,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"warning","value":0.5},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"warning","value":0.5},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"warning","value":0.5},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"pass","value":1.0},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"unable_to_determine","value":null},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 89.4 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":76.2,"why":{"nav":true,"llms_txt":false,"structured_data":true,"homepage_link":true,"sitemap":false,"inlinks":381,"depth":0}},{"name":"https://www.lookfantastic.com/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385","kind":"page","readiness":54.5,"readiness_measured":87.9,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":98.6,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MX01","name":"slow to start answering","band":"moderate","result":"fail","evidence":"the site took 362ms to start answering, past the point where an automated reader gives up and takes its answer from elsewhere","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"CT38","name":"machine-readable facts disagreeing with the page","band":"moderate","result":"fail","evidence":"the page states the address the page gives as its own one way for machines and another in its words. A reader given both takes the machine-readable one, because that is the one written to be taken as given. Both versions are set out in the evidence","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","item":null},{"check":"MS02","name":"control naming on the loaded page","band":"moderate","result":"fail","evidence":"1 button or form control on the loaded page carries no name in the page's code; 6 of the page's 78 links also carry no wording. An unnamed button or form control is truly blind: nothing on the page says what it is for or what using it does.","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"fail","evidence":"the site took 362ms to start answering, past the point where an automated reader gives up and takes its answer from elsewhere","band":"moderate","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","362 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","735 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 735ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 667 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 2 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"The Grooming Advent Calendar (Worth Over £469) | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 62 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (157 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 157 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"16 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"The Grooming Advent Calendar (Worth Over £469)","skip":false},{"level":2,"text":"25 doors. 15 full-size products. 1 complete grooming calendar. Featuring ESPA, S","skip":false},{"level":2,"text":"Frequently Bought Together","skip":false},{"level":4,"text":"This item","skip":true},{"level":5,"text":"The Grooming Advent Calendar (Worth Over £469)","skip":false},{"level":4,"text":"Recommended Item","skip":false},{"level":5,"text":"The LOOKFANTASTIC Beauty Advent Calendar (Worth Over £665)","skip":false},{"level":2,"text":"Other Customers Bought","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: ProductGroup, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"fail","evidence":"the page states the address the page gives as its own one way for machines and another in its words. A reader given both takes the machine-readable one, because that is the one written to be taken as given. Both versions are set out in the evidence","band":"moderate","proof":{"kind":"table","title":"The same fact, as the page states it twice","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["the address the page gives as its own","stated for machines as https://www.lookfantastic.com/p/beauty-box/the-grooming-advent-calenda; stated in the page as https://www.lookfantastic.com/p/beauty-box/the-grooming-advent-calenda"]]}},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 3 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","The Grooming Advent Calendar (Worth Over £469) | LOOKFANTASTIC"],["A short description","not offered"],["An image","offered"],["Its own address","https://www.lookfantastic.com/p/beauty-box/the-grooming-advent-calendar-worth-over-469/17691385/"]]}},{"check":"CT41","result":"pass","evidence":"the page shows where it sits in the site and says the same to a machine","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Christmas / Beauty Advent Calendars / The Grooming Advent Calendar (Worth Over £469)"],["Stated for machines","Home / Christmas / Beauty Advent Calendars / The Grooming Advent Calendar (Worth Over £469)"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"not_applicable","evidence":"this check reads news items, press releases, blog posts and articles, and this page is not one"},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"pass","evidence":"the 4 prices and offers this page states for machines carry no end date that has passed","proof":{"kind":"table","title":"The prices this page states for machines, and the dates the site gave them","note":"Each date is the one the page itself publishes for the price.","headers":["What was measured","As measured on this page"],"rows":[["4 prices and offers with no end date stated","no date to read"]]}},{"check":"CT18","result":"pass","evidence":"the 3 types this page declares for machines carry the fields that type is defined to carry"},{"check":"AR17","result":"warning","evidence":"the page publishes a product for machines and leaves out a price and whether it can be had. A product with no price or no word on whether it can be had is listed but cannot be offered, so anything answering a buying question passes it over.","proof":{"kind":"table","title":"What each product this page publishes leaves out","note":"Each product was read for a description, a price and whether it can be had.","headers":["What was measured","As measured on this page"],"rows":[["The Grooming Advent Calendar (Worth Over £469)","leaves out a price and whether it can be had"]]}},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 25 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"13 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 270","ID Layer_1 already defined"],["Line 315","ID search-input already defined"],["Line 315","ID instant-search already defined"],["Line 1245","ID variant-option already defined"],["Line 1245","ID check-option already defined"],["Line 1245","ID recommended-options already defined"],["Line 1245","ID selected-variant already defined"],["Line 1245","ID options-dropdown already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"45 figures on this page have no source named in the same passage, such as “£469”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"The Grooming Advent Calendar (Worth Over £469) 25 doors. 15 full-size products. 1 complete grooming calendar. Featuring ESPA, Shiseido, Rituals, Murdock London, Elemis and more. Wo"},{"page":"","count":1,"snippet":"Earn 500 +points (£5 off) for every £100 spent.Get 450 Beauty Point points with this product"},{"page":"","count":1,"snippet":"£90.00"},{"page":"","count":1,"snippet":"Or 4 interest free payments of £22.50 with"},{"page":"","count":1,"snippet":"ESPA Men's Post Shave Rescue Balm 50ml (Full Size) - Worth £26"},{"page":"","count":1,"snippet":"Aveeno Calm & Restore SFP 50 15ml (Deluxe Size) - Worth £5"},{"page":"","count":1,"snippet":"Aveeno Oat Gel Moisturiser 15ml (Deluxe Size) - Worth £5"},{"page":"","count":1,"snippet":"Avant Skincare Proactive Mandelic Acid Restoring and Anti-Pollution Toner 30ml (Deluxe Size) - Worth £29"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"pass","evidence":"the page states a recent date for itself, 9 September 2026, which is 9 days ago","proof":{"kind":"table","title":"The dates this page states for itself","note":"Each date shown is one the page publishes for its own content. The most recent of them is the one measured.","headers":["What was measured","As measured on this page"],"rows":[["9 September 2026","9 days before the assessment"]]}},{"check":"AR01","result":"pass","evidence":"48636 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (131683 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 131683 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 3 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 27 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 52299 characters of content text"},{"check":"AR03","result":"pass","evidence":"the raw served HTML carries the page's content (91% of rendered vocabulary present without JavaScript)"},{"check":"AR11","result":"pass","evidence":"9% of the words a person sees are missing from the page as first delivered: the page arrives carrying 93% of the text it ends up showing"},{"check":"DS32","result":"pass","evidence":"the page carries its ways onward as it arrives: 861 of the 866 it ends up offering are there from the start, so a reader that does not run scripts can still move through the site"},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"warning","evidence":"88% of this page's words sit behind panels a visitor has to open, and the page still reads soundly without them, so the risk is that an AI repeats wording a visitor never sees","note":"WHAT WAS MEASURED. The page was loaded and left alone, exactly as it arrives. Two figures were taken: the words a visitor is shown at that moment, and the words the page holds in total once it has finished building itself. The difference between them is the text sitting inside panels, tabs and read-more sections that a visitor would have to open.\n\nWHY IT MATTERS, AND WHY IT IS NOT SIMPLY 'HIDDEN FROM AI'. Text inside a closed panel is still part of the page, and it is read there without anything being anything. The cost is not the words being out of reach; it is that the organisation is showing two different versions of the same page, so a sentence a visitor would never have found is still quoted back, including wording left behind in a panel nobody opens and nobody reviews, and the systems that do respect hiding take in less of the page than it holds. Where a page shows almost nothing until it is clicked, the loss is plainer still: a visitor is handed an empty shell.\n\nHOW IT IS GRADED. A page that shows a sound amount before anything is clicked passes, however much detail it keeps in fold-outs, because that is ordinary and useful design. Where more than half the words sit behind panels but the visible part still stands on its own, it is a warning: worth knowing, worth reviewing what is in those panels. Where the visible part falls below 400 characters, the floor this register uses for a page too thin to be worth quoting, it is a fail whatever the share, because the page a visitor is shown carries almost nothing.\n\nWHAT TO DO. Bring the substance a reader needs into the page as it arrives, and keep fold-outs for detail that genuinely belongs one level down. Then read what is inside the panels: anything out of date in there can still be quoted back with your name on it.","proof":{"kind":"table","title":"What this page shows before anything is clicked","note":"Both figures were taken on the page as it arrives, once it had finished building itself and before anything was clicked.","headers":["What was measured","As measured on this page"],"rows":[["Words shown to a visitor straight away","6400 characters"],["Words the page holds in total","52299 characters"],["Sitting behind panels","45899 characters (88%)"],["A warning from","more than half behind panels"],["A fail below","400 characters shown straight away"]]}},{"check":"CT27","result":"pass","evidence":"no rendered-only content to attribute to scripts"},{"check":"CT28","result":"not_applicable","evidence":"this check opens a page's expanding sections"},{"check":"CT29","result":"not_applicable","evidence":"this check opens a page's expanding sections and tabs"},{"check":"MS02","result":"fail","evidence":"1 button or form control on the loaded page carries no name in the page's code; 6 of the page's 78 links also carry no wording. An unnamed button or form control is truly blind: nothing on the page says what it is for or what using it does.","band":"moderate","proof":{"kind":"table","title":"The controls on this page that carry no name","note":"Read on the page once its scripts had run.","headers":["What was measured","As measured on this page"],"rows":[["Controls found","215"],["Of those, carrying no name","7"],["Kinds affected","button, link"],["A fail from","one unnamed button or form control"]]}},{"check":"MS03","result":"pass","evidence":"all 131 named buttons carry a specific name"},{"check":"MS04","result":"warning","evidence":"the page's naming markup is faulty: 1 working control(s) sit inside a section the code marks as hidden, so they work on screen but are absent from what is read out","proof":{"kind":"markup","title":"The faulty markup, as the page serves it once loaded","items":[{"code":"<button class=\"side-sheet-close pointer-events-auto flex h-10 w-10 cursor-pointer items-center justify-center 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Each edit is curated to bring you a considered mix of hair, skincare, and makeup, featuring brands like Anastasia Beverly Hills and Wella – designed for discovery without the overwhelm. Worth over £55. Think of this as your monthly beauty…","label":"569 characters"}]}},{"check":"CT08","result":"pass","evidence":"16 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"The September Beauty Box (Worth Over £55)","skip":false},{"level":2,"text":"Think of this as your monthly beauty switch-up. 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Facts stated that way are read straight out and repeated, so this is published as the organisation's own without the page supporting it","band":"material","proof":{"kind":"table","title":"Facts stated for machines, set against the page's own words","note":"Each was looked for in the words the page shows, allowing for the way a page punctuates a number.","headers":["What was measured","As measured on this page"],"rows":[["a rating","4.377379393695236, not stated on the page"],["a rating","2, not stated on the page"]]}},{"check":"CT38","result":"fail","evidence":"the page states the address the page gives as its own one way for machines and another in its words. A reader given both takes the machine-readable one, because that is the one written to be taken as given. Both versions are set out in the evidence","band":"moderate","proof":{"kind":"table","title":"The same fact, as the page states it twice","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["the address the page gives as its own","stated for machines as https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-wo; stated in the page as https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-wo"]]}},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 3 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","The September Beauty Box (Worth Over £55) | LOOKFANTASTIC"],["A short description","not offered"],["An image","offered"],["Its own address","https://www.lookfantastic.com/p/beauty-box/the-september-beauty-box-worth-over-55/11140463/"]]}},{"check":"CT41","result":"pass","evidence":"the page shows where it sits in the site and says the same to a machine","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Beauty Box / The September Beauty Box (Worth Over £55)"],["Stated for machines","Home / Beauty Box / The September Beauty Box (Worth Over £55)"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"not_applicable","evidence":"this check reads news items, press releases, blog posts and articles, and this page is not one"},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"pass","evidence":"the 10 prices and offers this page states for machines carry no end date that has passed","proof":{"kind":"table","title":"The prices this page states for machines, and the dates the site gave them","note":"Each date is the one the page itself publishes for the price.","headers":["What was measured","As measured on this page"],"rows":[["10 prices and offers with no end date stated","no date to read"]]}},{"check":"CT18","result":"pass","evidence":"the 12 types this page declares for machines carry the fields that type is defined to carry"},{"check":"AR17","result":"warning","evidence":"the page publishes a product for machines and leaves out a price and whether it can be had. 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The most recent of them is the one measured.","headers":["What was measured","As measured on this page"],"rows":[["17 September 2026","1 days before the assessment"],["16 September 2026","2 days before the assessment"]]}},{"check":"AR01","result":"pass","evidence":"34563 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (56646 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 56646 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 8 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 27 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “50ml”, “aesop”, “allies of skin” and 55 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 38222 characters of content text"},{"check":"AR03","result":"warning","evidence":"12% of the words a person sees are missing from the page as first delivered (34563 characters delivered, 38222 once the page finishes building itself)","readiness_value":0.7,"band":"moderate","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":34563,"rendered_chars":38222,"pct_missing":12,"raw_excerpt":"The September Beauty Box (Worth Over £55) | LOOKFANTASTIC Skip to main content Order by 1AM tonight for Next Day Delivery Download our App 12-months Premier Delivery - Only £9.90! Join LF Beauty Plus+ UP TO 20% OFF SELECTED BEAUTY | USE CODE: SAVE ASK LF • Sign In Enter submenu (","missing_sample":["1769","1858","5044","9930","able","across","actions","active","advertising","aggregated","alert","always","amount","anonymous","around","assist","back","because","behaviour","below","block","blocking","browser","building","button","campaigns","cancel","cannot","capable","centre","change","chat","checkbox","choices","choose","clear","click","cobrowsing","collect","confirm","consumer","contacting","conversation","cookies","count","customer","deactivate","default","device","different","directly","does","drop","email","enable","enhanced","ensure","expect","experience","facebook"]}},{"check":"AR11","result":"warning","evidence":"12% of the words a person sees are missing from the page as first delivered: the page arrives carrying 90% of the text it ends up showing","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","34563 characters"],["Text once the page finishes building","38222 characters"],["The delivered page as a share of the finished page","90%"],["Words absent from the delivered page","12%"],["The point we measure against","10%"]]}},{"check":"DS32","result":"pass","evidence":"the page carries its ways onward as it arrives: 863 of the 869 it ends up offering are there from the start, so a reader that does not run scripts can still move through the site"},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"warning","evidence":"86% of this page's words sit behind panels a visitor has to open, and the page still reads soundly without them, so the risk is that an AI repeats wording a visitor never sees","note":"WHAT WAS MEASURED. The page was loaded and left alone, exactly as it arrives. Two figures were taken: the words a visitor is shown at that moment, and the words the page holds in total once it has finished building itself. The difference between them is the text sitting inside panels, tabs and read-more sections that a visitor would have to open.\n\nWHY IT MATTERS, AND WHY IT IS NOT SIMPLY 'HIDDEN FROM AI'. Text inside a closed panel is still part of the page, and it is read there without anything being anything. The cost is not the words being out of reach; it is that the organisation is showing two different versions of the same page, so a sentence a visitor would never have found is still quoted back, including wording left behind in a panel nobody opens and nobody reviews, and the systems that do respect hiding take in less of the page than it holds. Where a page shows almost nothing until it is clicked, the loss is plainer still: a visitor is handed an empty shell.\n\nHOW IT IS GRADED. A page that shows a sound amount before anything is clicked passes, however much detail it keeps in fold-outs, because that is ordinary and useful design. Where more than half the words sit behind panels but the visible part still stands on its own, it is a warning: worth knowing, worth reviewing what is in those panels. Where the visible part falls below 400 characters, the floor this register uses for a page too thin to be worth quoting, it is a fail whatever the share, because the page a visitor is shown carries almost nothing.\n\nWHAT TO DO. Bring the substance a reader needs into the page as it arrives, and keep fold-outs for detail that genuinely belongs one level down. Then read what is inside the panels: anything out of date in there can still be quoted back with your name on it.","proof":{"kind":"table","title":"What this page shows before anything is clicked","note":"Both figures were taken on the page as it arrives, once it had finished building itself and before anything was clicked.","headers":["What was measured","As measured on this page"],"rows":[["Words shown to a visitor straight away","5393 characters"],["Words the page holds in total","38222 characters"],["Sitting behind panels","32829 characters (86%)"],["A warning from","more than half behind panels"],["A fail below","400 characters shown straight away"]]}},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"not_applicable","evidence":"this check opens a page's expanding sections"},{"check":"CT29","result":"not_applicable","evidence":"this check opens a page's expanding sections and tabs"},{"check":"MS02","result":"fail","evidence":"1 button or form control on the loaded page carries no name in the page's code; 6 of the page's 80 links also carry no wording. An unnamed button or form control is truly blind: nothing on the page says what it is for or what using it does.","band":"moderate","proof":{"kind":"table","title":"The controls on this page that carry no name","note":"Read on the page once its scripts had run.","headers":["What was measured","As measured on this page"],"rows":[["Controls found","220"],["Of those, carrying no name","7"],["Kinds affected","button, link"],["A fail from","one unnamed button or form control"]]}},{"check":"MS03","result":"pass","evidence":"all 131 named buttons carry a specific name"},{"check":"MS04","result":"warning","evidence":"the page's naming markup is faulty: 1 name label(s) point at nothing: the code that should hold the name is absent; 1 working control(s) sit inside a section the code marks as hidden, so they work on screen but are absent from what is read out","proof":{"kind":"markup","title":"The faulty markup, as the page serves it once loaded","items":[{"code":"<div class=\"on-order-subs carousel-tab-wrapper justify-center carousel-wrapper flex gap-2\" role=\"tabpanel\" data-astro-cid-n4mdgx2m=\"\" id=\"tabpanel-2\" aria-labelledby=\"tab-2\" tabindex=\"0\"> <label class=\"size-variations w-full max-w-[110px] basis-1/4 bg-[#b3b3b3] text-center size-variations-active\" data-e2e=\"box-subscrip…","label":""},{"code":"<button class=\"side-sheet-close pointer-events-auto flex h-10 w-10 cursor-pointer items-center justify-center rounded-full border-none bg-black transition-colors duration-200 hover:bg-gray-800 focus:outline-2 focus:outline-offset-2 focus:outline-white max-md:h-8 max-md:w-8\" aria-label=\"Close panel\" data-side-sheet-regi…","label":""}]}},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"pass","evidence":"the first 12 Tab stops follow document order with no positive tabindex"},{"check":"DS10","result":"pass","evidence":"none of the 55 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"unable_to_determine","evidence":"network activity persisted for the whole 12s observation window; settle time cannot be attributed to page loading"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"fail","value":0.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"warning","value":0.5},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"fail","value":0.0},{"check":"CT38","weight":3,"result":"fail","value":0.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"pass","value":1.0},{"check":"IN09","weight":3,"result":"pass","value":1.0},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"AR17","weight":3,"result":"warning","value":0.5},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"fail","value":0.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"CT03","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"warning","value":0.7},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"DS32","weight":5,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"warning","value":0.5},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"fail","value":0.0},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"warning","value":0.5},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"pass","value":1.0},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"unable_to_determine","value":null},{"check":"misinfo","weight":null,"result":"ceiling","value":12,"note":"measured 82.5 scaled into the misinformation exposure Extremely likely (88%) ceiling"}],"priority":65.1,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":696,"depth":1}},{"name":"https://www.lookfantastic.com/c/seasonal/christmas/advent-calendar","kind":"page","readiness":54.2,"readiness_measured":87.4,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":98.5,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS01","name":"form field labels","band":"moderate","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","item":null},{"check":"AR03","name":"JavaScript dependency","band":"moderate","result":"warning","evidence":"14% of the words a person sees are missing from the page as first delivered (30870 characters delivered, 34652 once the page finishes building itself)","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 272ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","272 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","282 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 282ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 579 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Beauty Advent Calendars 2026 | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 44 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (145 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 145 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"14 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Beauty Advent Calendars","skip":false},{"level":3,"text":"25 Days of Beauty","skip":true},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":2,"text":"Your Guide to the LOOKFANTASTIC Advent Calendars for 2026","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Beauty Advent Calendars 2026 | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/seasonal/christmas/advent-calendar/"]]}},{"check":"CT41","result":"fail","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence","proof":{"kind":"table","title":"The path this page shows, against the path it states for machines","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Christmas / Beauty Advent Calendars / 11 / Items"],["Stated for machines","Home / Christmas / Beauty Advent Calendars"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Beauty Advent Calendars 2026 | LOOKFANTASTIC\",\"description\":\"Shop Beauty Advent Calendars at LOOKFANTASTIC. Unwrap daily luxury behind every door. Featuring beauty icons across skincare, makeup &amp; fragrance.\"}</scrip…","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Christmas\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.l…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 24 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"6 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 641","ID dropdown-facet-sort already defined"],["Line 699","ID elements-facets-search already defined"],["Line 1457","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"12 figures on this page have no source named in the same passage, such as “£120.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"£120.00"},{"page":"","count":1,"snippet":"£90.00"},{"page":"","count":1,"snippet":"£190.00"},{"page":"","count":1,"snippet":"Save 10% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£50.00"},{"page":"","count":1,"snippet":"£150.00"},{"page":"","count":1,"snippet":"£99.00"},{"page":"","count":1,"snippet":"£95.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"30870 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (33219 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 33219 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","band":"moderate","proof":{"kind":"markup","title":"The form boxes that carry no name, as served","items":[{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"}]}},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 24 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 34652 characters of content text"},{"check":"AR03","result":"warning","evidence":"14% of the words a person sees are missing from the page as first delivered (30870 characters delivered, 34652 once the page finishes building itself)","readiness_value":0.7,"band":"moderate","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":30870,"rendered_chars":34652,"pct_missing":14,"raw_excerpt":"Beauty Advent Calendars 2026 | LOOKFANTASTIC Skip to main content Order by 1AM tonight for Next Day Delivery Download our App 12-months Premier Delivery - Only £9.90! Join LF Beauty Plus+ UP TO 20% OFF SELECTED BEAUTY | USE CODE: SAVE ASK LF • Sign In Enter submenu ( Account Sett","missing_sample":["able","actions","active","added","advertising","aggregated","alert","allow","always","amount","anonymous","apply","around","assist","back","because","behaviour","below","block","blocking","browser","building","button","campaigns","cancel","cannot","capable","centre","change","chat","checkbox","choices","click","cobrowsing","collect","confirm","consumer","contacting","conversation","cookies","count","customer","deactivate","default","device","different","directly","does","drop","email","enable","enhanced","ensure","expect","experience","facebook","file","fill","filling","filter"]}},{"check":"AR11","result":"warning","evidence":"14% of the words a person sees are missing from the page as first delivered: the page arrives carrying 89% of the text it ends up showing","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","30870 characters"],["Text once the page finishes building","34652 characters"],["The delivered page as a share of the finished page","89%"],["Words absent from the delivered page","14%"],["The point we measure against","10%"]]}},{"check":"DS32","result":"pass","evidence":"the page carries its ways onward as it arrives: 860 of the 861 it ends up offering are there from the start, so a reader that does not run scripts can still move through the site"},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"warning","evidence":"87% of this page's words sit behind panels a visitor has to open, and the page still reads soundly without them, so the risk is that an AI repeats wording a visitor never sees","note":"WHAT WAS MEASURED. The page was loaded and left alone, exactly as it arrives. Two figures were taken: the words a visitor is shown at that moment, and the words the page holds in total once it has finished building itself. The difference between them is the text sitting inside panels, tabs and read-more sections that a visitor would have to open.\n\nWHY IT MATTERS, AND WHY IT IS NOT SIMPLY 'HIDDEN FROM AI'. Text inside a closed panel is still part of the page, and it is read there without anything being anything. The cost is not the words being out of reach; it is that the organisation is showing two different versions of the same page, so a sentence a visitor would never have found is still quoted back, including wording left behind in a panel nobody opens and nobody reviews, and the systems that do respect hiding take in less of the page than it holds. Where a page shows almost nothing until it is clicked, the loss is plainer still: a visitor is handed an empty shell.\n\nHOW IT IS GRADED. A page that shows a sound amount before anything is clicked passes, however much detail it keeps in fold-outs, because that is ordinary and useful design. Where more than half the words sit behind panels but the visible part still stands on its own, it is a warning: worth knowing, worth reviewing what is in those panels. Where the visible part falls below 400 characters, the floor this register uses for a page too thin to be worth quoting, it is a fail whatever the share, because the page a visitor is shown carries almost nothing.\n\nWHAT TO DO. Bring the substance a reader needs into the page as it arrives, and keep fold-outs for detail that genuinely belongs one level down. Then read what is inside the panels: anything out of date in there can still be quoted back with your name on it.","proof":{"kind":"table","title":"What this page shows before anything is clicked","note":"Both figures were taken on the page as it arrives, once it had finished building itself and before anything was clicked.","headers":["What was measured","As measured on this page"],"rows":[["Words shown to a visitor straight away","4536 characters"],["Words the page holds in total","34652 characters"],["Sitting behind panels","30116 characters (87%)"],["A warning from","more than half behind panels"],["A fail below","400 characters shown straight away"]]}},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"not_applicable","evidence":"this check opens a page's expanding sections"},{"check":"CT29","result":"not_applicable","evidence":"this check opens a page's expanding sections and tabs"},{"check":"MS02","result":"warning","evidence":"11 of 77 links on the loaded page carry no wording in the page's code saying where each leads","proof":{"kind":"table","title":"The controls on this page that carry no name","note":"Read on the page once its scripts had run.","headers":["What was measured","As measured on this page"],"rows":[["Controls found","141"],["Of those, carrying no name","11"],["Kinds affected","link"],["The point we measure against","one link in five"]]}},{"check":"MS03","result":"pass","evidence":"all 63 named buttons carry a specific name"},{"check":"MS04","result":"warning","evidence":"the page's naming markup is faulty: 1 working control(s) sit inside a section the code marks as hidden, so they work on screen but are absent from what is read out","proof":{"kind":"markup","title":"The faulty markup, as the page serves it once loaded","items":[{"code":"<button class=\"side-sheet-close pointer-events-auto flex h-10 w-10 cursor-pointer items-center justify-center rounded-full border-none bg-black transition-colors duration-200 hover:bg-gray-800 focus:outline-2 focus:outline-offset-2 focus:outline-white max-md:h-8 max-md:w-8\" aria-label=\"Close panel\" data-side-sheet-regi…","label":""}]}},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"pass","evidence":"the first 12 Tab stops follow document order with no positive tabindex"},{"check":"DS10","result":"pass","evidence":"none of the 48 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"unable_to_determine","evidence":"network activity persisted for the whole 12s observation window; settle time cannot be attributed to page loading"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"fail","value":0.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"fail","value":0.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"warning","value":0.7},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"DS32","weight":5,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"warning","value":0.5},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"warning","value":0.5},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"warning","value":0.5},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"pass","value":1.0},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"unable_to_determine","value":null},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 87.4 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":64.8,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":681,"depth":1}},{"name":"https://www.lookfantastic.com/p/beauty-box/the-beauty-advent-calendar-worth-over-665/17691363","kind":"page","readiness":31.5,"readiness_measured":85.1,"misinfo_pct":63,"readiness_ceiling":37,"readiness_ceiling_source":"misinformation exposure Very likely (63%)","confidence":98.6,"misinfo_band":"Very likely","misinfo_reason":"highest effective failing band: material","misinfo_drivers":[{"check":"MS17","name":"lists and steps marked as such","band":"material","result":"fail","evidence":"4 items on this page are written as a list or a set of steps but are not marked as one, the longest running to 4 items. Read by anything that takes the page apart, those items run together into one continuous passage, so their order and their separation are lost","item":null},{"check":"MX01","name":"slow to start answering","band":"moderate","result":"fail","evidence":"the site took 394ms to start answering, past the point where an automated reader gives up and takes its answer from elsewhere","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"CT38","name":"machine-readable facts disagreeing with the page","band":"moderate","result":"fail","evidence":"the page states the address the page gives as its own one way for machines and another in its words. A reader given both takes the machine-readable one, because that is the one written to be taken as given. Both versions are set out in the evidence","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","item":null},{"check":"MS02","name":"control naming on the loaded page","band":"moderate","result":"fail","evidence":"1 button or form control on the loaded page carries no name in the page's code; 6 of the page's 80 links also carry no wording. An unnamed button or form control is truly blind: nothing on the page says what it is for or what using it does.","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"fail","evidence":"the site took 394ms to start answering, past the point where an automated reader gives up and takes its answer from elsewhere","band":"moderate","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","394 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","417 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 417ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 674 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"warning","evidence":"the page lists 2 language versions of itself but is not among them, so the versions do not point back to each other and each reads as a separate page","proof":{"kind":"markup","title":"The language versions this page lists, as served","items":[{"code":"<link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://www.lookfantastic.com/p/beauty-box/the-lookfantastic-beauty-advent-calendar-worth-over-665/17691363/\"/>","label":"en-gb: https://www.lookfantastic.com/p/beauty-box/the-lookfantastic-beauty-ad"},{"code":"<link rel=\"alternate\" hreflang=\"x-default\" href=\"https://www.lookfantastic.com/p/beauty-box/the-lookfantastic-beauty-advent-calendar-worth-over-665/17691363/\"/>","label":"x-default: https://www.lookfantastic.com/p/beauty-box/the-lookfantastic-beauty-ad"}]}},{"check":"CT05","result":"pass","evidence":"title: \"The LOOKFANTASTIC Beauty Advent Calendar (Worth Over £665) | LOOKFANTASTIC\""},{"check":"CT06","result":"warning","evidence":"title length 74 chars","proof":{"kind":"markup","title":"The page title, as served","items":[{"code":"<title>The LOOKFANTASTIC Beauty Advent Calendar (Worth Over £665) | LOOKFANTASTIC</title>","label":"74 characters"},{"code":"<title> info </title>","label":"4 characters"}]}},{"check":"CT31","result":"pass","evidence":"meta description present (128 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 128 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"16 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"The LOOKFANTASTIC Beauty Advent Calendar (Worth Over £665)","skip":false},{"level":2,"text":"Unlock 25 days of beauty icons, handpicked by the names you trust, including 19 ","skip":false},{"level":2,"text":"Frequently Bought Together","skip":false},{"level":4,"text":"This item","skip":true},{"level":5,"text":"The LOOKFANTASTIC Beauty Advent Calendar (Worth Over £665)","skip":false},{"level":4,"text":"Recommended Item","skip":false},{"level":5,"text":"The Grooming Advent Calendar (Worth Over £469)","skip":false},{"level":2,"text":"Other Customers Bought","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: ProductGroup, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"fail","evidence":"the page states the address the page gives as its own one way for machines and another in its words. A reader given both takes the machine-readable one, because that is the one written to be taken as given. Both versions are set out in the evidence","band":"moderate","proof":{"kind":"table","title":"The same fact, as the page states it twice","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["the address the page gives as its own","stated for machines as https://www.lookfantastic.com/p/beauty-box/the-lookfantastic-beauty-ad; stated in the page as https://www.lookfantastic.com/p/beauty-box/the-lookfantastic-beauty-ad"]]}},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 3 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","The LOOKFANTASTIC Beauty Advent Calendar (Worth Over £665) | LOOKFANTASTIC"],["A short description","not offered"],["An image","offered"],["Its own address","https://www.lookfantastic.com/p/beauty-box/the-lookfantastic-beauty-advent-calendar-worth-over-665/17691363/"]]}},{"check":"CT41","result":"pass","evidence":"the page shows where it sits in the site and says the same to a machine","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Christmas / Beauty Advent Calendars / The LOOKFANTASTIC Beauty Advent Calendar (Worth Over £665)"],["Stated for machines","Home / Christmas / Beauty Advent Calendars / The LOOKFANTASTIC Beauty Advent Calendar (Worth Over £665)"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"not_applicable","evidence":"this check reads news items, press releases, blog posts and articles, and this page is not one"},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"pass","evidence":"the 4 prices and offers this page states for machines carry no end date that has passed","proof":{"kind":"table","title":"The prices this page states for machines, and the dates the site gave them","note":"Each date is the one the page itself publishes for the price.","headers":["What was measured","As measured on this page"],"rows":[["4 prices and offers with no end date stated","no date to read"]]}},{"check":"CT18","result":"pass","evidence":"the 4 types this page declares for machines carry the fields that type is defined to carry"},{"check":"AR17","result":"warning","evidence":"the page publishes a product for machines and leaves out a price and whether it can be had. A product with no price or no word on whether it can be had is listed but cannot be offered, so anything answering a buying question passes it over.","proof":{"kind":"table","title":"What each product this page publishes leaves out","note":"Each product was read for a description, a price and whether it can be had.","headers":["What was measured","As measured on this page"],"rows":[["The LOOKFANTASTIC Beauty Advent Calendar (Worth Over £665)","leaves out a price and whether it can be had"]]}},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 26 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"13 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 270","ID Layer_1 already defined"],["Line 315","ID search-input already defined"],["Line 315","ID instant-search already defined"],["Line 1256","ID variant-option already defined"],["Line 1256","ID check-option already defined"],["Line 1256","ID recommended-options already defined"],["Line 1256","ID selected-variant already defined"],["Line 1256","ID options-dropdown already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"fail","evidence":"4 items on this page are written as a list or a set of steps but are not marked as one, the longest running to 4 items. Read by anything that takes the page apart, those items run together into one continuous passage, so their order and their separation are lost","band":"material","proof":{"kind":"table","title":"The items written as a list but not marked as one","note":"Read from the page as served, in the order they appear.","headers":["What was measured","As measured on this page"],"rows":[["Item 1","• Cleanse and dry under-eye area"],["Item 2","• Apply your chosen eye cream/serum to skin or patch"],["Item 3","• Place patch under eye, smooth to ensure contact"],["Item 4","• Remove and clean patch with water after each use"],["Lists on the page that ARE marked as lists","21"]]}},{"check":"AR06","result":"warning","evidence":"50 figures on this page have no source named in the same passage, such as “£665”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"The LOOKFANTASTIC Beauty Advent Calendar (Worth Over £665) Unlock 25 days of beauty icons, handpicked by the names you trust, including 19 full-sized products. Worth £665, yours fo"},{"page":"","count":1,"snippet":"Earn 500 +points (£5 off) for every £100 spent.Get 600 Beauty Point points with this product"},{"page":"","count":1,"snippet":"£120.00"},{"page":"","count":1,"snippet":"Or 4 interest free payments of £30.00 with"},{"page":"","count":1,"snippet":"All is revealed: 25 expertly curated drawers. 27 products. 82% saving."},{"page":"","count":1,"snippet":"Medik8 Total Moisture Daily Cleansing Gel 145ml (Full Size) - Worth £29"},{"page":"","count":1,"snippet":"LANEIGE Vanilla Lip Glowy Balm 10g (Full Size) - Worth £18"},{"page":"","count":1,"snippet":"Espa Bergamot & Jasmine Bath and Shower Gel 100ml (Deluxe Size) - Worth £8"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"pass","evidence":"the page states a recent date for itself, 9 September 2026, which is 9 days ago","proof":{"kind":"table","title":"The dates this page states for itself","note":"Each date shown is one the page publishes for its own content. The most recent of them is the one measured.","headers":["What was measured","As measured on this page"],"rows":[["9 September 2026","9 days before the assessment"]]}},{"check":"AR01","result":"pass","evidence":"49039 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (135309 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 135309 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 3 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 28 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 52801 characters of content text"},{"check":"AR03","result":"pass","evidence":"the raw served HTML carries the page's content (91% of rendered vocabulary present without JavaScript)"},{"check":"AR11","result":"pass","evidence":"9% of the words a person sees are missing from the page as first delivered: the page arrives carrying 93% of the text it ends up showing"},{"check":"DS32","result":"pass","evidence":"the page carries its ways onward as it arrives: 861 of the 866 it ends up offering are there from the start, so a reader that does not run scripts can still move through the site"},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"warning","evidence":"87% of this page's words sit behind panels a visitor has to open, and the page still reads soundly without them, so the risk is that an AI repeats wording a visitor never sees","note":"WHAT WAS MEASURED. The page was loaded and left alone, exactly as it arrives. Two figures were taken: the words a visitor is shown at that moment, and the words the page holds in total once it has finished building itself. The difference between them is the text sitting inside panels, tabs and read-more sections that a visitor would have to open.\n\nWHY IT MATTERS, AND WHY IT IS NOT SIMPLY 'HIDDEN FROM AI'. Text inside a closed panel is still part of the page, and it is read there without anything being anything. The cost is not the words being out of reach; it is that the organisation is showing two different versions of the same page, so a sentence a visitor would never have found is still quoted back, including wording left behind in a panel nobody opens and nobody reviews, and the systems that do respect hiding take in less of the page than it holds. Where a page shows almost nothing until it is clicked, the loss is plainer still: a visitor is handed an empty shell.\n\nHOW IT IS GRADED. A page that shows a sound amount before anything is clicked passes, however much detail it keeps in fold-outs, because that is ordinary and useful design. Where more than half the words sit behind panels but the visible part still stands on its own, it is a warning: worth knowing, worth reviewing what is in those panels. Where the visible part falls below 400 characters, the floor this register uses for a page too thin to be worth quoting, it is a fail whatever the share, because the page a visitor is shown carries almost nothing.\n\nWHAT TO DO. Bring the substance a reader needs into the page as it arrives, and keep fold-outs for detail that genuinely belongs one level down. Then read what is inside the panels: anything out of date in there can still be quoted back with your name on it.","proof":{"kind":"table","title":"What this page shows before anything is clicked","note":"Both figures were taken on the page as it arrives, once it had finished building itself and before anything was clicked.","headers":["What was measured","As measured on this page"],"rows":[["Words shown to a visitor straight away","6688 characters"],["Words the page holds in total","52801 characters"],["Sitting behind panels","46113 characters (87%)"],["A warning from","more than half behind panels"],["A fail below","400 characters shown straight away"]]}},{"check":"CT27","result":"pass","evidence":"no rendered-only content to attribute to scripts"},{"check":"CT28","result":"not_applicable","evidence":"this check opens a page's expanding sections"},{"check":"CT29","result":"not_applicable","evidence":"this check opens a page's expanding sections and tabs"},{"check":"MS02","result":"fail","evidence":"1 button or form control on the loaded page carries no name in the page's code; 6 of the page's 80 links also carry no wording. An unnamed button or form control is truly blind: nothing on the page says what it is for or what using it does.","band":"moderate","proof":{"kind":"table","title":"The controls on this page that carry no name","note":"Read on the page once its scripts had run.","headers":["What was measured","As measured on this page"],"rows":[["Controls found","246"],["Of those, carrying no name","7"],["Kinds affected","button, link"],["A fail from","one unnamed button or form control"]]}},{"check":"MS03","result":"pass","evidence":"all 160 named buttons carry a specific name"},{"check":"MS04","result":"warning","evidence":"the page's naming markup is faulty: 1 working control(s) sit inside a section the code marks as hidden, so they work on screen but are absent from what is read out","proof":{"kind":"markup","title":"The faulty markup, as the page serves it once loaded","items":[{"code":"<button class=\"side-sheet-close pointer-events-auto flex h-10 w-10 cursor-pointer items-center justify-center rounded-full border-none bg-black transition-colors duration-200 hover:bg-gray-800 focus:outline-2 focus:outline-offset-2 focus:outline-white max-md:h-8 max-md:w-8\" aria-label=\"Close panel\" data-side-sheet-regi…","label":""}]}},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"pass","evidence":"the first 12 Tab stops follow document order with no positive tabindex"},{"check":"DS10","result":"pass","evidence":"none of the 56 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"unable_to_determine","evidence":"network activity persisted for the whole 12s observation window; settle time cannot be attributed to page loading"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"fail","value":0.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"warning","value":0.5},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"warning","value":0.5},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"fail","value":0.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"pass","value":1.0},{"check":"IN09","weight":3,"result":"pass","value":1.0},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"AR17","weight":3,"result":"warning","value":0.5},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"fail","value":0.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"CT03","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"pass","value":1.0},{"check":"AR11","weight":3,"result":"pass","value":1.0},{"check":"DS32","weight":5,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"warning","value":0.5},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"fail","value":0.0},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"warning","value":0.5},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"pass","value":1.0},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"unable_to_determine","value":null},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 85.1 scaled into the misinformation exposure Very likely (63%) ceiling"}],"priority":64.8,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":682,"depth":1}},{"name":"https://www.lookfantastic.com/c/offers/beauty-box/limited-edition/view-all","kind":"page","readiness":31.4,"readiness_measured":85.0,"misinfo_pct":63,"readiness_ceiling":37,"readiness_ceiling_source":"misinformation exposure Very likely (63%)","confidence":98.5,"misinfo_band":"Very likely","misinfo_reason":"highest effective failing band: material","misinfo_drivers":[{"check":"DS06","name":"noindex directives","band":"material","result":"fail","evidence":"the page tells automated readers not to list it","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS01","name":"form field labels","band":"moderate","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","item":null},{"check":"AR03","name":"JavaScript dependency","band":"moderate","result":"warning","evidence":"15% of the words a person sees are missing from the page as first delivered (29185 characters delivered, 32606 once the page finishes building itself)","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 273ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","273 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","679 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 679ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 549 KB, within the size a reader takes in whole"},{"check":"DS06","result":"fail","evidence":"the page tells automated readers not to list it","band":"material","proof":{"kind":"markup","title":"The noindex directive, as served in the page's markup","items":[{"code":"<meta name=\"robots\" content=\"noindex\"/>","label":""}]}},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Limited Edition Beauty Boxes | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 44 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (134 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 134 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"12 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"LOOKFANTASTIC Limited Edition Beauty Boxes","skip":false},{"level":3,"text":"(no text)","skip":true},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Limited Edition Beauty Boxes | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/offers/beauty-box/limited-edition/view-all/"]]}},{"check":"CT41","result":"fail","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence","proof":{"kind":"table","title":"The path this page shows, against the path it states for machines","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Beauty Box / LOOKFANTASTIC Limited Edition Beauty Boxes / 6 / Items"],["Stated for machines","Home / Beauty Box / LOOKFANTASTIC Limited Edition Beauty Boxes"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Limited Edition Beauty Boxes | LOOKFANTASTIC\",\"description\":\"Shop Ltd Edition Beauty Boxes at LOOKFANTASTIC. Featuring seasonal highlights to trend-worthy gifting options ideal for any occasion. \"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beauty Box\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 19 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"6 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 639","ID dropdown-facet-sort already defined"],["Line 697","ID elements-facets-search already defined"],["Line 1455","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"7 figures on this page have no source named in the same passage, such as “£120.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"£120.00"},{"page":"","count":1,"snippet":"£90.00"},{"page":"","count":1,"snippet":"£40.00"},{"page":"","count":1,"snippet":"£35.00"},{"page":"","count":1,"snippet":"£35.00"},{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £40.00Current price: £32.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"29185 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (29913 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 29913 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","band":"moderate","proof":{"kind":"markup","title":"The form boxes that carry no name, as served","items":[{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"}]}},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 19 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 32606 characters of content text"},{"check":"AR03","result":"warning","evidence":"15% of the words a person sees are missing from the page as first delivered (29185 characters delivered, 32606 once the page finishes building itself)","readiness_value":0.7,"band":"moderate","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":29185,"rendered_chars":32606,"pct_missing":15,"raw_excerpt":"Limited Edition Beauty Boxes | LOOKFANTASTIC Skip to main content Order by 1AM tonight for Next Day Delivery Download our App 12-months Premier Delivery - Only £9.90! Join LF Beauty Plus+ UP TO 20% OFF SELECTED BEAUTY | USE CODE: SAVE ASK LF • Sign In Enter submenu ( Account Sett","missing_sample":["able","across","actions","active","added","advertising","aggregated","alert","allow","always","amount","anonymous","apply","around","assist","back","before","behaviour","below","block","blocking","browser","building","button","campaigns","cancel","cannot","capable","centre","change","chat","checkbox","choices","choose","click","cobrowsing","collect","confirm","consumer","contacting","conversation","cookies","count","customer","deactivate","default","device","different","directly","does","drop","email","enable","enhanced","ensure","expect","experience","facebook","file","fill"]}},{"check":"AR11","result":"warning","evidence":"15% of the words a person sees are missing from the page as first delivered: the page arrives carrying 90% of the text it ends up showing","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","29185 characters"],["Text once the page finishes building","32606 characters"],["The delivered page as a share of the finished page","90%"],["Words absent from the delivered page","15%"],["The point we measure against","10%"]]}},{"check":"DS32","result":"pass","evidence":"the page carries its ways onward as it arrives: 854 of the 855 it ends up offering are there from the start, so a reader that does not run scripts can still move through the site"},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"warning","evidence":"89% of this page's words sit behind panels a visitor has to open, and the page still reads soundly without them, so the risk is that an AI repeats wording a visitor never sees","note":"WHAT WAS MEASURED. The page was loaded and left alone, exactly as it arrives. Two figures were taken: the words a visitor is shown at that moment, and the words the page holds in total once it has finished building itself. The difference between them is the text sitting inside panels, tabs and read-more sections that a visitor would have to open.\n\nWHY IT MATTERS, AND WHY IT IS NOT SIMPLY 'HIDDEN FROM AI'. Text inside a closed panel is still part of the page, and it is read there without anything being anything. The cost is not the words being out of reach; it is that the organisation is showing two different versions of the same page, so a sentence a visitor would never have found is still quoted back, including wording left behind in a panel nobody opens and nobody reviews, and the systems that do respect hiding take in less of the page than it holds. Where a page shows almost nothing until it is clicked, the loss is plainer still: a visitor is handed an empty shell.\n\nHOW IT IS GRADED. A page that shows a sound amount before anything is clicked passes, however much detail it keeps in fold-outs, because that is ordinary and useful design. Where more than half the words sit behind panels but the visible part still stands on its own, it is a warning: worth knowing, worth reviewing what is in those panels. Where the visible part falls below 400 characters, the floor this register uses for a page too thin to be worth quoting, it is a fail whatever the share, because the page a visitor is shown carries almost nothing.\n\nWHAT TO DO. Bring the substance a reader needs into the page as it arrives, and keep fold-outs for detail that genuinely belongs one level down. Then read what is inside the panels: anything out of date in there can still be quoted back with your name on it.","proof":{"kind":"table","title":"What this page shows before anything is clicked","note":"Both figures were taken on the page as it arrives, once it had finished building itself and before anything was clicked.","headers":["What was measured","As measured on this page"],"rows":[["Words shown to a visitor straight away","3547 characters"],["Words the page holds in total","32606 characters"],["Sitting behind panels","29059 characters (89%)"],["A warning from","more than half behind panels"],["A fail below","400 characters shown straight away"]]}},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"not_applicable","evidence":"this check opens a page's expanding sections"},{"check":"CT29","result":"not_applicable","evidence":"this check opens a page's expanding sections and tabs"},{"check":"MS02","result":"warning","evidence":"6 of 75 links on the loaded page carry no wording in the page's code saying where each leads","proof":{"kind":"table","title":"The controls on this page that carry no name","note":"Read on the page once its scripts had run.","headers":["What was measured","As measured on this page"],"rows":[["Controls found","123"],["Of those, carrying no name","6"],["Kinds affected","link"],["The point we measure against","one link in five"]]}},{"check":"MS03","result":"pass","evidence":"all 47 named buttons carry a specific name"},{"check":"MS04","result":"warning","evidence":"the page's naming markup is faulty: 2 working control(s) sit inside a section the code marks as hidden, so they work on screen but are absent from what is read out","proof":{"kind":"markup","title":"The faulty markup, as the page serves it once loaded","items":[{"code":"<a href=\"/c/waitlist/advent/\"><strong>Beauty Advent Calendar</strong></a>","label":""},{"code":"<button class=\"side-sheet-close pointer-events-auto flex h-10 w-10 cursor-pointer items-center justify-center rounded-full border-none bg-black transition-colors duration-200 hover:bg-gray-800 focus:outline-2 focus:outline-offset-2 focus:outline-white max-md:h-8 max-md:w-8\" aria-label=\"Close panel\" data-side-sheet-regi…","label":""}]}},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"pass","evidence":"the first 12 Tab stops follow document order with no positive tabindex"},{"check":"DS10","result":"pass","evidence":"none of the 48 same-site script/style assets are robots-disallowed"},{"check":"MX02","result":"unable_to_determine","evidence":"network activity persisted for the whole 12s observation window; settle time cannot be attributed to page loading"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"fail","value":0.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"fail","value":0.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"fail","value":0.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"warning","value":0.7},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"DS32","weight":5,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"warning","value":0.5},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"MS02","weight":3,"result":"warning","value":0.5},{"check":"MS03","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"warning","value":0.5},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"AJ08","weight":1,"result":"pass","value":1.0},{"check":"DS10","weight":5,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"unable_to_determine","value":null},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 85.0 scaled into the misinformation exposure Very likely (63%) ceiling"}],"priority":64.8,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":681,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands","kind":"page","readiness":11.1,"readiness_measured":92.3,"misinfo_pct":88,"readiness_ceiling":12,"readiness_ceiling_source":"misinformation exposure Extremely likely (88%)","confidence":100.0,"misinfo_band":"Extremely likely","misinfo_reason":"highest effective failing band: high","misinfo_drivers":[{"check":"AR03","name":"JavaScript dependency","band":"high","result":"fail","evidence":"92% of the words a person sees are missing from the page as first delivered (32506 characters delivered, 485 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 243ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 256ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 531 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Beauty Brands | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 29 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (152 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 152 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"35 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Beauty Brands | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Beauty Brands | LOOKFANTASTIC\",\"description\":\"LOOKFANTASTIC Brand Directory. Discover over 300 premium Beauty Brands from Haircare &amp; Fragrance, Skincare to Cosmetics &amp; more. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 13 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 540","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"pass","evidence":"the figures this page publishes carry a source in the same passage"},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"32506 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (11126 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 11126 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 13 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 485 characters of content text"},{"check":"AR03","result":"fail","evidence":"92% of the words a person sees are missing from the page as first delivered (32506 characters delivered, 485 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","readiness_value":0.0,"band":"high","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":32506,"rendered_chars":485,"pct_missing":92,"raw_excerpt":"Beauty Brands | LOOKFANTASTIC Skip to main content Order by 1AM tonight for Next Day Delivery Download our App 12-months Premier Delivery - Only £9.90! Join LF Beauty Plus+ UP TO 20% OFF SELECTED BEAUTY | USE CODE: SAVE ASK LF • Sign In Enter submenu ( Account Settings ) Login Re","missing_sample":["access","actions","address","addresses","administrator","again","automated","connection","contacting","corporate","different","does","frequently","have","identified","internet","issue","malicious","mean","minutes","note","please","possibly","providers","resolve","restricted","restriction","reused","security","service","systems","taken","temporarily","trying","using","waiting","yourself"]}},{"check":"AR11","result":"warning","evidence":"92% of the words a person sees are missing from the page as first delivered: the page arrives carrying 6702% of the text it ends up showing","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","32506 characters"],["Text once the page finishes building","485 characters"],["The delivered page as a share of the finished page","6702%"],["Words absent from the delivered page","92%"],["The point we measure against","10%"]]}},{"check":"DS32","result":"pass","evidence":"the page carries its ways onward as it arrives: 849 of the 849 it ends up offering are there from the start, so a reader that does not run scripts can still move through the site"},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"pass","evidence":"a visitor is shown 94% of this page's words without opening anything, so what a person sees and what an AI reads are substantially the same"},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"not_applicable","evidence":"this check opens a page's expanding sections"},{"check":"CT29","result":"not_applicable","evidence":"this check opens a page's expanding sections and tabs"},{"check":"MS02","result":"not_applicable","evidence":"this check reads the buttons, links and controls on the loaded page"},{"check":"MS03","result":"not_applicable","evidence":"this check reads the naming of buttons on the loaded page"},{"check":"MS04","result":"pass","evidence":"the page's naming markup is sound: control kinds are valid, name labels point at real elements, and nothing usable is marked as hidden"},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"not_applicable","evidence":"this check reads the order a keyboard moves through a page"},{"check":"DS10","result":"not_applicable","evidence":"this check reads the page's own script and style files"},{"check":"MX02","result":"pass","evidence":"loaded-and-settled in 1.8s"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"pass","value":1.0},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"fail","value":0.0},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"DS32","weight":5,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"pass","value":1.0},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"pass","value":1.0},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":12,"note":"measured 92.3 scaled into the misinformation exposure Extremely likely (88%) ceiling"}],"priority":63.2,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":583,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/aromatica","kind":"page","readiness":10.6,"readiness_measured":88.0,"misinfo_pct":88,"readiness_ceiling":12,"readiness_ceiling_source":"misinformation exposure Extremely likely (88%)","confidence":100.0,"misinfo_band":"Extremely likely","misinfo_reason":"highest effective failing band: high","misinfo_drivers":[{"check":"AR03","name":"JavaScript dependency","band":"high","result":"fail","evidence":"92% of the words a person sees are missing from the page as first delivered (30243 characters delivered, 485 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS01","name":"form field labels","band":"moderate","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 243ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 783ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 577 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Aromatica | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 25 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (150 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 150 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"13 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Aromatica","skip":false},{"level":3,"text":"Scalp Care, Root to Tip","skip":true},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Aromatica | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/aromatica/"]]}},{"check":"CT41","result":"fail","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence","proof":{"kind":"table","title":"The path this page shows, against the path it states for machines","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Brands / Aromatica / 10 / Items"],["Stated for machines","Home / Brands / Aromatica"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Aromatica | LOOKFANTASTIC\",\"description\":\"Shop Aromatica at LOOKFANTASTIC. Explore rosemary scalp care &amp; nourishing hair treatments for balanced, healthy-looking hair. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 23 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"6 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 639","ID dropdown-facet-sort already defined"],["Line 697","ID elements-facets-search already defined"],["Line 1455","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"13 figures on this page have no source named in the same passage, such as “20%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £19.00Current price: £15.20"},{"page":"","count":1,"snippet":"£12.00"},{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £15.00Current price: £12.00"},{"page":"","count":1,"snippet":"£12.00"},{"page":"","count":1,"snippet":"£21.00"},{"page":"","count":1,"snippet":"£16.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"30243 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (31544 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 31544 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","band":"moderate","proof":{"kind":"markup","title":"The form boxes that carry no name, as served","items":[{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"}]}},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 23 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 485 characters of content text"},{"check":"AR03","result":"fail","evidence":"92% of the words a person sees are missing from the page as first delivered (30243 characters delivered, 485 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","readiness_value":0.0,"band":"high","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":30243,"rendered_chars":485,"pct_missing":92,"raw_excerpt":"Aromatica | LOOKFANTASTIC Skip to main content Order by 1AM tonight for Next Day Delivery Download our App 12-months Premier Delivery - Only £9.90! Join LF Beauty Plus+ UP TO 20% OFF SELECTED BEAUTY | USE CODE: SAVE ASK LF • Sign In Enter submenu ( Account Settings ) Login Regist","missing_sample":["access","actions","address","addresses","administrator","again","automated","connection","contacting","corporate","different","does","frequently","have","identified","internet","issue","malicious","mean","minutes","note","please","possibly","providers","resolve","restricted","restriction","reused","security","service","systems","taken","temporarily","trying","using","waiting","yourself"]}},{"check":"AR11","result":"warning","evidence":"92% of the words a person sees are missing from the page as first delivered: the page arrives carrying 6236% of the text it ends up showing","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","30243 characters"],["Text once the page finishes building","485 characters"],["The delivered page as a share of the finished page","6236%"],["Words absent from the delivered page","92%"],["The point we measure against","10%"]]}},{"check":"DS32","result":"pass","evidence":"the page carries its ways onward as it arrives: 859 of the 859 it ends up offering are there from the start, so a reader that does not run scripts can still move through the site"},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"pass","evidence":"a visitor is shown 94% of this page's words without opening anything, so what a person sees and what an AI reads are substantially the same"},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"not_applicable","evidence":"this check opens a page's expanding sections"},{"check":"CT29","result":"not_applicable","evidence":"this check opens a page's expanding sections and tabs"},{"check":"MS02","result":"not_applicable","evidence":"this check reads the buttons, links and controls on the loaded page"},{"check":"MS03","result":"not_applicable","evidence":"this check reads the naming of buttons on the loaded page"},{"check":"MS04","result":"pass","evidence":"the page's naming markup is sound: control kinds are valid, name labels point at real elements, and nothing usable is marked as hidden"},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"not_applicable","evidence":"this check reads the order a keyboard moves through a page"},{"check":"DS10","result":"not_applicable","evidence":"this check reads the page's own script and style files"},{"check":"MX02","result":"pass","evidence":"loaded-and-settled in 1.8s"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"fail","value":0.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"fail","value":0.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"fail","value":0.0},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"DS32","weight":5,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"pass","value":1.0},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"pass","value":1.0},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":12,"note":"measured 88.0 scaled into the misinformation exposure Extremely likely (88%) ceiling"}],"priority":63.0,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":566,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/axisy","kind":"page","readiness":10.6,"readiness_measured":88.0,"misinfo_pct":88,"readiness_ceiling":12,"readiness_ceiling_source":"misinformation exposure Extremely likely (88%)","confidence":100.0,"misinfo_band":"Extremely likely","misinfo_reason":"highest effective failing band: high","misinfo_drivers":[{"check":"AR03","name":"JavaScript dependency","band":"high","result":"fail","evidence":"92% of the words a person sees are missing from the page as first delivered (30205 characters delivered, 485 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS01","name":"form field labels","band":"moderate","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 237ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 738ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 578 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 10 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Axis-Y | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 22 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (148 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 148 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"13 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Axis-Y","skip":false},{"level":3,"text":"Balance, Brightness, Daily Ease","skip":true},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Axis-Y | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/axisy/"]]}},{"check":"CT41","result":"fail","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence","proof":{"kind":"table","title":"The path this page shows, against the path it states for machines","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Brands / Axis-Y / 11 / Items"],["Stated for machines","Home / Brands / Axis-Y"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Axis-Y | LOOKFANTASTIC\",\"description\":\"Shop Axis-Y at LOOKFANTASTIC. Explore glow-boosting skincare, daily SPF &amp; targeted care for clearer, balanced-looking skin. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 24 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"6 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 639","ID dropdown-facet-sort already defined"],["Line 697","ID elements-facets-search already defined"],["Line 1455","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"12 figures on this page have no source named in the same passage, such as “£17.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"£17.00"},{"page":"","count":1,"snippet":"£16.00"},{"page":"","count":1,"snippet":"£15.00"},{"page":"","count":1,"snippet":"£15.00"},{"page":"","count":1,"snippet":"£13.00"},{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £16.00Current price: £12.80"},{"page":"","count":1,"snippet":"£17.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"30205 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (31726 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 31726 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","band":"moderate","proof":{"kind":"markup","title":"The form boxes that carry no name, as served","items":[{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"}]}},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 24 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 485 characters of content text"},{"check":"AR03","result":"fail","evidence":"92% of the words a person sees are missing from the page as first delivered (30205 characters delivered, 485 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","readiness_value":0.0,"band":"high","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":30205,"rendered_chars":485,"pct_missing":92,"raw_excerpt":"Axis-Y | LOOKFANTASTIC Skip to main content Order by 1AM tonight for Next Day Delivery Download our App 12-months Premier Delivery - Only £9.90! Join LF Beauty Plus+ UP TO 20% OFF SELECTED BEAUTY | USE CODE: SAVE ASK LF • Sign In Enter submenu ( Account Settings ) Login Register ","missing_sample":["access","actions","address","addresses","administrator","again","automated","connection","contacting","corporate","different","does","frequently","have","identified","internet","issue","malicious","mean","minutes","note","please","possibly","providers","resolve","restricted","restriction","reused","security","service","systems","taken","temporarily","trying","using","waiting","yourself"]}},{"check":"AR11","result":"warning","evidence":"92% of the words a person sees are missing from the page as first delivered: the page arrives carrying 6228% of the text it ends up showing","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","30205 characters"],["Text once the page finishes building","485 characters"],["The delivered page as a share of the finished page","6228%"],["Words absent from the delivered page","92%"],["The point we measure against","10%"]]}},{"check":"DS32","result":"pass","evidence":"the page carries its ways onward as it arrives: 860 of the 860 it ends up offering are there from the start, so a reader that does not run scripts can still move through the site"},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"pass","evidence":"a visitor is shown 94% of this page's words without opening anything, so what a person sees and what an AI reads are substantially the same"},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"not_applicable","evidence":"this check opens a page's expanding sections"},{"check":"CT29","result":"not_applicable","evidence":"this check opens a page's expanding sections and tabs"},{"check":"MS02","result":"not_applicable","evidence":"this check reads the buttons, links and controls on the loaded page"},{"check":"MS03","result":"not_applicable","evidence":"this check reads the naming of buttons on the loaded page"},{"check":"MS04","result":"pass","evidence":"the page's naming markup is sound: control kinds are valid, name labels point at real elements, and nothing usable is marked as hidden"},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"not_applicable","evidence":"this check reads the order a keyboard moves through a page"},{"check":"DS10","result":"not_applicable","evidence":"this check reads the page's own script and style files"},{"check":"MX02","result":"pass","evidence":"loaded-and-settled in 1.8s"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"fail","value":0.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"fail","value":0.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"fail","value":0.0},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"DS32","weight":5,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"pass","value":1.0},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"pass","value":1.0},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":12,"note":"measured 88.0 scaled into the misinformation exposure Extremely likely (88%) ceiling"}],"priority":63.0,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":566,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/beauty-of-joseon","kind":"page","readiness":10.8,"readiness_measured":90.1,"misinfo_pct":88,"readiness_ceiling":12,"readiness_ceiling_source":"misinformation exposure Extremely likely (88%)","confidence":100.0,"misinfo_band":"Extremely likely","misinfo_reason":"highest effective failing band: high","misinfo_drivers":[{"check":"AR03","name":"JavaScript dependency","band":"high","result":"fail","evidence":"85% of the words a person sees are missing from the page as first delivered (34224 characters delivered, 485 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"61 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 58 more; the links are listed in the view","item":null},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 241ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 592ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 555 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Beauty of Joseon | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 32 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (143 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 143 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"22 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Beauty of Joseon | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/beauty-of-joseon/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Beauty of Joseon"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Beauty of Joseon | LOOKFANTASTIC\",\"description\":\"Shop Beauty of Joseon at LOOKFANTASTIC. Explore K-Beauty skincare with Hanbang ingredients to hydrate &amp; brighten skin. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 38 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 564","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"23 figures on this page have no source named in the same passage, such as “£53.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"£53.00"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£39.00"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"Recommended Retail Price: £17.00Current price: £13.60"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"Recommended Retail Price: £17.00Current price: £13.60"},{"page":"","count":1,"snippet":"£31.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"34224 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (18521 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 18521 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 38 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"61 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 58 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"2 of 2 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"},{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/F6Wn6lARTxg\" title=\"\"> </iframe>","label":"src=https://www.youtube.com/embed/F6Wn6lARTxg"}]}},{"check":"MS14","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","band":"moderate","proof":{"kind":"videos","title":"Each video on the page, as served: its code, source file and caption track","note":"No caption track on the video and no transcript link on the page.","items":[{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/F6Wn6lARTxg\" title=\"\"> </iframe>","srcs":["https://www.youtube.com/embed/F6Wn6lARTxg"],"player_id":"","track":null}]}},{"check":"AR23","result":"not_applicable","evidence":"the total absence of any text form is carried by the captions check on this page, so the one fault is not marked twice"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"},{"check":"AR02","result":"pass","evidence":"rendered page carries 485 characters of content text"},{"check":"AR03","result":"fail","evidence":"85% of the words a person sees are missing from the page as first delivered (34224 characters delivered, 485 once the page finishes building itself): the page's content exists only after JavaScript runs, so it is absent on the raw-HTML fetch path","readiness_value":0.0,"band":"high","proof":{"kind":"jsdep","title":"Content present only after JavaScript runs (absent from the served HTML)","raw_chars":34224,"rendered_chars":485,"pct_missing":85,"raw_excerpt":"Beauty of Joseon | LOOKFANTASTIC Skip to main content Order by 1AM tonight for Next Day Delivery Download our App 12-months Premier Delivery - Only £9.90! Join LF Beauty Plus+ UP TO 20% OFF SELECTED BEAUTY | USE CODE: SAVE ASK LF • Sign In Enter submenu ( Account Settings ) Login","missing_sample":["access","actions","address","addresses","administrator","again","automated","connection","contacting","corporate","does","have","identified","internet","issue","malicious","mean","minutes","note","please","possibly","providers","resolve","restricted","restriction","reused","security","service","systems","taken","temporarily","trying","waiting","yourself"]}},{"check":"AR11","result":"warning","evidence":"85% of the words a person sees are missing from the page as first delivered: the page arrives carrying 7056% of the text it ends up showing","proof":{"kind":"table","title":"This page as first delivered, against the page once its scripts have run","note":"Both were taken from the same request. The first is what the site sent; the second is what a person ends up looking at.","headers":["What was measured","As measured on this page"],"rows":[["Text in the page as delivered","34224 characters"],["Text once the page finishes building","485 characters"],["The delivered page as a share of the finished page","7056%"],["Words absent from the delivered page","85%"],["The point we measure against","10%"]]}},{"check":"DS32","result":"pass","evidence":"the page carries its ways onward as it arrives: 874 of the 874 it ends up offering are there from the start, so a reader that does not run scripts can still move through the site"},{"check":"AR04","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR25","result":"not_applicable","evidence":"this check reads a consent prompt, where a page shows one"},{"check":"AR12","result":"pass","evidence":"a visitor is shown 94% of this page's words without opening anything, so what a person sees and what an AI reads are substantially the same"},{"check":"CT27","result":"pass","evidence":"the content missing from the raw extraction is not held in script tags"},{"check":"CT28","result":"not_applicable","evidence":"this check opens a page's expanding sections"},{"check":"CT29","result":"not_applicable","evidence":"this check opens a page's expanding sections and tabs"},{"check":"MS02","result":"not_applicable","evidence":"this check reads the buttons, links and controls on the loaded page"},{"check":"MS03","result":"not_applicable","evidence":"this check reads the naming of buttons on the loaded page"},{"check":"MS04","result":"pass","evidence":"the page's naming markup is sound: control kinds are valid, name labels point at real elements, and nothing usable is marked as hidden"},{"check":"AJ06","result":"pass","evidence":"no third-party accessibility overlay runs on the page"},{"check":"AJ08","result":"not_applicable","evidence":"this check reads the order a keyboard moves through a page"},{"check":"DS10","result":"not_applicable","evidence":"this check reads the page's own script and style files"},{"check":"MX02","result":"pass","evidence":"loaded-and-settled in 1.8s"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"fail","value":0.0},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"AR02","weight":5,"result":"pass","value":1.0},{"check":"AR03","weight":5,"result":"fail","value":0.0},{"check":"AR11","weight":3,"result":"warning","value":0.5},{"check":"DS32","weight":5,"result":"pass","value":1.0},{"check":"AR12","weight":3,"result":"pass","value":1.0},{"check":"CT27","weight":3,"result":"pass","value":1.0},{"check":"MS04","weight":3,"result":"pass","value":1.0},{"check":"AJ06","weight":3,"result":"pass","value":1.0},{"check":"MX02","weight":3,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":12,"note":"measured 90.1 scaled into the misinformation exposure Extremely likely (88%) ceiling"}],"priority":63.0,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":566,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/clinique","kind":"page","readiness":57.0,"readiness_measured":91.9,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 56 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 246ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 633ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 637 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 19 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Clinique | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 24 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (150 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 150 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"48 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Clinique | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/clinique/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Clinique"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Clinique | LOOKFANTASTIC\",\"description\":\"Discover Clinique at LOOKFANTASTIC. Dermatologist-developed skincare &amp; makeup ideal for all skin types - for visible results. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 59 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 601","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"18 figures on this page have no source named in the same passage, such as “20%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£28.00"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£15.00"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£39.00"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"Recommended Retail Price: £25.00Current price: £20.00"}]}},{"check":"IN21","result":"warning","evidence":"2 claims of being best, largest or leading are made on this page with no figure or source beside it, such as “the best”. Taken out and repeated, a claim like this carries the weight of a measured fact while resting on nothing.","proof":{"kind":"occurrences","title":"The claims of standing made with no figure or source beside them","items":[{"page":"","count":1,"snippet":"THE BEST CLINIQUE SKINCARE FOR MATURE SKIN READ & SHOP"},{"page":"","count":1,"snippet":"THE BEST CLINIQUE SKINCARE FOR MATURE SKIN READ & SHOP"}]}},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"37022 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (77709 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 77709 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 59 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 56 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MS09","result":"warning","evidence":"link wording that does not say where it leads: “here”","proof":{"kind":"markup","title":"The links whose text names no destination, as served","items":[{"code":"<a href=\"/c/brands/clinique/view-all/\"><b>here</b></a>","label":"\"here\""}]}},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"warning","value":0.5},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MS09","weight":3,"result":"warning","value":0.5},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 91.9 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":63.0,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":566,"depth":1}},{"name":"https://www.lookfantastic.com/c/offers/sale/fragrance","kind":"page","readiness":56.0,"readiness_measured":90.4,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS01","name":"form field labels","band":"moderate","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"71 link wording(s) are used for more than one destination, so the same words point at different pages: “100ml”, “125ml”, “200ml” and 68 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 248ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 950ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 691 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Perfume Sale & Offers | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 37 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (154 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 154 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"13 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Fragrance Sale","skip":false},{"level":3,"text":"Unmissable Savings on Fragrance Icons","skip":true},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Perfume Sale & Offers | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/offers/sale/fragrance/"]]}},{"check":"CT41","result":"pass","evidence":"the page shows where it sits in the site and says the same to a machine","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Beauty Sale / Fragrance Sale"],["Stated for machines","Home / Beauty Sale / Fragrance Sale"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Perfume Sale &amp; Offers | LOOKFANTASTIC\",\"description\":\"Discover exclusive fragrance offers with the LOOKFANTASTIC Perfume Sale and get great deals on premium &amp; luxury Fragrance Brands. Free delivery available.\"}<…","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beauty Sale\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 45 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"6 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 681","ID dropdown-facet-sort already defined"],["Line 739","ID elements-facets-search already defined"],["Line 1499","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"64 figures on this page have no source named in the same passage, such as “30%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 30%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £107.00Current price: £74.90"},{"page":"","count":1,"snippet":"Save 30%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £144.00Current price: £100.80"},{"page":"","count":1,"snippet":"Save 30%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £97.00Current price: £67.90"},{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £125.00Current price: £100.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"33433 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (44682 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 44682 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","band":"moderate","proof":{"kind":"markup","title":"The form boxes that carry no name, as served","items":[{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"}]}},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 45 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"71 link wording(s) are used for more than one destination, so the same words point at different pages: “100ml”, “125ml”, “200ml” and 68 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"pass","value":1.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"fail","value":0.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 90.4 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":61.2,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":455,"depth":1}},{"name":"https://www.lookfantastic.com/c/offers/sale/skincare","kind":"page","readiness":56.0,"readiness_measured":90.4,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS01","name":"form field labels","band":"moderate","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “100ml”, “aesop”, “allies of skin” and 55 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 247ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 807ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 695 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Skincare Sale - Up to 50% Off | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 45 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (141 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 141 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"13 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Skincare Sale & Offers","skip":false},{"level":3,"text":"Unmissable Savings for Every Skin Type","skip":true},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Skincare Sale - Up to 50% Off | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/offers/sale/skincare/"]]}},{"check":"CT41","result":"pass","evidence":"the page shows where it sits in the site and says the same to a machine","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Beauty Sale / Skincare Sale & Offers"],["Stated for machines","Home / Beauty Sale / Skincare Sale & Offers"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Skincare Sale - Up to 50% Off | LOOKFANTASTIC\",\"description\":\"Shop the Skincare Sale at LOOKFANTASTIC. Up to 50% off Dermatological, Korean &amp; premium skincare from iconic brands. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beauty Sale\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 45 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"6 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 681","ID dropdown-facet-sort already defined"],["Line 739","ID elements-facets-search already defined"],["Line 1499","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"62 figures on this page have no source named in the same passage, such as “40%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 40% | ONE WEEK ONLY"},{"page":"","count":1,"snippet":"Recommended Retail Price: £75.00Current price: £45.00"},{"page":"","count":1,"snippet":"Save 44%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £88.00Current price: £49.00"},{"page":"","count":1,"snippet":"Save 40%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £33.98Current price: £20.39"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£244.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"33700 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (45913 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 45913 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","band":"moderate","proof":{"kind":"markup","title":"The form boxes that carry no name, as served","items":[{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"}]}},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 45 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “100ml”, “aesop”, “allies of skin” and 55 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"pass","value":1.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"fail","value":0.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 90.4 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":61.2,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":455,"depth":1}},{"name":"https://www.lookfantastic.com/c/offers/sale/bodycare","kind":"page","readiness":56.0,"readiness_measured":90.4,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS01","name":"form field labels","band":"moderate","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “100ml”, “400ml”, “aesop” and 56 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 244ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 825ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 694 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Bodycare Sale - Up to 50% Off | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 45 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (133 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 133 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"13 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Bodycare Sale & Offers","skip":false},{"level":3,"text":"Unmissable Bath & Body Savings to Pamper","skip":true},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Bodycare Sale - Up to 50% Off | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/offers/sale/bodycare/"]]}},{"check":"CT41","result":"pass","evidence":"the page shows where it sits in the site and says the same to a machine","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Beauty Sale / Bodycare Sale & Offers"],["Stated for machines","Home / Beauty Sale / Bodycare Sale & Offers"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Bodycare Sale - Up to 50% Off | LOOKFANTASTIC\",\"description\":\"Shop Bodycare Deals at LOOKFANTASTIC. Get up to 50% off on body care favourites from iconic brands you love. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beauty Sale\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 45 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"6 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 681","ID dropdown-facet-sort already defined"],["Line 739","ID elements-facets-search already defined"],["Line 1500","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"62 figures on this page have no source named in the same passage, such as “40%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 40%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £62.00Current price: £37.20"},{"page":"","count":1,"snippet":"Save 50%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £65.00Current price: £32.50"},{"page":"","count":1,"snippet":"Recommended Retail Price: £40.00Current price: £28.00"},{"page":"","count":1,"snippet":"Save 30%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £25.00Current price: £17.50"},{"page":"","count":1,"snippet":"Recommended Retail Price: £38.00Current price: £19.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"33361 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (44814 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 44814 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","band":"moderate","proof":{"kind":"markup","title":"The form boxes that carry no name, as served","items":[{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"}]}},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 45 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “100ml”, “400ml”, “aesop” and 56 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"pass","value":1.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"fail","value":0.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 90.4 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":61.2,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":455,"depth":1}},{"name":"https://www.lookfantastic.com/c/offers/beauty-box/lookfantastic-beauty-advent-calendar","kind":"page","readiness":31.7,"readiness_measured":85.7,"misinfo_pct":63,"readiness_ceiling":37,"readiness_ceiling_source":"misinformation exposure Very likely (63%)","confidence":100.0,"misinfo_band":"Very likely","misinfo_reason":"highest effective failing band: material","misinfo_drivers":[{"check":"DS06","name":"noindex directives","band":"material","result":"fail","evidence":"the page tells automated readers not to list it","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS01","name":"form field labels","band":"moderate","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 250ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","250 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","588 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 588ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 537 KB, within the size a reader takes in whole"},{"check":"DS06","result":"fail","evidence":"the page tells automated readers not to list it","band":"material","proof":{"kind":"markup","title":"The noindex directive, as served in the page's markup","items":[{"code":"<meta name=\"robots\" content=\"noindex\"/>","label":""}]}},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"LOOKFANTASTIC Advent Calendar Collection\""},{"check":"CT06","result":"pass","evidence":"title length 40 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (144 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 144 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"12 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"LOOKFANTASTIC Advent Collection","skip":false},{"level":3,"text":"(no text)","skip":true},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","LOOKFANTASTIC Advent Calendar Collection"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/"]]}},{"check":"CT41","result":"fail","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence","proof":{"kind":"table","title":"The path this page shows, against the path it states for machines","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Beauty Box / LOOKFANTASTIC Advent Collection / 3 / Items"],["Stated for machines","Home / Beauty Box / LOOKFANTASTIC Advent Collection"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"LOOKFANTASTIC Advent Calendar Collection\",\"description\":\"Our coveted Advent Calendar is back &amp; bigger than ever! 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Free Delivery over £25.\"}</script…","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beauty Box\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 16 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"6 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 641","ID dropdown-facet-sort already defined"],["Line 699","ID elements-facets-search already defined"],["Line 1457","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"3 figures on this page have no source named in the same passage, such as “£120.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"£120.00"},{"page":"","count":1,"snippet":"£90.00"},{"page":"","count":1,"snippet":"£150.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"29447 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (28920 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 28920 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","band":"moderate","proof":{"kind":"markup","title":"The form boxes that carry no name, as served","items":[{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"}]}},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 16 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"fail","value":0.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"fail","value":0.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"fail","value":0.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 85.7 scaled into the misinformation exposure Very likely (63%) ceiling"}],"priority":61.2,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":455,"depth":1}},{"name":"https://www.lookfantastic.com/c/offers/sale/korean-beauty","kind":"page","readiness":32.0,"readiness_measured":86.6,"misinfo_pct":63,"readiness_ceiling":37,"readiness_ceiling_source":"misinformation exposure Very likely (63%)","confidence":100.0,"misinfo_band":"Very likely","misinfo_reason":"highest effective failing band: material","misinfo_drivers":[{"check":"DS06","name":"noindex directives","band":"material","result":"fail","evidence":"the page tells automated readers not to list it","item":null},{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS01","name":"form field labels","band":"moderate","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “15ml”, “40ml”, “aesop” and 56 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 249ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 930ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 675 KB, within the size a reader takes in whole"},{"check":"DS06","result":"fail","evidence":"the page tells automated readers not to list it","band":"material","proof":{"kind":"markup","title":"The noindex directive, as served in the page's markup","items":[{"code":"<meta name=\"robots\" content=\"noindex\"/>","label":""}]}},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 3 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Korean Beauty Sale & Offers | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 43 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (75 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 75 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"12 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Korean Beauty Sale & Offers","skip":false},{"level":3,"text":"(no text)","skip":true},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Korean Beauty Sale & Offers"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/offers/sale/korean-beauty/"]]}},{"check":"CT41","result":"fail","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence","proof":{"kind":"table","title":"The path this page shows, against the path it states for machines","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Beauty Sale / Korean Beauty Sale & Offers / 135 / Items"],["Stated for machines","Home / Beauty Sale / Korean Beauty Sale & Offers"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Korean Beauty Sale &amp; Offers\",\"description\":\"Shop Korean Beauty Sale &amp; Offers on LOOKFANTASTIC. Free delivery available!\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beauty Sale\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 45 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"6 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 635","ID dropdown-facet-sort already defined"],["Line 693","ID elements-facets-search already defined"],["Line 1453","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"60 figures on this page have no source named in the same passage, such as “20%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"Recommended Retail Price: £15.50Current price: £12.40"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"Recommended Retail Price: £17.00Current price: £16.50"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"Recommended Retail Price: £15.50Current price: £12.40"},{"page":"","count":1,"snippet":"Save 40% | ONE WEEK ONLY"},{"page":"","count":1,"snippet":"Recommended Retail Price: £75.00Current price: £45.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"32957 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (44055 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 44055 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","band":"moderate","proof":{"kind":"markup","title":"The form boxes that carry no name, as served","items":[{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"}]}},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 45 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “15ml”, “40ml”, “aesop” and 56 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"fail","value":0.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"fail","value":0.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"fail","value":0.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":37,"note":"measured 86.6 scaled into the misinformation exposure Very likely (63%) ceiling"}],"priority":61.1,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":452,"depth":1}},{"name":"https://www.lookfantastic.com/c/student-discount","kind":"page","readiness":57.6,"readiness_measured":92.9,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MX01","name":"slow to start answering","band":"moderate","result":"fail","evidence":"the site took 372ms to start answering, past the point where an automated reader gives up and takes its answer from elsewhere","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"fail","evidence":"the site took 372ms to start answering, past the point where an automated reader gives up and takes its answer from elsewhere","band":"moderate","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","372 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","740 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 740ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 479 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 19 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"LOOKFANTASTIC Student Discount\""},{"check":"CT06","result":"pass","evidence":"title length 30 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (163 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 163 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"11 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","LOOKFANTASTIC Student Discount"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/student-discount/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Student Discount"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"LOOKFANTASTIC Student Discount\",\"description\":\"Discover some of the great opportunities for students we offer here at Lookfantastic, with discounts and voucher codes available through UniDays and Student Beans.\"}</scrip…","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Student Discount\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https:…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 20 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 540","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"pass","evidence":"the figures this page publishes carry a source in the same passage"},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"28727 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (7289 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 7289 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 20 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"fail","value":0.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"pass","value":1.0},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 92.9 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":61.1,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":452,"depth":1}},{"name":"https://www.lookfantastic.com/c/info/delivery","kind":"page","readiness":56.8,"readiness_measured":91.6,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT10","name":"missing H1","band":"moderate","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 249ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 262ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 473 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 12 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Delivery Information | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 36 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (68 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 68 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"9 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","band":"moderate","proof":{"kind":"markup","title":"The headings on this page, as served","items":[{"code":"<h2 class=\"text-center heading\"> UK Delivery Information </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-sm font-semibold uppercase tracking-widest\"> Help &amp; Information </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-sm font-semibold uppercase tracking-widest\"> Company Information </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-sm font-semibold uppercase tracking-widest\"> About LOOKFANTASTIC </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-sm font-semibold uppercase tracking-widest\"> Stores and Salons </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-xs font-semibold uppercase tracking-widest\" data-astro-cid-r6zccy7c=\"\"> Help &amp; Information </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-xs font-semibold uppercase tracking-widest\" data-astro-cid-r6zccy7c=\"\"> Company Information </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-xs font-semibold uppercase tracking-widest\" data-astro-cid-r6zccy7c=\"\"> About LOOKFANTASTIC </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-xs font-semibold uppercase tracking-widest\" data-astro-cid-r6zccy7c=\"\"> Stores and Salons </h2>","label":"H2"}],"note":"The page was read for a top-level heading. These are the headings it does carry."}},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Delivery Information"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/info/delivery/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Info"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Delivery Information\",\"description\":\"Shop Delivery Information on LOOKFANTASTIC. Free delivery available!\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Info\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfa…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 13 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 591","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"9 figures on this page have no source named in the same passage, such as “£9.90”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Premier Delivery - £9.90"},{"page":"","count":1,"snippet":"Premier Delivery cost is £9.90."},{"page":"","count":1,"snippet":"Premier Delivery cost is £9.90."},{"page":"","count":1,"snippet":"Same Day Delivery £9.95"},{"page":"","count":1,"snippet":"Next Day Click & Collect - £5.95"},{"page":"","count":1,"snippet":"Tracked Delivery - £3.95 or FREE on orders over £25"},{"page":"","count":1,"snippet":"Free on orders of £25.00"},{"page":"","count":1,"snippet":"Tracked Click & Collect - £3.95 or FREE on orders over £25"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"this check sets the page title against the main heading, and this page carries only one of the two"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"29809 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (8197 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 8197 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 13 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"not_applicable","evidence":"the page has no top-level heading at all; that is weighed under the missing main heading, so it is not marked a second time here"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"fail","value":0.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 91.6 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":339,"depth":1}},{"name":"https://www.lookfantastic.com/c/premier-delivery","kind":"page","readiness":56.8,"readiness_measured":91.6,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT10","name":"missing H1","band":"moderate","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 246ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 258ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 486 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 11 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"LOOKFANTASTIC Premier Delivery |  Free Unlimited Delivery\""},{"check":"CT06","result":"pass","evidence":"title length 57 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (129 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 129 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"14 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","band":"moderate","proof":{"kind":"markup","title":"The headings on this page, as served","items":[{"code":"<h2 class=\"text-3xl primary-banner-title font-bold mb-6 w-full text-black global-primary-banner-light-text text-left\"> 12 Months Premier Delivery - Only £9.90 </h2>","label":"H2"},{"code":"<h2 class=\"heading\">Already Subscribed?</h2>","label":"H2"},{"code":"<h2 class=\"font-medium title-font text-lg mt-2 text-gray-900\">Sign up</h2>","label":"H2"},{"code":"<h2 class=\"font-medium title-font text-lg mt-2 text-gray-900\">Choose your delivery</h2>","label":"H2"},{"code":"<h2 class=\"font-medium title-font text-lg mt-2 text-gray-900\">12 months free delivery</h2>","label":"H2"},{"code":"<h2 class=\"text-center heading\"> FAQs </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-sm font-semibold uppercase tracking-widest\"> Help &amp; Information </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-sm font-semibold uppercase tracking-widest\"> Company Information </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-sm font-semibold uppercase tracking-widest\"> About LOOKFANTASTIC </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-sm font-semibold uppercase tracking-widest\"> Stores and Salons </h2>","label":"H2"}],"note":"The page was read for a top-level heading. These are the headings it does carry.","more":4}},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","LOOKFANTASTIC Premier Delivery |  Free Unlimited Delivery"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/premier-delivery/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"LOOKFANTASTIC Premier Delivery | Free Unlimited Delivery\",\"description\":\"Become an LOOKFANTASTIC Premier Delivery member and enjoy 12 months of unlimited FREE delivery on orders over £10 for just £5.95.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}}]}</script>","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 17 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 544","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"5 figures on this page have no source named in the same passage, such as “£9.90”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Simply select the premier delivery option at checkout for just £9.90 and you'll receive free unlimited delivery for a full year. Minimum spend of £10 on each order to qualify for f"},{"page":"","count":1,"snippet":"There is a one-off fee of £9.90 for your 12-month membership which is charged upfront."},{"page":"","count":1,"snippet":"£10 minimum spend is required on each order to benefit from Premier Delivery. Orders under £10 will be charged normal delivery costs displayed at the checkout."},{"page":"","count":1,"snippet":"Same Day Delivery is not included however LF Premier customers do receive a discount and can enjoy Same Day Delivery for £7.95. Same Day Delivery is available in selected postcodes"},{"page":"","count":1,"snippet":"Same Day Delivery is not included however LF Premier customers do receive a discount and can enjoy Same Day Delivery for £7.95. Same Day Delivery is available in selected postcodes"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"this check sets the page title against the main heading, and this page carries only one of the two"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"31188 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (9775 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 9775 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 17 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"not_applicable","evidence":"the page has no top-level heading at all; that is weighed under the missing main heading, so it is not marked a second time here"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"fail","value":0.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 91.6 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/111skin","kind":"page","readiness":58.1,"readiness_measured":93.7,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 266ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","266 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","697 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 697ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 486 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 12 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"111SKIN | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 23 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (151 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 151 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"21 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","111SKIN | LOOKFANTASTIC UK"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/111skin/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / 111SKIN"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"111SKIN | LOOKFANTASTIC UK\",\"description\":\"Shop 111SKIN at LOOKFANTASTIC. Luxury skincare including masks, moisturisers and toners for a refined, radiant-looking finish. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 24 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 540","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"pass","evidence":"the figures this page publishes carry a source in the same passage"},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"29619 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (8311 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 8311 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 24 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"pass","value":1.0},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 93.7 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/aesop","kind":"page","readiness":57.5,"readiness_measured":92.7,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 250ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","250 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","709 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 709ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 592 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Aesop | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 21 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (144 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 144 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"30 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Aesop | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/aesop/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Aesop"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Aesop | LOOKFANTASTIC\",\"description\":\"Discover Aesop at LOOKFANTASTIC. Luxurious skin, body &amp; haircare with botanical extracts for a radiant, refreshed glow. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 45 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 575","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"10 figures on this page have no source named in the same passage, such as “£64.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"£64.00"},{"page":"","count":1,"snippet":"£84.00"},{"page":"","count":1,"snippet":"£192.00"},{"page":"","count":1,"snippet":"£76.00"},{"page":"","count":1,"snippet":"£76.00"},{"page":"","count":1,"snippet":"£102.00"},{"page":"","count":1,"snippet":"£64.00"},{"page":"","count":1,"snippet":"£76.00"}]}},{"check":"IN21","result":"pass","evidence":"the claims of standing on this page carry a figure or a source, apart from one"},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"32401 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (60761 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 60761 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 45 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 92.7 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/aveda","kind":"page","readiness":56.4,"readiness_measured":91.0,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","item":null},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":null},{"check":"DS28","name":"external link integrity (density)","band":"moderate","result":"fail","evidence":"one link to sources on other sites is AI-blocked: the page opens for a person in a browser, but the site refuses callers that are not a person browsing, so an AI never receives it. It is listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 240ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 567ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 594 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Aveda | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 21 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (150 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 150 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"36 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Aveda | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/aveda/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Aveda"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Aveda | LOOKFANTASTIC\",\"description\":\"Discover AVEDA at LOOKFANTASTIC. 100% vegan, plant-powered haircare with salon-quality performance for hair &amp; scalp wellness. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 45 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 582","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"11 figures on this page have no source named in the same passage, such as “20%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£29.00"},{"page":"","count":1,"snippet":"£29.00"},{"page":"","count":1,"snippet":"£29.00"},{"page":"","count":1,"snippet":"Save 25%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £25.00Current price: £18.75"},{"page":"","count":1,"snippet":"Save 25%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £30.00Current price: £22.50"}]}},{"check":"IN21","result":"pass","evidence":"the claims of standing on this page carry a figure or a source beside them"},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"35192 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (62286 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 62286 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 45 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"2 of 2 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"},{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/hleIfeAmc8s\" title=\"\"> </iframe>","label":"src=https://www.youtube.com/embed/hleIfeAmc8s"}]}},{"check":"MS14","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","band":"moderate","proof":{"kind":"videos","title":"Each video on the page, as served: its code, source file and caption track","note":"No caption track on the video and no transcript link on the page.","items":[{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/hleIfeAmc8s\" title=\"\"> </iframe>","srcs":["https://www.youtube.com/embed/hleIfeAmc8s"],"player_id":"","track":null}]}},{"check":"AR23","result":"not_applicable","evidence":"the total absence of any text form is carried by the captions check on this page, so the one fault is not marked twice"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"fail","evidence":"one link to sources on other sites is AI-blocked: the page opens for a person in a browser, but the site refuses callers that are not a person browsing, so an AI never receives it. It is listed in the view","readiness_value":0.9,"note":"A link that fails here fails in one of two ways, and the report names them apart. A DEAD link answers, when the page is asked for in full, that the page is not there. An AI-BLOCKED link points at a page that is still published and opens for a person in a browser, but the destination refuses callers that are not a person browsing, so an AI never receives it. Opening such a link by hand proves only the human route; this assessment reflects the AI position, and from the AI position both classes land in the same place: the material this page offers as its support does not come back when it is asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. An AI-blocked link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nAn AI-block on another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","band":"moderate","link_broken":0,"link_blocked":1,"link_ok":4,"proof":{"kind":"links","title":"The external links checked on this page, with the status each returned","note":"A link that fails here fails in one of two ways, and the report names them apart. A DEAD link answers, when the page is asked for in full, that the page is not there. An AI-BLOCKED link points at a page that is still published and opens for a person in a browser, but the destination refuses callers that are not a person browsing, so an AI never receives it. Opening such a link by hand proves only the human route; this assessment reflects the AI position, and from the AI position both classes land in the same place: the material this page offers as its support does not come back when it is asked for.\n\nThe consequence is not a matter of tidiness. Where a link carries the weight of a claim, a figure, a policy or a regulatory statement, and the target does not open, the support behind that claim is missing at the moment it is needed. Three things follow, and each of them costs the organisation. The same fact gets taken from somewhere else, which hands a third party control of how the claim is worded. Or the claim is treated as unsupported and set aside. Or an answer is drawn from what remains on the page, and a partial account is presented as a complete one. An AI-blocked link is the worst of the three, because the page still reads as though the evidence sits one step away, so the gap is invisible and the answer carries false confidence.\n\nAn AI-block on another site is still this site's matter to resolve, because this site chose to rest a claim on it. Three practical ways close it. Carry the fact being relied on in the page's own words, so the claim stands without the visit. Keep the reference but stop making it a link, showing the address as plain text, so nothing promises a route that does not open. Or point to a source that answers any reader. Where the reference has to stay live, say beside it what a reader will meet, so no one is sent to a closed door without warning.","items":[{"url":"https://secure.gocertify.me/at/lookfantastic?nav","status":200,"cls":"ok"},{"url":"https://url.uk.m.mimecastprotect.com/s/sjACCP1OWT4R6K06hzfmTxRRF1?domain=secure.gocertify.me","status":200,"cls":"ok"},{"url":"https://url.uk.m.mimecastprotect.com/s/VFnZCQ1PgT6pRkXRfPh6TGE6Gs?domain=secure.gocertify.me","status":200,"cls":"ok"},{"url":"https://www.aveda.co.uk/salons-and-stores","status":403,"cls":"blocked"},{"url":"https://www.facebook.com/lookfantastic","status":400,"cls":"ok"}]}}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"fail","value":0.0},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"fail","value":0.9},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 91.0 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/augustinus-bader","kind":"page","readiness":57.1,"readiness_measured":92.1,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","item":null},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 242ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 609ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 520 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 13 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Augustinus Bader | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 32 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (106 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 106 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"17 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Augustinus Bader | LOOKFANTASTIC UK"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/augustinus-bader/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Augustinus Bader"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Augustinus Bader | LOOKFANTASTIC UK\",\"description\":\"Discover luxury skin, body &amp; haircare from Augustinus Bader on LOOKFANTASTIC. Next day delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 33 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 562","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"8 figures on this page have no source named in the same passage, such as “25%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 25%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £120.00Current price: £90.00"},{"page":"","count":1,"snippet":"£290.00"},{"page":"","count":1,"snippet":"£170.00"},{"page":"","count":1,"snippet":"£435.00"},{"page":"","count":1,"snippet":"£250.00"},{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £110.00Current price: £88.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"30044 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (12261 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 12261 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 36 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 2 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","band":"moderate","proof":{"kind":"videos","title":"Each video on the page, as served: its code, source file and caption track","note":"No caption track on the video and no transcript link on the page.","items":[{"code":"<iframe title=\"About Augustinus Bader\" src=\"https://www.youtube.com/embed/J6La7ptNhSo?autoplay=0\" allow=\"fullscreen\" class=\"aspect-video w-full lg:w-1/2\"/>","srcs":["https://www.youtube.com/embed/J6La7ptNhSo?autoplay=0"],"player_id":"","track":null}]}},{"check":"AR23","result":"not_applicable","evidence":"the total absence of any text form is carried by the captions check on this page, so the one fault is not marked twice"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"fail","value":0.0},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 92.1 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/anua","kind":"page","readiness":57.5,"readiness_measured":92.7,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 56 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 251ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","251 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","588 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 588ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 526 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 19 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Anua | Anua Korean Skincare | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 43 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (134 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 134 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"24 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Anua | Anua Korean Skincare | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/anua/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Anua"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Anua | Anua Korean Skincare | LOOKFANTASTIC\",\"description\":\"Discover Anua at LOOKFANTASTIC. Gentle K-Beauty skincare powered by heartleaf &amp; rice for calm, hydrated skin. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 37 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 567","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"11 figures on this page have no source named in the same passage, such as “20%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£14.00"},{"page":"","count":1,"snippet":"£24.00"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£22.00"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£20.00"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"31739 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (13224 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 13224 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 37 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 56 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 92.7 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/acqua-di-parma","kind":"page","readiness":58.2,"readiness_measured":93.8,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “acqua di parma”, “acqua di parma blu mediterraneo arancia di capri hand & body”, “aesop” and 56 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 241ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 613ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 535 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 12 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Acqua di Parma | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 30 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (166 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 166 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"19 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Acqua di Parma | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/acqua-di-parma/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Acqua di Parma"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Acqua di Parma | LOOKFANTASTIC\",\"description\":\"Discover Acqua di Parma at LOOKFANTASTIC. Hand-crafted Italian fragrance, skincare and home scents inspired by the art of living beautifully. Free delivery available.\"}</sc…","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 35 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 566","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"14 figures on this page have no source named in the same passage, such as “30%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 30%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £63.00Current price: £44.10"},{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £56.00Current price: £44.80"},{"page":"","count":1,"snippet":"£56.00"},{"page":"","count":1,"snippet":"£111.00"},{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £56.00Current price: £44.80"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"31397 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (17883 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 17883 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 35 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “acqua di parma”, “acqua di parma blu mediterraneo arancia di capri hand & body”, “aesop” and 56 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 93.8 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/balmain","kind":"page","readiness":57.1,"readiness_measured":92.1,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 56 more; the links are listed in the view","item":null},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 244ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 706ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 536 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 12 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Balmain Fragrance | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 33 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (147 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 147 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"15 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Balmain Fragrance | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/balmain/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Balmain Beauty"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Balmain Fragrance | LOOKFANTASTIC\",\"description\":\"Shop Balmain at LOOKFANTASTIC. Luxe French fragrance with couture attitude, from Les Éternels signatures to refined gifts. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 28 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"8 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 530","ID 17905018 already defined"],["Line 530","ID 17905019 already defined"],["Line 530","ID 17704132 already defined"],["Line 530","ID 17905010 already defined"],["Line 571","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"12 figures on this page have no source named in the same passage, such as “£30.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"£30.00"},{"page":"","count":1,"snippet":"£145.00"},{"page":"","count":1,"snippet":"Recommended Retail Price: £130.00Current price: £104.00"},{"page":"","count":1,"snippet":"£45.00"},{"page":"","count":1,"snippet":"£30.00"},{"page":"","count":1,"snippet":"£145.00"},{"page":"","count":1,"snippet":"£115.00"},{"page":"","count":1,"snippet":"£80.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"30326 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (16499 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 16499 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 32 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 56 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"2 of 2 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"},{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/FJCsXIsIB2w\" title=\"\"> </iframe>","label":"src=https://www.youtube.com/embed/FJCsXIsIB2w"}]}},{"check":"MS14","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","band":"moderate","proof":{"kind":"videos","title":"Each video on the page, as served: its code, source file and caption track","note":"No caption track on the video and no transcript link on the page.","items":[{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/FJCsXIsIB2w\" title=\"\"> </iframe>","srcs":["https://www.youtube.com/embed/FJCsXIsIB2w"],"player_id":"","track":null}]}},{"check":"AR23","result":"not_applicable","evidence":"the total absence of any text form is carried by the captions check on this page, so the one fault is not marked twice"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"fail","value":0.0},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 92.1 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/benefit","kind":"page","readiness":56.9,"readiness_measured":91.8,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 56 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 272ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","272 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","635 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 635ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 559 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 13 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"benefit | benefit Cosmetics | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 43 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (130 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 130 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"28 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","benefit | benefit Cosmetics | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/benefit/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / benefit"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"benefit | benefit Cosmetics | LOOKFANTASTIC\",\"description\":\"Shop benefit at LOOKFANTASTIC. Explore playful, high-performance makeup for brows, lashes, lips &amp; cheeks. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 49 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 563","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"19 figures on this page have no source named in the same passage, such as “20%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£38.00"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£25.00"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£39.50"},{"page":"","count":1,"snippet":"Save 27%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £26.00Current price: £18.98"}]}},{"check":"IN21","result":"warning","evidence":"3 claims of being best, largest or leading are made on this page with no figure or source beside it, such as “the best”. Taken out and repeated, a claim like this carries the weight of a measured fact while resting on nothing.","proof":{"kind":"occurrences","title":"The claims of standing made with no figure or source beside them","items":[{"page":"","count":1,"snippet":"From the best-selling Precisely, My Brow Pencil to the new Full Pigmented Powmade, which benefit product will you choose?"},{"page":"","count":1,"snippet":"We've rounded up the best benefit cosmetics makeup that deserves a place in your beauty bag. Find a new favourite or rediscover an old classic."},{"page":"","count":1,"snippet":"Have you met the best of Benefit? Explore most-wanted makeup, Brow products, Mascaras, Pore Care & more... they're bestsellers for a reason!"}]}},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"31773 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (15578 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 15578 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 49 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 56 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"warning","value":0.5},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 91.8 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/burberry","kind":"page","readiness":57.0,"readiness_measured":91.9,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","item":null},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 244ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 640ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 516 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 19 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Burberry Fragrances | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 35 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (94 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 94 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"17 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Burberry Fragrances | LOOKFANTASTIC UK"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/burberry/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Burberry"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Burberry Fragrances | LOOKFANTASTIC UK\",\"description\":\"Discover the iconic Burberry perfume collection at LOOKFANTASTIC. Next day delivery available!\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 31 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 558","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"14 figures on this page have no source named in the same passage, such as “30%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 30%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £145.00Current price: £101.50"},{"page":"","count":1,"snippet":"Recommended Retail Price: £108.00Current price: £75.60"},{"page":"","count":1,"snippet":"Save 15% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£84.00"},{"page":"","count":1,"snippet":"£154.00"},{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £145.00Current price: £116.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"30139 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (11887 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 11887 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 31 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"2 of 2 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"},{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/ctF-qNoQ8Q4\" title=\"\"> </iframe>","label":"src=https://www.youtube.com/embed/ctF-qNoQ8Q4"}]}},{"check":"MS14","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","band":"moderate","proof":{"kind":"videos","title":"Each video on the page, as served: its code, source file and caption track","note":"No caption track on the video and no transcript link on the page.","items":[{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/ctF-qNoQ8Q4\" title=\"\"> </iframe>","srcs":["https://www.youtube.com/embed/ctF-qNoQ8Q4"],"player_id":"","track":null}]}},{"check":"AR23","result":"not_applicable","evidence":"the total absence of any text form is carried by the captions check on this page, so the one fault is not marked twice"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"fail","value":0.0},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 91.9 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/bvlgari","kind":"page","readiness":56.2,"readiness_measured":90.6,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT10","name":"missing H1","band":"moderate","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “#”, “aesop”, “allies of skin” and 55 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 251ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","251 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","645 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 645ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 528 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 12 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"BVLGARI Perfume | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 31 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (119 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 119 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"15 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"fail","evidence":"the page carries no main heading, so nothing on it states what the page is about","band":"moderate","proof":{"kind":"markup","title":"The headings on this page, as served","items":[{"code":"<h2 class=\"heading\"/>","label":"H2"},{"code":"<h2 class=\"heading text-center\"> BVLGARI HIGHLIGHTS </h2>","label":"H2"},{"code":"<h2 class=\"heading text-center\">BVLGARI COLLECTIONS</h2>","label":"H2"},{"code":"<h3 class=\"font-medium title-font text-lg mt-4 text-gray-900\">Eau Parfumée</h3>","label":"H3"},{"code":"<h3 class=\"font-medium title-font text-lg mt-4 text-gray-900\">Omnia</h3>","label":"H3"},{"code":"<h3 class=\"font-medium title-font text-lg mt-4 text-gray-900\">BVLGARI Man</h3>","label":"H3"},{"code":"<h3 class=\"font-medium title-font text-lg mt-4 text-gray-900\">Pour Homme</h3>","label":"H3"},{"code":"<h2 class=\"footer-item-title-style text-sm font-semibold uppercase tracking-widest\"> Help &amp; Information </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-sm font-semibold uppercase tracking-widest\"> Company Information </h2>","label":"H2"},{"code":"<h2 class=\"footer-item-title-style text-sm font-semibold uppercase tracking-widest\"> About LOOKFANTASTIC </h2>","label":"H2"}],"note":"The page was read for a top-level heading. These are the headings it does carry.","more":5}},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","BVLGARI Perfume | LOOKFANTASTIC UK"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/bvlgari/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / BVLGARI"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"BVLGARI Perfume | LOOKFANTASTIC UK\",\"description\":\"Where jewellery &amp; fragrance meet. Discover unique fragrances for women &amp; men from BVLGARI. Next day delivery available!\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 31 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 577","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"4 figures on this page have no source named in the same passage, such as “£125.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"£125.00"},{"page":"","count":1,"snippet":"£125.00"},{"page":"","count":1,"snippet":"£115.00"},{"page":"","count":1,"snippet":"£174.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"this check sets the page title against the main heading, and this page carries only one of the two"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"28488 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (33191 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 33191 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 31 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “#”, “aesop”, “allies of skin” and 55 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"not_applicable","evidence":"the page has no top-level heading at all; that is weighed under the missing main heading, so it is not marked a second time here"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"fail","value":0.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 90.6 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/beauty-works","kind":"page","readiness":57.1,"readiness_measured":92.1,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"61 link wording(s) are used for more than one destination, so the same words point at different pages: “aeris multi-styler”, “aesop”, “allies of skin” and 58 more; the links are listed in the view","item":null},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 244ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 479ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 557 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 13 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Beauty Works | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 28 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (147 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 147 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"24 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Beauty Works | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/beauty-works/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Beauty Works"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Beauty Works | LOOKFANTASTIC\",\"description\":\"Discover Beauty Works at LOOKFANTASTIC. Professional haircare &amp; tools designed to smooth, style &amp; enhance every hair type. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 31 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 581","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"4 figures on this page have no source named in the same passage, such as “£89.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"£89.00"},{"page":"","count":1,"snippet":"£220.00"},{"page":"","count":1,"snippet":"Recommended Retail Price: £89.00Current price: £75.65"},{"page":"","count":1,"snippet":"Recommended Retail Price: £79.00Current price: £59.25"}]}},{"check":"IN21","result":"pass","evidence":"the claims of standing on this page carry a figure or a source beside them"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"32410 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (52249 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 52249 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 31 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"61 link wording(s) are used for more than one destination, so the same words point at different pages: “aeris multi-styler”, “aesop”, “allies of skin” and 58 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"2 of 2 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"},{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/G4BI_0bO-UQ\" title=\"\"> </iframe>","label":"src=https://www.youtube.com/embed/G4BI_0bO-UQ"}]}},{"check":"MS14","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","band":"moderate","proof":{"kind":"videos","title":"Each video on the page, as served: its code, source file and caption track","note":"No caption track on the video and no transcript link on the page.","items":[{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/G4BI_0bO-UQ\" title=\"\"> </iframe>","srcs":["https://www.youtube.com/embed/G4BI_0bO-UQ"],"player_id":"","track":null}]}},{"check":"AR23","result":"not_applicable","evidence":"the total absence of any text form is carried by the captions check on this page, so the one fault is not marked twice"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"fail","value":0.0},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 92.1 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/bondi-sands","kind":"page","readiness":56.5,"readiness_measured":91.2,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “#”, “aesop”, “allies of skin” and 56 more; the links are listed in the view","item":null},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 251ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","251 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","726 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 726ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 598 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 19 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Bondi Sands | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 27 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (136 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 136 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"23 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Bondi Sands | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/bondi-sands/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Bondi Sands"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Bondi Sands | LOOKFANTASTIC\",\"description\":\"Shop Bondi Sands at LOOKFANTASTIC. Explore hydrating suncare &amp; self tan for a flawless, Aussie sun-kissed glow. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 38 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 581","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"20 figures on this page have no source named in the same passage, such as “20%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£17.49"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£19.99"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£14.49"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£4.99"}]}},{"check":"IN21","result":"pass","evidence":"the claims of standing on this page carry a figure or a source, apart from one"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"32047 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (69477 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 69477 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 38 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “#”, “aesop”, “allies of skin” and 56 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"2 of 2 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"},{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/7ckF0chqroQ?si=zl1ET6P1vleNRxms\" title=\"\"> </iframe>","label":"src=https://www.youtube.com/embed/7ckF0chqroQ?si=zl1ET6P1vleNRxms"}]}},{"check":"MS14","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","band":"moderate","proof":{"kind":"videos","title":"Each video on the page, as served: its code, source file and caption track","note":"No caption track on the video and no transcript link on the page.","items":[{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/7ckF0chqroQ?si=zl1ET6P1vleNRxms\" title=\"\"> </iframe>","srcs":["https://www.youtube.com/embed/7ckF0chqroQ?si=zl1ET6P1vleNRxms"],"player_id":"","track":null}]}},{"check":"AR23","result":"not_applicable","evidence":"the total absence of any text form is carried by the captions check on this page, so the one fault is not marked twice"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"fail","value":0.0},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 91.2 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/bioeffect","kind":"page","readiness":56.4,"readiness_measured":91.0,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","item":null},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 250ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","250 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","677 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 677ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 494 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"BIOEFFECT | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 25 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (161 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 161 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"15 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","BIOEFFECT | LOOKFANTASTIC UK"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/bioeffect/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / BIOEFFECT"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"BIOEFFECT | LOOKFANTASTIC UK\",\"description\":\"Discover BIOEFFECT, the powerful anti-ageing skincare range developed in Iceland. Shop the range on LOOKFANTASTIC including the best selling BIOEFFECT EGF Serum.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 22 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 560","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"4 figures on this page have no source named in the same passage, such as “£139.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"£139.00"},{"page":"","count":1,"snippet":"£169.00"},{"page":"","count":1,"snippet":"£16.00"},{"page":"","count":1,"snippet":"£79.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"29682 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (11219 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 11219 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 22 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"2 of 2 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"},{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/v3suBp66LCg\" title=\"\"> </iframe>","label":"src=https://www.youtube.com/embed/v3suBp66LCg"}]}},{"check":"MS14","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","band":"moderate","proof":{"kind":"videos","title":"Each video on the page, as served: its code, source file and caption track","note":"No caption track on the video and no transcript link on the page.","items":[{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/v3suBp66LCg\" title=\"\"> </iframe>","srcs":["https://www.youtube.com/embed/v3suBp66LCg"],"player_id":"","track":null}]}},{"check":"AR23","result":"not_applicable","evidence":"the total absence of any text form is carried by the captions check on this page, so the one fault is not marked twice"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"fail","value":0.0},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 91.0 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/biodance","kind":"page","readiness":57.5,"readiness_measured":92.7,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 281ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","281 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","524 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 524ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 496 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Biodance | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 24 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (139 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 139 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"12 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Biodance | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/biodance/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Biodance"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Biodance | LOOKFANTASTIC\",\"description\":\"Explore Biodance at LOOKFANTASTIC. Korean skincare focused on pure K-Beauty with collagen for plump, radiant skin. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 23 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 558","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"10 figures on this page have no source named in the same passage, such as “20%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£20.00"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£14.90"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"£14.90"},{"page":"","count":1,"snippet":"Save 30%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £36.00Current price: £25.20"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"28793 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (9482 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 9482 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 23 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"57 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 54 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 92.7 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":343,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/carolina-herrera","kind":"page","readiness":57.1,"readiness_measured":92.1,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “#”, “aesop”, “allies of skin” and 56 more; the links are listed in the view","item":null},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 245ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 743ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 554 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 19 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Carolina Herrera | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 32 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (136 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 136 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"23 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Carolina Herrera | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/carolina-herrera/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Carolina Herrera"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Carolina Herrera | LOOKFANTASTIC\",\"description\":\"Discover Carolina Herrera at LOOKFANTASTIC. Iconic fragrances capturing effortless elegance and New York style. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 34 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 576","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"8 figures on this page have no source named in the same passage, such as “£132.00”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"£132.00"},{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £147.00Current price: £117.60"},{"page":"","count":1,"snippet":"£98.00"},{"page":"","count":1,"snippet":"£128.00"},{"page":"","count":1,"snippet":"£140.00"},{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £147.00Current price: £117.60"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"30252 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (43309 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 43309 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 34 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “#”, “aesop”, “allies of skin” and 56 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"2 of 2 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"},{"code":"<iframe title=\"\" src=\"https://www.youtube.com/embed/R6_CjSLKjiI?autoplay=0\" allow=\"fullscreen\" class=\"aspect-video w-full lg:w-1/2\"/>","label":"src=https://www.youtube.com/embed/R6_CjSLKjiI?autoplay=0"}]}},{"check":"MS14","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","band":"moderate","proof":{"kind":"videos","title":"Each video on the page, as served: its code, source file and caption track","note":"No caption track on the video and no transcript link on the page.","items":[{"code":"<iframe title=\"\" src=\"https://www.youtube.com/embed/R6_CjSLKjiI?autoplay=0\" allow=\"fullscreen\" class=\"aspect-video w-full lg:w-1/2\"/>","srcs":["https://www.youtube.com/embed/R6_CjSLKjiI?autoplay=0"],"player_id":"","track":null}]}},{"check":"AR23","result":"not_applicable","evidence":"the total absence of any text form is carried by the captions check on this page, so the one fault is not marked twice"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"fail","value":0.0},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 92.1 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/brands/caudalie","kind":"page","readiness":56.4,"readiness_measured":91.0,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","item":null},{"check":"MS14","name":"video captions","band":"moderate","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 270ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","270 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","690 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 690ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 597 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 13 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Caudalie | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 24 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (146 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 146 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"28 heading tags found"},{"check":"CT09","result":"pass","evidence":"0 skipped heading level(s) in document order"},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Caudalie | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/brands/caudalie/"]]}},{"check":"CT41","result":"warning","evidence":"the page states a path to itself for machines but shows none to a reader, so the two do not corroborate each other","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","none"],["Stated for machines","Home / Brands / Caudalie"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Caudalie | LOOKFANTASTIC\",\"description\":\"Discover the essence of French beauty with Caudalie. Premium skincare with natural ingredients for glowing, healthy skin. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brands\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.look…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 44 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"4 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 585","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"12 figures on this page have no source named in the same passage, such as “44%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 44%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £88.00Current price: £49.00"},{"page":"","count":1,"snippet":"£19.00"},{"page":"","count":1,"snippet":"£36.00"},{"page":"","count":1,"snippet":"Save 20%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £22.00Current price: £17.60"},{"page":"","count":1,"snippet":"£52.00"},{"page":"","count":1,"snippet":"£16.00"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"not_applicable","evidence":"the page title and the main heading are too short to set against one another"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"33486 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (63017 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 63017 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"pass","evidence":"all 2 boxes in the page's forms carry a name saying what each is for"},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 49 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"58 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 55 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"2 of 2 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"},{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/c5tNdeI9iKk\" title=\"\"> </iframe>","label":"src=https://www.youtube.com/embed/c5tNdeI9iKk"}]}},{"check":"MS14","result":"fail","evidence":"1 video(s) on the page with no captions on the video and no written transcript on the page: nothing spoken is available as text in any form","band":"moderate","proof":{"kind":"videos","title":"Each video on the page, as served: its code, source file and caption track","note":"No caption track on the video and no transcript link on the page.","items":[{"code":"<iframe allow=\"fullscreen\" width=\"100%\" height=\"100%\" class=\"aspect-video w-full md:w-2/3 lg:w-1/2\" src=\"https://www.youtube.com/embed/c5tNdeI9iKk\" title=\"\"> </iframe>","srcs":["https://www.youtube.com/embed/c5tNdeI9iKk"],"player_id":"","track":null}]}},{"check":"AR23","result":"not_applicable","evidence":"the total absence of any text form is carried by the captions check on this page, so the one fault is not marked twice"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"pass","value":1.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"warning","value":0.5},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"pass","value":1.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS14","weight":3,"result":"fail","value":0.0},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 91.0 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":59.3,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":340,"depth":1}},{"name":"https://www.lookfantastic.com/c/health-beauty/offers/view-all","kind":"page","readiness":56.0,"readiness_measured":90.4,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS01","name":"form field labels","band":"moderate","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"64 link wording(s) are used for more than one destination, so the same words point at different pages: “100ml”, “250ml”, “30ml” and 61 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"pass","evidence":"the site started answering in 246ms, well within the time a reader waits"},{"check":"MX03","result":"pass","evidence":"total fetch 271ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 691 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 14 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Shop All Beauty Deals -  Up to 50% Off | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 54 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (122 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 122 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"13 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Shop All Beauty Deals","skip":false},{"level":3,"text":"Unmissable Offers, Iconic Beauty","skip":true},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Shop All Beauty Deals -  Up to 50% Off | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/health-beauty/offers/view-all/"]]}},{"check":"CT41","result":"pass","evidence":"the page shows where it sits in the site and says the same to a machine","proof":{"kind":"table","title":"The path this page gives to itself","note":"Read from the page as served: the trail shown to a reader, and the trail stated in a form a machine can take as given.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Beauty Sale / Shop All Beauty Deals"],["Stated for machines","Home / Beauty Sale / Shop All Beauty Deals"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Shop All Beauty Deals - Up to 50% Off | LOOKFANTASTIC\",\"description\":\"Shop Beauty Deals at LOOKFANTASTIC. Get up to 50% off on your favourite beauty brands. Free &amp; Next Day Delivery Available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beauty Sale\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 45 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"6 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 681","ID dropdown-facet-sort already defined"],["Line 739","ID elements-facets-search already defined"],["Line 1499","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"60 figures on this page have no source named in the same passage, such as “44%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 44% | ONE WEEK ONLY"},{"page":"","count":1,"snippet":"Recommended Retail Price: £57.50Current price: £32.00"},{"page":"","count":1,"snippet":"Save 44%"},{"page":"","count":1,"snippet":"Recommended Retail Price: £88.00Current price: £49.00"},{"page":"","count":1,"snippet":"Save 40% | ONE WEEK ONLY"},{"page":"","count":1,"snippet":"Recommended Retail Price: £75.00Current price: £45.00"},{"page":"","count":1,"snippet":"Recommended Retail Price: £49.00Current price: £29.40"},{"page":"","count":1,"snippet":"Save 20%"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"33880 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (46715 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 46715 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","band":"moderate","proof":{"kind":"markup","title":"The form boxes that carry no name, as served","items":[{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"}]}},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 45 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"64 link wording(s) are used for more than one destination, so the same words point at different pages: “100ml”, “250ml”, “30ml” and 61 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"pass","value":1.0},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"pass","value":1.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"fail","value":0.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 90.4 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":57.6,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":235,"depth":1}},{"name":"https://www.lookfantastic.com/c/offers/sale/makeup","kind":"page","readiness":55.1,"readiness_measured":88.8,"misinfo_pct":38,"readiness_ceiling":62,"readiness_ceiling_source":"misinformation exposure Likely (38%)","confidence":100.0,"misinfo_band":"Likely","misinfo_reason":"highest effective failing band: moderate","misinfo_drivers":[{"check":"CT09","name":"heading hierarchy","band":"moderate","result":"fail","evidence":"1 skipped heading level(s) in document order","item":null},{"check":"MS01","name":"form field labels","band":"moderate","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","item":null},{"check":"MS08","name":"duplicate link text, different destinations","band":"moderate","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 56 more; the links are listed in the view","item":null},{"check":"CT35","name":"copyright year out of date","band":"low","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","item":null}],"findings":[{"check":"DS14","result":"pass","evidence":"one redirect on the way to the page that answers"},{"check":"MX01","result":"warning","evidence":"the site took 265ms to start answering, close to the point where an automated reader gives up","proof":{"kind":"table","title":"How long this page took to start answering","note":"Timed from the request leaving our checker to the first part of the answer coming back, on the page as served, so distance from the site plays its part. 345ms is the point beyond which an automated reader gives up.","headers":["What was measured","As measured on this page"],"rows":[["Time to the first part of the answer","265 ms"],["Answers in good time under","250 ms"],["Gives up beyond","345 ms"],["Time for the whole answer","278 ms"]]}},{"check":"MX03","result":"pass","evidence":"total fetch 278ms"},{"check":"MX04","result":"pass","evidence":"the page weighs 677 KB, within the size a reader takes in whole"},{"check":"DS06","result":"pass","evidence":"no noindex directives"},{"check":"DS17","result":"pass","evidence":"the page states a preferred address for itself"},{"check":"DS18","result":"pass","evidence":"1 preferred-address tags"},{"check":"DS22","result":"pass","evidence":"the page lists 20 language version(s) of itself"},{"check":"CT05","result":"pass","evidence":"title: \"Makeup Sale - Up to 50% Off | LOOKFANTASTIC\""},{"check":"CT06","result":"pass","evidence":"title length 43 chars"},{"check":"CT31","result":"pass","evidence":"meta description present (121 chars)"},{"check":"CT32","result":"pass","evidence":"the page's meta description runs to 121 characters, within the 50 to 170 characters a listing shows in full"},{"check":"CT08","result":"pass","evidence":"13 heading tags found"},{"check":"CT09","result":"fail","evidence":"1 skipped heading level(s) in document order","band":"moderate","proof":{"kind":"headings","title":"The page's heading outline, in document order (a jump in level is marked)","items":[{"level":1,"text":"Makeup Sale & Offers","skip":false},{"level":3,"text":"Unmissable Beauty Deals for Every Look","skip":true},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":3,"text":"(no text)","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false},{"level":2,"text":"Help & Information","skip":false},{"level":2,"text":"Company Information","skip":false},{"level":2,"text":"About LOOKFANTASTIC","skip":false},{"level":2,"text":"Stores and Salons","skip":false}]}},{"check":"CT10","result":"pass","evidence":"the page states its subject in a main heading"},{"check":"CT11","result":"pass","evidence":"single or no H1"},{"check":"CT12","result":"pass","evidence":"the page marks out its main content, navigation, header, footer"},{"check":"MS11","result":"pass","evidence":"the page marks out its main content"},{"check":"CT16","result":"pass","evidence":"the page states what it is in a form a machine can take as given: CollectionPage, BreadcrumbList"},{"check":"CT17","result":"pass","evidence":"all 2 structured data blocks on the page are well formed"},{"check":"CT37","result":"pass","evidence":"the exact facts this page states for machines are also stated in its words"},{"check":"CT38","result":"pass","evidence":"the facts this page states for machines agree with the same facts in its words"},{"check":"CT39","result":"pass","evidence":"the page says it is written in en, and its words agree"},{"check":"CT40","result":"warning","evidence":"the page offers a partial summary for preview: 2 of the four parts are present, so a service showing it fills the rest in itself","proof":{"kind":"table","title":"The summary this page offers for preview","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["A short title","Makeup Sale - Up to 50% Off | LOOKFANTASTIC"],["A short description","not offered"],["An image","not offered"],["Its own address","https://www.lookfantastic.com/c/offers/sale/makeup/"]]}},{"check":"CT41","result":"fail","evidence":"the page shows one path to itself and states another for machines, so it is placed in two positions at once. Both are set out in the evidence","proof":{"kind":"table","title":"The path this page shows, against the path it states for machines","note":"Read from the page as served.","headers":["What was measured","As measured on this page"],"rows":[["Shown on the page","Home / Beauty Sale / Makeup Sale & Offers / 693 / Items"],["Stated for machines","Home / Beauty Sale / Makeup Sale & Offers"]]}},{"check":"CT42","result":"not_applicable","evidence":"this check reads the machine-readable description of the organisation, and this page carries none","proof":{"kind":"table","title":"The other places the organisation says it is recognised","note":"Read from the page's machine-readable description of the organisation.","headers":["What was measured","As measured on this page"],"rows":[["Places named","0"],["Of those, away from this site","0"]]}},{"check":"CT26","result":"warning","evidence":"this page is a news item or an article and names nobody as its author, so a reader has nothing to weigh the words by","proof":{"kind":"markup","title":"The detail this page states for machines, as served","items":[{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Makeup Sale - Up to 50% Off | LOOKFANTASTIC\",\"description\":\"Shop Makeup Offers at LOOKFANTASTIC. Get up to 50% off the iconic beauty brands you know &amp; love. Free delivery available.\"}</script>","label":""},{"code":"<script type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www.lookfantastic.com/\"}},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beauty Sale\",\"item\":{\"@type\":\"Thing\",\"@id\":\"https://www…","label":""}],"note":"This was read for the name of an author, and so were the page's head and its own words."}},{"check":"IN14","result":"not_applicable","evidence":"this check reads events a page states for machines, and this page states none"},{"check":"IN09","result":"not_applicable","evidence":"this check reads prices and offers a page states for machines, and this page states none"},{"check":"CT18","result":"pass","evidence":"the one type this page declares for machines carries the fields that type is defined to carry"},{"check":"AR17","result":"not_applicable","evidence":"this check reads pages published as a product, and this page is not one"},{"check":"AR24","result":"not_applicable","evidence":"this check reads questions a page publishes for machines, and this page publishes none"},{"check":"DS36","result":"pass","evidence":"the 45 images on this page arrive"},{"check":"CT43","result":"warning","evidence":"6 faults in this page's construction, none of which changes the structure anything reading it sees","proof":{"kind":"table","title":"Faults in the page's construction","note":"Found while taking the page apart exactly as a reader would.","headers":["What was measured","As measured on this page"],"rows":[["Line 268","ID Layer_1 already defined"],["Line 313","ID search-input already defined"],["Line 313","ID instant-search already defined"],["Line 637","ID dropdown-facet-sort already defined"],["Line 695","ID elements-facets-search already defined"],["Line 1456","ID Layer_1 already defined"]]}},{"check":"DS37","result":"pass","evidence":"the page asks readers to follow its links to the site's own pages"},{"check":"AJ09","result":"not_applicable","evidence":"this check reads the boxes in a form that ask for a person's own details, and this page has none"},{"check":"MS17","result":"pass","evidence":"the page's lists and step sequences are marked as lists and steps"},{"check":"AR06","result":"warning","evidence":"61 figures on this page have no source named in the same passage, such as “20%”. A figure with nothing beside it cannot be checked by a reader, or by anything quoting the page.","proof":{"kind":"occurrences","title":"The figures published with no source in the same passage","items":[{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"Recommended Retail Price: £25.00Current price: £20.00"},{"page":"","count":1,"snippet":"Save 44% | ONE WEEK ONLY"},{"page":"","count":1,"snippet":"Recommended Retail Price: £57.50Current price: £32.00"},{"page":"","count":1,"snippet":"£10 Off"},{"page":"","count":1,"snippet":"Recommended Retail Price: £39.50Current price: £29.50"},{"page":"","count":1,"snippet":"Save 20% | Use Code: SAVE"},{"page":"","count":1,"snippet":"Recommended Retail Price: £29.50Current price: £23.60"}]}},{"check":"IN21","result":"pass","evidence":"this page makes no claim of being best, largest or leading"},{"check":"AR14","result":"pass","evidence":"the page title and the main heading name the same subject"},{"check":"CT04","result":"pass","evidence":"machine-readable date present: 0C7E3980985554F9FE9BF55B73262EF0","proof":{"kind":"markup","title":"The date this page states for itself, as served","items":[{"code":"<meta name=\"msvalidate.01\" id=\"msvalidate-01\" content=\"0C7E3980985554F9FE9BF55B73262EF0\"/>","label":""}]}},{"check":"CT03","result":"not_applicable","evidence":"this page publishes itself as an article or a news item, where the date is the day it was written rather than a date to be kept up"},{"check":"AR01","result":"pass","evidence":"33468 characters of extractable text in the raw HTML"},{"check":"AR13","result":"pass","evidence":"the page marks out its main content (44407 characters)"},{"check":"CT35","result":"warning","evidence":"the copyright line at the foot of this page carries no year, so there is nothing on the page as served to date it by","band":"low","proof":{"kind":"markup","extracted":true,"title":"The copyright line on this page, as served","note":"This is the copyright line as the page serves it. It was read for a year, and carries none.","items":[{"code":"basket\":{\"displayProductBrand\":false,\"displayAddToWishlist\":true},\"footer\":{\"showIngenuityCopyright\":false,\"paymentOptions\":[\"visa\",\"mastercard\",\"amex\",\"paypal\",\"applepay\",\"googlepay\",\"klarna\",\"clearpay\",\"frasers_plus\",\"amazonpay\",\"wechatpay\",\"alipa","label":""}]}},{"check":"CT36","result":"pass","evidence":"no content on the page is marked against quotation"},{"check":"CT24","result":"pass","evidence":"the page's own content runs to 44407 characters"},{"check":"CT13","result":"pass","evidence":"main content is the dominant extractable text"},{"check":"CT14","result":"pass","evidence":"the page marks out its navigation"},{"check":"CT15","result":"pass","evidence":"the page marks out its footer"},{"check":"DS07","result":"pass","evidence":"no soft-404 signature in the served content"},{"check":"DS35","result":"pass","evidence":"the site served its own content rather than a notice about itself"},{"check":"MS01","result":"fail","evidence":"8 of 18 boxes in the page's forms carry no name saying what each is for, so which answer belongs in which box rests on layout alone","band":"moderate","proof":{"kind":"markup","title":"The form boxes that carry no name, as served","items":[{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input type=\"range\" facet-slider-min=\"\" facet-binding=\"min\" value=\"\" name=\"min\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-from-slider elements-facets-slider\"/>","label":"name=min"},{"code":"<input type=\"range\" facet-slider-max=\"\" facet-binding=\"max\" value=\"\" min=\"\" max=\"\" step=\"1\" class=\"elements-facets-slider-to-slider elements-facets-slider\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"},{"code":"<input class=\"elements-facet-option-checkbox elements-facets-option\" type=\"checkbox\" value=\"\" name=\"\" facet-option-group-raw=\"\" facet-option-name-raw=\"\" facet-trigger=\"option\"/>","label":"name=(none)"}]}},{"check":"AJ07","result":"not_applicable","evidence":"this check reads how a form reports an error against the box it belongs to"},{"check":"MS05","result":"pass","evidence":"no role-less scripted controls detected"},{"check":"AJ05","result":"pass","evidence":"the page offers site search: a search form"},{"check":"MS06","result":"pass","evidence":"all 45 images carry an alt attribute; alt=\"\" on decorative images is correct and not penalised"},{"check":"MS08","result":"fail","evidence":"59 link wording(s) are used for more than one destination, so the same words point at different pages: “aesop”, “allies of skin”, “anti-ageing” and 56 more; the links are listed in the view","band":"moderate","proof":{"kind":"markup","title":"Links that share the same text but point to different destinations, as served","items":[{"code":"<a data-track=\"clickUSP\" href=\"/c/lookfantastic-app/\" domain=\"https://www.lookfantastic.com/\" nativeapp=\"false\" class=\"usp-item quality-order justify-center flex flex-[0_0_100%] items-center gap-3 lg:flex-initial\"> <svg fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"w-6 h-6\" slot=\"quality…","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" aria-label=\"Download our App\" class=\"footer-style\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"https://lookfantastic.onelink.me/hKV8/m5pzarmx\" class=\"hover:underline\" aria-label=\"Download our App\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Download our App</a>","label":"\"Download our App\""},{"code":"<a href=\"/c/seasonal/christmas/advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" data-astro-cid-r6zccy7c=\"true\" class=\"category-heading flex items-center\"> <div class=\"sub-nav-item\" data-astro-cid-r6zccy7c=\"\"> </div> <p class=\"flex-grow text-left\" data-astro-cid-r6zccy7c=\"\">LOOKFANTASTIC Advent Collection</p> </a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a data-astro-prefetch=\"tap\" tabindex=\"-1\" href=\"/c/offers/beauty-box/lookfantastic-beauty-advent-calendar/\" aria-label=\"New InLOOKFANTASTIC Advent Collection\" data-astro-cid-37bvxqo4=\"true\">LOOKFANTASTIC Advent Collection</a>","label":"\"LOOKFANTASTIC Advent Collection\""},{"code":"<a href=\"/c/health-beauty/offers/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""},{"code":"<a href=\"/c/offers/beauty-box/limited-edition/view-all/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All </a>","label":"\"Shop All\""},{"code":"<a href=\"/c/health-beauty/new/new-in/\" class=\"navigation-item\" data-astro-prefetch=\"hover\" data-astro-cid-r6zccy7c=\"true\">Shop All</a>","label":"\"Shop All\""}],"more":2}},{"check":"MS10","result":"pass","evidence":"the page begins with its top-level heading"},{"check":"MX10","result":"warning","evidence":"2 links to a file on this page do not say what the file is and how big it is before it is opened. A reader deciding whether to open a file has nothing to judge it by, and on a slow or metered connection an unnamed file is a risk rather than an offer.","proof":{"kind":"urls","title":"The links to a file, and what each one states","items":[{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"},{"url":"https://s1.thcdn.com/design-assets/documents/lfint/THG%20Modern%20Slavery%20Statement%20FY2021%20%28signed%29.pdf","note":"the wording gives no format, and no size"}]}},{"check":"MS12","result":"not_applicable","evidence":"this check reads tables, where a page sets out data in rows and columns"},{"check":"MS13","result":"warning","evidence":"1 of 1 iframes untitled","proof":{"kind":"markup","title":"The iframes with no title attribute, as served","items":[{"code":"<iframe src=\"https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"/>","label":"src=https://sgtm.lookfantastic.com/ns.html?id=GTM-NHWTTFSL"}]}},{"check":"MS14","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"AR23","result":"not_applicable","evidence":"this check reads video, where a page carries it"},{"check":"MS15","result":"not_applicable","evidence":"this check reads audio, where a page carries it"},{"check":"MS16","result":"pass","evidence":"video, audio and image resources carry human-meaningful names"},{"check":"DS28","result":"pass","evidence":"all 5 checked external links are reachable"}],"calc_log":[{"check":"DS14","weight":3,"result":"pass","value":1.0},{"check":"MX01","weight":3,"result":"warning","value":0.5},{"check":"MX03","weight":3,"result":"pass","value":1.0},{"check":"MX04","weight":3,"result":"pass","value":1.0},{"check":"DS06","weight":5,"result":"pass","value":1.0},{"check":"DS17","weight":3,"result":"pass","value":1.0},{"check":"DS18","weight":3,"result":"pass","value":1.0},{"check":"DS22","weight":3,"result":"pass","value":1.0},{"check":"CT05","weight":3,"result":"pass","value":1.0},{"check":"CT06","weight":3,"result":"pass","value":1.0},{"check":"CT31","weight":1,"result":"pass","value":1.0},{"check":"CT32","weight":1,"result":"pass","value":1.0},{"check":"CT08","weight":3,"result":"pass","value":1.0},{"check":"CT09","weight":3,"result":"fail","value":0.0},{"check":"CT10","weight":3,"result":"pass","value":1.0},{"check":"CT11","weight":1,"result":"pass","value":1.0},{"check":"CT12","weight":3,"result":"pass","value":1.0},{"check":"MS11","weight":1,"result":"pass","value":1.0},{"check":"CT16","weight":3,"result":"pass","value":1.0},{"check":"CT17","weight":3,"result":"pass","value":1.0},{"check":"CT37","weight":5,"result":"pass","value":1.0},{"check":"CT38","weight":3,"result":"pass","value":1.0},{"check":"CT39","weight":1,"result":"pass","value":1.0},{"check":"CT40","weight":1,"result":"warning","value":0.5},{"check":"CT41","weight":1,"result":"fail","value":0.0},{"check":"CT26","weight":1,"result":"warning","value":0.5},{"check":"CT18","weight":3,"result":"pass","value":1.0},{"check":"DS36","weight":3,"result":"pass","value":1.0},{"check":"CT43","weight":3,"result":"warning","value":0.5},{"check":"DS37","weight":5,"result":"pass","value":1.0},{"check":"MS17","weight":3,"result":"pass","value":1.0},{"check":"AR06","weight":3,"result":"warning","value":0.5},{"check":"IN21","weight":3,"result":"pass","value":1.0},{"check":"AR14","weight":3,"result":"pass","value":1.0},{"check":"CT04","weight":3,"result":"pass","value":1.0},{"check":"AR01","weight":5,"result":"pass","value":1.0},{"check":"AR13","weight":3,"result":"pass","value":1.0},{"check":"CT35","weight":3,"result":"warning","value":0.5},{"check":"CT36","weight":3,"result":"pass","value":1.0},{"check":"CT24","weight":1,"result":"pass","value":1.0},{"check":"CT13","weight":3,"result":"pass","value":1.0},{"check":"CT14","weight":1,"result":"pass","value":1.0},{"check":"CT15","weight":1,"result":"pass","value":1.0},{"check":"DS07","weight":5,"result":"pass","value":1.0},{"check":"DS35","weight":5,"result":"pass","value":1.0},{"check":"MS01","weight":3,"result":"fail","value":0.0},{"check":"MS05","weight":3,"result":"pass","value":1.0},{"check":"AJ05","weight":3,"result":"pass","value":1.0},{"check":"MS06","weight":3,"result":"pass","value":1.0},{"check":"MS08","weight":3,"result":"fail","value":0.0},{"check":"MS10","weight":3,"result":"pass","value":1.0},{"check":"MX10","weight":1,"result":"warning","value":0.5},{"check":"MS13","weight":1,"result":"warning","value":0.5},{"check":"MS16","weight":1,"result":"pass","value":1.0},{"check":"DS28","weight":15,"result":"pass","value":1.0},{"check":"misinfo","weight":null,"result":"ceiling","value":62,"note":"measured 88.8 scaled into the misinformation exposure Likely (38%) ceiling"}],"priority":57.5,"why":{"nav":true,"llms_txt":false,"structured_data":false,"homepage_link":true,"sitemap":false,"inlinks":229,"depth":1}}],"governance":{"count":43,"stage_count":6,"message":"43 judgements in this estate cannot be settled by measurement, because they turn on what the organisation knows to be true. They are asked here as 6 stages of questions for the person accountable for the content. The order matters: until someone owns a page, no answer about it can be relied on, and until the current version is agreed, a contradiction cannot be resolved. An answer recorded against a question, with a name and a date, is what turns it into governed content.","stages":[{"stage":1,"title":"Who is answerable for this content","questions":[{"check":"IN15","name":"unclear content ownership","band":"low","question":"For each area of the site, can you name the team that owns it, and does anyone read it on a schedule?"}]},{"stage":2,"title":"Is it still true today","questions":[{"check":"IN08","name":"outdated content","band":"high","question":"Is all of this page still true today, or is some of it describing how things used to work?"},{"check":"IN13","name":"old campaigns","band":"material","question":"Are there campaign pages still published for campaigns that have finished, and should they come down or be marked as closed?"},{"check":"PD03","name":"old PDF exposure","band":"material","question":"This document has been public a long time. Is it still the version you want quoted, or has it been superseded?"},{"check":"PD05","name":"policy document freshness","band":"material","question":"For each policy document, what is the review date, and who signs it off when it changes?"}]},{"stage":3,"title":"Can each claim be backed","questions":[{"check":"AR05","name":"factual claim support","band":"material","question":"Take the main factual claims on this page one at a time. For each, what is the source you would show if challenged?"},{"check":"CT02","name":"claim evidence visibility","band":"material","question":"Where a page makes a claim, is the evidence for it on the same page, or does the reader have to go looking?"},{"check":"IN02","name":"unsupported claims","band":"material","question":"Are there claims about performance, size, ranking or results that are not backed by a figure and a source?"},{"check":"IN03","name":"missing evidence for important claims","band":"material","question":"For the claims that matter most commercially, is the supporting evidence published, or does it only exist internally?"},{"check":"IN19","name":"circular reasoning / self-referential support","band":"high","question":"When this page supports a claim, does it point to independent evidence, or does it link to another of your own pages that simply repeats the claim?"},{"check":"IN20","name":"unverifiable statistics","band":"material","question":"For each number published here, can you name the study, dataset or internal record it comes from, and the date it was measured?"}]},{"stage":4,"title":"Does our published content agree","questions":[{"check":"AR07","name":"contradictory page evidence","band":"high","question":"Does anything on this page contradict anything else on the same page, such as a figure in the text against a figure in a table?"},{"check":"AR19","name":"duplicate answers across pages","band":"material","question":"Several pages answer the same question. Which one do you want quoted when someone asks it?"},{"check":"CT33","name":"multilingual consistency","band":"moderate","question":"Where the site is published in more than one language, does each version say the same thing, and who confirms that?"},{"check":"IN01","name":"conflicting organisational descriptions","band":"high","question":"How would you describe the organisation in one sentence, and does each page that describes it say the same thing?"},{"check":"IN04","name":"conflicting PDF/webpage evidence","band":"high","question":"Where a document and a web page cover the same subject, which one is authoritative when they differ?"},{"check":"IN05","name":"inconsistent leadership information","band":"material","question":"Is the leadership listed here current, including anyone who has joined or left, and does it read the same on each page and in each document?"},{"check":"IN10","name":"inconsistent product/service claims","band":"material","question":"Do the product and service descriptions match across the site, the documents, and anywhere else you publish?"},{"check":"IN11","name":"mixed brand names","band":"material","question":"More than one brand or trading name appears. Which is the legal entity, which is the trading name, and when should each be used?"},{"check":"IN22","name":"terminology inconsistency","band":"material","question":"You use more than one term for the same thing. Which is the agreed term, and are the others meant to be synonyms or genuinely different things?"},{"check":"PD04","name":"PDF ↔ website content conflict","band":"high","question":"This document and a page on the site disagree. Which is correct, and does the other need changing or withdrawing?"}]},{"stage":5,"title":"Will the right meaning come across","questions":[{"check":"AR08","name":"answer extractability","band":"moderate","question":"If someone asked the question this page answers, which single sentence on the page is the answer?"},{"check":"AR09","name":"location clarity","band":"material","question":"Can a reader tell which countries, regions or sites this page applies to without already knowing?"},{"check":"AR15","name":"entity recognition","band":"material","question":"Are the people, places, products and organisations named on this page written out in full at least once?"},{"check":"AR18","name":"audience clarity","band":"low","question":"Who is this page written for, and would that reader recognise themselves in the first paragraph?"},{"check":"AR20","name":"unclear page intent","band":"moderate","question":"Is this page meant to inform, to sell, or to transact, and does it try to do more than one of those at once?"},{"check":"AR21","name":"content buried in images","band":"material","question":"Is any information here held only inside an image, such as a chart, a price list or a diagram?"},{"check":"AR22","name":"content buried in video","band":"moderate","question":"Is any information here held only inside a video, and does a transcript or written equivalent exist?"},{"check":"CT19","name":"organisation entity clarity","band":"material","question":"Can a reader tell from this page alone which legal entity is behind it, including registration number and country?"},{"check":"CT20","name":"contact information clarity","band":"moderate","question":"If someone needs to contact you about this particular subject, is the right route on the page?"},{"check":"CT21","name":"page purpose clarity","band":"moderate","question":"In one sentence, what is this page for, and would a first-time reader arrive at the same sentence?"},{"check":"CT22","name":"content hierarchy (key info early)","band":"moderate","question":"Is the most important information in the first screen of this page, or does background and context come first?"},{"check":"CT23","name":"repeated template content","band":"material","question":"How much of this page is repeated on each page, and is the part unique to this page substantial enough to stand on its own?"},{"check":"MS07","name":"wrongly-decorative alt","band":"moderate","question":"Some images here are marked as decorative and carry no description. Are any of them actually carrying information?"},{"check":"MX07","name":"missing key user information","band":"material","question":"Is anything a customer routinely needs, such as price, availability or eligibility, missing from where they would look for it?"},{"check":"PD18","name":"download-only critical information","band":"material","question":"Is any of this information available only as a download, and should it also exist as a page?"}]},{"stage":6,"title":"Can someone reach it and act on it","questions":[{"check":"AJ01","name":"agent task readiness","band":"low","question":"If an automated assistant attempted your most common customer task, at which step would it stop?"},{"check":"IN16","name":"suspicious external references","band":"material","question":"Do you stand behind each organisation this site links to, and does anyone review those links?"},{"check":"IN17","name":"unsafe external links","band":"material","question":"Do any external links now go to sites that have changed hands, expired, or host something different?"},{"check":"MX08","name":"confusing navigation paths","band":"low","question":"Pick a common task. How many steps does it take, and does anything in the path send the reader backwards?"},{"check":"MX09","name":"unnecessary downloads","band":"moderate","question":"Is anything offered as a download that could be a page, and is the download necessary?"},{"check":"MX11","name":"poor content discoverability","band":"low","question":"If someone did not already know this content existed, how would they find it?"},{"check":"MX13","name":"duplicate journeys","band":"low","question":"There is more than one route to the same outcome. Is that deliberate, and which one do you support?"}]}],"items":[{"check":"IN15","name":"unclear content ownership","band":"low","stage":1,"stage_name":"Who is answerable for this content","question":"For each area of the site, can you name the team that owns it, and does anyone read it on a schedule?","needs":"review and confirmation by a content owner"},{"check":"IN08","name":"outdated content","band":"high","stage":2,"stage_name":"Is it still true today","question":"Is all of this page still true today, or is some of it describing how things used to work?","needs":"review and confirmation by a content owner"},{"check":"IN13","name":"old campaigns","band":"material","stage":2,"stage_name":"Is it still true today","question":"Are there campaign pages still published for campaigns that have finished, and should they come down or be marked as closed?","needs":"review and confirmation by a content owner"},{"check":"PD03","name":"old PDF exposure","band":"material","stage":2,"stage_name":"Is it still true today","question":"This document has been public a long time. Is it still the version you want quoted, or has it been superseded?","needs":"review and confirmation by a content owner"},{"check":"PD05","name":"policy document freshness","band":"material","stage":2,"stage_name":"Is it still true today","question":"For each policy document, what is the review date, and who signs it off when it changes?","needs":"review and confirmation by a content owner"},{"check":"AR05","name":"factual claim support","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Take the main factual claims on this page one at a time. For each, what is the source you would show if challenged?","needs":"review and confirmation by a content owner"},{"check":"CT02","name":"claim evidence visibility","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Where a page makes a claim, is the evidence for it on the same page, or does the reader have to go looking?","needs":"review and confirmation by a content owner"},{"check":"IN02","name":"unsupported claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"Are there claims about performance, size, ranking or results that are not backed by a figure and a source?","needs":"review and confirmation by a content owner"},{"check":"IN03","name":"missing evidence for important claims","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For the claims that matter most commercially, is the supporting evidence published, or does it only exist internally?","needs":"review and confirmation by a content owner"},{"check":"IN19","name":"circular reasoning / self-referential support","band":"high","stage":3,"stage_name":"Can each claim be backed","question":"When this page supports a claim, does it point to independent evidence, or does it link to another of your own pages that simply repeats the claim?","needs":"review and confirmation by a content owner"},{"check":"IN20","name":"unverifiable statistics","band":"material","stage":3,"stage_name":"Can each claim be backed","question":"For each number published here, can you name the study, dataset or internal record it comes from, and the date it was measured?","needs":"review and confirmation by a content owner"},{"check":"AR07","name":"contradictory page evidence","band":"high","stage":4,"stage_name":"Does our published content agree","question":"Does anything on this page contradict anything else on the same page, such as a figure in the text against a figure in a table?","needs":"review and confirmation by a content owner"},{"check":"AR19","name":"duplicate answers across pages","band":"material","stage":4,"stage_name":"Does our published content agree","question":"Several pages answer the same question. 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